Hot Issues in the Payments Industry. Stuart Ballan Head of Sales, Middle East Counting House Services Ltd

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1 Hot Issues in the Payments Industry Stuart Ballan Head of Sales, Middle East Counting House Services Ltd

2 1. About. Counting House 19+ years, payment processing Canada, Ireland, Israel Deep and wide in gaming Diverse client portfolio Stuart Ballan, MBA 20+ years B2B 888/Dragonfish Children s book author

3 2. Innovation - War stimulates innovation Jet engine, nuclear bomb - Cyprus banking crisis - Internet Gaming Battlefield of Financial Services - What are the most pressing issues? - Where are they? - Solutions??

4 3. Anti-Money Laundering - AML effect on where you license - Concern (BaFin, Germany) - Impact Anonymous deposits/withdrawals Money laundering risk Payment providers withdraw services from non-eu licensed gaming operators

5 3. AML EU or Non-EU? PaySafeCard, Skrill, etc - Restricted to EU licensed operators EU Gibraltar, Cyprus, Malta Non-EU IoM, Alderney, Guernsey, Costa Rica, Curacao, BVI 2010 KPMG LLC, an Isle of Man limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. All rights reserved. Hot issues in the payments industry 11th April

6 3. AML Germany rationale Payment providers want to be approved for future Germany gaming regulation Interpretation Don t get on the wrong side of the regulator EU licensed operator German gambling regulation not compliant with EU law (free movement of goods) Can claim acting in compliance with EU law. Germany can only challenge in court. Payment providers and operators can feel safe Non-EU licensed operator Outside of EU law Payment providers - Don t play with fire Cost? Huge licensing decision impact of where operators chose to license IoM, Alderney. operators vs Gibraltar, Cyprus. PaddyPower, PKR 2010 KPMG LLC, an Isle of Man limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. All rights reserved. Hot issues in the payments industry 11th April

7 4. Gaming vs Financial - Battle of Gaming vs Financial Gaming, binary options / Forex / LM - License Gaming or Financial? Countries / Cyprus crisis - Payments 7995 vs 6211 Approvals / declines

8 5. Lottery Messenger - What is Lottery Messenger? - Red or green? or 4215? - Newspaper, milk & lottery ticket - Industry impact - Solutions

9 6. USA Gaming - 3 States imminent - Poker and/or casino - 4% of US population Delaware New Jersey Nevada

10 6. USA Gaming New Jersey announcement 50% share price increase in 1 month Reflects future profits / earnings Err deposits? 2010 KPMG LLC, an Isle of Man limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. All rights reserved. Hot issues in the payments industry 11th April

11 6. USA - Credit cards General 80%+ of US non-gaming transactions The public expect to use them Deposits I used to be indecisive, but now I m not so sure How? - Card Association directions? Where? - Home, work, train, regulated States only? 2010 KPMG LLC, an Isle of Man limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. All rights reserved. Hot issues in the payments industry 11th April

12 6. USA - Credit cards 7995 Blocked in USA for online gaming Issued on a national bank level, so can t turn on selectively Even if issuing banks say yes, likely to take years to stabilize 9754 Special MC code for horse & dog racing MC undecided if will allow for regulated gaming Available to US acquirers only New code A discreet, new code for US regulated gaming? Years to decide and implement 2010 KPMG LLC, an Isle of Man limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. All rights reserved. Hot issues in the payments industry 11th April

13 6. USA Other Deposits PAYPAL Europe OK for regulated markets USA Undecided ACH Expected to be key initial deposit method High risk High NSFs (insufficient funds) and chargebacks A collection agency opportunity? Other Many European led alternative methods ewallets, Pre-paid, PaySafeCard, Skrill, Neteller US Registration and licensing requirements? 2010 KPMG LLC, an Isle of Man limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. All rights reserved. Hot issues in the payments industry 11th April

14 6. USA - Cashouts ACH Preferred for players with bank accounts Cheques If no bank account, or non-us resident OCT US issuing banks not obliged to process 2010 KPMG LLC, an Isle of Man limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. All rights reserved. Hot issues in the payments industry 11th April

15 Tug of War? - Who s shouting? AML Acquiring banks Card Associations Regulators Compliance Operators Players EU vs non-eu rules Gaming vs financial licensing Prudence vs Creativity - Heels - Pain - Dominoes

16 Back to the future - Conflict opportunity - Opportunity innovation?

17 Thank You Stuart Ballan Head of Sales, Middle East Counting House Services Ltd

Indirect Tax. Changes to the place of supply rules in 2015. How do they affect egaming?

Indirect Tax. Changes to the place of supply rules in 2015. How do they affect egaming? Indirect Tax Changes to the place of supply rules in 2015 How do they affect egaming? The place of supply rules relating to where VAT is both collected and remitted for certain services will be changing