1 2012 nordic 1 Nordic
2 Greenpeace is an independent campaigning organisation that acts to change attitudes and behaviour, to protect and conserve the environment, and to promote peace, by: investigating and confronting environmental abuse challenging the political and economical power of those who can effect change driving environmentallyresponsible and socially-just solutions that offer hope for this and future generations inspiring people to take responsibility for the planet Greenpeace has been campaigning against environmental degradation since 1971 when a small boat of volunteers and journalists sailed into Amchitka, an area north of Alaska where the US government was conducting underground nuclear tests. This tradition of bearing witness in a non-violent manner continues today. To maintain its independence, Greenpeace does not accept donations from governments or corporations but relies on contributions from individual supporters and foundation grants. Greenpeace is present in over 40 countries across Europe, the Americas, Africa, Asia and the Pacific. Greenpeace International, registered in the Netherlands as Stichting Greenpeace Council, is the body that coordinates global Greenpeace policy and strategy. Table of Content Message from the Board Chair & Executive Director 3 greenpeace global programme 4 THE YEAR OF Lottery Money Protecting our Environment 14 Our Board of Directors 16 Fundraising 18 ORGANISATION REPORT 20 FINANCIAL REPORT 21 Environmental REPORT 26 Greenpeace Nordic is part of the global organisation, with offices in Stockholm, Helsinki, Copenhagen and Oslo. The organisation is Swedish registered. Cover image: Greenpeace activists staged a vertical catwalk action in front of the Levi s store in the biggest mall in Copenhagen, Denmark. The activists were taking part in a series of Greenpeace activities held in over 80 cities worldwide, demanding that Levis commits to eliminating the use of all hazardous chemicals throughout its supply chain. Christian Åslund / Greenpeace Published by Greenpeace Nordic Box , Stockholm, Sweden t +46 (0) f +46 (0)
3 3 Message from the Board Chair & Executive Director During 2012, our pivotal battle to Save the Arctic gained considerable momentum; almost three million people have joined our Arctic movement so far, alongside an impressive range of famous individuals determined to protect this important ecosystem from encroaching oil companies intent on short term profit. We are incredibly proud that our campaign has experienced some success already; recently Shell announced that they will not be drilling for oil in Alaska in 2013 after their failed attempt in 2012, Greenland also won t be allowing drilling in 2013, and there are other signs that more companies are reconsidering their rush for Arctic resources. But there is plenty of work still to do; Norwegian state owned oil company Statoil is still storming ahead in the Russian Arctic and several others have their sights set on the frozen North. Several governments too remain to be convinced that the Arctic needs our protection not exploitation. Greenpeace International executive director, Kumi Naidoo, has called the question of the melting Arctic the defining environmental question of our time ; it s time to answer that question by moving away from our fossil fuel addiction and towards a future of efficient energy use and clean, renewable energy. Looking back through 2012, we are proud of other significant and tangible results of our work in the Nordic region. Our dedicated financial supporters continue to make it possible for the talented group of 80 staff in our four Nordic countries, alongside our international colleagues, determined street recruiters and several hundred activists and volunteers, to carry out inspiring and effective campaigns across the world. Several of our exciting joint activities will be featured in this annual report and others can be found on our website homepages. Kirsten Sander Board Chair Greenpeace Nordic Another cause for celebration is the fact that, despite the challenging economic times, we grew our total number Greenpeace Nordic financial supporters by almost 5,000 to a total of 143,997 in 2012, in addition to securing a higher rate of average donations. Combined with the generous contribution we received from the Swedish Postcode Lottery, this means we registered income growth of approximately 32 million Swedish crowns, giving us a total income of 155 million Swedish crowns. The extra income will be carefully put to work, further boosting our activities to change attitudes and behavior, protecting and conserving the environment, and promoting peace in both the Nordic region and around the world. Mads Flarup Christensen Executive Director Greenpeace Nordic Thank you all very much!
