Databases & Business Intelligence Part 1

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1 Welcome back! We will have more fun. Databases & Business Intelligence Part 1 BUSA345 Lecture #8-1 Claire Hitosugi, PhD, MBA

2 In the previous lecture We learned Define Open Source Software (OSS) and provide examples of Open Source Software (OSS) Describe how Open Source Software (OSS) is developed Define the architecture of LAMP (Linux, Apache, MySQL, PHP) Define Cloud Computing, and list three types of Cloud Computing (SaaS, PaaS, Iaas) Explain the influence of cloud computing on the trend of shifting from hardware sales to service

3 Read Chapter 12 after you watch this video! Gallaugher Textbook Chapter 12 The Data Asset: Databases, Business Intelligence, Big Data, and Competitive Advantage

4 Learning Objectives Part 1 Understand the difference between data, information, and knowledge Recognize the function and role of data aggregators, and key issues associated with aggregators Understand what database is, and the types of databases (Hierarchical, Network, Relational, NoSQL) Define big data in three characteristics (Volume, Velocity, Variety) Understand What Hadoop is

5 Learning Objectives Part 2 Understand what data warehouse, data marts and data mining are Define Business Intelligence (BI) Recognize major categories of Business Intelligence (canned reports, ad hoc reports, dashboards, OLAP) Understand how organizations are leveraging Business Intelligence (BI)

6 How To Shop At Longs Drugs (CVS) (5:23) Uploaded on Feb 20, 2012 Save at Longs Drugs with an Extra Care Card, Green Bag Tag, Beauty Club, and more!

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8 Food for Thought Why would a firm use a loyalty card? 1. Why would a firm use a loyalty card? 2. What is the incentive for consumers to opt-in and use loyalty cards? 3. Make a list of the kind of data you might give up when using a loyalty card, using a cash register, when calling a firm s customer support line. REPORT at Google Plus

9 Why would a firm use a loyalty card?

10 Data Aggregators Digital You Firms that collect and resell data One has to be aware of the digital tracking of individuals Possible by the availability of personal information online A big business collect private information from credit card application, magazine subscription, public source data, criminal records and census reports; by aggregating the various data sources, they can come up with a pretty accurate picture of an individual

11 Examples of Consumer Data That Can Be Purchased

12 What is Data? Data Information Knowledge

13 Data Meaning:?

14 Information Meaning: SSN

15 Knowledge John Doe Meaning: Unique Person

16 Data: The Root and Purpose of Information Systems Data is analyzed and processed into information When there is an ability to understand the information and make decisions using it, it becomes knowledge

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18 Data, Information and Knowledge Data Raw materials recorded, unformatted symbols; no meaning in and of themselves Information Data that have been formatted, organized, or processed to be useful. Data is transformed into information. Knowledge The ability to understand information, form opinions, and make decisions or prediction based on the information. Explicit knowledge and tacit knowledge. Wisdom Wisdom is the ability to discern and judge which aspects of that knowledge are true, right, lasting, and applicable to your life. It s deeper; knowing the meaning and what it means to your life.

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20 Organizing Data - Key Terms and Technology Database: An organized collection of data; i.e.) single table or a collection of related tables Database management systems (DBMS): Software for creating, maintaining, and manipulating data Known as database software

21 Organizing Data - Key Terms and Technology Hierarchical Database (1960s); Network Database (late 60s & early 70s);Relational Database (1970s); Object Database (1980s) New!!! NoSQL (NotOnlySQL) Database (2000s): New ways of storing data. Developed to deal with limitations of SQL databases, used in big data, replication and unstructured data storage, document database.

22 What is Database & SQL? (6:19) Published on Jul 12, This tutorial explains the concept of DBMS, Types of DBMS & introduces SQL to the audience.

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24 What is NoSQL? Published on Jul 12, This tutorial explains the concept of DBMS, Types of DBMS & introduces SQL to the audience.

25

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27 What is Big Data? Big data: Massive amount of data available to today s managers Unstructured, big, and costly to work through conventional databases Made available by new tools for analysis and insight Volume petabyte and larger Velocity generated rapidly Variety Free-form text Different formats of Web server and database log files Streams of data about user responses to page content; graphics, audio, and video files

28 Apache Hadoop (OSS) Distributed file systems, scalable and portable that stores large files in the range of gigabytes to terabytes across multiple machines. Made up of half-dozen separate software pieces and requires the integration of these pieces to work Advantages Flexibility Scalability Cost effectiveness Fault tolerance

29 What is Hadoop? (3:06) Published on Jul 14, For a deeper dive, check our our video comparing Hadoop to SQL

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31 More info on Hadoop What Is Hadoop? (6:35) Published on Jun 7, 2013 Watch Forrester Principal Analyst Mike Gualtieri give a 5 minute explanation about what Hadoop is and when you would use it. If you want to be a geek, watch this video. He talks about Mapreduce.

32 The End of Database & Business Intelligence Part 1 Continue to Database & Business Intelligence Part 2

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