VISION AND OBJECTIVES

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3 VISION AND OBJECTIVES Creativity and Innovation Economic, Cultural and Entrepreneurial Activity Society WEALTH CREATION DRIVERS OF CREATIVE INDUSTRIES

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5 IT IS THE LARGEST EVENT OF INNOVATION AND CREATIVITY TO TAKE PLACE IN PORTUGAL IT IS THE FIRST GREAT CONCENTRATION OF ACTIVITIES, IDEAS, PROTOTYPES, INNOVATIVE AND CREATIVE PRODUCTS IT IS A PLATFORM OF INCLUSION OF CULTURAL AND CREATIVE INDUSTRIES AN AREA OF INTERACTION AMONGST CREATORS, COMPANIES, INSTITUTIONS AND BRANDS IT IS AN INVITATION TO ALL AGENTS TO STEP INSIDE AND SHOW THEIR VALUE AND THEIR VISION

6 SECTORS OF THE CREATIVE ECONOMY CINEMA AND VIDEO VISUAL ARTS PERFORMING ARTS HERITAGE TELEVISION AND RADIO VIDEOGAMES MUSIC CREATIVE WRITING DESIGN ARCHITECTURE ADVERTISING R&D ICT TELECOMS MULTIMEDIA

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8 ALL CREATIVE INDUSTRIES, DEFINED AS: ACTIVITIES THAT COME FROM THE INDIVIDUAL CREATIVITY, ABILITY AND TALENT, WITH THE POTENTIAL OF WEALTH AND JOB CREATION THROUGH THE GENERATION AND EXPLORATION OF INTELLECTUAL PROPERTY

9 PUBLIC AND PRIVATE INSTITUTIONS CONTENT PRODUCERS DISTRIBUTION CHANNELS R&D ARTISTS TARGET IN SERVICE PROVIDERS CREATORS MARKETING AND COMMUNICATION AGENCIES MEDIA UNIVERSITIES

10 DREAMERS GENERAL PUBLIC INVESTORS VISITORS PROFILE EDUCATION Painters Sculptors Handcrafters Photographers Actors Directors Dancers Choreographers Performers Curators Programmmers Producers Technicians Journalists Authors and Bloggers Architects Marketeers IT and Videogames Fashion Designers Communication Interiors, Product and Environment Stylists Models Schools Artists Musicians Agents Promoters Students and University Lec Free Courses Enthusiasts

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13 CREATORS THE BERMUDA TRIANGLE SHOW US THE WAY PIRATES INVESTORS

14 This Conference approaches Intellectual Property Rights in the Digital Era One of the most solid bases of this sector has been, until now, the number of Intellectual Propert Rights it generates in economic terms This debate aims at bringing together the ve ertices of this triangle in an open discussion, planned in a very innovative way This will be done by debating the arguments and therefore contributing to the advance in the search of answers whic ch on one hand require legislative adaptations, and on the other appeal to reinvent business models which guarantee the economical exploration of talent This Debate on Intellectual Property has a close relationship with the future path of Creative Economy, where the 2020 Strategy and its Digital Agenda are inserted It complements the other activities of this celebration of culture and creativity

15 Francisco Pinto Balsemão Bárbara Navarro Rogério Carapuça Paulo Santos Rick Falkvinge Jérémie Zimmermann Nuno Pires Carvalho António José Teixeira Martim Cabral André Bertrand Manuel Oehen Mendes Manuel Lopes Rocha André Fontes Mélanie Dulong De Rosnay Alexandre Franco de Sá Pedro Velasco Martins Elsa Veloso Braz Rafael da Costa Lamarca THE DEBATE WILL CONSIST OF: INVESTORS New Business Models needed CONSUMERS Are we all Pirates, after all? CREATORS Does talent actually support us? THE BERMUDA TRIANGLE Show us the way

16 Creation of value amongst several players to raise strategic partnerships Presentation of the State of Art cultural and creative industries Creation of tracks and programmatic trails for the presentation of the second stage of the IN Festival, in November 2013 To create and feed dynamic networks that produce a relevant output for Lisbon Creative City

17 PLATEAUX OF NETWORKING FOR CREATIVE AND CULTURAL INDUSTRIES Trends in the Cultural and Creative Industries Tourism and Cultural Marketing New Business Models in the Media Art, Technology and the Future of Portugal KEYNOTE SPEAKER Charles Landry CONFERENCE LISBON: CREATIVE ECONOMY PRESENTATION OF LISBON S CREATIVE ECONOMY BLUEPRINT António Câmara Paulo Soeiro de Carvalho City Council of Economy and Innovation at CML ECONOMY, URBAN CREATIVITY AND CREATIVE CITIES Charles Landry Founder of Comedia the urban futures think tank António Câmara CEO of YDreams Graça Fonseca CONCLUSIONS Graça Fonseca Councilwoman of Economy and Innovation at CML Paulo Soeiro de Carvalho

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19 An area of interaction, networking and fusion of ideas, bringing together creative forces of real national and international output

20 INFLUENTIAL ZONE Conferences GREAT AUDITORIUM International Conference on Intellectual Property Marketing Event: Impresa Group Conferences and Premium Talks by Sponsors Shows Lisbon Conference: Creative Economy (CML) STRUCTURES IN 5 AREAS Speed Conferences and Workshops Showcases Multimedia Performances INSIGHT ZONE Workshops INSTRUMENTAL ZONE Stage INTRODUCTION ZONE Speed Conferences PROGRAMMING Animation Spots: Performances Product and Prototype Demonstrations Presentations and Workshops Artistic Manifestations Crossed Rubrics STAGE Music Festival INFLUENTIAL ZONE Interactive Lounge LARGE LOUNGE INTERACTIVE AREA Body & Soul Nourishment Animation Spots: Performances Multimedia Facilities Networking

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23 Responsável Telefone MARKETING & COMMUNICATION Alexandra Torégão ONLINE COMMUNICATION José Duarte COMMUNICATION / PRESS AGENTS Pedro Bento SECRETARIAT Manuela Lacão SECRETARIAT Carla Coelho Sectors ARCHITECTURE / CREATIVE WRITING Sandra Bértolo Fragoso PERFORMING ARTS/ CINEMA AND VIDEO/ MUSIC/TELEVISION AND RADIO Luís Pinto VISUAL ARTS / CREATIVE WRITING Filipa Medeiros Lucena DESIGN Dália Palma R&D Alzira Ferreira MULTIMEDIA / ICT / TELECOMS / R&D / VIDEOGAMES Isabel Medeiros HERITAGE Maria João Cruz ADVERTISING Júlia Ramalho de Almeida FIL, Rua do Bojador, Parque das Nações Lisboa Portugal T F M wwwfestivalinpt

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