Mobile is Here to Stay
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- Dustin Austin
- 8 years ago
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1 Mobile is Here to Stay
2 smartphone adoption in the world s major metropolitan areas is already at full penetration! the mobile experience is rapidly becoming inherent to the visitor experience
3 emarketer, bil bil.
4
5 Smartphone Adoption in Fast Growing Economies BRAZIL RUSSIA INDIA CHINA Smartphones Feature Phones Multimedia Phones Includes devices with and without touchscreens. No touchscreen, query keypad, or advanced operating system. Touchscreen and/or query keypad, but no advanced operating systems.
6 digital media consumption is now multi-device and lifestyle adapted
7 Yahoo s Media Senses shows no room is untouched by tablet devices Source: Yahoo Media Senses 2013
8 1 in 5 people drop their phone down the toilet
9 Sweden s Multi-Screen Viewers 79% Multi-Screen TV Viewers 68% Smartphone SWEDEN LEADS THE WAY IN MULTI-DEVICE VIEWING 4% 41% Years TV Only Years TV Only 42% Years used 2nd device to research product info
10 Digital Natives Driving Future Travel Age: 35 or under Blended offline & online words Have smartphone & tablet Book via online travel websites 60% consider smartphone a travel companion
11 Strong Growth in M-Commerce
12 in the past 2 years mobile travel booking value has quadrupled 17% flight searches are on mobile 19m m-commerce spend by % mobile search growth since 2010
13 Mobile Banking Transactions in the UK Grew 105% in 2013, Weekly Transactions Doubled!
14 Mobile Brand Experience go elsewhere when they can t find what they are 6/10 looking for NEGATIVE EXPERIENCE Stop dealing with a brand altogether because of a bad 48% experience on mobile POSITIVE Foolproof,
15 The Experience Ecosystem BRAND EXPERIENCE USE CUSTOMER EXPERIENCE KNOW USER EXPERIENCE TRUST MOBILE EXPERIENCE LIKE
16 Mobile Only Customers USE KNOW MOBILE EXPERIENCE TRUST LIKE
17 Barriers to Growth into Mobile for African Travel Market roaming & wifi cost of development safety & security perception awareness
18 The Iterative Mobile Strategy
19 The Iterative Mobile Strategy It is a short- and long-term vision It is iterative Requires input from multiple people Can be both high-level and specific Covers smartphone apps and websites
20 2014 Key Trends Mobile & Tablet
21 2014 Key Trends Mobile & Tablet Visitor Loyalty
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23
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25 2014 Key Trends Mobile & Tablet Servicing Customers
26 The Mobile Revolution How can I improve my customer s experience?
27 TRAVELLERS WILL SACRIFICE SOME PRIVACY FOR AN IMPROVED TRAVEL EXPERIENCE
28 Hotel Guest s Digital Wishlist 83% easy access to amenities & hours 73% automated check-in 62% to order room service 68% concierge services and tips 64% as a room key
29 2014 Key Trends Mobile & Tablet Real Time Information
30 successful mobile apps serve a real function customer s needs are the key to a good mobile strategy
31 smartphone users seek function and purpose to improve their experience with simple but essential functionality
32 Virgin Atlantic Uses Wearable Technology to Service It s Business Passengers Better
33 What Businesses Can Learn from Airlines 76% Mobile Sites not Responsive Most Traffic is Mobile Web not App Apps Serve Added Value Needs
34 2014 Key Trends Mobile & Tablet Spacial Management & Dispersion
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36 mobile offers limitless possibilities for attractions to improve the customer experience
37 2014 Key Trends Mobile & Tablet Mobile Booking
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39 Unique Business Opportunities
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41 2014 Key Trends Mobile & Tablet Opportunities of Big Data
42 Big Data in Travel IF YOU RE NOT TAPPING INTO BIG DATA YOU RE MISSING OUT
43 Embrace the Developer Community Solving Real Problems with Big Data
44
45 Talent on Tap
46 2014 Key Trends Mobile & Tablet Augmented Visitor Experiences
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49 Holiday Inn London Augmented Reality 2012 Olympics
50 limitless possibilities for attractions to improve the customer experience
51 Immersive Mobile Experiences
52 Interview with Rory Kenny Mobile Partnerships & Affiliates EMEA
53 Rory Kenny Mobile Partnerships & Affiliates EMEA TripAdvisor Leads strategy, development of TripAdvisor Mobile Leads TripAdvisor s commercial affiliate ambitions Spans sectors: Travel, Tech, Mobile, OEM s, Auto Previously Senior Manager at Orange-France Former VP Business Development at StrategyEye ltd.
54 Interview with Rory Kenny Mobile Partnerships & Affiliates EMEA
55 Mobile is Here to Stay
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