1 Selling Your Home With The Gary & Nikki Team TEAM OVER 4,300 FAMILIES SERVED! Where All Agents Are Business Partners
2 Gary and Nikki s Personal Mission Statement Our primary focus in life is to live in such a way that the Lord, our parents, and our family would be proud. Never will our intent be to hurt or harm anyone. Always will our desire be to help, comfort, and please our fellow man. Business-wise our integrity will always be our staple in this industry. After an experience with The Gary & Nikki Team, our clients will realize that their best interests and well-being truly came first. They will know that no stone was left unturned in our attempt to accomplish all of their real estate objectives. Even if we disagree, they will understand that our recommendations are our sincere professional solutions to their real estate problems. Ultimately, our clients will appreciate that our main goal, besides helping them achieve all of their real estate goals, is to make them so ecstatic about their real estate experience that they become our ambassadors of goodwill and are compelled to refer The Gary & Nikki Team whenever anyone mentions real estate. Gary & Nikki Ubaldini
3 MEET THE GARY & NIKKI TEAM Gary & Nikki s Standard of Excellence is the guideline to their customer service and the criteria for their team. Each member of the team strives to ensure that every transaction is hassle-free. Nikki Ubaldini ext. 229 Gary Ubaldini ext. 229 Buyer Specialists Listing Partners Client Care Amy Denham Buyer Specialist ext. 224 Tom Denham Buyer Specialist ext. 319 Vern English Buyer Specialist ext. 322 Don Ubaldini Listing Partner ext. 331 Bob Baer Office Manager ext. 328 Marlene Ubaldini Director of First Impressions ext. 250 Ron Sousa Buyer Specialist ext. 314 Cody Limberger Buyer Specialist ext. 266 Margaret McLaughlin Buyer Specialist ext. 225 Dean Newell Listing Partner ext. 295 Paul Dugan Transaction Manager ext. 313 You You are the most important member of our team! You are the boss and we offer you our 5 Star service to help you achieve your real estate goals and exceed your expectations in the process!
4 MEET THE GARY & NIKKI TEAM The Buyer Specialists Amy Denham Buyer Specialist ext. 224 Amy Denham, ABR, CIAS, CRS, GRI, CLHMS, CDPE, Buyer Specialist ext. 224 Originally from Binghamton, NY, Amy has called Florida home since childhood. A graduate of the University of South Florida, Amy moved to the Tampa Bay area in the 1970 s. Prior to joining The Gary & Nikki Team, Amy spent nearly 20 years in the mortgage industry. This background gives her a unique perspective as a realtor. Amy is dedicated to looking out for our client s best interests while helping them to achieve their home buying goals. This adds up to an excellent home buying experience for our clients! Tom Denham Showing Partner ext. 319 Tom Denham, Buyer Specialist ext. 319 Tom Denham joined the Gary and Nikki Team, after a successful career in journalism and public relations. Tom is a Tampa Bay area native who holds a degree in Mass Communications from the University of South Florida. Tom is a former reporter for The Tampa Tribune and was an editor of several weekly publications. During his public relations career, he was Press Secretary for the Speaker of the House of the Florida Legislature and Director of Communications for the Florida Department of Juvenile Justice. Tom enjoys singing and writing mysteries in his spare time. Vern English Buyer Specialist ext. 322 Vern English, ABR, CRS, Buyer Specialist ext. 322 With almost 30 years in the real estate profession, Vern has earned the prestigious CERTIFIED RESIDENTIAL SPECIALIST (CRS), the ACCREDITED BUYER REPRESENTATION (ABR), and the e-pro designations from the National Association of REALTORS. He also holds a Brokers license in both Florida and New Jersey. Assisting buyers and sellers in northern Pinellas, southern Pasco, and western Hillsborough Counties, Vern is committed to the highest standard of service. Devoted to God and Family, we are an active family at Palm Harbor United Methodist Church and invite you to come and visit. He has three sons in the 20 to 25 age bracket and their interests and hobbies are varied but center around school, music, and sports.