4 4 Diver Joel Gonzaga of the Philippine purse seiner Vergene at work using only a single air compressor hose to the surface, in and around a skipjack tuna purse seine net, in the international waters of high seas pocket No1. Alex Hofford / Greenpeace
5 5 greenpeace global programme Greenpeace s Long Term Global Programme sets out our view of the global crisis and how we will respond to it. But the Programme is more than a collection of campaigns, it also contains our fundamental and enduring values, our overall vision and mission, and the unique ways of working that underpin our campaigns. Taken together, the different components of our Programme enable us to influence the course of events in favour of a planet able to nourish life in all its diversity. Because it exists in different operational time frames, our Programme allows us to respond to immediate campaigning opportunities while maintaining overall direction towards our long term aims. It describes those aspects of Greenpeace that endure through time: our vision, mission and identity, the most fundamental description of who Greenpeace is and what it believes in. It also provides our analysis of the global crisis and then describes our long term campaigning direction to 2050 in response to the crisis. Finally the Programme looks in more detail to 2020, and sets out critical campaign goals that must be reached by that date if our long term aims are not to be compromised. These critical goals are our Programme priorities. Our Programme priorities Our climate and forest goals are the priority for Greenpeace, on the basis of urgency. Our goal is that greenhouse gas emissions peak by 2015 and decline thereafter. To achieve this we need to ensure a global energy revolution moving away from fossil fuels and nuclear energy to renewable energy and energy efficiency; to see zero deforestation globally; and to ensure that an effortsharing framework exists for tackling climate change that is both equitable and has environmental integrity. Our goal for our sustainable agriculture campaign is to see a halt to the expansion of genetically modified organisms (GMOs) into the environment. As a priority in Asia and the Global South, we need to catalyse a paradigm shift from chemical-intensive agriculture to sustainable agriculture, by shifting policies and significantly reducing the use of chemical pesticides and fertilisers. And our goal for our toxics campaign is to reduce by half by 2020 the releases of hazardous chemicals of industrial origin into water resources in the Global South, with a view towards elimination of these chemicals within one generation. Our campaigns and projects To achieve our goals we work through short-term, two-to-three year campaigns and projects; short term initiatives and objectives that are designed to achieve these strategic goals. Our campaign and project objectives are agreed and reviewed annually, as well as on a rolling basis. Flexibility and rapid response Of course external events can impact our Programme at any level. Rapid response to such unforeseeable circumstances has been and will remain a hallmark of Greenpeace s work. Examples of Greenpeace rapid responses in 2012 were supporting local protests halt clear cutting of the Ojnare forest on the island of Gotland in Sweden, and bearing witness to toxic leaks from the waste water pond of the Talvivaara metal mine in Finland. The following pages briefly highlight some of our campaigns and projects over the course of Our goal for our oceans campaign is that global marine diversity recovers from a history of overexploitation. Substantial progress needs to be made towards achieving a global network of effectively implemented, no-take marine reserves covering 40% of the oceans. We also need to bring about an end to overfishing in the world s oceans, and ensure that there is no commercial whaling, including its equivalent under the guise of so-called scientific whaling.
6 6 The year of % renewable Denmark January Michael Hedelain / Greenpeace 20 February
7 7 12 On March 22, the newly elected Danish government reached a broad energy settlement with all but one party, committing Denmark to the most ambitious energy and climate targets for 2020 in Europe. It includes targets for wind to cover 50 % of the electricity consumption by 2020 and a 34% domestic reduction in greenhouse gas emissions by 2020 (compared to 1990 levels). Greenpeace played a key role in this ambition, as the settlement is rooted in a Greenpeace facilitated agreement made by the four former opposition parties in May This is an important step towards the Danish government s targets of 40% domestic greenhouse gas reduction in 2020, a phase-out of coal before 2030, 100% renewables in the electricity and heat sector by 2035 and in transport by MARCH April May Cat and mouse with Shell in Nordic waters Lars Bertelsen / Greenpeace Doerthe Hagenguth / Greenpeace At the end of April, Greenpeace carried out an audacious three-pronged action on the Shell-leased icebreaker Nordica; the activity commenced in Finland where the ship set sail towards Shell s planned drillings north of Alaska, and continued throughout the icebreaker s route in Swedish and Danish waters. These were peaceful protests in which, amongst other activities, teams of courageous swimmers were dispatched in the water ahead of the vessel to exhibit banners to draw international attention to Shell s destructive oil rush in the Arctic. After a considerable delay, the icebreaker eventually continued on its way, but not before we d shone a bright spotlight on Shell s dangerous Arctic endeavours.
