Post-Exhibition Report

Transcription

1 Under the Patronage of Prof. Dr. Stefan Hormuth, President of the German Academic Exchange Service (DAAD) Supported by 4 th International Fair for Higher and Continuing Education Guest of Honour: Canada, May 15 16, 2009 Russisches Haus der Wissenschaft und Kultur Friedrichstrasse Post-Exhibition Report Organisers Supported by

2 The Event StudyWorld 2009, 4 th International Fair for Higher and Continuing Education was held from May 15 th 16 th, 2009 at the Russisches Haus der Wissenschaft und Kultur in, Germany. The event was organised by ICWE GmbH ( in cooperation with the Federal Ministry of Education and Research (BMBF) and the German Academic Exchange Service (DAAD) and took place under the patronage of Prof. Dr. Stefan Hormuth, President of the DAAD. StudyWorld was once again a great success and more international and diverse than ever before. More than 9500 visitors attended the fair and benefited from this unique opportunity. Participants had access to a wealth of vital information, individual advice on worldwide higher and continuing education and internships abroad. A total of 178 exhibitors from 29 countries presented their programmes and services at the fair. Moreover, StudyWorld exhibitors and trade visitors took advantage of an ideal opportunity to enhance their international networking. Visitors Visitors to StudyWorld Place of Residence Other Federal States 47.4% Outside Germany 4.9% 47.7% Visitors to StudyWorld Age Between years old 3.6% Between years old 7.2% Between years old 13.1% Over 50 years old 1.9% Between years old 43.5% Between years old 30.7% At StudyWorld 2009, 9643 visitors could gain an overview of the wide range of options in the higher and continuing education markets, both nationally and internationally. Those interested also had the opportunity to seek advice for their individual study and career plans. Visitors comprised about 45% high school students, most in their final year. A good third of attendees were university students; a significant number educational experts (8.7%) and other professionals interested in continuing education (8.5%) This was also refl ected in the age statistics: 43.5% of visitors were between 16 and 19 years old, over 30% were between 20 and 25 years old. Nearly half of all attendees came from (47.7%) and half (47.4%) came from other Federal states. Approximately 5% were from abroad. These figures refl ect the significance of the fair on a national level. Visitors to StudyWorld Profession Secondary School Students 45,3 % University Students Trainees Educational Experts (e.g. at Universities) Other Professions Other 33,7 % 2,2 % 8,7 % 8,5 % 1,6 % Post-Exhibition Report 2

3 Visitors Visitors main interests were in bachelor s and master s degree programmes both in Germany (bachelor s 48.7%; master s 38.9%) and abroad (bachelor s 51.0%; master s 35.6%), as well as in internships abroad (46.6%) and funding of educational stays outside Germany (40.4%). The most popular location for studying was Great Britain, followed by the USA, Germany, Canada and Australia. The favourite destinations for internships were the USA, Canada, Great Britain, Australia and Africa. According to feedback from exhibitors, visitors were demanding, well prepared and open-minded. They came to the fair with very specific questions, but were also looking for a general overview and inspiration. When asked about their reasons for attending the event, over 53,4% of visitors stated that they were looking for specific information, whilst about 63.5% wanted to gain a general overview. Visitors to StudyWorld Specific Interest Bachelor s Degree in Germany 48,7 % Bachelor s Degree Abroad 51,0 % Master s Degree in Germany 38,9 % Master s Degree Abroad 35,6 % Internships in Germany 10,6 % Internships Abroad 46,6 % Continuing Education in Germany 6,3 % Continuing Education Abroad 6,7 % Advice on Funding in Germany 26,4 % Advice on Funding Abroad 40,4 % Advice on Admissions in Germany 12,5 % Advice on Admissions Abroad 16,5 % Visitors to StudyWorld Countries / Regions of Interest for Studying 1. United Kingdom 2. USA 3. Germany 4. Canada 5. Australia 6. France 7. The Netherlands 8. New Zealand 9. Sweden 10. Spain 11. South America 12. Africa Visitors to StudyWorld Countries / Regions of Interest for Internships 1. USA 2. Canada 3. United Kingdom 4. Australia / New Zealand 5. Africa 6. New Zealand 7. France 8. Spain 9. Scandinavia 10. South America 11. Southeast Asia 12. Japan Visitors to StudyWorld Motivation for Visit Business Contacts / Networking 11.2% Visitors to StudyWorld Aim of Visit Developments in the Higher Education Sector 11.5% Seminar Programme 22.9% Personal Interest 90.4% Inspiration 43.8% Special Interest 53.4% General Overview 63.5% Post-Exhibition Report 3