5 MEET THE GARY & NIKKI TEAM The Buyer Specialists, cont. Cody Limberger Buyer Specialist ext. 266 Cody Limberger, Buyer Specialist ext. 266 His combined passion of architecture and love of people makes Cody a great choice for a wonderful home buying experience. He is fully committed to the consultative approach, focused on being a resource to help you make the best decision when choosing your next home. For Cody, it is not about the deal but rather forming a relationship and he works diligently to ensure that you have a great experience with a team you will want to recommend to friends and family. By the way, if you ever need a recommendation for a great restaurant, sporadic weekend trip or talented handyman he is a great resource on all things Tampa Bay! Margaret McLaughlin Buyer Specialist ext. 225 Margaret McLaughlin, Buyer Specialist ext. 225 Margaret was born and raised in Erie, PA. She left the cold winters and moved to Pinellas County just over 15 years ago. Margaret's professional experience has not always been in Real Estate, but looking back she can see how many years in sales and marketing helped her become the buyers agent she is today. Margaret lives in Palm Harbor with her husband and two sons. She enjoys watching her children play sports and spending time with her family. Margaret believes that to succeed in the business you must strive to create a Raving Fan with each new client. Her love of real estate creates a unique synergy that has led many homebuyers to their dream home. Ron Sousa Buyer Specialist ext. 314 Ron Sousa, Buyer Specialist ext. 314 Ron is a buyer specialist with the Gary & Nikki Team and has been a Realtor in the state of Florida since During that time, he has assisted hundreds of families and many real estate investors with their goal of finding just the right home or investment property to suit their individual needs. His vast experience not only as a Realtor but also in buying, owning and selling his own properties over the years allows him to guide his clients through the often complex process of purchasing a home with the least amount of stress possible. Ron is a skilled negotiator with exceptional verbal and written skills giving his clients a decided advantage in the home buying process. Call or Ron today and allow him to assist you in making your new home purchase as stress free and enjoyable as possible.
6 The Listing Partners TEAM MEET THE GARY & NIKKI TEAM Don Ubaldini Listing Partner ext. 331 Don Ubaldini, CLHMS, CDPE, Listing Partner ext. 331 Don was born and raised in Scranton, PA and currently lives in Palm Harbor with his wife Marlene. He founded and ran his own company in PA for over 30 years before moving to Florida and joining the Gary & Nikki Team. Don has learned the importance of helping others achieve their goals and providing excellent customer service. He strives to make every clients experience a great one! He looks forward to helping you achieve your real estate goals. For fun Don enjoys sports, music and family time. Don has four children and six grandchildren. Dean Newell Listing Partner ext. 295 Dean Newell, CDPE, Listing Partner ext. 295 Originally from London, England, Dean has lived here in Pinellas County since 2000 and loves the lifestyle and the people. He puts his 20+ years of sales and marketing experience to great use as a Realtor and ensures his clients goals and expectations are exceeded in all aspects of the transaction. Handing over the keys and seeing the excited look on his clients faces at closing makes all the hard work completely worth it. Dean loves to build a strong working relationship with his clients that makes their home buying a great experience. When he is not selling real estate Dean loves to spend time at the beach with his family, take his dog for long walks and watches and plays soccer.
