TOMORROW S TECHNOLOGY TODAY REALTOR DIGITAL ADVERTISING BUILD YOUR BRAND. GENERATE LEADS. SELL MORE PROPERTIES.

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1 REALTOR DIGITAL ADVERTISING BUILD YOUR BRAND. GENERATE LEADS. SELL MORE PROPERTIES. RESPONSIVE LANDING PAGE CAMPAIGN & STRATEGIC ONLINE PLACEMENTS Contact: Toll Free +1 (855) TOMORROW S TECHNOLOGY TODAY

2 LANDING PAGE What is a Landing Page? As a separate page from your company s website, a landing page is catered to your individual brand with the singular, primary focus of generating a digital activation, or opt-in. It is a standalone platform built with condensed, summarizing information with a unifying directional focus-- your services as a real estate broker. Qualified buying, selling and/or rental leads are streamed directly to your and stored in a database. What are the benefits? Capture visitors information through a lead form Target a particular stream of traffic, or remarket to previous visitors through tracking pixels Convert higher percentage of visitors into leads Prompt potential clients to take quick action Eliminate confusion and stay concise Compel your audience with your specific value Straight-forward, time efficient and simple Maximize your marketing ROI Build your own identity and maximize brand awareness without the expensive price tag of a full website or the overhead of cold calling. This is a simple, cost- efficient way to help prospects find you. The landing page works perfectly in tandem with LeadSense pay-per-click Facebook and Google Adwords campaigns. Paid advertisements drive traffic to your landing page, where your target audience submits information using custom call-to-action forms or calls direct. All activities are measured on the page to provide you with precise analytic data that improves expenditure, click-through rates and overall efficiency of your campaign. Using custom audience tracking pixels from Facebook and Google, quantifying every single visitor to your landing page-- whether they opt-in or not-- is a key element in sustaining your digital marketing efforts.

3 PAY-PER-CLICK Facebook Ads Facebook helps you find the right people at the right time. It can connect you with a specific audience through pinpoint-accurate targeting. With LeadSense s inspiring ad creative system, you can convert Facebook users into legitimate clients for substantially better results than using traditional forms of advertising such as print, radio or out-of-home. Our campaigns are built from the ground up to boost exposure through targeting, meaning only people of the right age, adequate income level, employment profile and geographic location (along with any other variables you wish to include) will see your campaign in their daily newsfeed inclusively. Think of it as a digital billboard with traffic representing individuals who are seeking or considering your products and services, all for mere cents on your ad dollar. Google Adwords When people use Google search and enter any of your predefined strategic keywords, your ad will appear next to their search queries, on the first page (above and to the right), or a display ad may show up on any common website partnered with Google. This means you re reaching an audience that s already interested in your service or offering. It s a more refined, surgical approach than the impulsive and sometimes chaotic environment of social media. Even if you already appear in Google s first page search results (organic/seo-based content of your site), Adwords can help prominently feature you and supersede the rankings of your competitors. After several weeks of campaigning, we also utilize Google s remarketing tool which focuses solely on an audience- and those that resemble it-- who have previously visited your landing page. With cost-per-click or cost-per-action billing, you re only charged if people click your ads or generate a lead. Every dollar of your budget goes towards bringing new prospects to your brand so they can be converted. Through analytics, you can then isolate your return on investment. Considering each person the ad is delivered to is already interested in the content of your post or ad, lead acquisition costs a fraction of what you would normally spend.

4 LEADSENSE HUB Manage Your Leads & Campaign in Real Time Given the volume of real estate leads we generate for our clients daily, one main issue in the page was tracking these leads in a centralized fashion. To remedy this, we developed our very own lead capturing backend CRM (customer relationship manager). With this tool, you are able to track your campaign s performance, manage branded or faceless landing and squeeze pages, edit fields and text or visual content on the fly with a few taps or clicks. Information is stored securely and neatly in one place. Furthermore, leads can be responded to using on automated reply feature embedded in the Hub to ensure no potential client is left behind. As a client, your firm is granted lifetime access to this user-friendly CRM, and we are able to install this app on your own domain if desired (some conditions apply). Another advantage to our proprietary app is the unique ability to adapt to your business through the speedy integration of any third-party API you may be using to manage your pipeline such as Salesforce or Zendesk, or execute the development of a special feature to accommodate campaigns and everyday workflow. Deploy Analyze Acquire

