Bad Ads Spotlight: Ad Cloaking Abuses. May TrustInAds.org. Keeping people safe from bad online ads

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Bad Ads Spotlight: Ad Cloaking Abuses. May 2015. TrustInAds.org. Keeping people safe from bad online ads"

Transcription

1 Bad Ads Spotlight: Ad Cloaking Abuses May 2015 TrustInAds.org Keeping people safe from bad online ads

2 OVERVIEW Online advertising platforms use a number of technologies to ensure the right content is shown to the right user. In order to do this correctly, platforms analyze small bits of data regarding the device or device location and change landing page content based upon this information. By modifying the content or presentation of a page based upon specific factors, the advertising platform is able to provide a better experience to the user. This ensures, for example, that a user visiting the page in France receives the webpage in French whereas a user in Japan receives the same page in Japanese. This concept also holds true for a user s device by enabling an advertiser to show either a mobile or desktop version of the landing page based upon the device being used by the user. Unfortunately, similar types of technology are used by bad actors in order to deceive advertising platforms. This deception, known as ad cloaking, exposes users not only to content that is a violation of the platform s advertising policies, but also to content that is low quality, inaccurate, or misleading in nature. Ad cloaking is an obfuscation method used by advertisers to alter the content of a landing page based upon a predetermined factor. The primary intent of ad cloaking is to show different content to the advertising platform than what is shown to the user in order to push traffic to non-compliant web pages. The advertiser will show a compliant page to the advertising platform during a quality review; however, through the use of scripts that purposely redirect the user, when he or she clicks on the same ad, they are taken to a non-compliant page. While the overwhelmingly majority of ads that are seen by users on advertising platforms are safe and are within TrustInAds.org member companies advertising policies, ad cloaking is a growing issue, and we feel it is important to raise awareness around challenges we face everyday in fighting against bad actors to protect users and ensure a positive user experience. EXAMPLES Below are examples of ad schemes that utilized cloaking to direct the user to a different page. In Figs. 1 and 2, the web page on the left was displayed to the advertising platform during the ad review process. The landing page is the site of the company that the advertiser purported to represent. The web page on the right is the page delivered to a user clicking on the ad. The webpage mimics a legitimate company site in an attempt to sell a skin care product. TrustInAds.org 1

3 (Figs. 1, 2) Figs. 3, 4 and 5 are screenshots of non-compliant websites to which users were directed through ads that were originally approved by the advertising platform. (Figs. 3, 4, 5)! TrustInAds.org 2

4 The trick with ad cloaking is knowing who and what to exclude. In order to effectively cloak the ad, the advertiser has to identify the advertising platform and serve the platform different content than that which is presented to the target users. Platforms can be identified based upon an IP address, geo-location, and other identifying factors. This information can be gathered through a series of redirects that occur after clicking on an ad. Once that is done, a good ad can be shown to the platform and a bad ad served to the user. As shown in the below screenshot (Fig. 6) taken from an underground hacking forum, cloakers have developed tools and support networks to enable this activity. (Fig. 6) Research into underground forums reveals a small number of individuals providing cloaking services and sell code scripts that provide the redirection and customer support. Of the three scripts sellers observed, two of them allowed their customers to set the redirection through a User Interface (UI). These UI s allow an advertiser to easily select how the advertiser wants to cloak and where they want the user to be directed. Due to the deceptive nature of cloaking and the diversity of factors on which ad cloaking can be executed, advertising platforms use varied and ever changing methods to combat this kind of challenge. Techniques can include using a brute force method to combating ad cloaking. In this method, companies obtain a diversified number of IP addresses from which to crawl the clicked URLs - in effect masking their own IPs from the bad actors they are working against. Platforms also use other technical methods, manual reviews, and other means to fight this behavior. Advertising platforms aim to protect users from these cloaked ads and landing pages, spending considerable time and effort to give users the absolute best possible user experience on their sites. When a user clicks on an ad for a product or service, the user anticipates that he or she will be redirected to a webpage providing more information regarding that specific product or service. When users encounter cloaked landing pages, their trust in ads can be eroded due to the actions of these bad advertisers.! TrustInAds.org 3