7 The Client Care Team TEAM MEET THE GARY & NIKKI TEAM Bob Baer Office Manager ext.328 Bob Baer, CDPE, Office Manager ext. 328 Bob was born and raised in the Bronx, New York. Previously, Bob managed Data Center Operations and Customer Support for a networking manufacturer in New Jersey. He excelled at streamlining tasks, process automation and Customer Service. Bob moved to Pinellas County in 2000 with his wife Terri, and 2 sons. Bob now enjoys handling all tasks required to manage office administration, as well as providing world class customer service and communication for all clients. After work, he enjoys the beach with his family, riding in his Jeep, and anything outside in the Florida sunshine. Marlene Ubaldini Director of First Impressions ext. 350 Marlene Ubaldini, Director of First Impressions ext. 250 Marlene is the friendly voice that will be answering your phone calls when you call the Gary & Nikki Team. Marlene was born and raised in Wellsboro, PA. She moved to Palm Harbor in April Marlene held various administrative positions including 14 years in the transportation business. Customer service has always been her number one priority. She enjoys exercising, music, cooking and the beach. Marlene is married and has four children and six grandchildren. She looks forward to helping you in any way that she can! Paul Dugan Transaction Manager ext. 313 Paul Dugan, Transaction Manager ext. 313 Paul was born and raised in Huntington (Long Island) New York. Paul relocated to the Tampa Bay area in He worked in the transportation industry as well as banking for many years before getting his real estate license in Paul sold real estate for several years in the Tampa Bay area before going into real estate management. The love of customer service and the strong level of real estate knowledge makes Paul the perfect closing manager. When Paul is not putting all the pieces together making your closing seamless, he is spending time with his wife and son on one of the great beaches in the area or volunteering with the Boy Scouts of America and his Church.
8 HOME STAGING There are no guarantees, but statistics show that a Staged home priced correctly generates additional buyer interest, maximizing the selling price of the home and /or selling it in the least amount of time. Average increase in Sale Price on homes priced correctly Staged vs. Non-Staged home is 6.9% Average Time on Market on homes priced correctly Staged vs. Non-Staged home 50% less time on the market * Stagedhomes.com survey of 200 homes prepared for sale by an Accredited Staging Professional. The way you live in your home and the way we sell your home are two different things! When you get ready to place a home on the market for sale it becomes a product, and just like any product on the shelves at you local store it has features and benefits, pluses and minuses, and there are other products to compete with. To gain an edge in your marketplace you must be priced right and look better than the competition. Sometimes it s difficult to think of a home as a mere product, but it helps to think that way in order to get top dollar for the home and sell it in a reasonable amount of time. When you sell your home you re going to have to move. When you move you re going to have to pack. Most of the principles of Staging, just mean that you re just going to pack up some of you things early. It s a little bit of work, but you re going to have to do it anyway, so let s do it now so you can get top dollar for you home in your marketplace. Buyers only know what they SEE, not the way it s going TO BE! You can t sell it if you can t see it. If you can smell it you can t sell it. Clutter eats equity. Detail your house like you detail your car.
9 20 Questions to Ask Your REALTOR If you re interviewing other REALTORS ask them these important 20 questions. You should assume the agent is full-time, and is a member in good standing of the National Association of REALTORS 1. How long have you been selling real estate? 2. How many homes do you sell a year? 3. How many homes have you sold in your career? 4. What is your average time on the market versus the Multiple Listing Service (MLS)? 5. What is your average list price to sell price ratio, and how does that compare to the rest of the MLS? 6. Where do you rank in your office? Top Lister? Top Seller? For how many years? 7. Where do you rank in you company, franchise...locally, internationally? For how many years? 9. How strong is your name recognition in the market area? 8. Do you have a personal staff? 10. Do you have a Guaranteed Sale Program? Will you buy my home so that I will not risk losing the home I want to buy? Are you willing to purchase my buyer s home so they can buy mine? 11. When a prospective buyer calls your office about my home, who gets that call? Does the listing agent ONLY get that call or does some other agent in the office get that call? 12. What is your marketing plan? Where and how often will you advertise our home? Would you provide us with professional four-color brochures of our home? Will you provide Internet advertising? How? 13. What lead generation system(s) do you have to develop an inventory of buyers for your listings? Where are they? Who manages them? 14. How many qualified buyers are you currently working with? What is your follow up system? 15. How many full-time assistants do you have? Do you have a listings coordinator, a closing coordinator, a team coordinator? 16. Do you have enough buyer leads to require a buyer showing agent or agents? 17. Do you provide us with written activity reports of the showings and prospective buyer and REALTOR comments? 18. Do you have a mission statement? 19. Will you give us your professional opinion on how to prepare our home for showings? 20. Do you have a list of references that we may call? If the REALTOR you are interviewing falls short, can t substantiate, or hedges in any way, you re interviewing the wrong REALTOR! TEAM Make sure the REALTOR can back up any and all statements. Take a show me attitude! Don t be shy, this could be the most important business decision of your life!
