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1 Key Performance Indicators CONVERSIONS ,1% COST/CONV. 57 kr 4,1% 1,3k 972 1,4k 1,7k 1,2k 1,7k 1,4k 1,4k 1,5k 1,7k 1,7k 1,7k 1,8k 40 55,5 40,4 43,9 51,2 40,7 54,1 61,5 59,3 51,1 55,1 59,7 57,2 CLICKS ,3% CPC 3,13 kr 4,3% 17k 16k 17k 18k 17k 19k 25k 22k 25k 27k 29k 30k 33k 2,93 3,34 3,41 4,03 3,6 3,53 2,96 3,79 3,5 3,3 3,31 3,27 3,13 REVENUE kr 3,6% MEDIA SPEND kr 3,6% 256k 270k 289k 371k 304k 338k 369k 423k 443k 446k 473k 494k 512k 51k 54k 58k 74k 61k 68k 74k 85k 89k 89k 95k 99k 102k TREND BY NUMBERS Metric aug sep okt nov dec jan feb mar apr maj jun jul aug Conversions Cost/conv Clicks CPC 2,93 3,34 3,41 4,03 3,60 3,53 2,96 3,79 3,50 3,30 3,31 3,27 3,13 Revenue Media spend Cost/conv. = kostnad per konvertering Conversions = konverteringar CPC = kostnad per klick Media Spend: Summa spenderad på Google Impressions = visningar k = 1,000 Pil upp/ner: jämfört med föregående månad 1 Powered by Ad Rel AB

2 Year over year trend CONVERSIONS Current 12 months Previous 12 months Conversions sep okt nov dec jan feb mar apr maj jun jul aug Total Current 12 months Previous 12 months Y/Y change +39% +64% +28% +322% +96% +48% -11% +38% +19% -3% +68% +40% +1% COST/CONV. Current 12 months Previous 12 months Cost/conv. sep okt nov dec jan feb mar apr maj jun jul aug Total Current 12 months Previous 12 months Y/Y change -374% -13% +209% +178% +21% -1% +82% +125% +40% +202% +47% +43% +2% MEDIA SPEND Current 12 months Previous 12 months Media spend sep okt nov dec jan feb mar apr maj jun jul aug Total Current 12 months Previous 12 months Y/Y change -482% +42% +297% % +138% +47% +61% +210% +67% +194% +147% +100% +2% 2 Powered by Ad Rel AB

3 Regions CONVERSIONS BY REGION Region Conversions Cost/conv. Clicks Lorem ipsum Lorem ipsum Lorem ipsum Lorem ipsum Lorem ipsum Lorem ipsum Lorem ipsum Lorem ipsum Lorem ipsum Lorem ipsum Lorem ipsum Lorem ipsum Lorem ipsum Lorem ipsum Lorem ipsum Lorem ipsum Lorem ipsum Lorem ipsum Lorem ipsum Lorem ipsum DAY OF WEEK HOUR OF DAY mon tue wed thu fri sat sun CONVS COST/CONV CLICKS CONV. COST/CONV. CLICKS mon: / tue: / wed: / thu: / fri: / sat: / sun: Region= Län Day of week= veckodag Hour of day= timme på dygnet Type of conversion= konverteringstyp 3 Powered by Ad Rel AB

4 Devices CONVERSIONS CONVERSIONS TREND 5% mobiles (90) 5% tablets (90) 90% computers (1,611) Mobiles Tablets COST PER CONVERSION 100 kr mobiles 100 kr tablets 100 kr computers Computers CLICKS CLICK TREND 10% mobiles (3,270) 5% tablets (1,635) 85% computers (27,794) Mobiles Tablets CPC kr mobiles kr tablets kr computers Computers MOBILE OS DESKTOP OS 44% iphone (100) 36% ipad (80) 17% Android (39) 2% Symbian (5) 0% Other (1) 87% Windows (100) 9% Macintosh (10) 4% Linux (5) Devices= enheter Mobiles= smartphones Tablets = läsplattor OS= operativsystem 4 Powered by Ad Rel AB