4 Exhibitors Alongside 81 institutions from Germany, the fair welcomed 97 exhibitors from the following countries: Australia, Austria, Belgium, Brazil, Canada, the Czech Republic, Denmark, Finland, France, Great Britain, Hungary, Indonesia, Ireland, Israel, Italy, Latvia, Malaysia, New Zealand, the Netherlands, Norway, Romania, Russia, South Africa, Spain, Sweden, Switzerland, Turkey and the USA. The majority of exhibitors were state-run and private higher education institutions from Germany and abroad. Scholarship providers, higher education consulting agencies, exchange organisations, internship placement organisations, institutions offering continuing education, academic and research associations, foreign education ministries and the DAAD were also among the varied and attractive range of exhibitors at StudyWorld List of Exhibitors A Aalborg University Academy of Arts, Architecture and Design in Prague AIESEC & IAESTE an der TU APM College of Business and Communication ASPECT Internationale Sprachschule GmbH Australasian College of Natural Therapies B Baylor University Ben-Gurion University of the Negev Fachschule für Sozialpädagogik, Euro Train Reinickendorf BES La Salle BEST - Sabel - Bildungszentrum GmbH - Fachhochschule BEST-Sabel-Bildungszentrum GmbH - MEDICUM Billy Blue College of Design Bodø University College Bond University Botschaft der Republik Indonesien Botschaft von Kanada Brasilianisches Kulturinstitut in Deutschland e.v. Bundeswehr ZNWG Ost Dezernat 5 C Camosun College CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superior Career Concept AG* Carl Benz School of Engineering Carl Ed. Schünemann KG Cass Business School, City University London CEU Business School Christchurch Polytechnic Institute of Technology Commercial Arts Training College Conestoga College Institute of Technology and Advanced Learning D Delft University of Technology Deutsche UNESCO-Kommission - kulturweit Deutscher Akademischer Austausch Dienst (DAAD) Deutschlandfunk DIE ZEIT District of West Vancouver * This institution was present via a brochure rack. E EADA Business School Barcelona, Spain Edu-Canada International Education Promotion Group at Foreign Affairs and International Trade Canada (DFAIT) Erasmus University Rotterdam ESB Reutlingen Escola Universitària de Turisme i Direcció Hotelera ESSB Swabury KG Euro Akademie Euro Schulen Euro-Business-College Bielefeld Euro-Business-College Bonn Euro-Business-College Dresden Euro-Business-College Düsseldorf Euro-Business-College Jena Euro-Business-Colleges Eurodesk Deutschland c/o IJAB e.v. Euro-Medizinal-Kolleg im IDB European Business School London European College of Liberal Arts F Fachhochschule Brandenburg Fachhochschule für angewandtes Managemnet Fachhochschule für Wirtschaft (FHW) Fachschule für Sozialwesen, Euro Train Reinickendorf Fairleigh Dickinson University, Vancouver Campus Finnland-Institut in Deutschland Flinders University FOM Fachhochschule für Oekonomie und Management ggmbh G Generalkonsulat Neuseeland Gießener Zentrum Östliches Europa* GLS Sprachenzentrum Gottlieb Daimler- und Karl Benz- Stiftung Grøvik University College H H:G Hochschule für Gesundheit und Sport Hamburger Akademie fuer Marketing und Kommunikation HECTOR School of Engineering and Management Hochschule Bremen Hochschule Karlsruhe - Technik und Wirtschaft Hochschule München Hochschule Offenburg I IB - Gesellschaft für interdisziplinäre Studien mbh IEC Online Informationsbüro "Studieren in Frankreich" INHolland University of Applied Institut Ranke-Heinemann / Australisch-Neuseeländischer Hochschulbund Institute of Design International Association of Teachers of Russian Language and Literature (MAPRYAL) International Business School International Department der Universität Karlsruhe - Hector School Internet Course Finders Irish American University - American College Dublin Israel University Consortium (IUC) J James Cook University just-study.com* K Kadir Has University Karlsruhe School of Optics and Photonics L LAL Sprachreisen Leuphana Graduate School* Lillehammer University College Lincoln University, Christchurch M M&M: Trading! Maastricht School of Management Malaspina High School Medizinische Akademie Merkur Internationale FH Karlsruhe Mid Sweden University MLP Finanzdienstleistungen AG Multimedia University N Nationale Agentur für EU- Hochschulzusammenarbeit Nelson Marlborough Institute of Technology O Olds College Otago Polytechnic, Dunedin Otto-von-Guericke-Universität Magdeburg Oxbridge Academic Programs P PAREXEL Akademie Philipps-Universität Marburg Politecnico di Milano Powell River School District 47 Q Quest University Canada R Red Deer College Regent's American College London Regent's Business School London Riga Stradins University Rotterdam University of Applied / Rotterdam Business School Russisches Haus der Wissenschaft und Kultur RWTH Aachen, Zentrum für Lern- und Wissensmanagement (ZLW) und Lehrstuhl Informationsmanagement im Maschinenbau (IMA), Projekt Kisswin S SAE Gesellschaft für Studiotechnik mbh Saxion University of Applied Schreibtischwelt Staufenbiel Media GmbH* Stenden University of Applied STEP IN GmbH Stiftung der Deutschen Wirtschaft e.v. STUDENTEN-PRESSE Pressevertriebs GmbH Study in Holland - NUFFIC Study in Norway Surrey School District T Technion Israel Institute of Technology Technische Fachhochschule Wildau Technische Universität München Tel Aviv University The Hebrew University of Jerusalem The University of Haifa Think: Education Group Thompson Rivers University (TRU) Tomsk Polytechnic University Touro College Turku University of Applied U UMC Potsdam - University of Management and Communication (FH) Universidade Federal de Santa Catarina Universidade Federal do Rio Grande do Sul Universität des Saarlandes Universität Hildesheim Universität St. Gallen Universität zu Köln Universitatea Babes-Bolyai Université de Perpignan University of Alberta University of Bedfordshire University of Calgary University of Groningen University of Leuven University of Life (UMB) University of Miami University of Michigan - Flint University of New South Wales University of Northern British Columbia University of Oslo University of Otago, Dunedin University of Queensland University of Stavanger University of the Witwatersrand, Johannesburg University of Twente University of Winnipeg US-Botschaft Education USA V Vancouver Island University Vesalius College Virtual Global University VU University Amsterdam W Wageningen University WAM Dortmund (Werbe Akademie Marquardt) Wildau Institute of Technology an der TFH Wildau e.v. William Blue College of Hospitality and Tourism WWEDU World Wide Education GmbH Z Zentrum für Nonprofit- Management npm Post-Exhibition Report 4

