1 the parks South West London A fresh insight into London s greenest and most desirable neighbourhoods
2 Illustration: SOPHIE JOYCE Welcome The Parks embraces Savills offices in Richmond, Barnes, Wimbledon and Putney, providing an integrated service across this desirable area. To date, the Savills offices that make up The Parks have achieved considerable success in creating a virtual office to serve one of the finest residential areas in outer London. Savills clients are able to engage the full complement of the area s sales teams, 16 local experts in total. This gives vendors and purchasers full exposure to the prime market that this whole area has to offer, without having to register separately at different offices. Although groups of our London offices traditionally work closely together, there is even more reason for The Parks to operate as a single entity because many of these residents move home within the same area. Another reason why Savills initially set up this virtual office in the area is because of the consistent similarities in the profiles and requirements of buyers in Richmond, Barnes, Wimbledon and Putney. All tend to be attracted by the excellent schools, the fast commuting links and, above all, by the great swathes of green space: Putney Common, Wimbledon Common and Richmond Park are augmented by idyllic Petersham Meadows, Bushy Park, Kew Gardens and, of course, the Thames riverside. With these top search criteria, buyers might easily find Richmond just as wonderful as Wimbledon, or Barnes as perfect as Putney. represents Savills offices petersham meadows 84% of purchasers are buying a main residence, with 12 per cent buying as an investment Kew Royal Botanic Gardens petersham road golf club housing stock handsome villas, pretty cottages and impressive mansions are found around the Parks k e w r o a d Queen s road Q u e e n s ro a d h a m g at e av e s aw y e r s H i l l rental ranges These vary from 750 per week for a flat to up to 5,000 for a prime property l o w e r u p p e r r i c h m o n d r o a d park chiswick house r i c h m o n d r o a d kingston vale l a n e P r i o ry barnes park golf club roehampton Lane roehampton vale common barnes wildfowl & wetlands centre Kingston road Wandsworth Hill All england lawn tennis club putney 39% of all savills sales in the parks area in the last three years have been to international buyers Park 2m+ In the parks area 85 per cent of all property sales are above 2m+ 98% The average sale price over the last three years was 98 per cent of the asking price Foreign exchange why the parks has particular appeal for international buyers The area s selection of properties at all levels of the market attracts a constant stream of interest from families relocating from abroad. What they re looking for is space and a family-friendly environment that is not always found in prime central London locations. The wide range of excellent schools is a major draw: Marymount International School, the German School and schools such as King s College, that offer the International Baccalaureate, make Coombe, Petersham, Richmond and Wimbledon Village top favourites among overseas buyers and tenants alike. In Richmond and Barnes over the past three years, international buyers accounted for 19 per cent of all Savills sales, with 7 per cent from Europe and 3 per cent from the USA. In Putney and Wimbledon, 20 per cent of buyers came from overseas, with 7 per cent from Europe and 3 per cent from the Middle East. The financial services sector continues to be the main source of these relocations, but energy, telecommunications and media companies are also highly active. Savills Corporate Relocation Services is at the forefront of this lucrative market, working closely with The Parks to make Savills the first choice for buyers and tenants moving from abroad
3 PHOTOGRAPH: IONA HODGGSON the creation of strength from knowledge agents from four savills offices within the parks reveal their local expertise, spotlighting key features and prime addresses within this desirable area RICHMOND Richmond has long been the favoured residence of royalty, courtiers and the fashionably wealthy. Patrick Glynn-Jones commuter facts Regular trains take approximately 20 minutes to Waterloo. local highlights Richmond s great glories include the view from the crest of Richmond Hill, the former Royal hunting ground Richmond Park, tranquil Petersham Meadows and The Green, an elegant lawn fringed with fine houses in the town centre. prime addresses Period properties on Richmond Hill and its adjoining roads, with access to that famous view, can fetch well into the millions, while Rosemont Road is a peaceful no-through road with a distinct community spirit. Montague Road is a street of handsome Victorian villas and townhouses, while the parkside location of Queen s Road is similarly popular. The Green s superb range of 17th, 18th and 19th century houses represent some of Richmond s finest residential homes and, further afield, Petersham s collection of Georgian mansions and cottages are hard to resist. The Printworks, a new development of apartments and houses by The Green in the heart of the town