5 USER VIGILENCE AND REPORTING POTENTIAL ABUSES One of the best ways our member companies can fight against ad cloaking is through user feedback. By reporting suspicious activity, our companies can quickly investigate the issue and take appropriate action. And as with all of our previous Trend Alerts and Spotlight Reports, we strongly encourage users to report any advertisement they find suspicious by visiting TrustInAds.org 4

6 ABOUT TRUSTINADS.ORG TrustInAds.org comprises a group of Internet industry leaders that have come together to work toward a common goal: Protect people from malicious online advertisements and deceptive practices. With this effort, TrustInAds.org and its member companies are: Bringing awareness to consumers about online ad-related scams and deceptive activities; collaborating to identify trends in deceptive ads and sharing best practices; and sharing our knowledge with policy makers and consumer advocates around the country. To learn more, visit Follow us on Twitter, Facebook and Google+.! TrustInAds.org 5

Bad Ads Trend Alert: Shining a Light on Tech Support Advertising Scams. May 2014. TrustInAds.org. Keeping people safe from bad online ads

Bad Ads Trend Alert: Shining a Light on Tech Support Advertising Scams. May 2014. TrustInAds.org. Keeping people safe from bad online ads Bad Ads Trend Alert: Shining a Light on Tech Support Advertising Scams May 2014 TrustInAds.org Keeping people safe from bad online ads OVERVIEW Today, even the most tech savvy individuals can find themselves

More information

Bad Ads Trend Alert: False Claims in Online Weight Loss Advertisements. June 2014. TrustInAds.org. Keeping people safe from bad online ads

Bad Ads Trend Alert: False Claims in Online Weight Loss Advertisements. June 2014. TrustInAds.org. Keeping people safe from bad online ads Bad Ads Trend Alert: False Claims in Online Weight Loss Advertisements June 2014 TrustInAds.org Keeping people safe from bad online ads EXECUTIVE SUMMARY Today, the sale of numerous weight loss products

More information

AWEBDESK LIVE CHAT SOFTWARE

AWEBDESK LIVE CHAT SOFTWARE AWEBDESK LIVE CHAT SOFTWARE Version 6.1.0 AwebDesk Softwares Administrator Guide Edition 1.0 November 2012 Page 1 TABLE OF CONTENTS Introduction.......... 3 Sign In as Admin...4 Admin Dashboard Overview.

More information

AWEBDESK LIVE CHAT SOFTWARE

AWEBDESK LIVE CHAT SOFTWARE AWEBDESK LIVE CHAT SOFTWARE Version 6.1.0 AwebDesk Softwares Administrator Guide Edition 1.2 January 2014 Page 1 TABLE OF CONTENTS Introduction.......... 4 Sign In as Admin...5 Admin Dashboard Overview.

More information

Search engine optimization: Black hat Cloaking Detection technique

Search engine optimization: Black hat Cloaking Detection technique Search engine optimization: Black hat Cloaking Detection technique Patel Trupti 1, Kachhadiya Kajal 2, Panchani Asha 3, Mistry Pooja 4 Shrimad Rajchandra Institute of Management and Computer Application

More information

AdWords. Site Policy Starter Guide

AdWords. Site Policy Starter Guide AdWords Site Policy Starter Guide INTRODUCTION Welcome to Google s AdWords Site Policy Starter Guide! If you re new to AdWords, you may not know that to succeed on the platform, you not only need great

More information

WHY DOES MY SPEED MONITORING GRAPH SHOW -1 IN THE TOOLTIP? 2 HOW CAN I CHANGE MY PREFERENCES FOR UPTIME AND SPEED MONITORING 2

WHY DOES MY SPEED MONITORING GRAPH SHOW -1 IN THE TOOLTIP? 2 HOW CAN I CHANGE MY PREFERENCES FOR UPTIME AND SPEED MONITORING 2 FAQ WHY DOES MY SPEED MONITORING GRAPH SHOW -1 IN THE TOOLTIP? 2 HOW CAN I CHANGE MY PREFERENCES FOR UPTIME AND SPEED MONITORING 2 WHAT IS UPTIME AND SPEED MONITORING 2 WHEN I TRY TO SELECT A SERVICE FROM

More information

Search Engine Optimisation Checklist. Please highlight the 20 most important keywords for your practice from the list below.

