Comfort without compromise
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1 Zuzana Hrnkova Head of Aircraft Interiors Marketing Comfort without compromise Every inch counts
2 How can an airframe manufacturer influence cabin comfort and efficiency? Does an inch really matter? Efficient use of space How to positively impact comfort smartly?
3 Passenger at heart, Airline in mind March 14
4 1% more revenue is worth a much greater cost saving 1% 22.5% Conclusion Seats = revenue: Every seat counts 45% 89% Revenue 1011% Maintenance cost Rentals, Depreciation & Insurance Fuel cost Cash operating cost same effect on operating profit Source: IATA Total Operating cost breakdown 2005 IATA Economic briefing June 2007 March 14
5 How can an airframe manufacturer influence cabin comfort and efficiency? Does an inch really matter? Efficient use of space How to positively impact comfort smartly?
6 Seat count main drivers Intrinsic to aircraft Cabin size and shape Emergency exit size and position: overall and zonal limits Cabin flexibility concept: galley and lavatory footprints and allowable positions Spaceefficient integration nonrevenue items Crosssection March 14
7 Does an inch really matter?
8 Key driving factors of seat comfort 4.5 Same reference seat pitch Shoulder clearance Seat width Also drives Good Hip movement pitchrelated comfort Fair 3.0 Room for knees Poor Width 17" Width 18" Room for legs and feet * Average ratings judgements of male and female test persons in questionnaires. Ratings from 1 very poor to 5 very good March 14
9 Explanation: active sitting Typical sleeping position in economy Neutral position Active sitting A wider seat increases freedom of movement Sideway position Sideway position (with hand) Turned torso March 14
10 Pitchwidth correlation and tradeoff The linear relationship between width and pitch influences seat comfort* Greater seat comfort 18 seat width 17 seat width Living space A wider seat allows to reduce seat pitch and offer the same comfort to passengers 1 Reference pitch *1 seat width = 1.6 seat pitch March 14
11 What does simple math show? Equal comfort Wider seats allow to increase seat count March 14
12 Simple math shows that an 18 seat at 32 is equivalent to a 17 seat at Additional pitch required to have the same personal space as an 18 seat width Equal comfort Wider seats allow to increase seat count March 14
13 How can an airframe manufacturer influence cabin comfort and efficiency? Does an inch really matter? Efficient use of space How to positively impact comfort smartly?
14 More room for innovation Cabin enablers available today! Innovation It s all happening at the back of the bus Smart Lav Up to +6 seats
15 Today s seats provide noticeably more legroom Previous generation BL3410 Innovator II 5750 Current inservice BL3510 Spectrum rd generation seats >2 more knee and shin clearance New generation BL3520 Pinnacle Z300 March 14
16 The SpaceFlex rear galley/lavatory arrangement Uses currently unused cabin space First single aisle PRM lavatory SpaceFlex More seats, more comfort, more flexibility Increased cabin comfort Offers 3 to 6 extra seats Subject to Launch March 14
17 American Airlines goes threeclass on A321T Image copyright: American Airlines Fully lieflat First Class Business Class comfort 18 wide Main Cabin seats The widest singleaisle cabin Higher comfort for transcontinental routes AVOD IFE in every seat (15.4 and 8.9 HD screens) WiFi connectivity Inseat power (110V and USB) in all classes A321T designates the Transcontinental AAL A321 March 14
18 A350 XWB Crew Rest Compartments Crew rest Crew rest compartments outside revenue generation area March 14
19 How can an airframe manufacturer influence cabin comfort and efficiency? Does an inch really matter? Efficient use of space How to positively impact comfort smartly?
20 Seamless IFE integration increasing personal legspace 4 th generation IFE Enhancement of passenger personal space Small and smartly integrated IFE boxes March 14
21 Making magic out of light Moodlighting Personalise the cabin atmosphere March 14
22 Passenger at heart, Airline in mind Every inch counts Space efficiency Smart technology Airbus offers comfort without compromise March 14
23 AIRBUS (Airbus S.A.S., Airbus Operations S.A.S., Airbus Operations GmbH, Airbus Operations LDT, Airbus Opeartions SL, Airbus China LTD, Airbus (Tianjin) Final Assembly Company LTD, Airbus (Tianjin) Delivery Centre LTD). All rights reserved. Confidential and proprietary document. This document and all information contained herein is the sole property of AIRBUS. No intellectual property rights are granted by the delivery of this document or the disclosure of its content. This document shall not be reproduced or disclosed to a third party without the express written consent of AIRBUS S.A.S. This document and its content shall not be used for any purpose other than that for which it is supplied. The statements made herein do not constitute an offer. They are based on the mentioned assumptions and are expressed in good faith. Where the supporting grounds for these statements are not shown, AIRBUS S.A.S. will be pleased to explain the basis thereof. AIRBUS, its logo, A300, A310, A318, A319, A320, A321, A330, A340, A350, A380, A400M are registered trademarks. March 14
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