10 Professional Data Sheet PERSONAL DATA Husband & wife real estate team since Two children, Brittany & Ashley. CAREER ACHIEVEMENTS Since 1986 The Gary and Nikki Team has proudly served over 4,300 families for a total career sales volume of over $675 million. Their individual team production surpasses the production of many entire real estate offices. Both Gary & Nikki are Certified Residential Specialists (CRS), a designation held by less than 6% of all REALTORS nationwide. Gary is a Certified Luxury Home Marketing Specialist (CLHMS) and a Certified Relocation Professional (CRP). Both Gary & Nikki are licensed Brokers in the State of Florida and have recently become Certified Distressed Property Experts (CDPE) to save homeowners from foreclosure and assist with short sale situations. PROFESSIONAL QUALIFICATIONS Top 100 Worldwide Keller Williams Realty since 1999 out of over 70,000 agents Florida Real Estate Broker License Active Members National Assn. of REALTORS Active Members Florida Assn. of REALTORS Keller Williams Platinum Award since 1999 RE/MAX Platinum Club Inducted into RE/MAX Hall of Fame (Gary inducted 1994, Nikki inducted 1995) First Hall of Fame husband/wife team in Florida PRESTIGIOUS RE/MAX LIFETIME ACHIEVEMENT AWARD RECIPIENT First in Florida to receive award RE/MAX Top 100 International #7 USA `94, #9 USA `96 out of over 50,000 agents Top Agents, Pinellas REALTOR Organization, present Speaker Rhode Island Association of REALTORS Interviewed by Bill Hart Real Estate Performance Systems Convention Speakers at Keller Williams International Convention since 1999 Convention Speakers at RE/MAX International Convention 1994, 1997 Speaker on Superstar Panel Greater Clearwater Association of REALTORS 1993, 1996, 2000, 2001 Speakers at Howard Brinton Conferences 94 - present Trainers for Howard Brinton's Star Power University Star of the Month Interviewees--Howard Brinton Superstar Panel Speakers CRS Sell-a-Bration 95, 00, 04 Interviewed by Howard Brinton for RE/MAX Satellite Network (RSN) 1995 Keller Williams University Master Instructors PROFESSIONAL DESIGNATIONS Broker: Florida Broker/Owner (Both), CDPE: Certified Distressed Property Expert (Both), CRP: Certified Relocation Professional (Gary), CLHMS: Certified Luxury Home Marketing Specialist (Gary), CEA: Certified Exchange Advisor (Gary), CRS: Certified Residential Specialists (Both), WCR: Member Women s Council of REALTORS (Nikki) BUSINESS EXPERIENCE Keller Williams Realty 1998-present RE/MAX Mutual Realty ERA X-Sell Realty TEAM BUSINESS INFLUENCES & CONTINUING EDUCATION Gary Keller, Chairman Keller Williams Howard Brinton Seminars Star Power Stars Dr. John Maxwell Star of the Month Club Star Contributors Mark Victor Hansen Jim Rohn Dr. Frederick Grosse PHD Og Mandino Floyd Wickman Seminars Napoleon Hill - Think & Grow Rich Graduates Brian Tracy--Phoenix Seminar Zig Ziglar Seminars David Knox Seminars Mike Ferry Seminars Jerry Bresser Seminars Brian Buffini Dale Carnegie-How To Win Friends & Influence People
