HP Flash Storage as part of the Converged Infrastructure

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1 HP Flash Storage as part of the Converged Infrastructure Aggelos Vlachopoulos Storage Sales Specialist Virtualization & Cloud Computing Forum

2 Time is Money The value of time for an average enterprise 250K per hour While there is no magic answer to how much impact downtime will have on your business, current industry surveys have shown that the average enterprise estimates that there is an impact of approximately $5, for every minute of unplanned downtime in their primary computing environment. - Gartner 1. Source: Gartner Report; Ensure Cost Balances Out With Risk in High-Availability Data Centers (Published: 11 February 2013). Calculations performed by HP based on Gartner data. $5,600 per minute is $336K USD per

3 Virtual and ITaaS Datacenters Performance with Tier-1 QoS matters When transactions equal revenue and uptime is critical 60% more transactions per day with response time assurance? Time Is Mone y 1.2M Additional Revenue

4 Backup, Recovery, & Archive Fast search for realtime big data value 500 million files. 5 million changes ever hour. Enabling new analytics on changed files? 1.4 Seconds vs. 42 Hours Time Is Mone y 10M Competitive Advantage

5 Traditional storage use cases Database optimization Microsoft Exchange ERP solutions ROBO Virtualized private cloud/vdi Server virtualization Host service providers Analytics/Industr y Solutions Etc 5

6 OLTP: High Frequency Trading Microseconds = millions of dollars High-frequency traders generated about $21B* in : A.M. Investor Submits Order Mutual fund submits an order to purchases 5K shares of company XYZ Elapsed Time 0.0 Seconds 9: : A.M. Fast Traders Get to Preview Orders 30 milliseconds advantage 9: A.M. Traders Buy The high frequency traders scoop up all available shares of XYZ at $ Seconds 0.2 Seconds 0.3 Seconds 9: A.M. Mutual Funder Order Executed High frequency traders sell their shares at netting $ Seconds 0.5 Seconds Share Price $21.01 $ Source: Tabb Group, Wall Street Journal

7 Business Analytics How fast can I churn the data? 7 Data Warehousing Environment million transactions a day Challenge Address the bottleneck caused by processing and consolidating huge volumes of transactions into production data mart Retail Example Benefits: 3x faster batch processing Analyze data and information in real time Decision making in days vs weeks WHAT happened? Batch Processing Stage 1: Reporting Ad Hoc Queries Faster decision making in Days vs Weeks WHY did it happen? Stage 2: Analyzing What WILL happen? Analytical Modeling & Data Mining Stage 3: Predicting What do I WANT to happen? Event Based Triggering Stage 4: Active Data Warehouse BI-00131c

8 IOPS VDI Demands Responsive, High-Performance Storage VDI Storage Requirements for Hundreds Desktops Boot Storm Scans / Patches Work Day 9:00 AM 6:00 PM 10:00 PM Writes Reads 8

9 Flash Example Benefits Accelerate specific I/O bound applications OLTP / Database Web 2.0 Business Analytics 5-10 x FASTER RESPONSE AVERAGE PERFORMANCE 6 x IMPROVEMENT IN DATA LOAD 9 x QUERY PROCESSING THROUGHPUT 6 x FASTER SEARCHES 4 x TIMES 40 x FASTER DATA WAREHOUSE QUERIES 9

10 SSD vs. HDD: Price/Performance/Power Advantage 250,000 IOPS SSD HDD SSD Advantage Latency at system level ms Tens of milliseconds > 10 times faster response time Spindle Count ~24 ~864 1 >95% space efficient Rack space 2U 72U 2 Power Consumption ~95W ~7KW Reduce power costs by 90% IOPS/Watt ~2500 IOPS/W ~35 IOPS/W 1 Assumes 300 IOPS per 15K RPM Spindle 2 Assumes 24 drives in 2U 10

11 HP Flash storage as part of the 3PAR storage family

12 HP 3PAR StoreServ Storage Vision One Architecture Midrange to Enterprise: Supporting both Flash and HDDs Using Common Data Services For Block, Object and File Polymorphic storage built on HP innovation to deliver simplicity for any need at any scale. Polymorphic Adj. \pä-lē-moṙ-fik\ (a) Existence in several forms, shapes, & sizes High End 1 Entry Block Object File 12

13 3PAR StoreServ was designed for a new style of IT Polymorphic simplicity ONE Architecture Midrange. Flash. High-end Common Tier-1 Feature Set Interoperability end-to-end When scale matters Up to 3.2 PB 13 When value matters Starting at $25K When performance matters Over 900K <.7 ms latency 7450 All flash array 5x 1.5x More volumes and snaps for increasing demands Total raw capacity

14 Data mobility to manage SLAs at a datacenter level Move workloads to the right resource Manage service levels at a datacenter Priority Optimization Adaptive Optimizatio n PERFORMAN CE SCALE COST 14 Peer Motion Storage Federation Peer Motion

15 Legend Intra-Controller Scaling Host Connectivity Data Cache Disk Connectivity Monolithic Architecture Dedicated controllers for front-end and back-end traffic HP 3PAR Architecture Shared controllers for front-end and back-end traffic point-to-point or switched connection point-to-point or switched connection Dependent upon faster and more CPU cores for intra-controller performance scaling Optimized CPU core usage minimizes dependency on faster and more CPU cores for intra-controller performance scaling 15