5 Seminar Programme The diverse seminar programme, which ran parallel to the fair, was a key feature of StudyWorld Exhibitors were invited to contribute free of charge to the proceedings in order to enhance their presence at the exhibition. The programme attracted more than 2700 visitors to over 60 lectures, providing visitors with background information and useful tips on studying, internships and careers. Specialists from the field of higher and continuing education covered a wide variety of themes in their presentations, providing visitors with information e.g. on how to prepare for a semester studying abroad or the signifi cance of networking as a career factor. Guest of Honour Canada was hosted as the Guest of Honour at StudyWorld universities, colleges and other educational institutions from Canada presented their extensive offerings at their booths within their high profile exhibition area. The Canadian Embassy provided tips regarding issues of admission to and funding of educational stays and explained visa and entry requirements. Moreover, they informed about specific studies as well as internship and job opportunities within Canada throughout various presentations in the seminar programme. The Guest of Honour presentation was organised in close cooperation with Edu- Canada International Education Promotion group at Foreign Affairs and International Trade Canada (DFAIT) and the Canadian Embassy in. Additional On-Site Activities At the fair, visitors also had the opportunity to visit two photo exhibitions. Themed "Adventures Abroad", 847 photos had been submitted prior to StudyWorld 2009 and the best 10 photos selected by a jury were presented. Also, parts of the DAAD exhibition "Komm in mein Land" with texts from DAAD-alumni worldwide were displayed. Furthermore, all visitors were invited to take part in a prize draw held over the two days of the exhibition. Exhibitors contributed more than 40 valuable prizes, including academic and languages courses in Germany and abroad as well as alternative prizing (i.e. ipods, books, t-shirts etc.) Press Coverage StudyWorld 2009 was covered extensively by local and national newspapers and magazines, radio stations, as well as trade and online media. Der Tagesspiegel (daily newspaper) included a special full-page feature about StudyWorld 2009 prior to the event and the radio station Deutschlandfunk broadcast their weekly magazine Campus & Karriere live from the fair on May 15th, which included interviews about academic exchange with experts and students. A full press review for the 2009 fair is available on request. Post-Exhibition Report 5

