Erlang and the Chasm. A tour of the interac5on between engineering and marke5ng. Torben Hoffmann

Size: px
Start display at page:

Download "Erlang and the Chasm. A tour of the interac5on between engineering and marke5ng. Torben Hoffmann"

Transcription

1 Erlang and the Chasm A tour of the interac5on between engineering and marke5ng Torben Hoffmann Product & Research Manager Erlang Solu5ons Session code: #3799 1

2 Have you ever... 2

3 Have you ever... wondered about why some technologies did not make it? 2

4 Have you ever... wondered about why some technologies did not make it? worked on a product that did well for a while only to falter away? 2

5 Have you ever... wondered about why some technologies did not make it? worked on a product that did well for a while only to falter away? been met with Who else is using that? when trying to advocate a tool? 2

6 Have you ever... wondered about why some technologies did not make it? worked on a product that did well for a while only to falter away? been met with Who else is using that? when trying to advocate a tool? felt the lack of ways to address these issues? 2

7 Have you ever... wondered about why some technologies did not make it? worked on a product that did well for a while only to falter away? been met with Who else is using that? when trying to advocate a tool? felt the lack of ways to address these issues? Then this is the talk for you! 2

8 Have you ever... 3

9 Have you ever... been looking for a way to leapfrog your competition using new technology? 3

10 Have you ever... been looking for a way to leapfrog your competition using new technology? felt that productivity using mainstream technologies X, Y and Z has been abysmal? 3

11 Have you ever... been looking for a way to leapfrog your competition using new technology? felt that productivity using mainstream technologies X, Y and Z has been abysmal? ignored Who else is using that? when selecting a tool? 3

12 Have you ever... been looking for a way to leapfrog your competition using new technology? felt that productivity using mainstream technologies X, Y and Z has been abysmal? ignored Who else is using that? when selecting a tool? felt the lack of ways to address these issues? 3

13 Have you ever... been looking for a way to leapfrog your competition using new technology? felt that productivity using mainstream technologies X, Y and Z has been abysmal? ignored Who else is using that? when selecting a tool? felt the lack of ways to address these issues? Then this is the talk for you! 3

14 The Link to Architecture Understanding how your customers think is good for engineers Nonobvious customer needs can easy or hard to implement depending on your engineering choices Having a common vocabulary across the organisation will make communication better 4

15 Model: Crossing the Chasm Crossing the Chasm by Geoffrey More Marketing and Selling Disruptive Products to Mainstream Customers 1st edition in 1991 Revised 2001 Makes you think Not the Silver Bullet 5

16 Use Case: Erlang and friends Presenting a model without personal use cases is dull Erlang fits the notion of disruption very well Erlang has great benefits, if you are willing to change parts of your technology stack Erlang shows signs of being in the Chasm Ecosystem not as mature as, e.g., Java A number of people have had massive successes with Erlang, but mainstream penetration is has not happened yet 6

17 slides[<your favorite tech>/erlang] 7

18 Technology Adaptation Life Cycle Originally developed by Joe M. Bohlen, George M. Beal and Everett M. Rogers 8

19 Technology Adaptation Life Cycle Technology enthusiasts Originally developed by Joe M. Bohlen, George M. Beal and Everett M. Rogers 8

20 Technology Adaptation Life Cycle Technology enthusiasts Visionaries Originally developed by Joe M. Bohlen, George M. Beal and Everett M. Rogers 8

21 Technology Adaptation Life Cycle Pragmatists Technology enthusiasts Visionaries Originally developed by Joe M. Bohlen, George M. Beal and Everett M. Rogers 8

22 Technology Adaptation Life Cycle Pragmatists Conservatives Technology enthusiasts Visionaries Originally developed by Joe M. Bohlen, George M. Beal and Everett M. Rogers 8

23 Technology Adaptation Life Cycle Pragmatists Conservatives Visionaries Technology enthusiasts Laggards Originally developed by Joe M. Bohlen, George M. Beal and Everett M. Rogers 8

24 The Technology Enthusiast Source: https://en.wikipedia.org/wiki/file:gyrodisney.jpg 9

25 The Technology Enthusiast Appreciates technology for its own sake Source: https://en.wikipedia.org/wiki/file:gyrodisney.jpg 9

26 The Technology Enthusiast Appreciates technology for its own sake Great critics cause they really care! Source: https://en.wikipedia.org/wiki/file:gyrodisney.jpg 9

27 The Technology Enthusiast Appreciates technology for its own sake Great critics cause they really care! Gatekeepers for new tech Source: https://en.wikipedia.org/wiki/file:gyrodisney.jpg 9

28 The Technology Enthusiast Appreciates technology for its own sake Great critics cause they really care! Gatekeepers for new tech Want the truth no tricks!! Source: https://en.wikipedia.org/wiki/file:gyrodisney.jpg 9

29 The Technology Enthusiast Appreciates technology for its own sake Great critics cause they really care! Gatekeepers for new tech Want the latest stuff... Want the truth no tricks!! Source: https://en.wikipedia.org/wiki/file:gyrodisney.jpg 9

30 The Technology Enthusiast Appreciates technology for its own sake Great critics cause they really care! Gatekeepers for new tech Want the latest stuff... but it has to be cheap! Want the truth no tricks!! Source: https://en.wikipedia.org/wiki/file:gyrodisney.jpg 9

31 The Visionaries Source: https://en.wikipedia.org/wiki/ File:Steve_Jobs_Headshot_2010CROP.jpg 10

32 The Visionaries Driven by a dream Source: https://en.wikipedia.org/wiki/ File:Steve_Jobs_Headshot_2010CROP.jpg 10

33 The Visionaries Driven by a dream Business goals, not technology goals Source: https://en.wikipedia.org/wiki/ File:Steve_Jobs_Headshot_2010CROP.jpg 10

34 The Visionaries Driven by a dream Business goals, not technology goals Looking for a quantum leap forward Source: https://en.wikipedia.org/wiki/ File:Steve_Jobs_Headshot_2010CROP.jpg 10

35 The Visionaries Driven by a dream Business goals, not technology goals Looking for a quantum leap forward Willing to take high risks Source: https://en.wikipedia.org/wiki/ File:Steve_Jobs_Headshot_2010CROP.jpg 10

36 The Visionaries Driven by a dream Business goals, not technology goals Looking for a quantum leap forward Willing to take high risks Easy to sell very hard to please Source: https://en.wikipedia.org/wiki/ File:Steve_Jobs_Headshot_2010CROP.jpg 10

37 The Visionaries Driven by a dream Business goals, not technology goals Looking for a quantum leap forward Willing to take high risks Easy to sell very hard to please Understand their dream and you can market to them Source: https://en.wikipedia.org/wiki/ File:Steve_Jobs_Headshot_2010CROP.jpg 10

38 The Pragmatists Dana Scully (XFiles) as opposed to Fox Mulder Source: 11

39 The Pragmatists Looking for incremental, measurable, predictable progress Dana Scully (XFiles) as opposed to Fox Mulder Source: 11

40 The Pragmatists Looking for incremental, measurable, predictable progress Risk = the chance to waste money and time Dana Scully (XFiles) as opposed to Fox Mulder Source: 11

41 The Pragmatists Looking for incremental, measurable, predictable progress Risk = the chance to waste money and time Loyal once won Dana Scully (XFiles) as opposed to Fox Mulder Source: 11

