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1 RE:Lab Company profile (C) Copyright 2013 RE:Lab S.r.l. All rights reserved

2 Interaction Engineering The core business of RE:Lab is the Human-Machine Interaction. Our aim is to improve the relationship between people and technologies in order to make the products and services of our customers reach higher levels of quality and competitiveness. In order to achieve such goals, we have created a mix of ergonomics, usability and technical knowledge that we call Interaction Engineering. RE:Lab is a UNIMORE (www.unimore.it) start-up. (C) Copyright 2013 RE:Lab S.r.l. All rights reserved 29/04/2013 2

3 Expertise Human Factor experts and engineers work side by side to define new methods and to create new technologies to support our work and our customers one. Thanks to this combination of knowledge and skills that expresses the interdisciplinary nature of this company, RE:Lab operates in several fields, such as automotive, agriculture, earth-moving machineries, manufacture, household appliances, biomedical. (C) Copyright 2013 RE:Lab S.r.l. All rights reserved 29/04/2013 3

4 Organization In order to pursue our aims with efficiency and efficacy we have organized our competences in 3 business units. Business Units Interaction Engineering ISOBUS DQuid Fund Raising and Research Design, Analysis and Development of Interaction Systems Technologies for Farming and Construction Machines Pervasive Digital Contents & Services Research Initiatives and co-financing opportunities (C) Copyright 2013 RE:Lab S.r.l. All rights reserved 29/04/2013 4

5 Partners Stefano Marzani Fabio Pagliai Stefano received his master degree in Management Fabio is the CFO of RE:Lab. Fabio has a wide and relevant Engineering in 2002 and his PhD in Innovation Engineering in competence in the management and financial area. His CTO His technical interest are focused on HMI, model-based software development and model-based distributed testing. CFO experience encomprise the definition and development of projects about the creation of new innovative enterprises by mean of private and public funding Roberto Montanari Francesco Tesauri Roberto is promoter, researcher and coordinator in many EU Francesco s activities concern human-machine interaction design funded research projects. His research interest are focused on and usability assessment, in the domains of transports, household the HMI design and development, with the aim to make the appliances and entertainment systems. Currently he is the person R&D Human-Machine Interaction more efficient, effective and safe. IENG in charge of Ergonomic division of RE:Lab SRL. (C) Copyright 2013 RE:Lab S.r.l. All rights reserved 29/04/2013 5

6 References Case studies and previous projects (C) Copyright 2013 RE:Lab S.r.l. All rights reserved

7 User Interface Design for a full range of packaging machines Customer: Tetra Pak Year: Project in brief: This project was aimed at developing a new Graphical User Interface (GUI) to be adopted across the whole range of Tetra Pak s machines and software tools addressed to professional users worldwide. Goal Title First level area Second level A B SECOND LEVEL SELECTION FIRST LEVEL SELECTION SIDE/ MACHINE PHASE : Usability review of the previous GUIs User Profiling for different categories of machines Outline of a new functional structure 1 st SESSION Simple Balanced Pleasant Bold Clear current new Cluttered Unbalanced Unpleasant Delicate Confusing 5 Alarm management Rule: the beacons are active condition sequence T5.1 T5.2 T5.3 T Go to TPOP and check 5.2 Read / recognize alarm 5.3 Acknowledge 5.4 Perform recovery actions 75 Rule: condition sequence T5.4.1 T5.4.2 T Check Problem on machine carry out recovery action ction Check results and alarm panel On-site observation of how machines are actually operated Task Analysis and identification of key redesign drivers Development of a virtual prototype for the new GUI design Usability Test: quantitative and qualitative assessment with end users Phase 1 Phase 2 Phase 3 (C) Copyright 2013 RE:Lab S.r.l. All rights reserved 29/04/2013 7

8 Design and development of a GUI for a Cutting-off machine Customer: Emmegi SpA Year: Project in brief: The customer aimed at developing a new control system for its cutting-off machines based on a new touch-screen panel. Lista Taglio #1 SCARTO È necessario ripetere Vedi lista ripetizioni (1) Lista Taglio #1 Ripeti Taglio profilo L ɑ β Nav 1 Nav 2 Nav Descrizione Nav e dettagli Nav Lista Taglio #1 SCARTO È necessario ripetere Vedi lista ripetizioni (1) Lista Taglio #1 Ripeti Taglio profilo L ɑ β Nav 1 Nav 2 Nav Descrizione Nav e dettagli Nav Phase 1 Phase 2 Phase 3 Phase 4 Analysis of existing GUI and working procedures Re-design of procedures and wireframes Graphic concept and design GUI virtual prototyping and production release (C) Copyright 2013 RE:Lab S.r.l. All rights reserved 29/04/2013 8

9 Re-design of a Lithographic machine s GUI Customer: CALF SpA Year: 2011 Project in brief: The customer asked to improve their control panels by organising functions and commands in a more predictable configuration and providing support to problem solving. Phase 1 Phase 2 Phase 3 Analysis of existing GUI and working procedures Redesign of GUI workflow and screen wireframing Layout and graphic design of the new GUI (C) Copyright 2013 RE:Lab S.r.l. All rights reserved 29/04/2013 9

10 Other case studies Piaggio. On-road comparative study of motorcyclist s distraction related to the use of navigation devices. Vodafone. Usability and task analysis of HMI interactive software. FIAT. Usability benchmarking of integrated navigation systems and extraction of best practices. Indesit. User Needs and Requirements and Design Guidelines of a touch screen user interface for a high-range fridge (C) Copyright 2013 RE:Lab S.r.l. All rights reserved Tetra Pak. Usability assessment of product concepts with end users. Merck. Expert analysis of an informative portal for professional (doctors). 29/04/

11 Other case Studies Ferrari. Dashboard TFT graphical design, layout optimization, bitmap rendering CNH. Concept Design, HMI style Natural Interaction, Lo-Fi Director Prototype Indesit. Fridge TFT concept and screen design SIFI. HMI Concept design and screen design. Magneti Marelli. Plug&Drive GPS navigator screen design Alstom. Testing and verification architecture (C) Copyright 2013 RE:Lab S.r.l. All rights reserved 29/04/

12 Customers (C) Copyright 2013 RE:Lab S.r.l. All rights reserved

13 Customers and Partners Main Customers» Agusta Westland» Alstom Ferroviaria» ARAG srl» bticino» Brembo spa» Centro Ricerche FIAT scpa» CNH Case New Holland spa» Ferrari spa» Fiat Group Automobiles spa» Gambro Dasco spa» Piaggio & C. spa» Magneti Marelli spa» Mobivia Groupe» MTA spa» Same Deutz-Fahr» Tetra Pak» Vibram Main partners in research projects» Airbus» Bosch» Continental automotive» Daimler AG» Elettric 80» Ford» Thales railroad» Austrian Institute of Technology» Fraunhofer Institut» Massachusets Institute of Technology» Oxford University» Selex Electronic Systems» TU Graz» Volkswagen AG» Volvo» VTT (Finnish Institute of Technology) (C) Copyright 2013 RE:Lab S.r.l. All rights reserved 30/04/

14 Contact Via Tamburini, Reggio Emilia (ITALY) Tel. +39 (0) Fax +39 (0) Web sites:» Generale: DQuid TM technology: ISOBUS technology: (C) Copyright 2013 RE:Lab S.r.l. All rights reserved 30/04/

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