ABOUT OUR COMPANY. We have developed a unique expertise and the ability to immediately understand your work in order to achieve your goals.

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1 ABOUT OUR COMPANY Overview: Hellerman Baretz Communications (hellermanbaretz.com) is an award-winning corporate communications agency specializing in thought leadership and branded content development, reputation management, and revenue growth for the world s leading law, consulting, health care, and financial services firms. The firm has been named Boutique Agency of the Year and Small Agency of the Year by Bulldog Reporter, Top Five Boutique PR Agency in America by PRWeek, Best PR Firm, Best Crisis Management Firm, and Best Social Media Consultant in Washington, DC s Legal Times, Best Law Firm PR Agency in the New York Law Journal, and Best Crisis Management Firm and Best Social Media Consultant nationally by The National Law Journal. Recently, John Hellerman and Spencer Baretz were recognized in The National Law Journal s inaugural list of 50 Business of Law Trailblazers & Pioneers, and our blog, Sound Bites (hellermanbaretz.com/thought-leadership), was named Best Blog for an Agency/Consultancy by Bulldog Reporter. We have developed a unique expertise and the ability to immediately understand your work in order to achieve your goals. Core Services: Specialties: Offices: Employees: Conflicts: Awards & Rankings; Business Development Strategy & Support; Communications Audits & Competitive Analysis; Copy-editing & Ghost Writing; Crisis & Litigation Communications; Deals & Announcements; Events; Executive Positioning; Internal Communications; Media Relations; New Lateral Hire Re-Branding; Reputation Monitoring & Management; and Social Media Consulting. Securing premium exposure for our clients in national business media, industry trades, and influential blogs (interviews, bylines, features); Obtaining marquee speaking engagements for our clients at key conferences and industry events; Crafting compelling submissions for highly regarded awards and rankings; Planning practice group and industry group focused content fueled business development initiatives; Undertaking comprehensive new lateral re-branding campaigns; Optimizing profiles and training professionals on LinkedIn, Twitter, and Facebook; Developing captivating branded content including blogs, videos, surveys, roundtables, and sponsored events; and Managing communications efforts during litigation and crisis situations. We have offices and personnel in New York, Washington, Chicago, Charlotte, Los Angeles, Detroit, Houston, and Richmond, and have developed partnerships with top consultants and agencies in Brussels, Den Haag, Hong Kong, London, Munich, Milan, Rome, and Tel Aviv. We have a thriving team of more than a dozen full-time professionals with diverse backgrounds as journalists, lawyers, marketers, and business development and sales professionals all dedicated to HBC s common vision and service philosophy. Our work is niche-focused and client-specific so we rarely face direct conflicts. If we do, we resolve them with our clients as trusted partners. hellermanbaretz.com

2 OUR PHILOSOPHY An organization s brand is derived from the collective reputation of its partners over time, and our job is to credential and promote those reputations both individually and collectively; Rather than simply doing communications as an important but routine marketing activity, communications can and should be used as a business development tool to help secure specific, measurable objectives (i.e., to establish and maintain lucrative client relationships); Creating branded content (surveys, white papers, roundtables, etc.) that a firm can cycle partners through is a useful way to promote collective expertise and the firm generally; Although we recognize our media relationships are assets, we do not rely on them. Creating compelling stories and offering great sources ahead of breaking news matters more than whether or not we have an existing relationship with a reporter or producer (i.e., we don t pitch junk even to our friends and we make new friends by pitching great stories); and A placement should never be the end result of our efforts. Communications (and the content developed from it) is a credentialing tool with benefits similar to actual peer referrals, so the success of any program is multiplied by advertising the results through as many channels as possible (i.e., actual advertising, social media networks, firm website, s to prospects and clients, etc.). OUR APPROACH We Understand the Market Hellerman Baretz Communications has a deep understanding of the business-to-business market and enjoys close relationships with key informers across the country. We understand what people need and we know which people to seek out. We will mine from you the information that is most interesting, and we will help deliver your message to every appropriate audience. We Are Dedicated to Client Service We dedicate ourselves to delivering on promises, earning client trust, and forging lasting relationships. Our value lies not just in the results we achieve but also in our ability to remain flexible on your behalf. Indeed, we pride ourselves on adjusting to your unique environment and culture, rather than expecting you to adjust to ours. We Value Quality Over Quantity We strongly believe our approach to the work is what separates us from other consultants you may consider. We approach projects with a quality trumps quantity perspective. Our approach is designed to go beyond simply building general name awareness about the firm. Instead, by seeking highly targeted and more substantial placements, our approach is designed to facilitate a targeted selling strategy that takes the firm from being noticed generally, into being discovered specifically for key industry expertise. We Know We re Not the End Result In order to gain the full benefit of the results we achieve on your behalf, whenever possible, we strongly suggest that the articles and press materials generated by your communications campaign be marketed internally to partners and associates and externally to clients and prospects. This activity is critical to the success of your program. Indeed, the purpose of your strategic communications program is not to simply get a placement in a target publication but to generate revenue for the firm. Page 2 of 5