42 The Pragmatists Looking for incremental, measurable, predictable progress Risk = the chance to waste money and time Loyal once won Likes standards Dana Scully (XFiles) as opposed to Fox Mulder Source: 11

43 The Pragmatists Looking for incremental, measurable, predictable progress Risk = the chance to waste money and time Loyal once won Likes standards Expect to live personally with a technology choice for a long time Dana Scully (XFiles) as opposed to Fox Mulder Source: 11

44 The Conservatives Comes in all shapes and forms. I went for a Palm TX instead of a smart phone in We can all be conservative in some dimensions and something else in other dimensions. 12

45 The Conservatives Against discontinuous innovations Comes in all shapes and forms. I went for a Palm TX instead of a smart phone in We can all be conservative in some dimensions and something else in other dimensions. 12

46 The Conservatives Against discontinuous innovations Often fear high tech a little bit Comes in all shapes and forms. I went for a Palm TX instead of a smart phone in We can all be conservative in some dimensions and something else in other dimensions. 12

47 The Conservatives Against discontinuous innovations Often fear high tech a little bit Likes to buy preassembled packages at a huge discount! Comes in all shapes and forms. I went for a Palm TX instead of a smart phone in We can all be conservative in some dimensions and something else in other dimensions. 12

48 The Conservatives Against discontinuous innovations Often fear high tech a little bit Likes to buy preassembled packages at a huge discount! Tech just has to work! Period! Comes in all shapes and forms. I went for a Palm TX instead of a smart phone in We can all be conservative in some dimensions and something else in other dimensions. 12

49 The Conservatives Against discontinuous innovations Often fear high tech a little bit Likes to buy preassembled packages at a huge discount! Tech just has to work! Period! Products dedicated to a single function are best understood Comes in all shapes and forms. I went for a Palm TX instead of a smart phone in We can all be conservative in some dimensions and something else in other dimensions. 12

50 In Theory... You conquer the TALC group by group in one smooth motion 13

51 In Theory... You conquer the TALC group by group in one smooth motion 1 13

52 In Theory... You conquer the TALC group by group in one smooth motion

53 In Theory... You conquer the TALC group by group in one smooth motion

54 In Theory... You conquer the TALC group by group in one smooth motion

55 In Theory... You conquer the TALC group by group in one smooth motion

56 In Theory... You conquer the TALC group by group in one smooth motion but it s just an illusion :( 13

57 Cracks and a Chasm 14

58 Cracks and a Chasm Technology enthusiasts 14

59 Cracks and a Chasm Visionaries Technology enthusiasts 14

60 Cracks and a Chasm Pragmatists Visionaries Technology enthusiasts 14

61 Cracks and a Chasm Pragmatists Conservatives Visionaries Technology enthusiasts 14

62 Cracks and a Chasm Pragmatists Conservatives Technology enthusiasts Visionaries Laggards 14

63 Cracks and a Chasm Crack Pragmatists Conservatives Technology enthusiasts Visionaries Laggards 14

64 Cracks and a Chasm Crack Crack Pragmatists Conservatives Technology enthusiasts Visionaries Laggards 14

65 Cracks and a Chasm Chasm Crack Crack Pragmatists Conservatives Technology enthusiasts Visionaries Laggards 14

66 1st Crack 15

67 1st Crack From Technology Enthusiasts to Visionaries 15

68 1st Crack From Technology Enthusiasts to Visionaries Typical issue: not able to show that the tech enables a leap forward 15

69 1st Crack From Technology Enthusiasts to Visionaries Typical issue: not able to show that the tech enables a leap forward Benefit typically shown as a single, compelling application 15

70 2nd Crack 16

71 2nd Crack From Pragmatists to Conservatives 16

72 2nd Crack From Pragmatists to Conservatives Conservatives are not willing to become technologically competent Product must be easier to adopt than before 16

73 2nd Crack From Pragmatists to Conservatives Conservatives are not willing to become technologically competent Product must be easier to adopt than before User interface and user experience has to be redesigned Don t spend R&D on adding more features 16

74 The Chasm 17

75 The Chasm From Visionaries to Pragmatists 17

76 The Chasm From Visionaries to Pragmatists Visionaries buy a change agent to get a radical discontinuity 17

77 The Chasm From Visionaries to Pragmatists Visionaries buy a change agent to get a radical discontinuity Pragmatists want a productivity improvement for existing operations 17

78 The Chasm From Visionaries to Pragmatists Visionaries buy a change agent to get a radical discontinuity Pragmatists want a productivity improvement for existing operations Pragmatists want evolution, not revolution 17

79 The Chasm From Visionaries to Pragmatists Visionaries buy a change agent to get a radical discontinuity Pragmatists want a productivity improvement for existing operations Pragmatists want evolution, not revolution Pragmatists wants references 17

80 Visionaries vs Pragmatists Visionaries have four characteristics that alienate Pragmatists: 18

81 Visionaries vs Pragmatists Visionaries have four characteristics that alienate Pragmatists: Lack of respect for their colleagues experiences 18

82 Visionaries vs Pragmatists Visionaries have four characteristics that alienate Pragmatists: Lack of respect for their colleagues experiences Takes greater interest in technology than in their industry 18

83 Visionaries vs Pragmatists Visionaries have four characteristics that alienate Pragmatists: Lack of respect for their colleagues experiences Takes greater interest in technology than in their industry Fail to recognise the importance of existing product infrastructure 18

84 Visionaries vs Pragmatists Visionaries have four characteristics that alienate Pragmatists: Lack of respect for their colleagues experiences Takes greater interest in technology than in their industry Fail to recognise the importance of existing product infrastructure Overall disruptiveness 18

85 Meanwhile in galaxy far, far away from here... 19

86 Introducing Erlang Erlang is a programming language originally invented by Ericsson create telephone switches faster and with higher quality Open source since 1998 Main development still supported by Ericsson 20

87 Erlang s Original Requirements 21

88 Erlang s Original Requirements Large scale concurrency 21

89 Erlang s Original Requirements Large scale concurrency Soft realtime 21

90 Erlang s Original Requirements Large scale concurrency Soft realtime Distributed systems 21

91 Erlang s Original Requirements Large scale concurrency Soft realtime Distributed systems Hardware interaction 21

92 Erlang s Original Requirements Large scale concurrency Soft realtime Distributed systems Hardware interaction Very large software systems 21

93 Erlang s Original Requirements Large scale concurrency Soft realtime Distributed systems Hardware interaction Complex functionality Very large software systems 21

94 Erlang s Original Requirements Large scale concurrency Soft realtime Distributed systems Hardware interaction Complex functionality Very large software systems Continuous operation for many years 21

95 Erlang s Original Requirements Large scale concurrency Soft realtime Distributed systems Hardware interaction Complex functionality Very large software systems Continuous operation for many years Software maintenance onthefly 21

96 Erlang s Original Requirements Large scale concurrency Soft realtime Distributed systems Hardware interaction Complex functionality Very large software systems Continuous operation for many years Software maintenance onthefly High quality and reliability 21

97 Erlang s Original Requirements Large scale concurrency Soft realtime Distributed systems Hardware interaction Complex functionality Very large software systems Continuous operation for many years Software maintenance onthefly High quality and reliability Fault tolerance 21

98 Erlang s Sweet Spot GUI Middleware Erlang Coordination Control Drivers 22

99 Erlang Success Stories Riak (NoSQL DB) used in Denmark s Shared Medicine Record CouchBase (NoSQL DB) used in Draw Something XMPP (ejabberd and MongooseIM) Messaging Gateways both text and voice 23

