Go Digital Kuranda Workshop Manual

Transcription

1 Go Digital Kuranda Workshop Manual Topic 6 Better Business Processes Session 1 Get Ready! Day to Day Digital Strategies 1

2 Topic 6 Better Business Processes Session 1 Get Ready! Day to Day Digital Strategies Session 2 Get Set! Improving Efficiency Session 3 Get Going! Tying it All Together Content: Topic 6 Better Business Processes Session 1 Session 2 Session 3 Content: Session 1 Slide 1 Introduction Slide 2 Workshop Overview Slide 3 Introduction Presenter Slide 4 Housekeeping Slide 5 Participant Introductions Slide 6 Session Overview Slide 7 9 Why do we need better business processes? Slide Marketing Plan & Strategy Slide 17 Slide Marketing Plan & Strategy Slide Activity Slide Marketing Plan & Strategy Slide Activity Slide Paperless Office Slide Cloud Computing Slide 45 Video What is the cloud? 2

3 Slide 48 Video What is Dropbox? Slide 51 Collaboration using Dropbox Slide 53 Video Google Drive Overview Slide 55 Video Sharing with Others Slide 57 Video Box Content Sharing & Collaboration. Slide 59 Video OneDrive for Business Slide 62 Video NBN Co: The cloud brings big sky thinking for Queensland Cafe Slide Security in the Cloud Slide Google Forms Slide 68 Video A Tour of Google Forms Slide 72 Demonstration Google Forms Slide 73 Google Docs Slide 74 Demonstration Google Docs Slide 75 Video View and edit your files offline in Google Drive Slide Google Calendar Slide 77 Video Google Calendar for Smartphones Slide 81 Demonstration Google Calendar Slide 82 Next Session Slide 83 Summary Slide 84 Reminder Digital Audit Slide 85 Further Learning & Resources Slide 86 Questions 3

4 Session 1 Get Ready! Day to Day Digital Strategies Slide 1 Introduction Slide 2 Workshop Overview Slide 3 Introduction Presenter Slide 4 Housekeeping Slide 5 Participant Introductions Slide 6 Session Overview Slide 7-9 Why do we need better business processes? Slide Marketing Plan & Strategy A solid marketing plan will save you time and make you money. Intuitively, you probably know that a marketing plan is something you should have. Maybe you ve even developed one in the past and it s sitting in your desk drawer waiting to be implemented. But if you're one of the 65% of small/medium sized businesses who don't have a marketing plan at all, you are missing out on a proven growth opportunity. A marketing plan is a comprehensive blueprint which outlines an organisation's overall marketing efforts. An organisation's strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right 4

5 product mix in order to achieve the maximum profit potential and sustain the business. The marketing strategy is the foundation of a marketing plan. Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and to drive direct sales via electronic commerce, in addition to sales leads from Websites or s. Slide 17 Video 4 min. How to Write a 7 Sentence Marketing Plan. Slide Marketing Plan & Strategy Niche marketing refers to competing within a narrowly defined market segment with a specialised offering. A good marketing plan is a blueprint for marketing your products and services, and is a step by step guide to delivering your business's marketing strategy. It is a practical, detailed document that sets clear, realistic and measurable activities. Effective marketing starts with a considered, well informed marketing strategy. A good marketing strategy helps you define your vision, mission and business goals, and outlines the steps you need to take to achieve these goals. Slide Activity Define your ideal customer. 10 mins in groups of 3 4. Use questions from this site. 1. Define your product or service from the customer's point of view. 2. Define the ideal customer for what you sell. 3. Determine the specific benefits your customer is seeking in buying your product. 4. Determine the location of your exact customer. 5. Determine exactly when your ideal customer buys your product or service. 6. Determine your customer's buying strategy. Slide Marketing Plan & Strategy If you re interested in business and marketing, at some point you ll learn about the need to have a unique selling proposition. The Entrepreneur.com encyclopedia defines a unique selling proposition as follows: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition. 5

6 Templates Marketing Plan Template Social Media Plan Template Slide Activity Groups of 2. Assist to put together the 7 sentence marketing plan for each business. 10 mins. Share for 5 mins. 1. Write your company s purpose. I do for so that. 2. Specify your ideal customer. 3. Define your Niche. What needs are you focused on? 4. Name your Unique Selling Proposition (USP) What makes you most effective, most memorable, most reliable or most likeable by that ideal customer. 5. Define your Identity. 6. List 7 tactics & strategies that you will use for your marketing and the desired outcome. 7. How much money will you spend on your marketing. Slide Paperless Office Advantages & Disadvantages of a Paperless Office With the sophistication of modern hardware, software and Internet services, paperless offices are growing in popularity. Going paperless is a greener option than using reams of paper and may cut down on overhead expenses, but security and training issues can make it impractical to go paperless, depending on the size and needs of your company. 8 Steps to the Paperless Office Ultimate guide to the paperless office You have no excuse for being buried under paper these days. The tools to digitize most or all of your pile are readily at hand and very affordable. We re not exactly a paperless society yet, but this guide will help you get to less paper, and that s a step in several right directions: increased efficiency, better security, and a reduced environmental footprint. We ve also added a few ways to eliminate paper from your workflow, the better to declutter your office and your mind. Slide Cloud Computing Cloud computing for business Cloud computing provides a way for your business to manage your computing resources online. The term has evolved over recent years, and can be used to describe the use of a third party for your storage and computing needs. What is Google Drive? 6