11 Why Choose the Gary & Nikki Team The Gary & Nikki Team has earned a respected image in the marketplace as REALTORS who go the extra mile for their clients, operate with professionalism and integrity, and get results. The Gary & Nikki Team have been among the top REALTORS in Florida since 1992! Don t try to go it alone, their Closing Team achieves a very high successful closing percentage by specializing and dedicating all of their time and energy to insuring that our clients transactions get to the closing table. They ve helped thousands of clients buy and sell homes. Take a peek at the References section of this manual to hear from some of our many happy clients. Or visit for online, video testimonials! Of course, the important factor is not how many homes we sell, but how fast and how much we sell them for. In the past decade, our listings sold at an average of 97% of list price in just 62 days. More Reasons to Choose The Gary & Nikki Team Gary&Nilkki Ubaldini are Certified Residential Specialists (CRS), a designation achieved by less than 6% of all REALTORS nationwide. CRS designees have their own national referral network. Gary is a Certified Luxury Home Marketing Specialist (CLHMS). Along with many of The Team members, Both Gary & Nikki have recently become Certified Distressed Property Experts (CDPE) to save homeowners from foreclosure and assist with short sale situations. Gary is a Certified Relocation Professional (CRP), a status achieved by less than 1% of all REALTORS nationwide. Relocation companies and fellow REALTORS nationwide look for agents with this designation to send their corporate and relocating buyer and seller referrals. Gary & Nikki are members of the Keller Williams International Referral Network. Their high visibility and national acclaim give them the edge locally when qualified referrals are distributed. Gary & Nikki are members of the Home Agent Referral group, a collection of the top agents worldwide with rigid minimal production standards for membership. The high level of production and professionalism of this referral network assures the highest quality of agent to agent referrals in existence today. Gary & Nikki are STARS from well-renowned real estate trainer Howard Brinton s Star Power Club, which again makes them sought out as the professionals other REALTORS from many different companies across the country send their Tampa Bay referrals to. Specialists: Buyer, Listing and Closing At the Gary & Nikki Team, each team member specializes in a specific phase of the real estate process. Our buying team focuses solely on finding you your dream home. Without the distractions of other areas of the real estate transaction, our Buyer Team can focus all of their attention on matching your needs with the homes on the market that best fit your desires and price range. Our Buyer Specialists are Personal Shoppers for our buyers. They provide 100% attention to buyer s needs! When you list your home with us, you can be certain that our Listing Team will go above and beyond the call of duty to showcase your home to potential buyers. The Gary & Nikki Listing Team features the Ultimate Marketing System, an unparalleled method of marketing your home and achieving the fastest and most profitable sale for you. You can read more about this comprehensive program in the Ultimate Marketing System section of this manual. When it comes time for closing on the sale of your home, our closing specialists will handle the myriad of details involved in the process. Our Closing Team s years of experience make this sometimes hectic process a smooth sail for our clients. You can meet all of the Gary & Nikki Team members in the Meet the Team section of this manual.
