RESEARCH NOTE. Workplace Service. Predictions for Mobile, 2015: Mobile-First Apps and the Imperative to Protect the Enterprise

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1 Authors: Jim Lundy, David Mario Smith Predictions for Mobile, 2015: Mobile-First Apps and the Imperative to Protect the Enterprise Summary: Mobile is poised to continue disrupting the workplace, as mobile-first apps are launched that alter the traditional ways of conducting business. At the same time, enterprises are taking steps to protect the enterprise from a mobile perspective. Managing mobility in the enterprise has shifted from a world that was primarily Blackberry devices and a few years ago to one in which devices, apps, data and content are exploding and poised to grow even more over the next five years. Enterprise mobile management (EMM) has become the de facto approach that incorporates and transcends mobile device management (MDM), mobile application management (MAM) and mobile content management (MCM). The shift is away from merely managing the assets themselves and toward transforming business through mobilizing the enterprise. Not only do smartphones and tablets have new ways to engage with users, they give users new ways to engage with apps as well. A defining aspect of mobile devices is the tight integration of software functions with the device hardware. This allows a welldesigned app to take over its device in a rich, integrated way to create an app personality. The device takes on the operational and interactive characteristics of the app, immersing the user in a comprehensive app experience that makes the device itself seem invisible. This is a driving force behind mobile-first apps in the enterprise. Topic: Mobile Issue: What trends affect mobile computing? Predictions for Mobile, 2015 By YE 2015, only 35% of enterprises will have launched mobile first apps as part of a product or service offering. Through 2018, 75% of service businesses will be disrupted due to the introduction of mobile-first apps. By YE 2016, IoT will become a strategic imperative that will be used to enhance existing services. By YE 2016, 40% of enterprises will geofence their critical office buildings. By YE 2015, due to increased cyber warfare, 50% of enterprises will make mobile security for devices, content, apps and access part of an overall security imperative. By YE 2015, mobile app management will become more critical to enterprises as the use of mobile apps increases. In 2015, the world will continue to embrace mobile, and there will be many more mobile apps that let users do more than they could before. They will be mobile-first, and they will be highly disruptive. For example, they will track users more than ever, which will force enterprises to take extra steps to protect both people and the content and data they have access to. Copyright 2014 Aragon Research Inc. and/or its affiliates. All rights reserved. Aragon Research and the Aragon Research Globe are trademarks of Aragon Research Inc. All other trademarks are the property of their respective owners. This publication may not be distributed in any form without Aragon Research s prior written permission. The information contained in this publication has been obtained from sources believed to be reliable. Nevertheless, Aragon Research provides this publication and the information contained in it "AS IS," without warranty of any kind. To the maximum extent allowed by law, Aragon Research expressly disclaims all warranties as to the accuracy, completeness or adequacy of such information and shall have no liability for errors, omissions or inadequacies in such information. This publication consists of the opinions of Aragon Research and Advisory Services organization and should not be construed as statements of fact. The opinions expressed herein are subject to change without notice. Although Aragon Research may include a discussion of related legal issues, Aragon Research does not provide legal advice or services and its research should not be construed or used as such. Aragon Research is a private company and its clients may include firms or financial institutions that have financial interests in entities covered by Aragon Research. Further information about the objectivity of Aragon Research can be found at aragonresearch.com

2 As this plays out, more and more devices will be connected to apps via the phenomenon called the Internet of Things (IoT). IoT has many possibilities, but it requires a strategy. Our 2015 mobile predictions tackle some of these trends. Their goal is to help clients not only to think about the implications, but also to start planning them out. Predictions Prediction: By YE 2015, only 35 percent of enterprises will have launched mobile first apps as part of a product or service offering. Prediction: Through 2018, 75 percent of service businesses will be disrupted due to the introduction of mobile-first apps. Most enterprises have not invested in a disruptive mobile app, but in 2015 more enterprises may find themselves under siege by a competitor that designs and launches one. Just as Uber disrupted the taxi and limousine businesses, more and more industries will automate the acquisition process via mobile apps. Mobile devices have a lot of features such as geolocation and cameras that can combine to create new, innovative applications. The challenge is to rethink the possibilities of the current service that is being offered. For service businesses, any process involving a transaction can be reinvented at just about every step. The challenge is to realize that mobile apps do more than just replace the browser. When it comes down to overall Innovation for an enterprise and the market category it participates in, mobile-first apps represent at the same time one of the biggest opportunities and one of the biggest threats. Prediction: By YE 2016, IoT will become a strategic imperative that will be used to enhance existing services. The Internet of Things is about connecting and managing devices in ways that have not been done before. For enterprises we see two main reasons for IoT to become an imperative. First, IoT will enable software to manage more things, such as buildings and all of the devices that are in them. Cost savings for energy use alone, which can be cut 30 to 50 percent, will drive enterprises to fully connect offices so that light, power and heating/cooling systems can be managed by IoT applications. On 2014 Aragon Research Inc. and or its affiliates. All rights reserved. Page 2