is well worth considering. the inside track Richmond s buyers tend to be families either moving within the area or coming from central London and the town s lively selection of shops and restaurants offers much to attract the urban professional too. An area to watch is East Twickenham: just across Richmond Bridge, it is closer to Richmond town centre than many more established addresses on Richmond Hill yet prices are still lower than in Richmond itself. WIMBLEDON Variety is what sets Wimbledon apart: from the quaint Village to the cosmopolitan town centre. Clive Moon commuter facts Fast links from Wimbledon into London via the District Line and trains to Waterloo in 19 minutes, plus other stations at Wimbledon Park, Southfields and Raynes Park. local highlights Despite its annual focus as the world s most famous tennis tournament, for the rest of year Wimbledon is remarkably peaceful. Wimbledon Village also boasts a superb selection of boutiques and restaurants catering for the most sophisticated clientele. prime addresses The Village is the focus of Wimbledon s prime property market, with its pretty cottages, handsome villas and impressive mansions. Premier addresses include The Grange, Marryat Road, Highbury Road and Parkside. These elegant homes typically achieve above 4 million, although super-prime properties on Wimbledon Parkside can soar to 15 million. In Wimbledon Park, handsome late-victorian and Edwardian houses can be found in Vineyard Hill Road, Dora Road and Kenilworth Avenue, priced 1.5 million upwards. Meanwhile, desirable inter-war houses on the private Drax Estate, south of the Common, carry values of 2.5 million and beyond. the inside track The area of West Wimbledon is still excellent value, as buyers are increasingly attracted by its wide variety of green spaces and slightly lower prices. There is also consistent demand for property within the Coombe Estate on Kingston Hill, close to a number of highly rated schools. Detached houses on these private residential streets start from 2 million. Wimbledon s semi-rural surroundings continue to offer plenty of distractions for the rich and famous. PUTNEY Putney is the gateway to The Parks. Situated just across the Thames from Fulham, its splendid range of properties are close to the fashionable fringes of London, and handy for Hurlingham and the King s Road. Caroline Bell & Alex Howard Baker commuter facts Excellent rail links (including Putney mainline to Waterloo and the District Line at Putney Bridge and East Putney), along with a popular bus route to Piccadilly (the No. 22). local highlights Putney s town centre is rich in elegant Victorian and Edwardian architecture, with a network of residential streets, augmented by some chic riverside developments. And green space is never far away: south of Putney lies the Heath with miles of wide, open space. prime addresses Putney s most soughtafter addresses include Lower Common South, Gwendolen Avenue, St Simon s Avenue and Malbrook Road which have a fine array of generously proportioned period homes. Smaller (and slightly older) properties are to be found in Parkfields, Coalecroft Road, Charlwood Road and Redgrave Road. Cottage-type properties cost around 1 million and semi-detached villas are worth around 2.25 million. The new Vantage development has chic penthouses at around 1 million. the inside track East Putney and Roehampton are traditionally cheaper than West Putney. There is no particular reason for this, especially as East Putney s tube station is a definite attraction, yet prices are typically 10 to 15 per cent lower in these areas. Putney s al fresco eateries are the perfect setting for summer dining, and its superb choice of schools ensure that the area continues to attract steady interest from families. BARNES Historically, Barnes was a popular country retreat and it still retains a distinctly rural ambience. Sandra Carline commuter facts Approximately 22 minutes from Barnes station to Waterloo. local highlights Barnes boasts award-winning restaurants, riverside pubs and stylish boutiques and galleries, yet the area still preserves a genuine sense of community. A weekly farmers market and the popular Barnes Fair in summer both attract visitors from all nearby areas. prime addresses Barnes Village offers a superb variety of Victorian and Edwardian homes, with key addresses that include Castelnau, Scarth Road and Mill Hill on Barnes Common. Here, sizeable residences can typically achieve between 3 million and 7 million. Little Chelsea, with its pretty Victorian cottages, has seen significant price rises and many properties benefit from falling into the catchment area of the hugely popular Barnes Primary School. Other excellent schools nearby include the St Paul s Schools and The Harrodian School. the inside track Every year, Barnes becomes the focus of attention during the world-famous Boat Race, with its magnificent vantage point, so properties with Thames views are always in demand. Of particular interest at the moment are apartments at Harrods Village, Riverview Gardens and Waterside, which sell for between 900,000 and 2.5 million. The last few years have also seen a growing trend for owners of large family homes to downsize into smaller houses in Barnes Village, ensuring steady interest around the 1 million price point. The town s position, in the embrace of a great loop of the Thames, means that there is never a shortage of riverside walks and activities, making its family appeal irresistible