5 SERVICE OUTLINE Working Mandate Demonstrating the lucrative possibilities of launching a brand building Facebook ad venture coupled with a strong lead-sourcing Google adwords account, our intention and purpose is to successfully manage and execute a digital campaign that generates interested buy, rent or sell prospects and increases brand recognition. We also take great strides to mitigate risk and prevent blind overspend. LeadSense s multitude of competencies are represented below (see the Service Plan Chart for details). 1. Administration Unlimited FB newsfeed, right margin & mobile ad creative Demographic targeting, A/B split testing & refining for every ad Social media account creation, posting & engagements (1-2 posts daily, mostly Facebook) Intensive daily traffic & conversion monitoring Branded landing page copy & editing Faceless or unbranded landing page copy & editing URL link shortening & tracking Competitor analysis & quarterly reports Unlimited Google Adwords creative & copy Unlimited LinkedIn creative & copy Creation and updates to your LeadSense Hub Genuine Like building campaigns 2. Web Development Creation of direct-to- lead or direct sale generating responsive landing page Integrated SEO best practices & meta tagging FB conversion pixel tracking code implementation Google Analytics goal conversions & referral traffic tracking Minor programming, content & visual tweaks to existing main website, if applicable , domain & hosting management Major CRM/CMS programming for extended custom modules to the LeadSense Hub 3. Consultation & Alternative Services Print, drip marketing & out-of-home creative Cross-platform traffic brand audit of existing marketing material and intellectual properties Limited contests/giveaways or loss leader opt-in campaigns 4. Client Prerequisites Complete access to existing facebook fanpage accounts, if applicable (at the manager/admin level) Collaborative access with current webmasters & partners whenever necessary FTP server access credentials from current webmaster Prompt approvals, feedback or revisions on all produced creative & strategies Clear directives on branding policies, if applicable A preloaded corporate or personal credit card with ample limit to pay Facebook/Google/LinkedIn Information on leads, phone calls & sales when requested to gauge overall progress As many high-res & original media (photographs/videos) as possible Demographic trends on current & past clientele

6 AGENCY RESOURCES Minimum Assigned Personnel for Every LeadSense Client Project Coordinator: A designated contact for any changes to your campaign whether technical or general. Tasked with maintaining project viability, deadlines, communication with client and overall direction. Web Developer: Integrator of your mobile responsive landing pages. Any demands for custom modules in your LeadSenseTM Hub or changes to any website or domain will be handled by an experienced developer. Social & SEM Expert: Overseer of your campaign expenditures, traffic health, creative frequency and variance in addition to being tasked with all social engagements, postings, boosting or advanced scheduling. Copywriter: A professional wordsmith responsible for all text content of your landing pages and advertising creative. Translators are available to cater to any multilingual audiences if required. Graphic Designer: Primarily assigned to the creation of captivating visuals for your ad campaigns with strong emphasis on click conversion. Is also responsible for additional design services such as graphic tweaks to any existing marketing material, corporate image or stationery. Account Representative: Your liaison for any requests regarding payments, terms, agreements, changes to your service plan and account status. CAMPAIGN EXAMPLE CLUB SOMMET LUXURY RENTALS National audience. Facebook ads with responsive lead Generating landing page. Incoming leads in real-time, delivered directly to your designated account(s).

7 FAQ How many inquiries and leads can I expect to generate each month? That s entirely up to how much money you spend into promoting your properties or services through our methods. In order to generate leads you need to drive traffic to your site by harnessing the power of social media advertising and Pay-Per-Click campaigns. Ultimately, your offerings must also be attractive enough to your audience to procure action. Keep in mind all creative materials and the LeadSenseTM Hub is yours, for the duration of your subscription and afterwards. How much ad budget should I allocate to Google and Facebook? There is no minimum or maximum you can spend daily. The higher the budget, the faster the campaign progresses and produces results. However for our Canadian and U.S. real estate industry clientele, we recommend at least $40 daily between both platforms, based on recent data and success rates from campaigns we are currently managing. How long does it take to see results? The most successful campaigns take several months to build an athentic audience coupled with refined targeting and creatives. Production time is usually about 3-4 weeks from signing, followed by a soft-launch using a small daily ad budget to A/B split test our campaigns and ensure that the leads coming in are in fact high quality. How will I know if a lead comes in? Our contact system automatically sends you each lead via , and are stored in your LeadSense Hub that you can even assign to your agents that can even be followed up on, so you ll never miss a lead. How has LeadSense helped other businesses grow rapidly? Les formes traditionnelles de médias ne sont tout simplement pas à la hauteur des délais de livraison précis et Traditional forms of media simply cannot compete with the exact delivery and tracking strategies of digital advertising. Currently, our average user is generating anywhere between 10 and 40 leads per week, factoring in budget and market segment. Any salesperson will tell you a warm lead is an extremely valuable asset to a business. LeadSense offers you an advantage in your segment by helping you leverage the internet and motivate potential customers. By pairing these together you can generate more leads than other sites by using a lead capturing landing page designed to convert leads to finalized realty deals. LEADSENSE Toll Free: +1 (855) info@leadsense.com S Miami Ave. Suite #1904 Miami, FL 33130