100 So if Erlang is the best thing since sliced bread, how successful is it? 24

101 Erlang Vital Statistics TIOBE Index Feb2013 Source: 25

102 Erlang Vital Statistics TIOBE Index Feb2013 In a league far, far away... Source: 25

103 Erlang Vital Statistics Language Popularity Index tool Feb2013 Source: 26

104 Erlang Vital Statistics Language Popularity Index tool Feb2013 In a league far, far away... Source: 26

105 Is Erlang in the Chasm? 27

106 Is Erlang in the Chasm? Some, but not many, are enthusiastic about Erlang Some, but not many, success stories No major upward trend to be found Erlang might very well be stuck in the Chasm 27

107 Market Definition 28

108 What is a Market? 29

109 What is a Market? Before we go any further we need to agree on what a market is: a set of actual/potential customers for a given set of products/services who have a common set of needs/wants, and who reference each other when making buying decisions 29

110 What is a Market? Before we go any further we need to agree on what a market is: a set of actual/potential customers for a given set of products/services who have a common set of needs/wants, and who reference each other when making buying decisions The referencing aspect is key! 29

111 Crossing the Chasm 30

112 Dday Analogy 31

113 Dday Analogy Mainstream market 31

114 Dday Analogy Early Market base 31

115 Dday Analogy Strategic target market segment 31

116 Dday Analogy Chasm 31

117 Dday Analogy Additional market segments 31

118 Trying to cross the chasm without taking a niche market approach is like trying to light a fire without kindling 32

119 Trying to cross the chasm without taking a niche market approach is like trying to light a fire without kindling If this is all you remember from this talk you are not too bad off! 32

120 Why is it difficult to Commit to a Niche? Most companies do not have the discipline to stop pursuing any sale at any time for any reason 33

121 Why is it difficult to Commit to a Niche? Most companies do not have the discipline to stop pursuing any sale at any time for any reason How bad can it be to be sales driven? 33

122 Why is it difficult to Commit to a Niche? Most companies do not have the discipline to stop pursuing any sale at any time for any reason How bad can it be to be sales driven? disastrous 33

123 Why is it difficult to Commit to a Niche? Most companies do not have the discipline to stop pursuing any sale at any time for any reason How bad can it be to be sales driven? disastrous Surely things can just work themselves out? 33

124 Why is it difficult to Commit to a Niche? Most companies do not have the discipline to stop pursuing any sale at any time for any reason How bad can it be to be sales driven? disastrous Surely things can just work themselves out? not always 33

125 Why is it difficult to Commit to a Niche? Most companies do not have the discipline to stop pursuing any sale at any time for any reason How bad can it be to be sales driven? disastrous not always Surely things can just work themselves out? We will discover our market, led to it by our customers? 33

126 Why is it difficult to Commit to a Niche? Most companies do not have the discipline to stop pursuing any sale at any time for any reason How bad can it be to be sales driven? disastrous not always Surely things can just work themselves out? We will discover our market, led to it by our customers? not in a million years! 33

127 Crossing Goal 34

128 Crossing Goal Must secure a beachhead in the mainstream market 34

129 Crossing Goal Must secure a beachhead in the mainstream market create a referenceable pragmatist customer base 34

130 Crossing Goal Must secure a beachhead in the mainstream market create a referenceable pragmatist customer base By ensuring that our first set of customers completely satisfy their buying objectives 34

131 Crossing Goal Must secure a beachhead in the mainstream market create a referenceable pragmatist customer base By ensuring that our first set of customers completely satisfy their buying objectives give them a whole product 34

132 Crossing Goal Must secure a beachhead in the mainstream market create a referenceable pragmatist customer base By ensuring that our first set of customers completely satisfy their buying objectives give them a whole product Anything missing = incomplete solution 34

133 Crossing Goal Must secure a beachhead in the mainstream market create a referenceable pragmatist customer base By ensuring that our first set of customers completely satisfy their buying objectives give them a whole product Anything missing = incomplete solution Incomplete solution = cannot be referenced 34

134 The Lure of Selling to Everyone Source: 35

135 Market Leadership Pragmatists wants to buy from market leaders Owning a market provides a solid base Source: 36

136 Applications vs Platforms 37

137 Applications vs Platforms Applications crosses the chasm easier 37

138 Applications vs Platforms Applications crosses the chasm easier end users more likely to champion disruption than tech professionals operating current infrastructure 37

139 Applications vs Platforms Applications crosses the chasm easier end users more likely to champion disruption than tech professionals operating current infrastructure if one fixes a broken, missioncritical business process end users will force IT departments to install 37

140 Applications vs Platforms Applications crosses the chasm easier end users more likely to champion disruption than tech professionals operating current infrastructure if one fixes a broken, missioncritical business process end users will force IT departments to install Platforms are multipurpose 37

141 Applications vs Platforms Applications crosses the chasm easier end users more likely to champion disruption than tech professionals operating current infrastructure if one fixes a broken, missioncritical business process end users will force IT departments to install Platforms are multipurpose infrastructure is the domain of the IT community 37

142 Applications vs Platforms Applications crosses the chasm easier end users more likely to champion disruption than tech professionals operating current infrastructure if one fixes a broken, missioncritical business process end users will force IT departments to install Platforms are multipurpose infrastructure is the domain of the IT community better to disguise as an application 37

143 Applications vs Platforms Applications crosses the chasm easier end users more likely to champion disruption than tech professionals operating current infrastructure if one fixes a broken, missioncritical business process end users will force IT departments to install Platforms are multipurpose infrastructure is the domain of the IT community better to disguise as an application better when markets go mass 37

144 Riak vs Erlang Riak is an application NoSQL database written in Erlang thriving company behind it with a number of million $ fundings Erlang is a platform supported by Ericsson and open source community no mainstream penetration 38

145 Crossing the Chasm Phases Target the Point of Attack Define the Battle Launch the Invasion Assemble the Invasion Force 39

146 Target the Point of Attack 40

147 HighRisk, LowData Decision You have to pick a beachhead without having any hard market data Cannot use the data from the Visionaries You are on your own! Use informed intuition instead of analytical reason 41

148 Target Customer Characterisation Must get personal markets are impersonal and abstract Create a number of them until you start repeating yourself For each customer profile you create a scenario With a number of scenarios in hand you rate them against the Market Development Strategy Checklist 42

149 Scenarios Who is who? End User, Technical Buyer, Economic Buyer A day in the life (before) What is the problem with the existing approach? What are the economic consequences? A day in the life (after) What does the new approach enable? Show me the money! 43

150 Market Development Strategy Checklist Showstoppers: Target customer Compelling reason to buy Whole product Competition Nice to have: Rate them 15 and sum Partners and allies Distribution Pricing Positioning Next target customer 44

151 Commiting to the Point of Attack Pick one and pick it hard Optimal choice of beachhead not important as long as you win it! Size matters pick on somebody of your own size you have to become market leader 45

152 Assemble the Invasion Force 46

153 Whole Product See Levitt s The Marketing Imagination for details 47

154 Whole Product Generic Product See Levitt s The Marketing Imagination for details 47

155 Whole Product Expected Product Generic Product See Levitt s The Marketing Imagination for details 47

156 Whole Product Augmented Product Expected Product Generic Product See Levitt s The Marketing Imagination for details 47

157 Whole Product Potential Product Augmented Product Expected Product Generic Product See Levitt s The Marketing Imagination for details 47

