DEUTSCHE BÖRSE CLOUD EXCHANGE REDUCING COMPLEXITY
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1 DEUTSCHE BÖRSE CLOUD EXCHANGE REDUCING COMPLEXITY
2 The marketplace for cloud resources Deutsche Börse Cloud Exchange AG 1 BUY CLOUD RESOURCES THE STORY TOLD WEBSITE REGISTER CREATE VM Go to the website and select the product Set up an account and log in Start your VMs!
3 The marketplace for cloud resources Deutsche Börse Cloud Exchange AG 2 BUY CLOUD RESOURCES THE REALITY N1-standard-8 X-tra large Expert m3.large Medium VPS plus
4 The marketplace for cloud resources Deutsche Börse Cloud Exchange AG 3 BUY CLOUD RESOURCES THE REALITY IT WILL ASK QUESTIONS. Not all offerings will work as desired and fit to your business requirements. Once chosen, they cannot be replaced easily.
5 The marketplace for cloud resources Deutsche Börse Cloud Exchange AG 4 BUY CLOUD RESOURCES THE REALITY FINANCE WILL ASK QUESTIONS. Pricing is not always transparent. Or comparable. Not all offerings are as cheap as they appear to be. Some might surprise as you start to actually use them. Keeping away from cloud is often not an option it will be cheaper than doing it youself.
6 The marketplace for cloud resources Deutsche Börse Cloud Exchange AG 5 BUY CLOUD RESOURCES THE REALITY
7 The marketplace for cloud resources Deutsche Börse Cloud Exchange AG 6 BUY CLOUD RESOURCES THE REALITY
8 The marketplace for cloud resources Deutsche Börse Cloud Exchange AG 7 BUY CLOUD RESOURCES EVEN WHEN THINGS LOOK THE SAME...PERFORMANCE CAN BE DIFFERENT Left: 120 BHP Right: 200 BHP
9 The marketplace for cloud resources Deutsche Börse Cloud Exchange AG 8 RESULT: HUGE LEAD TIMES AND LOW CONVERSION RATES, ESP FOR ENTERPRISE CUSTOMERS
10 The marketplace for cloud resources Deutsche Börse Cloud Exchange AG 9 DBCE - STANDARDS HELP CLEARING THE WAY TRANSPARENCY Products are clearly defined and sufficiently comparable If products are comparable, so are their prices If products are standardised, value-adds are easier to identify STANDARDISATION REQUIREMENTS Standardization needs to be non-biased and thus driven by a neutral entity Standards need to be the common denominator for broad market acceptance Standards need to be controlled and monitored
11 The marketplace for cloud resources Deutsche Börse Cloud Exchange AG 10 DBCE STANDARDS REDUCE COMPLEXITY ON ALL LEVELS One interface to choose, buy, use and pay Standard contracts when buying resources, independent from seller Standard technical integration to marketplace for buy and sell side Sufficiently comparable products to compare prices and services Which means: One setup fits all providers on DBCE
12 The marketplace for cloud resources Deutsche Börse Cloud Exchange AG 11 DBCE PROVIDERS OPTIMIZE REVENUES AND MINIMIZE COSTS Set different prices for your resources and skim willingness to pay Improve costs per order by using DBCE as a customer acquisition and communication engine Focus on your core business and let DBCE handle fraud and payment issues
13 The marketplace for cloud resources Deutsche Börse Cloud Exchange AG 12 DBCE GOING LIVE Q FOR MORE INFORMATION AND REGISTRATION
14 THE MARKETPLACE FOR CLOUD RESOURCES A new era of IT sourcing Deutsche Börse Cloud Exchange AG Mergenthalerallee 55 D Eschborn Phone +49-(0) Web info@cloud.exchange
Deutsche Börse Cloud Exchange Procurement and management of infrastructure for enterprises Christof Bock. 30 September 2015
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