Mission. Vision. Values. Position Summary. Job Title: Strategic Communications Specialist / Website Development and Content Management

Transcription

1 Job Title: Strategic Communications Specialist / Website Development and Content Management Department: Strategic Communications Reports To: Director of Strategic Communications Job Code / ID: 02-COMSP-STCOM Employment Type: FLSA Status: Mission The American Registry of Radiologic Technologists promotes high standards of patient care by recognizing qualified individuals in medical imaging, interventional procedures, and radiationst therapy. Vision ARRT will be the premier organization for credentialing healthcare technology professionals in medical imaging, interventional procedures, and radiation therapy. Values ARRT is a principled and mission-driven organization that values and demonstrates quality, integrity, objectivity, and evidencebased decision making. Position Summary The Strategic Communications Specialist is responsible for implementing assigned elements of ARRT's overall strategic marketing and communications plan. This position reports to the Director of Marketing, Public Relations and Strategic Communications.

2 Core Competencies Title and Description Customer Focus Personally demonstrates that external (or internal) customers are a high priority. Recognizes that ARRT serves various types of customers and that their expectations may not align with those of the organization. Identifies customer needs and expectations and responds to them in a timely and effective manner, within parameters set by the organization. Anticipates and prevents delays or other things that can unnecessarily affect the customer adversely. Keeps customers informed about the status of pending actions and inquires about customer satisfaction with products or services. This is in sharp contrast to behavior patterns that tend to unnecessarily disappoint customers, leave them feeling forgotten and unimportant or that otherwise result in unmet needs or expectations when those needs and expectations are consistent with ARRT's Mission, Vision and Values. Communication Communicates effectively and appropriately. Uses good judgment as to what to communicate to whom as well as the best way to get that accomplished. Speaks in a clear and credible manner, selecting the right tone for the situation and audience. Listens to others and allows them to make their point. This is quite different than those who tend to select the wrong means of communicating, or who communicate information to inappropriate people. It also contrasts with those whose messages are not clear or lack credibility, as well as those who demonstrate poor listening skills and are unreceptive to feedback. Teamwork Is an effective team player who adds complementary skills and contributes valuable ideas, opinions and feedback. Communicates in an open and candid manner and can be counted upon to fulfill any commitments made to others on the team. This is distinctly different from those who withhold ideas and opinions, offer ideas or opinions that rarely add value to team discussions, have established a track record with many unmet commitments, and/or have not contributed skills that complement the skills of others on the team. Work Ethic Is keenly aware of the time frame in which tasks or projects need to be done. Accepts and mirrors the level of urgency conveyed by manager or customer being served. Puts first priority on the needs of the organization or the needs of its customers. This contrasts with the behavior of individuals who lose sight of approaching deadlines, fail to fully accept ownerships for commitments that have been made to others, and/or make decisions and spend time in self-serving ways that fail to place proper emphasis on organizational or customer needs.

3 Duties and Responsibilities Title and Description Online Services Development and Content Management 1. Create, develop and manage content for organization s web presence (requires working with content management software) 2. Coordinate web development and other projects across departments 3. Maintain a consistent look and feel throughout all web properties 4. Working with a cross-departmental team, maintain and develop the master content calendar for all web initiatives 5. Copyedit and proofread all web content 6. Working with outside consultants, including writers, copyeditors and community outreach organizers 7. Keep current with emerging web technologies 8. Assure web-based information is archived for future needs and reference 9. Track and report on all site metrics 10. Work in partnership with IT, key ARRT team members, and vendors Project Coordination 1. Provides project coordination of internal and external marketing and communications activities including timelines, task prioritization, budget, project/organizational objectives, effective meeting management, and keeping stake holders engaged/informed of progress. 2. Project could include: newsletters; multi-media development; print material development; online development; online content management; events and conferences 3. Participate in projects and project teams as assigned to provide customer-centered strategic communications counsel and direction as new initiatives are planned and implemented Journalism 1. Seeks appropriate information sources and writes audience-specific copy to meet communications objectives 2. Some required writing styles include: web content; instructional; persuasive/promotional; internal audience; social media; news release Vendor Relationships 1. Develops and maintains effective vendor relationships, including providing clear expectations to ensure efficient use of resources and successful project outcomes Branding and Marketing 1. Assists with defining organizational brand and promoting understanding and compliance with internal/external stakeholders 2. Assists with development and execution of marketing and communications plans in alignment with organizational strategies Research 1. Lead or participate in development/execution of research needed to further projects or develop marketing and communications plans Administrative 1. Performs some limited administrative tasks, including monitoring and coordinating responses for social media and other communications vehicles, copyright applications, maintaining media distribution lists, shared electronic/paper files, sourcing vendors, electronic and postal mailings, etc