158 Whole Product Potential Product Augmented Product Expected Product Generic Product Pragmatists evaluate and buy whole products! See Levitt s The Marketing Imagination for details 47

159 Whole Product Planning Simplified for chasm crossing Anything else Training & Support Standards & Procedures Generic Product Additional Software Additional Hardware to achieve your compelling reason to buy Installation & Debugging System Integration 48

160 Whole Product Planning Simplified for chasm crossing Anything else Training & Support Standards & Procedures Generic Product Additional Software Additional Hardware to achieve your compelling reason to buy = marketing promise to win the sale Installation & Debugging System Integration 48

161 Erlang Whole Product 1/2 Generic product: Erlang compiler and runtime Additional software: rich library shipped with each release many open source libraries Training & support: ESL provides many courses ErlangCamp also provides training 49

162 Erlang Whole Product 2/2 System integration: mostly casebycase few public success stories Installation & Debugging: Adequate functionalities for installing applications Lack of good mass deployment tools Good debugging tools, but not well publicised 50

163 Riak Whole Product 1/2 Generic product: Riak distributed NoSQL database Additional software: Riak Enterprise: multi data center Riak Cloud Storage: storage on top of Riak Improved graphical tools Simplified log management Training & support: Offered by both Basho and ESL 51

164 Riak Whole Product 2/2 System integration: Development: ongoing addition of adapters to languages RiakCS is S3 compatible Operations: SNMP monitoring Installation & Debugging syslog integration DTrace/SystemTap multiple adaptations to installation tools used by customers 52

165 Whole Product Evaluation 53

166 Whole Product Evaluation Riak is just beginning to enter the mainstream market still mainly Visionaries as customers doing things to mature the whole product for mainstream customers 53

167 Whole Product Evaluation Riak is just beginning to enter the mainstream market still mainly Visionaries as customers doing things to mature the whole product for mainstream customers Erlang is in the chasm a number of Visionaries has picked up the tool not clear market leader in any segment shortcomings on the whole product 53

168 What s Next for Erlang ESL initiatives working on an Operations and Maintenance tool to automate mass deployments new and improved community site working with clients on publicising system integration stories publicising testimonials about Erlang usefullness 54

169 Define the Battle Pragmatists needs to see competition you can define it! Value has to be stated in marketoriented terms Positioning the single largest influence on buying decisions exists in people s heads, not in your words is something people are conservative about changing perception of 55

170 Launch the Invasion Main objective: make the pragmatist customer comfortable Direct sales best for chasm crossing Use distributionoriented pricing price as the market leader allocate extra margin for the channel 56

171 Reflections Business seldom evolves smoothly if it is not Moore s chasm that is holding your business back, could it be another chasm? chasm for gaming: papayamobile/papayawebinarleveraginglifecycle Focus on a niche is used in lean startup methodologies: Running Lean: first focus on a single of the potential customer segments 57

Erlang The Driver behind WhatsApp s Success. Torben Hoffmann CTO, Erlang Solutions torben.hoffmann@erlang-solutions.com @LeHoff

Erlang The Driver behind WhatsApp s Success. Torben Hoffmann CTO, Erlang Solutions torben.hoffmann@erlang-solutions.com @LeHoff Erlang The Driver behind WhatsApp s Success Torben Hoffmann CTO, Erlang Solutions torben.hoffmann@erlang-solutions.com @LeHoff Background Background Erlanger since 2006 Background Erlanger since 2006 Happyness

More information

Market Maturity. Cloud Definitions

Market Maturity. Cloud Definitions HRG Assessment: Cloud Computing Provider Perspective In the fall of 2009 Harvard Research Group (HRG) interviewed selected Cloud Computing companies including SaaS (software as a service), PaaS (platform

More information

What If Customer Experience Has No ROI?

What If Customer Experience Has No ROI? What If Customer Experience Has No ROI? By Bruce Temkin Customer Experience Transformist & Managing Partner Temkin Group www.temkingroup.com I m often asked the question: What s the ROI of customer experience?

More information

Getting your emails opened (AND read)

Getting your emails opened (AND read) Newsletters or SPAM? We all hate SPAM. Email is such an effective means of communication that it is surely unthinkable not to use email to communicate with our prospects and customers. But no-one wants

More information

An Introduction To CRM. Chris Bucholtz

An Introduction To CRM. Chris Bucholtz Chris Bucholtz Contents Executive Summary...3 Introduction...4 Why CRM?...4 The Top 6 Things CRM Can Do For You...5 Creating A Standardized Process...5 No More Weekly Status Reports...5 Automate Your Unique

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

The Operational CRM ebook

The Operational CRM ebook x 100% The Operational CRM ebook a publication 0011101000101001? Operational CRM ebook v.2.0. All material in this ebook is copyright Collier Pickard Ltd 2013. www.collierpickard.co.uk info.collierpickard.co.uk/blog

More information

THE NEXT NORMAL Five reasons why e-invoicing is fast becoming business as usual

THE NEXT NORMAL Five reasons why e-invoicing is fast becoming business as usual WHITE PAPER THE NEXT NORMAL Five reasons why e-invoicing is fast becoming business as usual October 2014 TABLE OF CONTENTS 1. E-INVOICING AND TODAY S BUSINESS NORMS 2. WHERE WE ARE TODAY 3. HOW WE GOT

More information

6 challenges every CIO should address for a successful shift to the cloud

6 challenges every CIO should address for a successful shift to the cloud for a successful shift to the cloud May 2014 1 CONTENTS Introduction Challenge 1: Application security Challenge 2: Complexity Challenge 3: Applications not optimized for cloud Challenge 4: Cost Challenge

More information

Introduction to Technology Management -Student material-

Introduction to Technology Management -Student material- Introduction to Technology Management -Student material- Manuel Lorenzo Hernández Head of Technology & Innovation, Ericsson España S.A. E-mail: manuel.lorenzo@ericsson.com Last updated: 16 March 2010 with

More information

Seedling Internet of Things (IoT) and Wearables Platform

Seedling Internet of Things (IoT) and Wearables Platform Seedling Internet of Things (IoT) and Wearables Platform WHITE PAPER Hitseed Oy Version 4.9.2014 HitSeed Introduction HitSeed Oy (www.hitseed.com) was founded and incorporated in 2012 in Finland to focus

More information

Hybrid: The Next Generation Cloud Interviews Among CIOs of the Fortune 1000 and Inc. 5000

Hybrid: The Next Generation Cloud Interviews Among CIOs of the Fortune 1000 and Inc. 5000 Hybrid: The Next Generation Cloud Interviews Among CIOs of the Fortune 1000 and Inc. 5000 IT Solutions Survey Wakefield Research 2 EXECUTIVE SUMMARY: Hybrid The Next Generation Cloud M ost Chief Information

More information

The PBX Is Dead. Long Live the Integrated Communications System (ICS)

The PBX Is Dead. Long Live the Integrated Communications System (ICS) The PBX Is Dead. Long Live the Integrated Communications System (ICS) Computing Environment Today The computing industry is currently facing many changing trends. Predicting the future of computers over

More information

From Lab to Factory: The Big Data Management Workbook

From Lab to Factory: The Big Data Management Workbook Executive Summary From Lab to Factory: The Big Data Management Workbook How to Operationalize Big Data Experiments in a Repeatable Way and Avoid Failures Executive Summary Businesses looking to uncover