5 Distribution Network CONVERSIONS CONVERSION TREND 80% search (1,432) 20% display (358) Search Display COST PER CONVERSION 100 kr search 100 kr display CLICKS CLICK TREND 80% search (26,159) 20% display (6,540) Search Display COST PER CLICK (CPC) kr search kr display IMPRESSIONS MEDIA SPEND 50% search (32,699) 50% display (32,699) 50% search (102,365) 50% display (102,365) TOP CONVERTING DISPLAY NETWORK SITES Campaign Conversions Cost/conv. Clicks CPC Search = Googles sökmotor Display = en samling av webbplatser där det är möjligt att visa Google-annonser 5 Powered by Ad Rel AB

6 Campaigns & Ad Groups ACCOUNT SUMMARY 10 active campaigns, 20 active ad groups, 50 active ads, and 500 active keywords TOP CONVERTING ACTIVE CAMPAIGNS Campaign Conversions Cost/conv. Clicks CPC Imp. Media spend Campaign Campaign Campaign Campaign Campaign TOP CONVERTING ACTIVE AD GROUPS Ad Group Conversions Cost/conv. Clicks CPC Imp. Media spend AdGroup AdGroup AdGroup AdGroup AdGroup Campaign= kampanj Ad Group: annonsgrupp 6 Powered by Ad Rel AB

7 Ads & Landing Pages TOP ACTIVE ADS TOP CONVERTING LANDING PAGES Campaign Conversions Cost/conv. Clicks CPC Conv. = konverteringar Impr. = visningar avg.rank = Genomsnittlig position för annonserna CPC = kostnad per klick Media spend: summa spenderad på Google L.P. landing page Landing page= målsida på webbplatsen 7 Powered by Ad Rel AB

8 Keywords TOP ACTIVE KEYWORDS OVERALL Keyword Conversions Cost/conv. Clicks CPC Imp. Media spend Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword TOP ACTIVE MOBILE KEYWORDS Keyword Conversions Cost/conv. Clicks CPC Imp. Media spend Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Conv. = konverteringar Impr. = visningar avg.rank = Genomsnittlig position för annonserna CPC = genomsnittlig kostnad per klick Media spend: summa spenderad på Google 8 Powered by Ad Rel AB

9 Analytics - All traffic VISITS ,3% 17k 16k 17k 18k 17k 19k 25k 22k 25k 27k 29k 30k 33k TRANSACTIONS ,1% 1,3k 972 1,4k 1,7k 1,2k 1,7k 1,4k 1,4k 1,5k 1,7k 1,7k 1,7k 1,8k REVENUE ,1% 1,3k 972 1,4k 1,7k 1,2k 1,7k 1,4k 1,4k 1,5k 1,7k 1,7k 1,7k 1,8k VISITS BY MEDIUM TRANSACTIONS BY MEDIUM REVENUE BY MEDIUM 20% Direct (1,000) 20% Paid search (1,000) 20% Organic search (1,000) 20% Referrals (1,000) 20% Other (1,000) 20% Direct (100) 20% Paid search (100) 20% Organic search (100) 20% Referrals (100) 20% Other (100) 20% Direct (100) 20% Paid search (100) 20% Organic search (100) 20% Referrals (100) 20% Other (100) BOUNCE RATE 50.0% direct 40.0% paid search 45.0% organic search 55.0% referrals 60.0% other AVG. TIME ON SITE 00:02:30 direct 00:02:00 paid search 00:01:55 organic search 00:01:35 referrals 00:01:00 other Anlytics= Google Analytics Bounce rate= avvisningsfrekvens Transactions= transaktioner Avg. time on site= genomsnittlig tid spenderad på webbplatsen 9 Powered by Ad Rel AB

10 Organic keywords TOP KEYWORDS Keyword Visits Transactions Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword SEARCH ENGINES (ORGANIC) 90% Google (1,000) 9% Bing (100) 1% Other (10) Anlytics= Google Analytics Bounce rate= avvisningsfrekvens Transactions= transaktioner Avg. time on site= genomsnittlig tid spenderad på webbplatsen 10 Powered by Ad Rel AB

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