4 Dream locations why there continues to be a lucrative lettings market in the parks The Parks is of particular interest to families and international relocators who are typically looking for twoto-three-year lets. In Richmond, budgets run from 1,250 to 3,750 a week. In Wimbledon, prime properties can achieve 5,000 per week, while four or five bedroom houses in the area let for an average of 1,000 to 1,625 per week. Apartments on Putney riverside and in central Wimbledon are popular, with two bedroom apartments costing 500 to 750 per week and three bedroom flats around 1,000. Throughout The Parks, tenants often go on to purchase the property they are renting, or buy another in the area. Our sales and lettings teams work closely together to ensure a seamless service through both markets. a perfect partnership for one savills client, local expertise has delivered a number of property opportunities within the parks Garry McHugh has become a regular client of Savills in The Parks area. Since buying his first property through Savills, he has also purchased, and re-sold, another two, in Putney and Roehampton. After I bought my home in Putney through Savills at auction, I decided to develop some properties in the town, and I asked Savills to let me know of any likely opportunities. They did, and I bought a property in Putney Park Avenue, which Savills is now selling for me. The Parks is a valuable concept for clients like me because the areas it covers are becoming much closer in price. Now, the shared experience of agents acting as one throughout the area will give both sellers and buyers the confidence that properties are valued correctly. Local knowledge is essential to help clients make the right purchase, achieve a satisfactory sale or find a good tenant. After Before Savills offices have always worked closely together, not just between agencies but also across departments: I used SPF Private Clients, financial brokers, to purchase one of my properties and Savills Interior Services advised on the design and presentation of my latest project. Savills has been a big part of my success: all the teams are very responsive, helpful and genuinely want to work together to find or finish the right product for the market. four of a kind: a flavour of the parks the parks is one of the finest residential areas in london as these properties sold by Savills demonstrate. to see our available properties, Visit Putney Lower Common South, SW15 4 reception rooms principal bedroom with en suite bathroom 6 further bedrooms 2 bathrooms roof terrace south-facing garden off-street parking Guide million Contact: Marryat Road, SW19 Potential for extensions and modernisation garage with off-street parking garden and patio fabulous views of London close to the heart of the Village Guide million Contact: While we anticipate continued demand in south west London, landlords should take realistic pricing advice from a reliable ARLA (Association of Residential Letting Agents) licensed agent. At Savills, we aim to have our letting agents licensed within 12 months of joining so we can give you professional, up-to-date advice and guidance. Being an ARLA agent ensures we re covered by the Client Money Protection Scheme and have Professional Indemnity Insurance. The Green, TW9 Reception hall 5 reception rooms kitchen/breakfast room cloakroom 8 bedrooms 3 bathrooms garage off-street parking garden Guide 5.95 million Contact: BARNES The Mill Hill, SW13 4 bedrooms 4 bathrooms Gothic-style glass conservatory landscaped grounds 2 storey garage with office gymnasium Guide 5.95 million Contact:
5 Savills has over 200 offices and associates in over 45 countries around the world. We also offer a range of other services including Prime Purchase, our subsidiary property buying agency; SPF Private Clients, finance brokers, and a dedicated Waterfront Department. To find out more about your local market, or for a free market appraisal, please don t hesitate to contact the team: Patrick Glynn-Jones Savills Richmond Alex Howard Baker Savills Putney Lindsay Cuthill Head of South West London Sandra Carline Savills Barnes Caroline Bell Savills Putney Jane Ingram Head of Lettings Clive Moon Savills Wimbledon The Parks is published on behalf of Savills (L&P) Ltd by BlueDoor Media Ltd, bluedoor-media.co.uk. All information is correct at time of going to press. All rights reserved. Articles may not be reproduced without written permission from Savills (L&P) Ltd. While every care is taken in compiling the content, neither the publisher nor Savills (L&P) Ltd assumes responsibility for effects arising from this publication. Investment advice The information and opinions contained in this magazine do not constitute professional advice and should not be relied upon. Specific advice relating to your individual circumstances should be obtained.