3 top of that, IoT will connect more devices for security purposes: locking and unlocking doors, and using video to more efficiently monitor locations. Second, from an innovation perspective, IoT gives us access to a large new class of devices, and enables new apps to provide services that until now did not exist. Enterprises should look at all aspects of their businesses to see how they can harness the IoT, but this should be only one part of an overall approach to Innovation that cannot be ignored. Prediction: By YE 2016, 40 percent of enterprises will geofence their critical office buildings. One challenge that enterprises need to come to grips with is the privacy and security of mobile apps. The clear trend is that apps use geolocation to track and collect a lot of data about users. Because of this increasing surveillance, enterprises will need to geofence their buildings so that intrusive apps don t work in corporate locations. Enterprises should consider multiple security enhancements in addition to geofencing. In the past, geofences were set up so that data and content could leave the premises. Now however, the ability to track people and collect data from their devices means enterprises need to protect both people and information. For example, in Uber s God mode, anyone using the Uber app can track exactly where a person is. Executives could easily be located with this service. The same thing can happen with Facebook mobile. This builds a case for blocking such apps, so the location of enterprise associates cannot be discovered. This all suggests that enterprises need to put their EMM solutions to work. Many EMM tools that have been deployed for MDM use can also help with app management by enabling policy-based geofencing for specific documents, devices and apps. Prediction: By YE 2015, due to increased cyber warfare, 50 percent of enterprises will make mobile security for devices, content, apps and access part of an overall security imperative. In 2015 mobile security will be one of the top issues for protecting people, information and access. The Sony hack foreshadows things to come, and mobile devices will increasingly be targets. As more business is conducted on mobile devices, there is more 2014 Aragon Research Inc. and or its affiliates. All rights reserved. Page 3

4 risk to the enterprise. Security is by far a top priority for enterprise mobile management initiatives. One aspect that the Sony hack illustrates is how attackers access the enterprise: most often via an individual s System Administrator account. Simple procedures such as two-factor authentication can prevent access if a password is stolen. Content security is a major part of enterprise security imperatives. Enterprise planners have to address content mobility in their content strategies. MCM offerings have to do more than regular ECM duties when dealing with content on the move. MCM strategies must encompass the content, apps and devices, providing version control, user access privileges, content security and collaboration around the content. Content security is the number one priority of any MCM system. This means integrating with EMM or MDM systems that can lock or delete content when a device is lost or stolen, for example. But simple protection is not enough. MCM also needs to integrate with the entire business ecosystem that surrounds it, to manage each content object in the context of the process it supports and the role it plays within it. Mission-critical content with legal or financial consequences, like a contract or regulatory submission, needs embedded identity and authentication that travels with it to shield the enterprise from liability. Prediction: By YE 2015, mobile app management (MAM) will become more critical to enterprises as the use of mobile apps increases. As more and more mobile apps come online, the need to manage and deploy them becomes critical. While MDM helps address authentication and security, mobile success also depends on apps that are lightweight, secure and easy to manage, distribute and use. MAM is an inescapable part of this mix. MAM addresses app-level security and policy for enterprises. MAM strategies should include enterprise app stores for secure app distribution that supports authorized users in the extended enterprise as well as employees. Enterprises with an EMM platform need to examine its MAM features to ensure that it can be an effective part of an overall MAM policy Aragon Research Inc. and or its affiliates. All rights reserved. Page 4

5 Aragon Advisory Look at mobile as one of the major imperatives for innovation. Hold app jams with business leaders to brainstorm new apps. The CEO should review security imperatives to ensure that overall security strategies are adequate to protect the enterprise. When evaluating EMM providers, look at their roadmaps to see how they are preparing for changing trends in workplace technology, such as wearables and IoT. Develop an architecture that can manage all the devices that will be connected inside and outside the organization, both now and in the future. Develop a multi-pronged approach to security that includes geofencing buildings for secure app management. Bottom Line Mobility has disrupted business processes and changed the way we work. Enterprises should look at mobile apps and the IoT as opportunities for innovation, while balancing these opportunities against an increased need for security. A holistic EMM approach can accomplish this, but tradeoffs will have to be made on which tools are used. Tools and services that don t meet guidelines will need to be deprovisioned, and new policies rigorously enforced Aragon Research Inc. and or its affiliates. All rights reserved. Page 5

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