8 8 Tar sands; a hot potato at the Statoil AGM 20 May June July On May 15, Statoil s major shareholder, the Norwegian state, was subject to massive criticism when WWF s and Greenpeace s proposal at Statoil s AGM, to withdraw Statoil from the tar sands, received almost twice the support of previous years. This increased shareholder engagement was the result of Greenpeace s closer collaboration with partner organisations, such as the Norwegian church and Grandparents Climate Action initiative, in addition to a Greenpeace-led information tour across Norway, with Canadian First Nation Chief Francois Paulette who spoke emotively about the damage caused by tar sands to communities and the environment. Tar sands oil is the most polluting oil in existence, its extraction is causing a huge increase in carbon dioxide emissions, the cutting down and fragmentation of ancient boreal forest, poisoning of local water supplies and disregard of Indigenous peoples rights. Shell out of the Arctic Greenpeace In the second week of July, several groups of polar bears showed up to engage with Shell at four of the company s petrol stations in Århus, Copenhagen, Malmö and Stockholm. They were asking for their vulnerable Arctic homes to be protected through the cancellation of the company s drilling ambitions in the icy waters north of Alaska. The bear suited activists then conducted peaceful on site protests, attaching campaign materials to pumps and deploying banners on roofs as part of a worldwide polar bear protest in 110 cities across 19 countries. Uggi Kaldan/ Greenpeace
9 9 12 august Neste oil s censorship efforts spoiled Henna Middeke / Greenpeace August 6, brought a significant legal victory concerning freedom of expression for Greenpeace Nordic. Nestespoil.com and nestespoilreturns.com were spoof websites we d created of the world s largest palm oil fuel producer Neste Oil s sites, containing a parody version of the company s Annual Report. The company employed every measure to have the sites shut down, but the WIPO (World Intellectual Property Organization) ruled in favour of Greenpeace, stating that criticism was an important part of freedom of expression and the sites stayed live. Greenpeace has long been campaigning against the phenomenal growth of the palm oil industry in the developing world, which is spelling disaster for local communities, biodiversity, and climate change as plantations encroach increasingly further into vital forested areas.
10 August Oil spill near Usinsk, Russia. Steve Morgan/ Greenpeace Arctic Indigenous Peoples against the Arctic oil rush On August 17, a three day conference in Usinsk, Russia, facilitated by the Pechora Committee and Greenpeace, ended in a declaration by a wide range of Russian Arctic Indigenous Peoples that it was time (to) join forces and demand that the oil companies and the Arctic States change their path and start to listen to the voices of the Indigenous Peoples residing in these lands. The conference was the result of a longstanding cooperation between Greenpeace and Indigenous groups in Arctic, which has also resulted in several media tours to Arctic regions in Russia, to document and bear witness to the hundreds of on-shore oil spills that take place every month. It is estimated that a shocking million litres of oil leak into the Arctic waters through Russia s rivers every year. Steve Morgan/ Greenpeace
11 11 Unique Gotland forest habitat preserved On September 1, Greenpeace activists joined forces with local NGOs who for months had been trying to stop the mining company Nordkalk from cutting down the highly biodiverse Ojnare forest on the island of Gotland. Greenpeace s support of the ongoing resistance resulted in activists being able to access the exclusion 2zone and physically stop the deforestation activities. The logging company contracted to do the work withdrew from the job and the Gotland County Administrative Board subsequently issued an injunction against Nordkalk. This was followed by a Supreme Court decision to review the permissions given at lower instances for Nordkalk to mine for limestone in the area. Ojnare Forest is considered one of Sweden s most important natural landscapes and consists of a mixture of old pine forests, springs, swamps and meadows which provide a habitat to several unique and protected species. There are two so-called Natura 2000 areas adjacent to the forest, making them part of a wider and much valued EU network of nature reserves. september OCtober Nuclear power plant safety fail Tillman / Greenpeace Greenpeace On October 7, activists on bikes and others carrying ladders entered two Swedish nuclear power plants, Forsmark and Ringhals, to protest against the overall technical and security weaknesses of Swedish nuclear plants. 50+ activists made it into the plants, seven of whom managed to stay overnight, completely unnoticed. The following morning, they alerted the media to their presence and conducted live interviews from the site, highlighting two recent Greenpeace reports on the vulnerability of nuclear plants. The activities caused huge embarrassment to the government and plant operators, and ran in the Swedish media for days. Following the action the Environment minister called for a meeting with the nuclear industry and the Swedish Radiation Safety Authority demanding a plan for improving the safety measures at Swedish nuclear power plants. Sweden currently has three operational nuclear power plants with ten reactors dating from the 1970s to mid-80s and have long been troubled by safety problems.