More information

Managing a successful customer reference program

Managing a successful customer reference program Managing a successful customer reference program Techniques for leveraging satisfied customers to shorten the sales cycle in complex selling environments Executive Summary Using testimonials from existing

More information

ST3006 - Software Engineering

ST3006 - Software Engineering University of Dublin Trinity College ST3006 - Software Engineering Anthony Harrington Department of Computer Science Trinity College Dublin Anthony.Harrington@cs.tcd.ie Lifecycles A software project goes

More information

4) CRM provides support for front-end customer facing functionality. Answer: TRUE Diff: 1 Page Ref: 334

4) CRM provides support for front-end customer facing functionality. Answer: TRUE Diff: 1 Page Ref: 334 Enterprise Systems for Management, 2e (Motiwalla/Thompson) Chapter 12 Customer Relationship Management 1) CRM implementations should be technology driven. Diff: 2 Page Ref: 333 2) CRM stands for "Customer

More information

CRM. Booklet. How to Choose a CRM System

CRM. Booklet. How to Choose a CRM System CRM Booklet How to Choose a CRM System How to Choose a CRM System When it comes to Customer Relationship Management (CRM) it s important to understand all the benefits of an integrated system before beginning

More information

Chapter 17. System Adoption

Chapter 17. System Adoption Chapter 17 System Adoption Systems adoption is one of core IS issues that has been extensively investigated. Every new type of IS renews interest in this topic. In a brief timeline, investigations started

More information

Presented by: sales@westerncomputer.com

Presented by: sales@westerncomputer.com The Complete Solution for the Graphics Industry Powered by Microsoft Dynamics Presented by: sales@westerncomputer.com PrintVis is a Comprehensive, PRINTVIS: THE COMPLETE Standard SOLUTION ERP/MIS FOR THE

More information

The Massachusetts Open Cloud (MOC)

The Massachusetts Open Cloud (MOC) The Massachusetts Open Cloud (MOC) October 11, 2012 Abstract The Massachusetts open cloud is a new non-profit open public cloud that will be hosted (primarily) at the MGHPCC data center. Its mission is

More information

MODERN THREATS DRIVE DEMAND FOR NEW GENERATION MULTI-FACTOR AUTHENTICATION

MODERN THREATS DRIVE DEMAND FOR NEW GENERATION MULTI-FACTOR AUTHENTICATION Whitepaper MODERN THREATS DRIVE DEMAND FOR NEW GENERATION MULTI-FACTOR AUTHENTICATION A SURVEY SHOWS THAT 90% OF ALL COMPANIES HAD BEEN BREACHED IN THE LAST 12 MONTHS. THIS PAIRED WITH THE FACT THAT THREATS

More information

AddonStore TM. Systems expertise in e-business

AddonStore TM. Systems expertise in e-business AddonStore TM Systems expertise in e-business AddonSoftware is a cost effective, modular, full-featured, and fully integrated enterprise resource planning solution for mid-market industries. E-Business

More information

CONTINUOUS DIAGNOSTICS BEGINS WITH REDSEAL

CONTINUOUS DIAGNOSTICS BEGINS WITH REDSEAL CONTINUOUS DIAGNOSTICS BEGINS WITH REDSEAL WHAT IS CDM? The continuous stream of high profile cybersecurity breaches demonstrates the need to move beyond purely periodic, compliance-based approaches to

More information

This new model also has four key factors, but this time they are the 4Cs.

This new model also has four key factors, but this time they are the 4Cs. Services to industry groups e-business suppliers factsheet 2003 www.scottish-enterprise.com Pricing Pricing needs to be seen in the context of the overall Marketing Mix of your company. This would traditionally

More information

A Summary of Crossing the Chasm

A Summary of Crossing the Chasm A Summary of Crossing the Chasm By Jonathan S. Linowes, Parker Hill Technology Geoffrey A. Moore, Crossing the Chasm, Marketing and Selling High-Tech Products to Mainstream Customer (revised edition),

More information

DAM ROI. How to Measure

DAM ROI. How to Measure How to Measure DAM ROI ABOUT THE AUTHOR: WebDAM works with the world s best brands, providing the leading platform for managing, controlling and sharing creative files such as images, logos, graphics,

More information

Chapter 8 Connecting RTM with Corporate Strategy

Chapter 8 Connecting RTM with Corporate Strategy Chapter 8 Connecting RTM with Corporate Strategy Up to this point in the book, Routes-to-Market (RTM) has been presented as a methodology used by executives responsible for marketing, sales, distribution,

More information

A Beginner s Guide to Financial Freedom through the Stock-market. Includes The 6 Steps to Successful Investing

A Beginner s Guide to Financial Freedom through the Stock-market. Includes The 6 Steps to Successful Investing A Beginner s Guide to Financial Freedom through the Stock-market Includes The 6 Steps to Successful Investing By Marcus de Maria The experts at teaching beginners how to make money in stocks Web-site:

More information

Customer Engagement & The Cloud

Customer Engagement & The Cloud Customer Engagement & The Cloud Silverbear Membership Customer Engagement & The Cloud There has been a lot of talk and hype recently surrounding this new phenomenon called the Cloud". A lot of senior business

More information

Agenda Overview for Digital Commerce, 2015

Agenda Overview for Digital Commerce, 2015 G00270685 Agenda Overview for Digital Commerce, 2015 Published: 18 December 2014 Analyst(s): Jennifer Polk Marketing is making a greater impact on, and taking more responsibility for, digital commerce.

More information

REPUTATION MANAGEMENT. Opinions Really Do Matter 3. How Your Contracting Business s Reputation Affects Your Bottom Line 3. The Whole Kit & Caboodle 5

REPUTATION MANAGEMENT. Opinions Really Do Matter 3. How Your Contracting Business s Reputation Affects Your Bottom Line 3. The Whole Kit & Caboodle 5 Table " Contents Opinions Really Do Matter 3 How Your Contracting Business s Reputation Affects Your Bottom Line 3 The Whole Kit & Caboodle 5 Integrating Reputation Management into Your Home Improvement

More information

"It's a Phone First! How to Test Your Five-star Mobile Apps"

It's a Phone First! How to Test Your Five-star Mobile Apps BW4 Concurrent Session 11/7/2012 10:15 AM "It's a Phone First! How to Test Your Five-star Mobile Apps" Presented by: Will Hurley Quality and Security Services Brought to you by: 340 Corporate Way, Suite

More information

Driving Customer Experience Excellence

Driving Customer Experience Excellence Driving Customer Experience Excellence with Your Contact Center Bucher + Suter AG www.bucher-suter.com info@bucher-suter.com Bucher + Suter AG www.bucher-suter.com info@bucher-suter.com 55 It s increasingly

More information

Colleen s Interview With Ivan Kolev

Colleen s Interview With Ivan Kolev Colleen s Interview With Ivan Kolev COLLEEN: [TO MY READERS] Hello, everyone, today I d like to welcome you to my interview with Ivan Kolev (affectionately known as Coolice). Hi there, Ivan, and thank

More information

Buyers Guide to ERP Business Management Software

Buyers Guide to ERP Business Management Software Buyers Guide to ERP Business Management Software one 1. Introduction When you search for ERP or Enterprise Resource Planning on the web, the sheer amount of information that appears can be overwhelming

More information

AN INTRO TO DATA MANAGEMENT

AN INTRO TO DATA MANAGEMENT AN INTRO TO DATA MANAGEMENT HOW TO USE DATA TO SUCCEED AT YOUR JOB by: TABLE OF CONTENTS Chapter 1: The Rise of Global Data Chapter 2: Taking Advantage of Big Data Chapter 3: Data Projects from Start to

