FloodSmart Partners in Resilience: Engaging Insurance Agents. GAFM March 27, 2014 Lauren Geismar, FloodSmart
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1 FloodSmart Partners in Resilience: Engaging Insurance Agents GAFM March 27, 2014 Lauren Geismar, FloodSmart
2 FloodSmart 2014: Year of the Agent Nationally New Resources for Agent and Customer Education Locally An Emphasis on Partnership and Engagement 2
3 Why Engage Agents? A powerful, underused resource to educate residents and business owners. Learn Your Risk Reduce your risk Insure Mitigate 3
4 Agents Can Answer Tough Insurance-Related Questions Why do I have to buy flood insurance? How much will it cost? How can I lower the cost? How does the new flood insurance law affect me? How does grandfathering work? Should I buy flood insurance??? 4
5 Understand the Insurance Agent
6 Understand the Agent Landscape Writers of Flood Insurance WYO (and vendors) NFIP-Direct Private Insurance Lender-Placed Property & Casualty Agents Independent Agent Captive/Exclusive Agent Direct Agents
7 Writing Flood Insurance A Challenge Complicated Ever-Changing Rules Not Like Other P&C Insurance Time Consuming Client and Prospect Misperceptions
8 Engage the Insurance Agent
9 Insurance Agents Your Valued Partners When creating a stakeholder group, bring in an agent! Locate an agent through a variety of channels. Keep agents informed and educated on community flood risks and upcoming map changes. Integrate agents into your variety of information channels, such as CRS activities. 9
10 10 Identify and Locate Agents
11 Identify and Locate Agents State and Local Insurance Agent Associations and Chapters National Association of Professional Insurance Agents Independent Insurance Agent & Brokers Association International Association of Insurance Professionals Latin American Association of Insurance Agencies 11
12 Identify and Locate Agents Other Possible Sources State Departments of Insurance Write Your Own (WYO) Vendors FEMA NFIP Training Contractor iservice Team Field Representatives FEMA Insurance Specialists Chambers of Commerce 12
13 Educate and Inform Agents Present at chamber of commerce. Speak at agent association meeting. Include them in local community e-newsletter distribution. Create a stakeholder group. Provide articles for local chamber or agent association e-newsletter. Provide updates of remapping project. Invite them to pre-open house stakeholder meeting. 13
14 Provide Agents Tools & Resources Start with Agents.FloodSmart.gov 14
15 Community Rating System (CRS) The CRS recognizes community floodplain management efforts. Discounts can range from 5% to 45%. There are 18 activities in which to participate. Visit FloodSmart.gov/CRS 15
16 Community Rating System Outreach Projects Activity 330 Program for Public Information (PPI: 80 pts.) Establish a PPI Committee Including an agent allows credit for Activity 370. Have One or More Insurance Agency Deliver Your Message 16
17 Engage Agents in CRS Flood Insurance Promotion 370 Coverage Improvement Plan (15 pts.) Second of three steps to promote flood insurance. Committee to create plan must include an agent. Hazard Mitigation Planning 510 Include agent in planning committee. 17
18 FloodSmart Tools and Resources for You
19 Community Resources FloodSmart.gov/Partners 19 FloodSmart.gov/CRS
20 Interactive Tools Levee Simulator Testimonials Toolkits Seasonal Widgets 20
21 Helpful Websites FloodSmart.gov Find a flood agent FloodSmart.gov/Partners Tools and resources for you Agents.FloodSmart.gov Tools and resources for agents CRSResources.org CRS Site (PPI) NFIPiService.com Bulletins, NFIP Manual 21
22 Helpful Websites IndependentAgent.com IIABA PIANet.com PIA InternationalInsuranceProfessionals.org IAIP LAAIA.com Latin American Association of Insurance Agents TorrentCorp.com Torrent Technologies NFS.StoneRiver.com National Flood Services 22
23 Georgia Agent Associations Independent Insurance Agents of Georgia Professional Insurance Agents of Georgia Georgia Council of IAIP (International Association of Insurance Professionals)* Georgia Office of Insurance and Safety Fire Commissioners Atlanta Chapter of the Association of Insurance & Financial Advisors iiag.org piaga.com georgiacounciliaip.org oci.ga.gov naifa-atlanta.org *There are 8 local Georgia chapters of IAIP. 23
24 Questions? Mary Jo Vrem FEMA FloodSmart Project Manager Lauren Geismar FloodSmart
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