12 12 Greenpeace OCtober Toxic sludge leak at the Talvivaara mine On October 24, the Finnish nuclear energy campaign experienced a breakthrough when plans for a new nuclear power plant, Fennovoima, were jeopardised by the major shareholder E.ON withdrawing from the project. This decision has increased the likelihood that the 70 remaining investors, each with considerably smaller shares, will also pull out of the project. E.ON s decision followed two years of intensive campaigning by our Finnish office, including the mobilisation of a week long protest camp on the site of the proposed plant. Finland currently has four nuclear reactors with a fifth under construction; the process of which has so far been riddled with safety problems, huge delays and budgets overrun several times by escalating costs. 20 november E.ON sees the light Timo Puohiniemi / Greenpeace On November 7, a leakage from the waste water pond of a metal mine in Finland, spelt disaster for the surrounding forests and provided a powerful call to action for the Finnish team. The leaking water, a cocktail of poisonous chemicals containing nickel, uranium, aluminium and cadmium, contaminated swathes of the the local ecosystem and caused great upset amongst concerned locals. Greenpeace immediately dispatched a campaign team to bear witness to the spill, collect samples and demand that authorities close the mine. The event was a reminder of the considerable risks associated with uranium mining; other countries in which uranium prospecting is currently taking place include Sweden and Greenland. Aino Tuomi-Nikula / Greenpeace
13 13 On November 9, Greenpeace launched a report on the dangers of shale gas extraction to the environment and local communities in Denmark. Despite adopting the most ambitious climate plan in the EU, the current Danish government has unfortunately chosen to keep the previous government s concessions for highly polluting shale gas exploration in the country. Greenpeace has been highlighting the evident hypocrisy of this decision, supporting local protest movements to campaign for a moratorium on new licenses and the need for full Environmental Impact Assessments before any exploration takes place. Any gas sourced via hydraulic fracturing in Denmark, or fracking as it s better known, will be traded on foreign markets. Fracking is controversial because it requires the use of toxic chemicals which risks poisoning ground and drinking water, in addition to leaking methane, a potent greenhouse gas. 12 During December last year, typically a time when the clothing industry sees huge sales in the run up to Christmas, we witnessed a renewed public scrutiny of the clothing industry s unfortunate relationship with hazardous chemicals. For the second year in a row, Greenpeace led a month long campaign on the issue, with shopper engagement activities in Stockholm, Gothenburg, Oslo and Copenhagen, including a magnificent vertical catwalk. High Street brands Zara, Mango, Esprit and Levi s all bent to public demands for a toxic free clothing future, and officially declared their commitment to textile production without use of hazardous chemicals by The toxic compounds used to dye and clean clothes cause huge hazards for local communities and the environment via leaks from factories into local rivers, groundwater and Not for shale wider ecosystems. december DETOX EcoFlight.org Christian Åslund / Greenpeace
14 14 14 Activists from Greenpeace and Walhi bear witness to active clearance and drainage of peatland rainforest in PT Asia Tani Persada. The Sinar Mas group affiliated concession, which contains orangutan habitat, is a supplier of pulpwood to Asia Pulp and Paper (APP). Ulet Ifansasti / Greenpeace
15 15 Lottery Money Protecting our Environment In February 2012, Greenpeace received 22 million SEK from the Swedish Postcode Lottery; this is their most generous donation to date and the funds have already been put to good use protecting the Arctic, the world s threatened tropical forest and promoting a Chinese energy revolution. The Arctic under pressure The Arctic is under enormous stress from the effects of climate change, ocean acidification and increasing industrialization. The region is warming faster than the rest of the globe and the sea ice is disappearing at an alarming rate; late August 2012 saw the lowest ice cover on record. Sea ice underpins the entire Arctic marine ecosystem; when it shrinks and thins, it opens up the possibility for the extraction of previously inaccessible oil, mineral and fish resources, placing additional pressure on Arctic Peoples and wildlife. Governments of the countries that own land or marine areas in Arctic, have already begun the race for the North Pole and several large oil companies are lining up to get their slice of the cake. Greenpeace is working hard to establish a moratorium on oil and gas development, ending