More information

Consumer Intelligence Series:

Consumer Intelligence Series: www.pwc.com Consumer Intelligence Series: Impact of economic downturn on media habits and acceptance of advertising on personal media devices: Greater demand for brands to deliver value, enable customization/personalization

More information

Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment

Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment By German Sacristan, X1 Head of Marketing and Customer Experience, UK and author of The Digital & Direct Marketing

More information

Cloud-Scale Datacenters

Cloud-Scale Datacenters Cloud-Scale Datacenters Cloud-Scale Datacenters Page 1 Cloud-Scale Datacenters Delivering services at cloud-scale requires a radically different approach to designing, building, deploying, and operating

More information

Survey Says: Consumers Want Live Help

Survey Says: Consumers Want Live Help Session Abstracts Optimization Services Track Survey Says: Consumers Want Live Help October 22 nd, 11:00 am Eastern ATG recently surveyed more than 1,000 Internet users who research, apply for, and buy

More information

The Magic Quadrant Framework

The Magic Quadrant Framework Markets, B. Eisenfeld, F. Karamouzis Research Note 14 November 2002 Americas CRM ESPs: 2003 Magic Quadrant Criteria Gartner has developed high-level evaluation criteria for the 2003 Americas customer relationship

More information

SHEDDING LIGHT ON THE CLOUD

SHEDDING LIGHT ON THE CLOUD SHEDDING LIGHT ON THE CLOUD Heard the term Cloud Computing? Not sure what it is? Cloud computing is one of the most talked about technologies of the moment. But never be deceived in to thinking it is just

More information

Lead Generation in Emerging Markets

Lead Generation in Emerging Markets Lead Generation in Emerging Markets White paper Summary I II III IV V VI VII Which are the emerging markets? Why emerging markets? How does the online help? Seasonality Do we know when to profit on what

More information

Next-Gen Personal Clouds for Mobile Providers

Next-Gen Personal Clouds for Mobile Providers Next-Gen Personal Clouds for Mobile Providers Some people say that the heydays of mobile operators may be fading, as their ability to monetize voice, SMS and data decreases, while upstart competitors encroach

More information

Customer Experience Management

Customer Experience Management Customer Experience Management Best Practices for Voice of the Customer (VoC) Programmes Jörg Höhner Senior Vice President Global Head of Automotive SPA Future Thinking The Evolution of Customer Satisfaction

More information

INTRAFOCUS. DATA VISUALISATION An Intrafocus Guide

INTRAFOCUS. DATA VISUALISATION An Intrafocus Guide DATA VISUALISATION An Intrafocus Guide September 2011 Table of Contents What is Data Visualisation?... 2 Where is Data Visualisation Used?... 3 The Market View... 4 What Should You Look For?... 5 The Key

More information

7 things to ask when upgrading your ERP solution

7 things to ask when upgrading your ERP solution Industrial Manufacturing 7 things to ask when upgrading your ERP solution The capabilities gap between older versions of ERP designs and current designs can create a problem that many organizations are

More information

Six Secrets to Simply Sell More Wine. Texas Wine & Grape Growers Association 2013 Annual Conference & Trade Show

Six Secrets to Simply Sell More Wine. Texas Wine & Grape Growers Association 2013 Annual Conference & Trade Show Six Secrets to Simply Sell More Wine Texas Wine & Grape Growers Association 2013 Annual Conference & Trade Show Case Study: WHY SELL MORE WINE? Facts Winery X was selling 3,000 cases per year, virtually

More information

WHITE PAPER. 5 Ways Your Organization is Missing Out on Massive Opportunities By Not Using Cloud Software

WHITE PAPER. 5 Ways Your Organization is Missing Out on Massive Opportunities By Not Using Cloud Software WHITE PAPER 5 Ways Your Organization is Missing Out on Massive Opportunities By Not Using Cloud Software Cloud software allows your organization to focus on its strengths and outsource tough data storage

More information

Internet of Things From Idea to Scale

Internet of Things From Idea to Scale PRG Symposium Internet of Things From Idea to Scale September 12, 2014 alex.blanter@atkearney.com @AlexBlanter You are here today because you are interested in the Internet of Things and so is everybody

More information

http://ubiqmobile.com

http://ubiqmobile.com Mobile Development Made Easy! http://ubiqmobile.com Ubiq Mobile Serves Businesses, Developers and Wireless Service Providers Businesses Be among the first to enter the mobile market! - Low development

More information

BIG DATA BETWEEN REVOLUTION AND CONFUSION SEBASTIAN LAND - RAPIDMINER GMBH, DORTMUND. 3/23/2015 RapidMiner 1

BIG DATA BETWEEN REVOLUTION AND CONFUSION SEBASTIAN LAND - RAPIDMINER GMBH, DORTMUND. 3/23/2015 RapidMiner 1 BIG DATA BETWEEN REVOLUTION AND CONFUSION SEBASTIAN LAND - RAPIDMINER GMBH, DORTMUND 3/23/2015 RapidMiner 1 Don ts Me, too effect Starting a Big Data Project for all costs But without purpose Likely to

More information

CMO COUNCIL ADVOCATES BETTER USE OF DATA

CMO COUNCIL ADVOCATES BETTER USE OF DATA CMO COUNCIL ADVOCATES BETTER USE OF DATA at demo traction boston 2015 CMO COUNCIL ADVOCATES BETTER USE OF DATA AT DEMO TRACTION 2015 Speakers Call for Integrated, Data-Driven Marketing Strategies That

More information

WORK SMART. Microsoft Dynamics NAV 2009 Simple. Smart. Innovative

WORK SMART. Microsoft Dynamics NAV 2009 Simple. Smart. Innovative WORK SMART Microsoft Dynamics NAV 2009 Simple. Smart. Innovative SIMPLICITY The business management solution for more than one million users worldwide Fast to implement, easy to configure, and simple to

More information

TOP 10. Features Small and Medium Businesses

TOP 10. Features Small and Medium Businesses Introduction Once thought of as only relevant for enterprises, CRM technology is increasingly being used by small and medium businesses across industries. Even the smallest organizations recognize the

More information

Cloud vs. On Premise: Is there a Middle Ground?

Cloud vs. On Premise: Is there a Middle Ground? Cloud vs. On Premise: Is there a Middle Ground? Building Multi Channel Business Applications without Re Coding Magic Software March 2010 Magic Software is a trademark of Magic Software Enterprises Ltd.

More information

Mobile Apps: What Consumers Really Need and Want. A Global Study of Consumers Expectations and Experiences of Mobile Applications

Mobile Apps: What Consumers Really Need and Want. A Global Study of Consumers Expectations and Experiences of Mobile Applications Mobile Apps: What Consumers Really Need and Want A Global Study of Consumers Expectations and Experiences of Mobile Applications The Difference Between a Mobile App and a Mobile Website Before we evaluate

More information

Marketing Automation: One Step at a Time

Marketing Automation: One Step at a Time Marketing Automation: One Step at a Time 345 Millwood Road Chappaqua, NY 10514 www.raabassociatesinc.com Compliments of: Imagine a wall. Your small business is on one side and a pot of gold is on the other.