12 A Certified Distressed Property Expert is a real estate professional with specific understanding of the complex issues confronting the real estate industry, and the foreclosure avoidance options available to homeowners. Through comprehensive training and experience, CDPEs are able to provide solutions for homeowners facing hardships in today s market, specifically short sales. Only 12,000 REALTORS have earned the CDPE designation out of over 1.2 million REALTORS nationwide. Many of The Gary and Nikki Team agents have earned this important Certified Distressed Property Expert (CDPE) designation, having completed extensive training in foreclosure avoidance and short sales. This is invaluable expertise to offer at a time when the area is ravaged by distressed homes in the foreclosure process. The short sale process is complicated and many hurdles need to be conquered to bring a short sale to closing. Our CDPE certification training along with the increase in closing short sales over the last few years have pressed The Team to master this process. Helping To Save Your Credit Rating REALTORS such as The Gary and Nikki Team with the CDPE designation have valuable training in short sales that can offer the homeowner much better alternatives to foreclosure, which virtually destroys the credit rating. These experts also may better understand market conditions and can help sellers through the emotional experience. The CDPE is the premier designation for REALTORS helping homeowners in distress and handling short sales. What Is A Short Sale? Short sales allow the cash-strapped seller to repay the mortgage at the price that the home sells for, even though it is lower than what is owed on the property. With plummeting property values, this can save many people from foreclosure and even bankruptcy. More and more lenders are willing to consider short sales because they are much less costly than foreclosures. Many times the lender will pay the real estate commission, the sellers closing costs and the mortgage shortfall. Benefit: A short sale allows the homeowner to avoid foreclosure and salvage some of their credit rating. This also keeps foreclosure off the individual's public record, and in many cases will allow the homeowner to avoid a deficiency judgment. Borrower may qualify for another mortgage in as little as 24 months (as opposed to five years for a foreclosure). Drawback: Because of stricter standards and regulations, even normal real estate transactions have become more challenging. Short sales are even more complex. It can be a trying process in which a homeowner is best served by contracting with a qualified CDPE real estate agent to guide the way. TEAM CERTIFIED DISTRESSED PROPERTY EXPERTS Many of our Team members hold the CDPE Designation and are ready to identify all possible options and, when possible, assist in the quick execution of a short sale transaction. CDPE Certification: Keller Williams Gary & Nikki Team is not associated with the government, and our service is not approved by the government or your lender. Even if you accept this offer and use our service, your lender may not agree to change your loan. If you stop paying your mortgage, you could lose your home and damage your credit.
13 ! TEAM The Guaranteed Sale Program Don't' Run the Risk of Owning Two Homes...Or None At All! The Problem: We've all heard the old saying about being caught between a rock and a hard place. Well unfortunately, that's where most homeowners find themselves when they decide to move from one home to another. You see, if you buy before selling, you could run the risk of owning two homes. Or, just as bad, if you sell first, you could end up homeless. That's what we call the Real Estate Catch 22, and for thousands of homeowners, it's an extremely stressful position to find yourself in. This financial and emotional tightrope is one SE you usually have to walk alone because most agents have no way of helping you with this dilemma. 90 LL YOUR HOME DAYS The Solution: Fortunately, the Gary and Nikki Team can help with a proven and innovative system we call our Guaranteed Sale Program. Simply put, this program guarantees that you'll sell your home in less than 90 days for top dollar, or we'll buy it from you!* Before you hire any professional, you should research the market to find out who can do the best job for you. Who else but the Gary and Nikki Team can offer you this innovative, effective, and proven way to avoid this costly homeowner dilemma? *Certain restrictions apply. G U A R A IN D E E N T * BENEFITS TO HOMESELLERS Eliminates the dilemma of whether to sell first or buy first by removing the potential stress of owning two homes or none at all. You are much more likely to get a firm offer from buyers (vs. a conditional one) because we are willing to guarantee the sale of the buyer s home. This is a better than risk-free offer because if your home sells for a price that is higher than the guaranteed price, you get this higher amount, not us. It converts ready, willing and unable buyers into ready, willing, and able buyers. This means more qualified buyers looking at your home. More qualified buyers means more money for you in less time! BENEFITS TO HOMEBUYERS Eliminates the dilemma of whether to sell first or buy first by removing the potential stress of owning two homes or none at all. You can look at homes with confidence because you know that if you find one you like, nothing is stopping you from buying it. Sellers will take your offer more seriously because they know your home is sold - guaranteed. You won t risk losing your dream home because your current home isn t sold. Sellers don t need a right of first refusal provision because they know you are a real buyer.
