Global Business Travel Association. Vice President of Sales, Media Division Position Profile July 2012

Transcription

1 Global Business Travel Association Vice President of Sales, Media Division Position Profile July 2012 This profile provides information about the Global Business Travel Association (GBTA) and the position of Vice President of Sales, Media Division. The profile is designed to assist individuals in assessing their interest in and qualifications for the position. The search for the Vice President of Sales, Media Division, for GBTA is being conducted by Association Strategies, Inc., 1111 North Fairfax Street, Alexandria, VA Applicants should submit a cover letter and resume to the Association Strategies, Inc., website: To learn more about GBTA, go to Applications will be accepted until the position is filled. Page 1 of 5

2 Global Business Travel Association Vice President of Sales, Media Division Position Profile Profile Methodology The profile for the position of Vice President of Sales, Media Division, for the Global Business Travel Association (GBTA) was developed using organizational data and discussions with key stakeholders, industry partners, and staff. This profile provides information about the organization and identifies the skills, knowledge, experience, qualifications and qualities required and desired in a Vice President of Sales. About the Organization GBTA, located in Alexandria, Virginia, is the world s premier business travel and meetings organization. Collectively, GBTA s 5,000-plus members manage more than $340 billion of global business travel and meetings expenditures annually. GBTA provides its network of 17,000 business and government travel and meetings managers and travel service providers with networking events, industry news, education, professional development opportunities, research and advocacy. GBTA has 64 local chapters, as well as regional/international operations and staff in Asia, Australia, New Zealand, Canada, Europe and Latin America. Travel management is a specialized business function that balances employee needs with corporate goals, financial and otherwise. It ensures cost tracking and control, facilitates adherence to corporate travel policies, realizes savings through negotiated discounts, and serves as a valuable information center for employees and managers. The economic downturn has propelled travel professionals to an even more prominent role within their companies and has made travel management, as a profession, an important part of every executive s strategic planning and overall financial strategy. Corporate travel professionals also play a key role in ensuring that travel is both safe and productive, and in reducing risk to a corporation and its travelers. GBTA s membership includes Direct and Allied members. Direct members are corporate travel professionals/buyers who procure business travel services for employees and administer travel policy within their respective organizations by negotiating with Allied members. Allied members are travel industry suppliers, including government contractors, from every facet of the industry with a service or product to sell to Direct members. Page 2 of 5

3 Organizational Purposes The purposes of GBTA, as set forth in its bylaws, are to: 1. Cultivate constructive cooperation and interest among corporations, organizations, and individuals participating in the business travel industry; 2. Foster and promote a thorough understanding upon the part of travel suppliers, the business traveler and corporations of one another s needs; 3. Help corporations and individuals carry out their business and strategic plans through productive, effective travel management; 4. Develop and broaden individual members knowledge of the industry and business travel dynamics; 5. Provide a forum for members in which to network and act on matters affecting corporations, travel, and their individual interests; 6. Heighten awareness of the value of corporate travel management and facilitate professional recognition of its roles; 7. Facilitate the professional advancement of members through education that develops management skills and understanding of issues; 8. Advocate and protect the interests of members and their corporations or organizations on legislative and regulatory matters; and 9. Promote the safety, security, efficiency, and quality of travel in order to make it an effective instrument for the conduct of business. Structure, Governance and Staff GBTA is governed by a 14-member Board of Directors that is responsible for establishing the focus and direction of the association. Under the direction of the GBTA Executive Director/Chief Operating Officer, the professional staff of 70 (38 domestic and 32 regional/international staff members) administers the programs, services and activities of the organization within a $12 million annual operating budget. The staff, under the direction of the Executive Director/COO, supports the work of these organizational bodies: Allied Leadership Council; Chapter Presidents Council; GBTA Foundation; Aviation Committee; Sustainability Committee North America; Hotel Committee; Government Relations Committee; Sports Business Travel Committee; Technology Committee; and Risk Committee. Page 3 of 5

4 GBTA consists of various departments that serve Direct, Allied and prospective members. These departments include Business Development, Global Operations, Membership, Marketing and Communications, Finance and Administration, Technology Services, and the GBTA Foundation. Services, Programs and Resources GBTA provides a wide range of services, programs and resources for its members, including the following: 1. An Annual Convention, where members connect with thousands of travel managers and industry suppliers to discover profit-boosting solutions to industry challenges and take advantage of educational programming. The Convention includes an exposition with the latest technologies, tools and travel trends; 2. Training workshops and webinars; 3. A resource library that includes best practices, sample RFPs, business travel research, reports and white papers on industry topics and trends, tutorials, benchmarking tools; and 4. The GBTA Academy, which provides learning opportunities specific to the business travel management industry for members at the associate, manager and leader levels. The Academy also offers the Global Travel Professional (GTP) certification, which is designed to raise industry standards, enhance work performance, and recognize individuals who demonstrate core competencies essential to the business travel management discipline. Vice President of Sales Position Responsibilities: The Vice President of Sales is responsible for the management of the sales enterprise for a travel magazine to be published six times per year, including four standard editions and two special editions (i.e., a Buyer s Guide and a Research Guide). This individual will contribute to the editorial aspects and growth of the publication but is responsible primarily for advertising sales. The Vice President could be located anywhere nationally but must have easy access to Washington, D.C., New York, Los Angeles, and London, as the position requires regular travel to headquarters. The position will report to a member of the senior management team. Education and Experience: Candidates must have a minimum of a Bachelor s degree in business or marketing or a related field (an MBA is preferred); at least seven years of progressively responsible experience in consumer selling in traditional print media, magazine marketing, media publishing and advertising sales; experience in budget development and staff management; and a strong record of success in magazine or media sales. Extensive knowledge of the travel industry and a well-developed network of contacts in the consumer and business travel industry are highly desirable. Page 4 of 5

5 Skills and Abilities: The successful candidate must have the ability to: 1. Capitalize on opportunities, identify challenges, and anticipate and respond to course changes warranted by an ever-changing industry operating globally; 2. Communicate effectively orally and in writing; 3. Build and maintain strong relationships with industry partners; and 4. Prioritize tasks effectively, take initiative, seek efficiencies and use resources effectively. Personal Characteristics and Behaviors: The Vice President of Sales will possess the following personal characteristics and behaviors: 1. Strategic and proactive thinking; 2. Creativity and innovation; 3. Engaging, personable, accessible and resilient demeanor; 4. Honesty and integrity; and 5. Self-discipline, focus and a strong work ethic. Measures of Success The success of the Vice President of Sales will be measured in part by demonstration of the following: 1. Transition into the activities and culture of members, staff, vendors, and stakeholders of GBTA; 2. Achievement of predetermined financial and sales goals, and sustained progress toward the successful launch of new initiatives; 3. Collaborative working relationship with Executive Director/COO and staff; and 4. Quality of relationships with strategic partners. # # # The search for the Vice President of Sales, Media Division, of GBTA is being conducted by Association Strategies, Inc., 1111 North Fairfax Street, Alexandria, VA Applicants should submit a cover letter and resume to the Association Strategies, Inc., website: To learn more about GBTA, go to Applications will be accepted until the position is filled. Page 5 of 5