More information

Customer Relationship Management Submitted in partial fulfillment of the requirement for the award of degree Of MBA

Customer Relationship Management Submitted in partial fulfillment of the requirement for the award of degree Of MBA A Seminar report On Customer Relationship Management Submitted in partial fulfillment of the requirement for the award of degree Of MBA SUBMITTED TO: SUBMITTED BY: www.studymafia.org www.studymafia.org

More information

Platform as a Service: The IBM point of view

Platform as a Service: The IBM point of view Platform as a Service: The IBM point of view Don Boulia Vice President Strategy, IBM and Private Cloud Contents 1 Defining Platform as a Service 2 The IBM view of PaaS 6 IBM offerings 7 Summary 7 For more

More information

Where to Compete? A 5-step approach to evaluate hunting grounds more correctly

Where to Compete? A 5-step approach to evaluate hunting grounds more correctly Where to Compete? A 5-step approach to evaluate hunting grounds more correctly Rudy K. Moenaert Professor of Strategic Marketing TiasNimbas Business School personal website: www.moenaert.be twitter: @moenaert

More information

Live Learning Center. Solution-Driven Integrated Learning Paths. Make the Most of Your Educational Experience

Live Learning Center. Solution-Driven Integrated Learning Paths. Make the Most of Your Educational Experience Solution-Driven Integrated Learning Paths Educational Sessions Lean Global Supply Chain Basics of Operation Management Demand Management, Forecasting, and S & OP Professional Advancement Special Interest

More information

Brace Yourselves For Direct Sales To Small-Business Insurance Consumers!

Brace Yourselves For Direct Sales To Small-Business Insurance Consumers! Casualty Actuarial Society Annual Meeting Brace Yourselves For Direct Sales To Small-Business Insurance Consumers! Sam Friedman, Insurance Research Leader, Deloitte Center for Financial Services Donna

More information

A Look into the Cloud

A Look into the Cloud A Look into the Cloud An Allstream White Paper 1 Table of contents Why is everybody talking about the cloud? 1 Trends driving the move to the cloud 1 What actually is the cloud? 2 Private and public clouds

More information

6 A/B Tests You Should Be Running In Your App

6 A/B Tests You Should Be Running In Your App 6 A/B Tests You Should Be Running In Your App Introduction Everyone in mobile believes in A/B testing. But if you re wasting your days testing nothing more than various colors or screen layouts: you re

More information

Fueling ISV Success with Sharepoint Integration

Fueling ISV Success with Sharepoint Integration 3SHARP TECHNOLOGY BUSINESS BRIEF Fueling ISV Success with Sharepoint Integration Promote Widespread User Adoption of Your App It s counterintuitive, but for most software publishers some of the biggest

More information

Enhancing Sales and Operations Planning with Forecasting Analytics and Business Intelligence WHITE PAPER

Enhancing Sales and Operations Planning with Forecasting Analytics and Business Intelligence WHITE PAPER Enhancing Sales and Operations Planning with Forecasting Analytics and Business Intelligence WHITE PAPER SAS White Paper Table of Contents Introduction.... 1 Analytics.... 1 Forecast Cycle Efficiencies...

More information

The Power of BMC Remedy, the Simplicity of SaaS WHITE PAPER

The Power of BMC Remedy, the Simplicity of SaaS WHITE PAPER The Power of BMC Remedy, the Simplicity of SaaS WHITE PAPER TABLE OF CONTENTS EXECUTIVE SUMMARY............................................... 1 BUSINESS CHALLENGE: MANAGING CHANGE.................................

More information

Transforming the Construction Industry. The Project Pipeline Story

Transforming the Construction Industry. The Project Pipeline Story Transforming the Construction Industry The Project Pipeline Story Executive Summary: This paper discusses how The Blue Book Building and Construction Network used its hundred years of domain expertise

More information

THE 7 STEPS TO A SUCCESSFUL CRM IMPLEMENTATION DEPLOYING CRM IN THE NEW ERA OF CONNECTED CUSTOMERS

THE 7 STEPS TO A SUCCESSFUL CRM IMPLEMENTATION DEPLOYING CRM IN THE NEW ERA OF CONNECTED CUSTOMERS THE NEW ERA OF ABOUT THE AUTHOR Paul Rogers is the Head of Customer Experience and CRM within HCL s Applications Division. Based in London, Paul is responsible for leading HCL s CRM consulting and technology

More information

The Dirty Little Secret of Software Pricing

The Dirty Little Secret of Software Pricing WHITEPAPER The Dirty Little Secret of Software Pricing Stan Schneider Mr. Customer, our price is $13,349 dollars per floating development seat. Larger teams need more support, so we charge 20% maintenance

More information

CUSTOMER EXPERIENCE MANAGEMENT WITH ARIS 9.8 SR2. ARIS Product Marketing October 2015. Software AG. All rights reserved.

CUSTOMER EXPERIENCE MANAGEMENT WITH ARIS 9.8 SR2. ARIS Product Marketing October 2015. Software AG. All rights reserved. CUSTOMER EXPERIENCE MANAGEMENT WITH ARIS 9.8 SR2 ARIS Product Marketing October 2015 1 2015 Software AG. All rights reserved. 3 QUESTIONS THAT CHANGE YOUR BUSINESS CUSTOMER EXPERIENCE MANAGEMENT WITH ARIS

More information

MARKETING LENS SAMPLE REPORT. Are your marketing efforts effective? September 2013. Available on www.tooliers.com

MARKETING LENS SAMPLE REPORT. Are your marketing efforts effective? September 2013. Available on www.tooliers.com Are your marketing efforts effective? September 2013 Available on www.tooliers.com TABLE OF CONTENTS I. What this instrument is, and what it is not II. Factors that can influence your results III. Your

More information

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else?

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else? 1 INBOUND MARKETING Digitally marketing a product or service can get complicated. Before digital came along things seemed easier. Consider a farmer s market: a farmer has a product and displays it on a

More information

Measuring Success Service Desk Evaluation Guide for the Midsized Business: How to Choose the Right Service Desk Solution and Improve Your ROI

Measuring Success Service Desk Evaluation Guide for the Midsized Business: How to Choose the Right Service Desk Solution and Improve Your ROI BEST PRACTICES WHITE PAPER Measuring Success Service Desk Evaluation Guide for the Midsized Business: How to Choose the Right Service Desk Solution and Improve Your ROI Table of Contents INTRODUCTION...1

More information

BIG DATA + ANALYTICS

BIG DATA + ANALYTICS An IDC InfoBrief for SAP and Intel + USING BIG DATA + ANALYTICS TO DRIVE BUSINESS TRANSFORMATION 1 In this Study Industry IDC recently conducted a survey sponsored by SAP and Intel to discover how organizations

More information

- An Essential Building Block for Stable and Reliable Compute Clusters

- An Essential Building Block for Stable and Reliable Compute Clusters Ferdinand Geier ParTec Cluster Competence Center GmbH, V. 1.4, March 2005 Cluster Middleware - An Essential Building Block for Stable and Reliable Compute Clusters Contents: Compute Clusters a Real Alternative

More information

White. Paper. Benefiting from Server Virtualization. Beyond Initial Workload Consolidation. June, 2010

White. Paper. Benefiting from Server Virtualization. Beyond Initial Workload Consolidation. June, 2010 White Paper Benefiting from Server Virtualization Beyond Initial Workload Consolidation By Mark Bowker June, 2010 This ESG White Paper was commissioned by VMware and is distributed under license from ESG.

More information

HOW CAN FINANCIAL SERVICES MARKETERS EMBRACE DIGITAL TRANSFORMATION?