4 Minimum Requirements EDUCATION Degree/Diploma Obtained Program of Study Required/Preferred Bachelors Communication Required Additional Educational Requirements Marketing/Communications degree is required EXPERIENCE Years of Experience Type of Experience Required/Preferred 5 years Non-Profit, Health Care, and/or Agency Preferred SKILLS AND ABILITIES Title and Definition Innovative/Forward-thinking Is open-minded, keeps abreast of appropriate innovations in healthcare, certification and registration, and marketing and communications practices. Proactively considers appropriate new ideas and advocates for integration into communications. Online/Website Advanced knowledge of Sitefinity. Ability to manage multiple projects in a fast-paced, deadline-driven environment. Basic Adobe software skills. Planning and Organizing Establishes a systematic course of action for self or others to ensure accomplishment of a specific objective. Sets priorities and timetables to achieve maximum productivity. Develops or uses systems to organize and keep track of information. Sets priorities with an appropriate sense of what is most important. Plans with an appropriate and realistic sense of the time and demand involved. Creates action plans for achieving performance expectations. Presentation/Facilitation Development of confidence and competence to engage an audience by means of well-prepared verbal, visual and/or written material. Ability to transfer ideas and propositions or facilitate individuals or diverse audiences clearly, efficiently and effectively. Systems Thinking Ability to see the bigger picture of the inter-connectedness between leadership, strategies, external target audiences, and internal operations to facilitate success. Organizational Understanding Understands the agenda and perspectives of others, recognizing and effectively balancing the interests and needs of one's own group with those of the broader organization. Works to build a sense of common purpose across all work groups, avoiding a "we versus them" attitude. OTHER SKILLS AND ABILITIES Exceptional communication and organizational skills Able to ensure all documents meet established content standards and work with developers to assess any technical challenges in displaying the content Ability to coordinate web projects across departments Ability to work across departmental teams to maintain and develop a master content calendar Superior Copy-editing and Proof-reading skills (past experience as a writer, editor, and/or proofreader Advanced knowledge of HTML and experience with content management systems Ability to manage multiple projects Proven ability to build consensus and work effectively within a cross-departmental team 3-5 years experience managing content and production for high traffic websites

5 CERTIFICATIONS & LICENSURES Title Required/Preferred Additional Certification/Licensure Requirements Information Physical Demands Title and Description Reaching Extending hand(s) and arm(s) in any direction. Fingering Picking, pinching, typing, or otherwise working, primarily with fingers rather than with the whole hand or arm as in handling. Talking Expressing or exchanging ideas by means of the spoken word. Those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly. Hearing Perceiving the nature of sounds at normal speaking levels with or without correction. Ability to receive detailed information through oral communication, and to make fine discriminations in sound. Repetitive Motions Substantial movements (motions) of the wrists, hands, and/or fingers. Sedentary Work Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met. Close Visual Acuity The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; visual inspection involving small defects, small parts, and/or operation of machines (including inspection); using measurement devices; and/or assembly or fabrication of parts at distances close to the eyes. Physical Demands - Other Activities Activity Seldom Frequently Always Lifting up to lbs. Seldom Exhibit Booth Representation 3-4 times per year Employee Statement of Understanding I have read and understand the job description for my position. I am able to perform all of the essential functions of this position. I agree to comply with the corporate compliance policy and all laws, rules, regulations and standards of conduct relating to my position. As an employee, I understand my duty to report any suspected violations of the law or the standards of conduct to my immediate supervisor.

6 As an employee, I will strive to uphold the mission and vision of the organization. All employees are required to adhere to the values in all their interactions with customers and fellow employees.