Search Engine Optimisation Checklist. Please highlight the 20 most important keywords for your practice from the list below. Search Engine Optimisation Checklist Keywords & Keyphrases Please highlight the 20 most important keywords for your practice from the list below. This list is based on frequent used keywords in Google

More information

Using Google Analytics

Using Google Analytics Using Google Analytics Overview Google Analytics is a free tracking application used to monitor visitors to your website in order to provide site designers with a fuller knowledge of their audience. At

More information

EVILSEED: A Guided Approach to Finding Malicious Web Pages

EVILSEED: A Guided Approach to Finding Malicious Web Pages + EVILSEED: A Guided Approach to Finding Malicious Web Pages Presented by: Alaa Hassan Supervised by: Dr. Tom Chothia + Outline Introduction Introducing EVILSEED. EVILSEED Architecture. Effectiveness of

More information

Search Engine Friendliness of Search Engine Marketing Methods

Search Engine Friendliness of Search Engine Marketing Methods Search Engine Friendliness of Search Engine Marketing Methods Vladimir MINASYAN * Abstract The article examines search engine friendliness of the most popular and widely used search engine marketing (SEM)

More information

1. The information we collect and how we collect it.

1. The information we collect and how we collect it. PRIVACY POLICY AND YOUR PRIVACY RIGHTS CountySportsZone.com aggregates, reports, and publishes high school sports information for jurisdictions across the state of Maryland. In this Privacy Policy, Affiliates

More information

SEO: How to Use Everyday Techniques to Increase Website Traffic. Robin Kelly @RobinKelly The University of Texas at Tyler

SEO: How to Use Everyday Techniques to Increase Website Traffic. Robin Kelly @RobinKelly The University of Texas at Tyler SEO: How to Use Everyday Techniques to Increase Website Traffic Robin Kelly @RobinKelly The University of Texas at Tyler SEO: How to Use Everyday Techniques to Increase Website Traffic STRUCTURE Built

More information

DNS Server Operation & Configuration

DNS Server Operation & Configuration Introduction The internet has a tree like network of DNS servers, which are responsible for converting a URL (e.g. www.google.com) to an IP address. The root DNS server shares it's database with all of

More information

AWEBDESK LIVE CHAT SOFTWARE

AWEBDESK LIVE CHAT SOFTWARE AWEBDESK LIVE CHAT SOFTWARE Version 6.1.0 AwebDesk Softwares Operator Guide Edition 1.0 November 2012 1 P a g e TABLE OF CONTENTS LOGIN TO OPERATOR AREA....... 3 Go online...4 Skins 5 Sound Alerts....5

More information

CS 558 Internet Systems and Technologies

CS 558 Internet Systems and Technologies CS 558 Internet Systems and Technologies Dimitris Deyannis deyannis@csd.uoc.gr 881 Heat seeking Honeypots: Design and Experience Abstract Compromised Web servers are used to perform many malicious activities.

More information

white paper Malware Security and the Bottom Line

white paper Malware Security and the Bottom Line Malware Security Report: Protecting Your BusineSS, Customers, and the Bottom Line Contents 1 Malware is crawling onto web sites everywhere 1 What is Malware? 2 The anatomy of Malware attacks 3 The Malware

More information

Phishing Scams Security Update Best Practices for General User

Phishing Scams Security Update Best Practices for General User Phishing Scams Security Update Best Practices for General User hishing refers to the malicious attack Pmethod by attackers who imitate legitimate companies in sending emails in order to entice people to

More information

Eco and Ego Apps in Japan

Eco and Ego Apps in Japan Eco and Ego Apps in Japan A special report based on the Trend Micro research paper written by senior threat researcher Noriaki Hayashi 1 Users face various unwanted app routines in the current mobile landscape.

More information

Security and Fraud Exceptions Under Do Not Track. Christopher Soghoian Center for Applied Cybersecurity Research, Indiana University

Security and Fraud Exceptions Under Do Not Track. Christopher Soghoian Center for Applied Cybersecurity Research, Indiana University Security and Fraud Exceptions Under Do Not Track Christopher Soghoian Center for Applied Cybersecurity Research, Indiana University Position Paper for W3C Workshop on Web Tracking and User Privacy 28/29

More information

Keeping Eyes on Malicious Websites ChkDeface against Fraudulent Sites

Keeping Eyes on Malicious Websites ChkDeface against Fraudulent Sites Keeping Eyes on Malicious Websites ChkDeface against Fraudulent Sites Hiroshi KOBAYASHI, Takayuki UCHIYAMA Japan Computer Emergency Response Team Coordination Center (JPCERT/CC) Agenda Background Increase