14 Ultimate Marketing The Gary & Nikki Team s Ultimate Marketing System The first step we take in selling your home is to PREPARE A COMPUTERIZED MARKET ANALYSIS AND A SUPPLY AND DEMAND ANALYSIS: Comparing properties recently listed and sold in the past year, providing current market trends to use as a guide to position your property effectively in this competitive marketplace. Once we ve prepared these evaluations and help you to properly price your home, we market it with THE MOST COMPREHENSIVE GUARANTEED ADVERTISING PROGRAM in the Tampa Bay area. The first step in marketing your home is to place a Gary & Nikki Team FOR SALE SIGN in your yard. Because of our reputation in the marketplace, seeing our sign provides buyers and other agents with peace of mind knowing that your home is priced properly and that the transaction will be handled professionally & with integrity. Other agents know that our listings are priced right and that our team will make their job easier and their selling experience pleasant. The visibility provided by our innovative marketing, print advertisements, public relations efforts, years of community involvement, and outdoor advertising in high traffic areas makes us synonymous with Real Estate in the Tampa Bay area since This means more buyers for your home, more credibility for its value and the best chance for getting the most money in the shortest amount of time. We load all features, dimensions, and details of your property immediately into the MULTIPLE LISTING COMPUTER SERVICE which, in fact, exposes your home to over 2,600 offices and 9,000 REALTORS in the Pinellas, Pasco and Hillsborough county areas. Our team uses a high-resolution digital camera to take MULTIPLE PHOTOS of the interior and exterior of your property and posts those pictures onto the MLS and to our multiple web sites.
15 Ultimate Marketing GARY & NIKKI TEAM NEWSLETTER With thousands in direct mail distribution, our newsletter is sent to our database of clients and prospects as well as our local target markets. Our value-added mailing advertises our current listings and includes interesting articles that give it a longer than average shelf life compared to single post card mailers. GARY & NIKKI S 24/7 TALKING ADS (Real Estate Hotline) Many buyers want information immediately! Potential buyers can access a detailed-recorded description of your property anytime of the day or night - hassle free! Buyers can also receive a faxed flyer on your property! The caller- ID feature of this system then provides the Gary & Nikki team with a list of those potential buyers including their name and phone number and the ads they listened to. This unique system causes more buyers to call than would call on traditional advertising. More buyers calling present to our sellers a higher possibility of selling faster and for more money - see next page. INTERNET ADVERTISING The Gary & Nikki Team s award winning personal web sites at and have received rave reviews. Each week more and more prospects visit their site and request information about The Gary & Nikki Team s marketing system, the Tampa Bay area, and especially information on their listings. All of Gary & Nikki s listings are advertised on the Internet, through multiple web sites and search engines like: REALTOR.com, yahoo.com, google.com, overture.com, visualtour.com, tampabayrealtor.com, homes.com, sptimes.com, kw.com, homeagent.com, erc.com, and crs.com, making them available to over 50 million computer users worldwide. Pay-per-click advertising drives traffic and guarantees top positioning when a user begins a search dealing with homes for sale in the Tampa Bay area. The Gary and Nikki Team have pay per click accounts with the top search engines to drive heavy traffic to their multiple web sites. This traffic equals more potential buyers viewing The Team s listings on a consistent basis, which means a greater opportunity for sellers that list their home with The Gary and Nikki Team.
16 24 Hour Talking Ads The Problem: Often when buyers phone for information on homes, they either get the run around or an unwanted sales pitch. Many agents seem to operate a Sales Prevention Program! The Solution: All of our home ads have pre-recorded information which provides buyers with immediate information by simply calling our 24-hour Hot Line! BENEFITS TO HOMESELLERS Detailed information about your home is available to interested buyers 24 hours a day, 7 days a week. We generate 3 times as many calls for information on your home when buyers don t have to speak directly to an agent. More buyer calls means a better chance to sell fast and for top dollar. The prospective buyers who view your home are better qualified because they have already requested information on your home (including an optional faxed feature sheet). BENEFITS TO HOMEBUYERS You have immediate 24-hour a day, 7 days a week phone access to information on properties that interest you and no waiting for agents to return your call. You never have to speak directly with an agent unless of course, you want to. You will save time by ruling out homes you re not interested in viewing. If you have access to a fax machine, you can receive a complete feature sheet on any property we have listed for sale.