3 OUR PROCESSES In order to ensure that all of our clients other firms and leaders within a single firm receive equal treatment and consistent results, we start each assignment with a short strategy meeting and follow-up with a communications strategy memo so we know we are on the same page about what s important to you and the metrics by which we ll measure our success. Additionally, we created a unique, 17-step client service protocol that moves through six (6) phases during each project: research, strategy, service, reporting, evaluation and improvement. The last two phases are extremely important as we seek client feedback with a short end-of-matter survey to evaluate our efforts, and then meet together as a firm to review those findings in order to continually improve our performance and methods. CONTENT DEVELOPMENT Guided by our philosophy and service model, we are able to routinely achieve superior results for our clients. For instance: Awards & Rankings: American Lawyer s Dealmaker of the Year, 45 under 45, and Litigation Department of the Year ; National Law Journal s 40 Under 40 ; Crain s NY Business 40 Under 40 ; The Washingtonian s Best Lawyers ; Legal Times Leading Lawyers ; Jungle s Top Minority Firms ; and Private Equity Analyst s Top Law Firms, as well as managing and writing numerous Chambers submissions for ranked attorneys. Media Placements: Consistent delivery of media placements addressing legal/business issues in top-tier U.S. business publications (including Wall Street Journal, New York Times, Financial Times, BusinessWeek, Forbes, Fortune, Reuters, Bloomberg, Corporate Board Member, CNBC and many more) as well as feature coverage and byline publishing in key industry trade publications. Speaking Engagements: Forbes Global CEO Summit; Forbes Corporate Security and IT Forum; Forbes CFO Forum; InformationWeek Conference; The Conference Board s Electric Utilities Environmental Conference; Center for Business Intelligence Executive Summit on Insurance Compliance; Licensing Executives Society Conference; numerous local and national SHRM events; and many others. OUR AWARDS 2014 PRNews Award: Top Women in PR PRNews Award: Crisis Manager of the Year PRNews Award: Rising PR Star 30 & Under Legal Times Best Public Relations Firm (DC) LegalTimes Best Crisis Management Firm (DC) LegalTimes Best Social Media Consultancy (DC) Bulldog Reporter Stars of PR Awards: PR Blogger of the Year (Gold) Bulldog Reporter Stars of PR Awards: Agency Professional of the Year (Bronze) New York Law Journal s Best Law Firm Public Relations Agency (New York) New York Law Journal s top-two Law Firm Marketing Consultant (New York) National Law Journal s "Best Crisis Management Firm" (National) Bulldog Reporter Media Relations Awards: Best Use of Research, Business/Consumer (Silver) Bulldog Reporter Media Relations Awards: Best Response to Breaking News (Silver) Bulldog Reporter Media Relations Awards: Best Campaign Under $10K (Bronze) PRWeek Award: Top 5 Young PR Professional of the Year Page 3 of 5

