WEBSITE DESIGN: WHAT YOU NEED TO KNOW BEFORE A REDESIGN

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1 WEBSITE DESIGN: WHAT YOU NEED TO KNOW BEFORE A REDESIGN We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of the day

2 @HubSpotAcademy #InboundLearning

3 Mark #InboundLearning

4 Angela

5 AGENDA 1 How to evaluate and audit a website 2 Pro tips for minor website updates 3 What to do in preparation of a website redesign 4 Next Steps and Resources

6 1 HOW TO EVALUATE AND AUDIT A WEBSITE

7 CONSIDER TWO SEPARATE PARTS OF YOUR WEBSITE: CONTENT DESIGN

8 CONSIDER TWO SEPARATE PARTS OF YOUR WEBSITE: CONTENT DESIGN

9 CAN YOU EASILY EVALUATE YOUR WEBSITE S OVERALL PERFORMANCE?

10 WEBSITE EVALUATION Are you reaching your overall website goals? Is your content helpful to your visitors? Are you gaining new business from your website? How do you fair amongst your competitors?

11 WEBSITE EVALUATION Are you reaching your overall website goals? Is your content helpful to your visitors? Are you gaining new business from your website? How do you fair amongst your competitors?

12 Visit the Dashboard in HubSpot. Check on your SMART goals and marketing performance over time.

13 WEBSITE EVALUATION Are you reaching your overall website goals? Is your content helpful to your visitors? Are you gaining new business from your website? How do you fair amongst your competitors?

14 Visit the Page Performance tool. Evaluate high page views and CTA views-to-clicks percentages.

15 WEBSITE EVALUATION Are you reaching your overall website goals? Is your content helpful to your visitors? Are you gaining new business from your website? How do you fair amongst your competitors?

16 Analyze your Lists of contacts and customers. Evaluate how your contacts and customers interact with your content.

17 WEBSITE EVALUATION Are you reaching your overall website goals? Is your content helpful to your visitors? Are you gaining new business from your website? How do you fair amongst your competitors?

18 How do you fair against the competition? Compare your marketing efforts against others in your industry.

19 CONSIDER TWO SEPARATE PARTS OF YOUR WEBSITE: CONTENT DESIGN

20 CONSIDER TWO SEPARATE PARTS OF YOUR WEBSITE: CONTENT DESIGN

21 2 PRO TIPS FOR MINOR WEBSITE UPDATES

22 PRO TIP #1 Make sure that your website performs well overall. A great user experience is just as important as a pleasing design.

23 For quick wins, use the website grader.

24 For quick wins, use the website grader. Evaluate page speed, mobile performance and get improvement suggestions.

25 PRO TIP #2 Be smart with template updates. Change templates that are used on the most pages, with the highest views to have a significant impact on your website.

26 There s a quick way to get to the template layout.

27 NOT SURE HOW TO EDIT A TEMPLATE? Take the HubSpot Design Certification to learn how to modify or create your own templates.

28 HUBSPOT DESIGN CERTIFICATION Learn how to create and modify landing page, website page, blog and templates Understand all of the different modules and when to use them Get started with customizing HubL code for dynamic template design.

29 Try the first class of the design certification if you aren t a designer by trade.

30 COMING SOON: WEBSITES TRAINING A new course to help all marketers with their inbound website. No coding required.

31 3 WHAT TO DO IN PREPARATION OF A WEBSITE REDESIGN

32 2 years is the average timeframe for a complete website redesign for most companies. SOURCE: HUBSPOT RESEARCH, 2014

33 FLICKR USER MIKE HYDE Think of a website redesign like remodeling a home. There s lots of planning to do and you might have to change your plans as you go.

34 CONSIDER YOUR BUDGET Plan and group your must-haves and nice to haves for your website redesign. MUST HAVE New homepage design New design for CTAs Addition of blog sidebar New 3-column landing page template NICE TO HAVE Styling for video content Completely new blog design New blog subscriber template

35 WEBSITE REDESIGN STRATEGY

36 4 NEXT STEPS AND RESOURCES

37 NEXT STEPS 1 Evaluate your website content and the design of your website 2 Use the Website Grader and Page Performance tools to analyze your website s performance 3 Take the HubSpot Design Certification to improve your website s design 4 Start the website redesign strategy project

38 RESOURCES 1 HubSpot s Website Grader 2 Website Redesign Strategy Project 3 HubSpot s Design Certification Course

39 HAVE A QUESTION? Type it in the chat pane, now!

40 THANK YOU.

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