17 Ultimate Marketing BUYER INSTANT NOTIFICATION SYSTEM Buyers can get information daily of new listings, like yours, that fit their requirements. Do you think you would have a competitive edge if you, as a buyer, received the newest listings on the market each day? UNIQUE BUYER PROFILE PROGRAM Gary & Nikki's innovative marketing system attracts abundant buyer inquiries. Currently their team of buyer specialists are working with over 50 qualified buyers, one of which may be the buyer for your home. DETAILED COLOR BROCHURES in the home professionally prepared with color photos of the property, selling features and benefits, area information, and survey and floor plan if available. Buyers and other agents will know that you and The Gary & Nikki Team feel your home is special. This gives you the competitive edge and keeps your home fresh in the buyers minds. BROADCAST information on your home to hundreds of real estate professionals in the Tampa Bay (Pinellas, Pasco, Hillsborough) area specializing in your price range. We also target mail, phone and solicit other REALTORS to promote your home throughout the listing period. We ll also target mail and phone qualified prospects, as well as Gary & Nikki s personal client database of over 4,000 people.
18 TEAM Internet Marketing REALTOR.com Showcase Homes Maximum internet exposure for Gary and Nikki Team Listings. According to recent research by the National Association of REALTORS, 83% percent of home buyers say photos and detailed property descriptions are the most useful features when searching for homes online2. The Gary and Nikki Team is taking advantage of this trend for their clients with their recent commitment to enhance all properties. The Gary and Nikki Team markets with multiple photos and 1 customized property descriptions on the #1 real estate site, REALTOR.com. With changing real estate market conditions, The Gary and Nikki Team is giving consumers what they want most online and providing another reason why home sellers and buyers must insist on using The Gary and Nikki Team for the powerful marketing they provide. Listings on REALTOR.com with six photos are viewed 3 299% more often, on average and rise to the top when searched by number of photos. And because The Gary and Nikki Team enhances all of their clients' properties on REALTOR.com with multiple photos and detailed property descriptions, these properties also receive this high-impact placement on other popular Web portals such as AOL and MSN, helping reach the largest audience of home buyers for their clients. The Gary and Nikki Team understands that it is vital to reach the over 6.6 million consumers each month who, on average, spend 82% of the time they search for a home online on REALTOR.com 1. With 77% of all home buyers using the Internet at some point in their search for homes1, The Gary and Nikki Team is working to make sure their clients' homes are promoted where more consumers are searching online. Vi s i t w w w. g a r y a n d n i k k i t e a m. c o m o r to see what they are doing to help homeowners in your community sell their homes for more. 1 Media Metrix Based on reporting of the time online users spent during 2005 on REALTOR.com and other comparable real estate aggregation sites and excluding sites of franchisers/brokerages National Association of REALTORS Profile of Home Buyers and Sellers. 3 Compared with non-showcase listings (listings without multiple photos). Based on REALTOR.com internal analysis of Showcase Listing Detail Page Views per Listing vs. Non-Showcase Listings Detail Page Views per Listing, for January 31, Reporting the average number of unique visitors to the REALTOR.com each month of
19 Internet Marketing REALTOR.com Showcase Homes Buyers spend more time on REALTOR.com than any other real estate site on the web. More buyers search REALTOR.com Total unique users per month REALTOR.com 6,600,000 Home Gain 4,014,000 Yahoo! Real Estate 1,764,000 For Sale By Owner 1,619,000 RealEstate.com 1,050,000 LivingChoices.com 1,025,000 Homes.com 1,017,000 Zip Realty 909, ,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000
20 Internet Marketing REALTOR.com Showcase Homes When you list The Gary and Nikki Team, your home will be a Showcased Property advertised with multiple photos on REALTOR.com and the following Major Internet Real Estate Channels!
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