destructive fishing and for the creation of large marine reserves in the region. Amplifying the voice of Arctic communities Approximately four million people live in the Arctic region, a tenth of which belong to Indigenous groups with cultures that have existed for generations. Greenpeace and the Pechora Committee (a Russian organisation working for Indigenous rights), received an additional six million SEK from the Swedish Postcode Lottery, for a three-year project starting in 2012, to strengthen the rights of Arctic Indigenous communities and emphasise their voice in the Arctic debate. Working towards a greener China China has fast become an important and influential player on the world market; it has the largest population of any country on earth in addition to one of the fastest expanding economies. More than 70% of the country s energy is supplied by coal, which in turn is responsible for 80% of it s carbon dioxide emissions, placing huge pressure on human health, water systems and the wider environment. Despite these challenges, Greenpeace believes China can lead the world in transitioning from coal towards a green and sustainable and renewable energy system. Greenpeace is the only high profile international environmental NGO working on an anti coal campaign in China, encouraging the country to raise its environmental ambitions and lead the way towards a greener energy policy. Protecting our rainforests The world s tropical rainforests are habitats to more than half the planet s plant and animal species and thousands of human communities. Apart from providing us with a variety of essential medicinal substances, the forests act as giant carbon sinks, storing carbon both in the trees and in the ground beneath them; when they are felled or burned, large amounts of carbon dioxide are released back into the atmosphere. According to the UN s intergovernmental panel on climate change (IPCC), tropical deforestation is responsible for up to a fifth of global carbon emissions. Greenpeace is working hard to protect the rainforests of the Amazon, Indonesia and the Congo Basin; our aim is for zero deforestation in these vital ecosystems by In February 2013 we experienced a long awaited campaign victory when Asia Pulp and Paper finally devised a new Forest Conservation Policy ending their involvement in destructive deforestation. The Swedish Postcode lottery The vision of the Swedish Postcode Lottery is to help build a better world for humans, animals and nature. The Lottery secures its revenue from selling lottery tickets, and donates all profits to charitable causes. In 2012, the Lottery distributed funds to 40 charitable organisations; the funds are unrestricted, which means benefiting organisations decide for themselves how they are most effectively put to use. Since its inception in 2005, the Swedish Postcode Lottery has distributed 3.8 billion SEK to the non-profit sector. Together with its sister lotteries in Holland and Great Britain, the Lottery is the world s third largest private donor to the non-profit sector.
16 16 Our Board of Directors Our Governance structure The Board of Directors of Greenpeace Nordic approves the annual budget and the audited accounts of Greenpeace Nordic, and appoints and supervises the Executive Director. Greenpeace Nordic s board members are elected for a three year period at the Annual General Meeting (AGM) by the voting members of Greenpeace Nordic. Board members may be re-elected for subsequent terms. The Board reports annually to the voting members at the AGM. At the AGM voting members also appoint the auditor for the following year, they decide on questions regarding indemnity for the Board of Directors and on acceptance of the Annual Report. The day-to-day operations are carried out by an organisation, spread over four Nordic countries, headed by the Executive Director Mads Flarup Christensen. The members of the Board of Directors, as well as the voting members, fulfil their duties without any form of remuneration. Costs relating directly to Board meetings and AGMs are however reimbursed. In 2012, Greenpeace Nordic s voting members counted 20 persons, coming from all over Europe and Russia. The Board of Directors of Greenpeace Nordic consisted of six members. Annukka Berg (Finland) and Jørgen V. Gjerdrum (Norway) stepped down at the AGM in April and were replaced by Meri Pukarinen (Finland) and Dag Kühle-Gotovac (Norway). Kirsten Sander, Board Chair ( ) Kirsten Sander was elected to the Greenpeace Nordic Board of Directors in 2002, and elected Board Chair in She has previously worked for Greenpeace in Denmark as well as internationally for twenty years, with the whales, forests and Antarctica campaigns. She is an architect by profession and is currently running her own business, which focuses on sustainable construction and solar energy. Kirsten lives Denmark. Presence at board meetings in 2012: 4/4 Dag Kühle-Gotovac, board member ( ) Dag Kühle-Gotovac was elected to the Greenpeace Nordic Board of Directors in He has a background in accounting and humanitarian affairs, as a field officer for the Norwegian People s Aid, more recently as a manager in an international IT company, and currently as Head of Administration at the Norwegian Nobel Institute. Dag lives in Norway. Presence at board meetings in 2012: 1/2