4 2013 John Hellerman and Spencer Baretz named to the National Law Journal s inaugural list of 50 Business of Law Trailblazers & Pioneers Bulldog Reporter Digital/Social PR Award: Best Blog for an Agency/Consultancy Bulldog Reporter Stars of PR Award: Boutique Agency of the Year Bulldog Reporter Stars of PR Award: Small Agency of the Year Silver Sabre Highly Recommended: Blog Gold Sabre Highly Recommended: Professional Service Firms Gold Sabre Highly Recommended: Social Media/Social Networking Campaign Ragan's PR Daily Award: Best Crisis Management National Law Journal s "Best Crisis Management Firm" (National) National Law Journal s "Best Social Media Consultant" (National) 2012 National Law Journal/Legal Times Best Law Firm PR Firm (DC) National Law Journal s Best Law Firm PR Firm (Chicago) MarCom Platinum Award: Crisis Communications Plan MarCom Platinum Award: Ads/Billboard National Law Journal s Best PR Firm (National) National Law Journal s Best Crisis Management Firm (National) National Law Journal s Best Law Firm PR Firm (Chicago) National Law Journal s Top-Two Social Media Consultancy (Chicago) National Law Journal s Top-Two Crisis Communications Management (Chicago) PRWeek Award: Top 5 Young PR Professional of the Year Mercury Gold Award: Publicity, Business Press Mercury Silver Award: Advertising, Hospitals Mercury Bronze Award: Web Sites/Emerging Media, Blog Campaign 2011 Bulldog Reporter Award: Best Boutique Specialty PR Agency of the Year PRWeek Award: Top Five Boutique PR Agency in America National Law Journal/Legal Times Best PR Firm (DC) National Law Journal/Legal Times Best Social Media Consultancy (DC) National Law Journal/Legal Times Top-Three Crisis Management Firm (DC) Silver Sabre Award Finalist: Research for Publicity Mercury Gold Award: Best Holiday Card Design MarCom Gold Award: Writing MarCom Gold Award: Research/Study Bulldog Reporter Digital/Social Award: Best Agency Blog Bulldog Reporter Digital/Social Award: Best Company Blog PR News Legal PR Award: Best Community Outreach 2010 Capital Chapter Legal Marketing Association Your Honor Award: Big Idea Silver Sabre Award Finalist: Professional Services Firm MarCom Platinum Award: Social Media Campaign MarCom Gold Award: Publicity Campaign PR News Legal PR Award: Outstanding Media Relations Work During Litigation PR News Legal PR Award: Best Legal Blog Page 4 of 5

5 2009 PR News Legal Award: Best Legal Press Release PR News 15 to Watch Under 30 MarCom Gold Award: Communication Planning 2008 John Hellerman inducted into the College of Law Practice Management John Hellerman named PR News Agency Executive of the Year PR News Platinum Award: Best Blog Legal Marketing Association Your Honor Award: Best Media Relations Bulldog Reporter Award: Excellence in Media Relations & Publicity The Communicator Award PRWeek Awards Finalist: Best Blog OUR MANAGEMENT Hellerman Baretz Communications three partners John Hellerman in D.C., Spencer Baretz in New York, and Cari Brunelle in Charlotte are the primary individuals responsible for developing client strategies. With more than 20 years of communications experience, John has devoted his practice to helping professionals and their organizations own their markets. He was dubbed a PR whiz and a top media relations pro by Law Practice Management and PRWeek magazines respectively, and in 2008, he was named Agency Executive of the Year by PR News. Most importantly, John has consistently helped HBC s clients acquire new business and solidify existing relationships. With more than 10 years of communications experience, Spencer Baretz is an attorney who practiced at one of New York s largest law firms after clerking for U.S. District Judge I. Leo Glasser, a highly regarded New York federal judge. Spencer s extensive knowledge of the law, policy, and business, and his impressive media experience enables him to quickly understand, identify, and implement strategies that form the content for our clients strategic communications campaigns. With more than 20 years of communications experience, Cari Brunelle uses her background as an award-winning broadcast journalist to create innovative and comprehensive media campaigns that have enhanced the public reputations of attorneys, practice areas, and firms. Named one of Lawdragon's 100 Legal Consultants You Need to Know, Cari has worked with some of the nation s premiere attorneys on their most high-profile lawsuits and counsels firms of all sizes on how to manage their media coverage and drive new business. Together, John, Spencer, and Cari have built a thriving team of full-time professionals and senior specialists (trainers, writers, conference organizers, etc.) and bring their skills to bear on projects whenever appropriate. FEE STRUCTURE HBC understands the pressures firms face when hiring outside communications counsel so, while we have a defined schedule, we re flexible and willing to consider any ideas you might have or methods you may prefer. Typically we bill hours against advance fees starting at $25,000. Our hourly rates range from $250 to $450, and we offer courtesy discounts for significant advances and/or multi-year commitments. We also offer several products such as social media training, bio writing, and video development, among others which can be purchased on an a la carte basis. Additionally, projects outside the scope of an existing relationship can be budgeted and executed on an individual basis, and we will work with clients to facilitate these as they arise. Page 5 of 5