7 Google Drive is a free service from Google that allows you to store files online and access them anywhere using the cloud. Google Drive also gives you access to free web based applications for creating documents, spreadsheets, and more. OneDrive (previously SkyDrive, Windows Live SkyDrive and Windows Live Folders) is a cloud storage, file hosting service that allows users to sync files and later access them from a web browser or mobile device. Users can share files publicly or with their contacts, publicly shared files do not require a Microsoft account to access. It is part of the suite of online services formerly known as Windows Live. In addition, 44 percent of small and medium enterprises (SMEs) (approximately 900,000 businesses) had actively used cloud computing services at May Australian Communications and Media Authority Slide 45 Video - What is the cloud? Video 4 min. What is the cloud? What exactly is the cloud? Basically, the cloud is the internet more specifically, it's all of the things that you can access remotely over the internet. When something is in the cloud, that means it is stored on servers on the internet, instead of on your computer. It lets you access your calendar, , files and more, from any computer that has an internet connection. Cloud Storage Services Slide 48 Video - What is Dropbox? Video 2 min. What is Dropbox? Dropbox is the place for your photos, docs, videos, and other files. Everything you keep in Dropbox is safe, synced, and easy to share. Slide 51 Collaboration using Dropbox Video 2 min. Bring collaboration to Office files on your desktop with Dropbox! Collaborate with your colleagues, straight from the apps that power your work. Now you can see if team members are viewing or editing a Microsoft Office file right from the desktop, through the new Dropbox badge. Slide 53 Video - Google Drive Overview Video 2 min. Google Drive on the web and for mobile has been updated to make it faster and easier to use. In these updated apps, you have more ways to access important file details, see recent activity, and share your files. 7

8 Slide 55 Video - Sharing with Others Video 3 min. Share with others in Drive, Docs, Sheets, and Slides. In this video, you ll learn how to share your files with individual people and with groups, and how to choose what others can do with a file. Slide 57 Video - Box - Content Sharing & Collaboration. Video 2 min. Box: Simple, Secure Content Sharing & Collaboration. Learn how Box makes it easy to share content and collaborate online. Simple online collaboration from Box: put your file server online, create team workspaces and replace your FTP software for a better, easier to use system. Slide 59 Video - OneDrive for Business Video 3 min. OneDrive for Business reinventing productivity with Office 365. OneDrive for Business is online storage for organizations and is part of Office 365. It s the place where employees can store, sync, and securely share their work files across multiple devices and access them anywhere, anytime with ease. See how easy it is for people to get things done together with the power of Office 365 and OneDrive for Business. Slide 62 Video - NBN Co: The cloud brings big sky thinking for Queensland Cafe Video 2 min. Australian small business using the cloud to run their business. Mug Shots Espresso is a small business located in Sandgate, Queensland. See how an NBN connection at home and cloud services have become essential for owners Nathan and Kerri to manage their business. Slide Security in the Cloud 5 Tips to Keep Your Data Secure on the Cloud How can you be sure the information you store on the cloud is safe? The short answer is you can't. However, you can take some protective measures. Slide Google Forms Create beautiful forms Collect and organize information big & small with Google Forms. For free. Slide 68 Video - A Tour of Google Forms Video 4 min. An overview of Google Forms. Learn how to create a form, add questions, share your form with collaborators, send it to friends, and view responses to your form. 8

9 Slide 72 Demonstration - Google Forms Google Forms Slide 73 Google Docs Google Docs, Sheets, and Slides are productivity apps that let you create different kinds of online documents, work on them in real time with other people, and store them in your Google Drive online all for free. You can access the documents, spreadsheets, and presentations you create from any computer, anywhere in the world. (There's even some work you can do without an Internet connection!) Slide 74 Demonstration - Google Docs Google Docs Slide 75 Video - View and edit your files offline in Google Drive Video 2min. You can work on files on a Chrome browser even when you re not connected to the Internet. In this video, we show you how to view and edit your files offline in Google Drive and in Google Docs, Sheets, and Slides. Slide Google Calendar Power through schedules with 21 Google Calendar tricks This guide will help you take control, whether you're a Google Calendar novice or a power user. Most of the tips apply both to the free Google Calendar and to the one bundled with a paid Google Apps for Business subscription. Tips and tricks for Google Calendar: 11 hidden gems you didn't know about By configuring hard to find settings and adding optional extras you can boost Google Calendar s features and make it even more useful. Here's how to use the web based Calendar app which is part of Google Docs. Slide 77 Video - Google Calendar for Smartphones Video 1 min. The new Google Calendar app for Android and iphone. The new Google Calendar app. It s designed to be a helpful assistant, so you can spend less time managing your day, and more time enjoying it. Slide 81 Demonstration - Google Calendar Google Calendar 9

10 Slide 82 Next Session Session 2 Improving Efficiency Slide 83 Summary Slide 84 Reminder - Digital Audit Because you have a website and Facebook page does not necessarily mean that you are using digital technology effectively. Stay on top be conducting a regular audit and put yourself on the path of continuous improvement. Slide 85 Further Learning & Resources Further Learning & Resources Cloud Computing Lynda.com Slide 86 Questions THE INFORMATION/ADVICE PROVIDED IN THE WORKSHOPS IS GENERAL ADVICE ONLY. It has been prepared without taking into account any of the individual objectives, financial situation or needs of individual workshop participants. Before acting on this advice, you should consider the appropriateness of the advice, having regard to your own objectives, financial situation and needs and, if necessary, obtain your own independent advice before making any investment, financial or legal decision. Any use that you may make of the information presented during the workshop is not intended to create, and your use does not constitute, an advisor / client relationship, and the workshop presenter and the Mareeba Shire Council do not accept any liability (in contract, tort,negligence or otherwise) for any error or omissions in the material presented or for any loss or damage (direct, indirect, consequential or otherwise) suffered by any person. 10