PROPOSAL ENTERPRISE SWITCH SERVICE

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1 PROPOSAL ENTERPRISE SWITCH SERVICE

2 CLOUD MARKET SUMMARY The Cloud computing market is growing rapidly. With many organizations starting to benefit from the Cloud, companies of all sizes should evaluate the potential fit. Cloud computing is gaining importance for the following reasons: Economic, social, technological and environmental trends are favourable to a further extension and broader adoption of Cloud computing. Policy makers are actively addressing the impact of Cloud computing on security, privacy, location and ownership of data. The Cloud computing industry is growing sharply with a projected CAGR of 24% for the period. While new innovative and successful vendors are emerging, traditional vendors such as SAP and Oracle are also investing massively in developing and acquiring on demand solutions. In the SaaS segment, the strongest markets in terms of size and growth are Content, Communication and Collaboration (CCC), Customer Relationship Management (CRM), Integration-as-a- Service, Enterprise Resource Planning (ERP), and Supply Chain Management (SCM). The use of SaaS, PaaS and IaaS has been evolving during the past years and has become increasingly popular. We expect the adoption rate to increase as its computing viability and benefits are legitimized. Cloud computing has become one of the hot topics on CXOs agendas.

3 JUSTIFICATION FACTORS FOR CLOUD

4 CLOUD STORAGE In a nutshell Cloud storage is a model of networked enterprise storage where data is stored not only in the user's computer, but in virtualized pools of storage which are generally hosted by third parties, too. Hosting companies operate large data centers, and people who require their data to be hosted buy or lease storage capacity from them. Cloud storage services may be accessed through a web service application programming interface (API), a cloud storage gateway or through a Web-based user interface. The number of global consumers using cloud services after the first six months hit more than 375 million, or about three-quarters of the estimated total of 500 million by year-end. While no firm numbers exist to show the extent of the cloud in 2011 because it was relatively new and untested, best estimates put global subscribers then at approximately 150 million. Subscriptions to either free or paid cloud services will continue to climb in the years ahead, jumping to an estimated 625 million next year, and then doubling over the course of four years to reach 1.3 billion by 2017, as shown in the figure below (IHS isupli).

5 CLOUD STORAGE - MARKET LEADERS Dropbox Box Google Drive SugarSync Amazon Web Services And many Smaller providers and resellers. After success stories like Box and Dropbox, the Cloud storage space has become a little bit crowded, with big Cloud players like Google and now Amazon entering the space. However we believe there is always room for innovation, through innovation Worpcloud will be able to capitalise on the partnership with all the main players. Company Price Points / GB Price per GB / month SugarSync $0.12 Google Drive $0.05 Google App Engine $0.18 Amazon Web Services $0.10 Dropbox $0.10 Box $0.10

6 TOTAL CLOUD SPENDING WORLDWIDE 59% of all new spending on cloud computing services originates from North American enterprises, a trend projected to accelerate through Western Europe is projected to be 24% of all spending. A graphic comparing total spending by geography and corresponding growth rates is provided below:

7 BUSINESS OPPORTUNITIES The use of the internet is constantly increasing and it is becoming common for Small Medium Enterprises (SMEs) to use Cloud based services. Most of the services will require the creation of different user accounts and management of different services, which generates a significant consumption of time and admin resources. Even with the OpenIDs and single sign in IDs systems, users still need to open different tabs and interfaces of different providers in order access the services. In simple terms Worpcloud can help your organisation to : Build a portable Switch Service that enables SMEs to connect, manage and move data between different Cloud storage services within a single and powerful user interface. In essence, by eliminating the inefficiencies of managing Cloud storage services from different access points, the service will offer primarily convenience and timesaving service to its customers, leading to increased efficiency and reduced admin costs. To do so, Worpcloud will provide SMEs with a single point of access to different Cloud storage services, a better interaction between services, an easier choice between service providers, and flexible mobile access to services from anywhere and any device.

8 SWITCH SERVICE Switch storage service, allows SMEs to use a single website / program to access all possible file data hosting services. One gateway to all such services. SMEs can easily plug a storage service provider into the system. Easy to move backup from one provider to another (cheaper price, better service, better geograhical location due to legal reasons etc. SMEs can initially start with internal file exchange service, then : Expand to other types of data. Build an open API for partners to build ontop of. Expand to other types of services than data exchange. E.g. Long term storage, database solutions, business intelligence (big data analysis) etc. After integrating their Switch Service, Enterprises may opt to expand to a Switch Platform as described next.

9 SWITCH PLATFORM The switch platform can provide Enterprises with typical services needed by apps: File storage (store, retrieve) Messaging (store, forward) Datatore (store, search, retrieve) Analysis of data Execution platform (like web hotel, for running web apps or native apps etc.) Scheduled jobs Distributed transactions On top of the platform other apps can also be built: File sharing Backup Chat programs More advanced applications, both web and mobile

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