HOW CAN FINANCIAL SERVICES MARKETERS EMBRACE DIGITAL TRANSFORMATION? HOW CAN FINANCIAL SERVICES MARKETERS EMBRACE DIGITAL TRANSFORMATION? Digital tools are invading the business environment, provoking significant changes in the way we work, communicate and sell. This has

More information

EXECUTIVE SUMMARY. Warehouse Management Systems. Technology for Global Supply Chain Performance. Authored By: Carla Reed. ChainLink Technology Series

EXECUTIVE SUMMARY. Warehouse Management Systems. Technology for Global Supply Chain Performance. Authored By: Carla Reed. ChainLink Technology Series EXECUTIVE SUMMARY ChainLink Technology Series Warehouse Management Systems Technology for Global Supply Chain Performance Copyright ChainLink Research 2007 Authored By: Carla Reed June, 2007 About ChainLink

More information

What Every SMB Needs to Know When Selecting a Phone System Buyer s Guide. brought to you by

What Every SMB Needs to Know When Selecting a Phone System Buyer s Guide. brought to you by What Every SMB Needs to Know When Selecting a Phone System Buyer s Guide Introduction Whether you are starting a new business or expanding your existing business, you will need to choose a business phone

More information

Guideline to purchase a CRM Solution

Guideline to purchase a CRM Solution Guideline to purchase a CRM Solution esphere Whitepaper Content list Introduction... 3 Challenges... 3 Overview... 4 Define Your CRM Requirements and Business Objectives and start gather information...

More information

Why do you want to launch a business analyst career? Some possibilities include:

Why do you want to launch a business analyst career? Some possibilities include: YOUR BUSINESS ANALYSIS CAREER GOALS WHY BUSINESS ANALYSIS? Why do you want to launch a business analyst career? Some possibilities include: Enjoy my work more; Leverage my skills as part of a profession;

More information

Overcoming RIA Development Challenges:

Overcoming RIA Development Challenges: Overcoming RIA Development Challenges: With End to End Application Platform Technology By Avigdor Luttinger, VP Corporate Strategy April 2009 Magic Software is a trademark of Magic Software Enterprises

More information

Reputation Management for Local Businesses: Protect Your Image

Reputation Management for Local Businesses: Protect Your Image By: James Iannelli RI Reputation Management www.reputationmanagementri.com (401) 316-2931 1 Introduction As a business owner, you already know that managing a business is a LOT of work; from keeping the

More information

Time Value of Money Dallas Brozik, Marshall University

Time Value of Money Dallas Brozik, Marshall University Time Value of Money Dallas Brozik, Marshall University There are few times in any discipline when one topic is so important that it is absolutely fundamental in the understanding of the discipline. The

More information

5 Group Policy Management Capabilities You re Missing

5 Group Policy Management Capabilities You re Missing 5 Group Policy Management Capabilities You re Missing Don Jones 1. 8 0 0. 8 1 3. 6 4 1 5 w w w. s c r i p t l o g i c. c o m / s m b I T 2011 ScriptLogic Corporation ALL RIGHTS RESERVED. ScriptLogic, the

More information

7 Biggest Mistakes in Web Design 1

7 Biggest Mistakes in Web Design 1 7 Biggest Mistakes in Web Design 1 7 Biggest Mistakes in Web Design 2 Written by Senka Pupacic This is not a free e-book! Printing out more than one copy - or distributing it electronically is prohibited

More information

How to Write a Marketing Plan: Identifying Your Market

How to Write a Marketing Plan: Identifying Your Market How to Write a Marketing Plan: Identifying Your Market (Part 1 of 5) Any good marketing student will tell you that marketing consists of the four functions used to create a sale: The right product to the

More information

How to Select and Implement an ERP System

How to Select and Implement an ERP System How to Select and Implement an ERP System Prepared by 180 Systems Written by Michael Burns 180 Systems WHAT IS ERP?... 3 ANALYSIS... 4 VENDOR SELECTION... 6 VENDOR DEMONSTRATIONS... 8 REFERENCE CALLS...

More information

VoIP Telephone system benefits:

VoIP Telephone system benefits: s Why IP PBX? The VoIP Phone system is evolving, which is why you will find SIP based, IP PBXs like pbxnsip, offering more value for money and features than a traditional proprietary phone system. Traditional

More information

Datamation. 5 Reasons to Consider SaaS for Your Business Applications. Executive Brief. In This Paper

Datamation. 5 Reasons to Consider SaaS for Your Business Applications. Executive Brief. In This Paper 5 Reasons to Consider SaaS for Your Business Applications In This Paper SaaS-based business applications offer a number of advantages for line-of-business managers Oracle offers a suite of SaaS business

More information

White Paper. Mobile Device Management. VAR Channel Tracking. How to Influence VARS to Recommend Your MDM Software and Service

White Paper. Mobile Device Management. VAR Channel Tracking. How to Influence VARS to Recommend Your MDM Software and Service White Paper Mobile Device Management VAR Channel Tracking How to Influence VARS to Recommend Your MDM Software and Service Henk Hoets MSS February 2012 MDM VAR Tracking How to Influence VARS to Recommend

More information

Parallels Automation. Five Critical Success Factors for Cloud Service Delivery. White Paper. www.parallels.com

Parallels Automation. Five Critical Success Factors for Cloud Service Delivery. White Paper. www.parallels.com Parallels Automation White Paper Five Critical Success Factors for Cloud Service Delivery www.parallels.com Table of Contents Five Critical Success Factors for Cloud Service Delivery... 3 The SMB Challenge...

More information

Big Data Big Deal? Salford Systems www.salford-systems.com

Big Data Big Deal? Salford Systems www.salford-systems.com Big Data Big Deal? Salford Systems www.salford-systems.com 2015 Copyright Salford Systems 2010-2015 Big Data Is The New In Thing Google trends as of September 24, 2015 Difficult to read trade press without

More information

Assessing the Monitoring Market and Maturity. Glenn O Donnell Program Director Technology Research Services gdo@metagroup.com

Assessing the Monitoring Market and Maturity. Glenn O Donnell Program Director Technology Research Services gdo@metagroup.com Assessing the Monitoring Market and Maturity Glenn O Donnell Program Director Technology Research Services gdo@metagroup.com The Changing Nature of Monitoring The Users How are users buying? How will they

More information

How to Choose a CRM System

How to Choose a CRM System When it comes to Customer Relationship Management (CRM) it s important to understand all the benefits of an integrated system before beginning your selection process. That s why we created this guide to

More information

What Every Small Business Should Know About Windows 8, Cloud Computing and Malware

What Every Small Business Should Know About Windows 8, Cloud Computing and Malware What Every Small Business Should Know About Windows 8, Cloud Computing and Malware Your presenter: Joe Malmberg founded Top Dog PC Services in November of 2004. Mr. Malmberg has over fifteen years of experience

More information

Getting Started with a New Inbound Agency THE BEST APPROACH TO GETTING STARTED INBOUND AGENCY WITH A NEW INBOUND

Getting Started with a New Inbound Agency THE BEST APPROACH TO GETTING STARTED INBOUND AGENCY WITH A NEW INBOUND WITH A NEW THE BEST APPROACH TO INBOUND AGENCY GETTING STARTED INBOUND 1 BIGSHOT'S ALL-INCLUSIVE MARKETING SOLUTION...can provide you with the right content, expert design work, and marketing automation,

More information