16 System-wide Striping 16 Data and I/O for each volume striped widely across all system resources including CPUs, Ports, Cache and Drives Avoids any single point of bottleneck Even a small volume can leverage the performance of hundreds of flash devices and all the system s controller nodes for optimal performance Benefits Accelerated performance at low and uniform latencies

17 Improve efficiencies with HP 3PAR StoreServ Thin Technologies Start Thin Get Thin Stay Thin TRADITIONAL PROVISIONING 3PAR THIN PROVISIONING XXX XXX XXX FAST DATA DATA 4 TB 4 TB BEFORE AFTER 1 TB 1 TB The Provisioning No pool management or reservations No professional services Fine capacity allocation units Variable QoS for snapshots Buy up to 75% Less Storage Capacity Thin Conversion Eliminate time & complexity of getting thin Open, heterogeneous migrations for any array to 3PAR Service levels preserved during inline conversion Reduce Tech Refresh Costs by up to 60% Thin Persistence Free stranded capacity Automated reclamation for 3PAR offered by Symantec, Oracle Snapshots & Remote Copies stay thin Thin Deployments Stay Thin Over Time 17

18 Edison Group: Thin Technologies comparison

19 Thin Deduplication on HP 3PAR StoreServ 7450 Uniquely delivers efficiency AND performance INLINE No post processing ever PERFORMING Only solution in the industry to use hardware acceleration with the Gen4 ASIC EXPRESS INDEXING Allows dedupe without capacity compromise EFFICIENT 4:1 to 10:1 savings with Thin Dedupe and Thin Clones Only unique data is written to disk Thin Deduplication will be available with next major 3PAR OS release 19

20 HP 3PAR Dynamic and Adaptive Optimization Manual or Automatic Tiering Tier 0 3PAR Dynamic Optimization CPG 1 3PAR Adaptive Optimization CPG A Tier 1 CPG 2 CPG B Tier 2 CPG 3 CPG C - Region LUN Movement between Tiers Sub-LUN Block Movements between Tiers based on Policies 20

21 Performanc e Assure Service Levels with Priority Optimization Consolidate massively with confidence QoS Controls Max threshold: IOPS, BW NEW: Min Goal: Latency, IOPS, BW NEW: Relative Priority: High, Medium, Low Configurable by Application and Tenant Use Cases for Virtual and Cloud Data Centers 1. Protect mission critical applications 2. Deliver predictable service levels on shared array 3. Assure service levels for Premium Tier 4. Deliver Bronze service level for low-cost tenants 5. Consolidate test/dev on production system App A Configured Array Performance Max Threshold App B Min Goal App C Applications All Other s Bandwidt h IOPS 21 Hig h Medium Low

22 HP 3PAR StoreServ 7450 The Best All Flash Array for VMware vsphere Deployments 22 vsphere Integration Silicon-level integration vmsc certification VAAI Integration VMware SRM support vcenter plug-in VMware VASA support HP 3PAR StoreServ 7450

23 5 Year Warranty! HP 3PAR SSDs have 5 year warranty SSDs with 5 Year Warranty 480GB and 920GB SSDs Starting when March 31, 2014 Warranty terms New SKUs or existing SKUs Unconditional, will cover wear outs (like today) New SKUs will be introduced Platforms that will benefit 7450/7000/10000 Customers who have purchased 480/920GB SSDs or will purchase them before March 31, 2014, will get free service coverage that will replace the above SSDs should they fail in year 4 or year 5 (first three years are covered by standard warranty anyway). Warranty on everything else remains 3 years 23

24 6-Nines Availability Guaranteed Products covered: Any 4-node+ 3PAR StoreServ system 10400, 10800, 7400, and 7450 (all-flash) The Fine Print Follow recommended practices Get on the right support level Size the system appropriately Industry s 1st 6-Nines guarantee across midrange, enterprise, and allflash storage 24

25 Gartner praises 3PAR as #1

26 DCIG Enterprise Midrange Array Buyer s Guide

27 DCIG Ranked 39 All-Flash Systems From 20 Companies

28 3PAR 7450: Better Performance, Lower Cost Legacy HDD based 144x300GB 15K ~$140K 43TB ~65TB ASP including Support Raw Capacity Usable Capacity* Performance ~$140K 23TB ~69TB $2.15 $/GB $2.02 >5ms <1ms 3 Years 5 Years Drive Warranty x1.9TB cmlc 90% less Drives 85% less SW license cost 80% less Datacenter space 70% less Power & cooling costs 10X more IOPs and 5X better latency = higher transaction per second. 28 *Assumes 25% overheads, and (4:1 data compaction ratio on 7450, 2:1 data compaction ratio on

29 HP 3PAR StoreServ 7450 Performance without compromise Accelerated: 5x increase in appl. performance with 90% less drives Massively parallelized architecture, flash-optimized cache algorithms and QoS Efficient: Reduce capacity requirements 50% and extend flash lifespan Multi-layered and fine-grained virtualization with hardware-accelerated data compaction Bulletproof: Eliminate downtime for performance-critical applications Quad-controller design with persistent cache and ports, peer failover, and multi-site replication Futureproof: Move data seamlessly to balance performance and cost Polymorphic simplicity across Tier 1, midrange, and flash with federated data mobility 29 As compared to your legacy storage array. See HP s Get Thin Guarantee program for more details

30 Thank you

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