6 Symposium The 3 rd go out! studieren weltweit Symposium on the International Mobility of German Students was held in the run-up of StudyWorld, on May 14 th and 15 th. It was once again very well-received. The event was organised by the Federal Ministry of Education and Research (BMBF) and the German Academic Exchange Service (DAAD) in cooperation with ICWE GmbH. Responses StudyWorld 2009 was once again rated an enormous success by all those involved. "We are pleased to have been able to offer the participants such an extensive choice of domestic and foreign exhibitors and universities, particularly because it exceeded even last year s figures. StudyWorld again proved itself to be one of the very best addresses for people seeking advice for their educational stay abroad. We are confident that it brought the participants a big step closer to their dream of studying or doing an internship in a foreign country." (Silke Lieber, Project Manager StudyWorld) Exhibitors Responses to StudyWorld 2009: "As 'Country of Honour', Canada was offered an exceptional opportunity to present its institutions at the Study- World Fair. All Canadian institutions found the fair very successful and appreciated the opportunity to have a high profile presence." Thilo Lenz, Embassy of Canada "I would like to thank you for a great StudyWorld event! Both the preparation and the fair itself went very well." Tobias Kettner, German Commission for UNESCO "StudyWorld is a great opportunity for us to provide information on studying, interships and research in Indonesia." Dr.-Ing. Yul Y. Nazaruddin, Education Attaché of Embassy of the Republic of Indonesia Visitors Responses to StudyWorld 2009: "I came to the fair to find some inspiration on where I could spend my semester abroad next year. I was amazed to find exhibitors from so many different countries at StudyWorld and it was great to be able to clarify my questions with the right contact persons one-on-one directly at the booths." (Sabine Müller, 19) "This is my third time attending StudyWorld. I am responsible for the international liaisons at our university and I have to say that StudyWorld is always a very valuable opportunity for me to meet with our colleagues from other higher education institutions and to talk to prospective future partners." (International office staff, German University) StudyWorld 2010 StudyWorld 2010, 5 th International Fair for Higher and Continuing Education takes place from April 23 rd 24 th, 2010 at s Russisches Haus der Wissenschaft und Kultur. More than 170 exhibitors from over 25 countries and around 10,000 visitors are expected to participate. The fair is organised in co-operation with the Federal Ministry of Education and Research (BMBF) and the German Academic Exchange Service (DAAD). The 4 th symposium on International Mobility of University Students and Graduates will take place on April 22 nd 23 rd, 2010, in conjunction with StudyWorld The event is organised by the BMBF and the DAAD in cooperation with ICWE GmbH. For further information, please contact: ICWE GmbH Leibnizstrasse Germany Tel.: +49 (0) Fax: +49 (0) info@studyworld2010.com Post-Exhibition Report 6