17 17 Agneta Rythén Martin, board member ( ) Agneta became a member of the Greenpeace Nordic Board of Directors in April Before this she was one of the voting members of Greenpeace Nordic and also worked for Greenpeace on a project called Greenkids for five years until Agneta has done a lot of work in the field of education and is currently a consultant at Afema AB. Agneta lives in Sweden. Presence at board meetings in 2012: 4/4 Mats Knapp, board member ( ) Mats Knapp was elected member of the Greenpeace Nordic Board of Directors in Mats worked for Greenpeace, mainly within the Toxic Campaign, as a campaigner and coordinator for seven years. He was also involved in establishing and then working for the International Chemical Secretariat (ChemSec). Mats background is as an electronical engineer and biologist and he is currently employed as Chief Technology Officer at Kommunicera Communications. Mats lives in Sweden. Presence at board meetings in 2012: 3/4 Meri Pukarinen, board member ( ) Meri Pukarinen was elected to the Greenpeace Nordic Board of Directors in She is a trained Community Pedagogue and M.Sc. in Environmental Policy and Regulation. She has previously worked for Greenpeace Nordic s fundraising department in With a decade of experience in the environmental movement, Meri currently leads the Big Ask climate law campaign at Friends of the Earth Finland. Meri lives in Finland. Presence at board meetings in 2012: 2/2 Arni Finnsson, board member ( ) Arni Finnsson was elected as member of the Greenpeace Nordic Board of Directors in Arni worked for Greenpeace between 1987 and 1996, focusing mainly on fishing, whaling, persistent organic pollutants (POPs) and radioactive waste issues. In 1997 Arni was one of the founders of the Iceland Nature Conservation Association (INCA) and is currently its Board Chair. Arni has further worked for WWF s Arctic Program ( ), the Deep Sea Conservation Council and since 1998 as a consultant for the International Fund for Animal Welfare (IFAW). Arni lives in Iceland. Presence at board meetings in 2012: 3/4
18 18 Fundraising Individual donors people just like you are the lifeblood of Greenpeace Greenpeace donors are passionate about protecting our Earth and it is our donors that allow us to remain truly independent from government and corporate influence, and that means we can tackle environmental problems at their source. In 2012 we received donations from 143,997 individual donors from across the Nordic region. Around 94% of our donors give to Greenpeace on a committed monthly direct debit, providing us with a unique financial stability over the long term. Creating change and winning campaigns can often take years even decades and we thank each and every donor for standing with us and supporting positive environmental change. Each campaign is different, but all are built on the energy, skills and dedication of the Greenpeace community putting their beliefs into action. donor figures* Country Sweden Denmark Norway Finland Total Through making donations, campaigning locally, taking nonviolent direct action and taking action online, our donors have played a pivotal role in every one of our campaign successes. Our gross income grew by 26% between 2011 and 2012, mainly due to a donation from the Swedish Postcode Lottery. We ended the year having raised 155 million SEK, and for every 1 crown spent on fundraising we raised 5.75 crowns. In 2012 six wonderful supporters left a bequest to Greenpeace in their Will. These very special gifts allowed us to take our campaigns one step further. In total, Greenpeace offices globally raised just over 250 million Euros during Over 2.8 million individuals chose to give to Greenpeace in 2012, which makes us confident that together with them we can face the enormous environmental challenges that lie ahead. A BIG THANK YOU to all the amazing donors who make a regular donation, those that leave a gift in their will to Greenpeace, those that made specific donations to campaign appeals, those who loyally send us a donation every year, those who organised events and raised funds for us... and everyone who made a donation the Greenpeace Nordic in You make it possible for us to give this fragile planet a voice. *In 2012 we changed the way we count donors, from a time frame of 18 months to a time frame of 12 months, in order to adapt to Greenpeace International s standards. All figures shown in this table reflect a 12-month time frame.