DIGITAL STRATEGY. Jethro Your Web, Cloud and Technology Specialists

Transcription

1 DIGITAL STRATEGY Jethro Your Web, Cloud and Technology Specialists

2 INTERNET OF THINGS What the heck is that and how does it apply to me?

3 INTERNET OF THINGS

4 IOT EXAMPLES Fitness and Health Monitoring Devices Traffic Sensors Vehicle Monitoring Hazardous environment monitoring e.g. mines Logistics Environmental and meteorological data gathering Smart Device Management e.g. Fridges, Heating, Lighting and Security

5 I LIVE IN 2015 HOW DOES THIS AFFECT ME AND MY BUSINESS? Digital disruption Your competitors will use it New business models will abound You risk being left behind Cost of doing this Cost of not doing business the right way Right hardware and software, plan for future Staff and Owners need retraining

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7 PRODUCT ADOPTION CURVE Pragmatists Visionaries Conservatives Tech Enthusiasts Skeptics Innovators Early Adopters Early Majority Late Majority Laggards

8 S-CURVE Maximise Profit Normalised Revenue Technology Trigger Time

9 Inflated Expectations HYPE CURVE Visibility Trough of Disillusionment Plateau of Productivity Slope of Enlightenment Technology Trigger Time

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11 COSTS OF DOING BUSINESS

12 The Three most important issues for your business are: 1.? 2.? 3.? THREE KEY ISSUES

13 The Three most important issues for your business are: 1. Cashflow 2. Cashflow 3. Cashflow THREE KEY ISSUES

14 The Three most important issues for your business are: 1. Cashflow 2. Cashflow 3. Cashflow THREE KEY ISSUES

15 The Three most important issues for any business are: 1. More Time 2. More Sales 3. Larger Sales Orders THREE KEY ISSUES

16 The Three most important issues for any business are: 1. More Time 2. More Sales 3. Larger Sales Orders THREE KEY ISSUES

17 Rational organization of time and materials (resources) WHAT IS MANAGEMENT?

18 WHAT IS MANAGEMENT? Rational organization of time and materials (resources) Problems occur because there is confusion over time and materials.

19 WHAT IS MANAGEMENT? Rational organization of time and materials (resources) Problems occur because there is confusion over time and materials. How is this so?

20 THREE KEY ISSUES The Three most important issues for any business are: 1. Return on Investment (R.O.I.)

21 THREE KEY ISSUES The Three most important issues for any business are: 1. Return on Investment (R.O.I.) What is R.O.I.? The money that is left over after ALL expenses have been paid, including the future costs of staying in business.

22 THREE KEY ISSUES The Three most important issues for any business are: 1. Return on Investment (R.O.I.) What is R.O.I.? The money that is left over after ALL expenses have been paid, including the future costs of staying in business. Why is there no ROI? Someone didn t apply rationality to time and resources.

23 THREE KEY ISSUES The Three most important issues for any business are: 2. Break-Even

24 THREE KEY ISSUES The Three most important issues for any business are: 2. Break-Even What is Break-even The point where revenue covers ALL the costs of doing business, including the future costs of staying in business.

25 THREE KEY ISSUES The Three most important issues for any business are: 2. Break-Even What is Break-even The point where revenue covers ALL the costs of doing business, including the future costs of staying in business. Why is there no Break-Even in the business? Someone didn t apply rationality to time and resources.

26 THREE KEY ISSUES The Three most important issues for any business are: 2. Break-Even What is Break-even The point where revenue covers ALL the costs of doing business, including the future costs of staying in business. Why is there no Break-Even in the business? Someone didn t apply rationality to time and resources and determine the break-even point.

27 THREE KEY ISSUES The Three most important issues for any business are: 3. Productivity standards

28 THREE KEY ISSUES The Three most important issues for any business are: 3. Productivity standards What is productivity? The efficient use of time and materials (resources)

29 THREE KEY ISSUES The Three most important issues for any business are: 3. Productivity standards What is productivity? The efficient use of time and materials (resources) Why are there no standards in the business Someone didn t apply rationality to time and resources and figure out how the ROI was going to be achieved.

30 THREE KEY ISSUES The Three most important issues for any business are: 1. Return on Investment 2. Break-Even 3. Productivity Standards

31 WHAT IS MANAGEMENT? Rational organization of time and materials (resources) Is YOUR business rational or irrational?

32 WHAT S THE PLAN?

33 Why is a Digital Strategy critical to your business success? Measurement & KPIs Process Improvement Competition Analysis Technology Audit Brand Management Online Marketing

34 WHAT IS A DIGITAL STRATEGY? So you have a business plan And a budget

35 WHAT IS A DIGITAL STRATEGY? You might even have a marketing plan BUT Do you have a digital strategy?

36 ELEMENTS MIGHT INCLUDE Technology road map Software dependencies Cloud migration plan Online presence

37 ELEMENTS MIGHT INCLUDE Devices and access Security Disaster Recovery (DR) and Business Continuity Plans (BCP)

38 WHAT A DIGITAL STRATEGY DOES It aligns your technology needs with your business plans It informs your investment It guides your web marketing

39 WHAT A DIGITAL STRATEGY DOES It schedules your change management It drives efficiency and productivity

40 WIKIPEDIA DEFINITION is the process of specifying an organisation's vision, goals, opportunities and related activities in order to maximize the business benefits of digital initiatives to the organisation

41 WHAT HAPPENS TO BUSINESSES WITHOUT A STRATEGY? A failure to plan is a plan to fail Inefficient businesses lose to their more efficient competitors

42 CAN YOUR BUSINESS AFFORD? Missed sales and opportunities Negative feedback people talk about your business in social media Wasted money

43 COMMON MISTAKES OF DIY Buying unsuitable equipment on special Incorrect licensing of software Making the assumption the cloud is free Untested backups, DR and BCP Leaving it to untrained Gen Y staff Inappropriate use of social media for business

44 QUESTIONS TO ASK YOURSELF Does my business Invest in Technology or only spend money when it has to? Are my competitors using technology better than me? How do I gain the edge?

45 QUESTIONS TO ASK YOURSELF Does my business have a BYOD (bring your own device) management plan? Do I want better margins? Am I seeing productivity gains from the cloud? my competitors are.

46 Have business goals Sounds so obvious but many businesses don t have a plan, or if they do don t review it at least annually. Quarterly planning is an optimum starting point. Audit your business systems against the business goals SO HOW DO I GET STARTED? Analyse people, processes and equipment. Be critical does your (insert item here) help you do business more efficiently, faster and with greater customer satisfaction or hinder you? Create a technology roadmap What hardware and software do you currently have? Where are they going to next? Upgrades, Cloud connectivity, System Requirements etc. What do you need to invest and when to stay current or to replace old equipment? Build a budget

47 Analyse Your Competitors and Marketplace Understanding what your competitors are doing may help you avoid pitfalls or follow examples. You don t have to be the early adopter, but you shouldn t be the laggard. Don t be afraid to play what if? SO HOW DO I GET STARTED? What does my business look like if I wasn t located here, didn t have that staff member, didn t sell that product, didn t have that customer. What could my business look like if I did have that line of products, staff members like that, located in that building with that equipment. Actually start Once again sounds obvious but too many business owners see the value in a strategy but don t actually create one. The become reactive business owners not proactive

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49 DIGITAL STRATEGY Jethro Your Web, Cloud and Technology Specialists