More information

ATTORNEYS AT LAW ONLINE MARKETING MAGIC INSTALLMENT 2: THE COVER-UP IS WORSE THAN THE CRIME

ATTORNEYS AT LAW ONLINE MARKETING MAGIC INSTALLMENT 2: THE COVER-UP IS WORSE THAN THE CRIME SILVERMAN ADVISORS ATTORNEYS AT LAW CLIENT ALERT AUGUST 2014 ONLINE MARKETING MAGIC INSTALLMENT 2: THE COVER-UP IS WORSE THAN THE CRIME BY SCOTT A. SILVERMAN Are you still impressed when you hear that

More information

A TASTE OF HTTP BOTNETS

A TASTE OF HTTP BOTNETS Botnets come in many flavors. As one might expect, these flavors all taste different. A lot of Internet users have had their taste of IRC, P2P and HTTP based botnets as their computers were infected with

More information

Proxy Blocking: Preventing Tunnels Around Your Web Filter. Information Paper August 2009

Proxy Blocking: Preventing Tunnels Around Your Web Filter. Information Paper August 2009 Proxy Blocking: Preventing Tunnels Around Your Web Filter Information Paper August 2009 Table of Contents Introduction... 3 What Are Proxies?... 3 Web Proxies... 3 CGI Proxies... 4 The Lightspeed Proxy

More information

8 illegitimate reasons for discrepancies between AdWords and Google Analytics conversions

8 illegitimate reasons for discrepancies between AdWords and Google Analytics conversions 8 illegitimate reasons for discrepancies between AdWords and Google Analytics conversions If you are an experienced AdWords advertiser, you probably have familiarity with AdWords conversion tracking code.

More information

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) Search Engine Optimization (SEO) Saurabh Chavan, Apoorva Chitre, Husain Bhala Abstract Search engine optimization is often about making small modifications to parts of your website. When viewed individually,

More information

GUIDE Compliance Guide. Ensure Social Media Compliance Across Your Organization

GUIDE Compliance Guide. Ensure Social Media Compliance Across Your Organization GUIDE Compliance Guide Ensure Social Media Compliance Across Your Organization Compliance Guide Ensure Social Media Compliance Across Your Organization Introduction The business rewards of participating

More information

BRIEFING PAPER - Rogue Affiliates Distributing CSAM using Disguised Websites (Public version)

BRIEFING PAPER - Rogue Affiliates Distributing CSAM using Disguised Websites (Public version) BRIEFING PAPER - Rogue Affiliates Distributing CSAM using Disguised Websites (Public version) Created April 2014 Author Created for Sarah Smith (Technical Researcher, IWF) Fred Langford (Director of Global

More information

Deception scams drive increase in financial fraud

Deception scams drive increase in financial fraud ADDRESS 2 Thomas More Square London E1W 1YN WEBSITE www.financialfraudaction.org.uk DIRECT LINE 020 3217 8436 NEWS RELEASE EMAIL press@ukcards-ffauk.org.uk Deception scams drive increase in financial fraud

More information

The 7 Key Search Engine Optimization Tasks You Must Do

The 7 Key Search Engine Optimization Tasks You Must Do The 7 Key Search Engine Optimization Tasks You Must Do In Order To Increase Website Traffic www.profitworks.ca Table Of Contents 1. A Case For Search Engine Optimization 2. The 7 Key Search Engine Optimization

More information

Add Munchkin Tracking Code to Your Website

Add Munchkin Tracking Code to Your Website Add Munchkin Tracking Code to Your Website Please ensure that you have access to an experienced JavaScript developer. Marketo Technical Support is not set up to assist with troubleshooting custom JavaScript.

More information

Comprehensibility: Look and Feel: Time to install and configure: 130 minutes NAME PROFIL PARENTAL FILTER 2. Profil Technology. Company. Version 2.4.

Comprehensibility: Look and Feel: Time to install and configure: 130 minutes NAME PROFIL PARENTAL FILTER 2. Profil Technology. Company. Version 2.4. NAME PROFIL PARENTAL FILTER 2 Company Profil Technology Version 2.4.0 Type of product Devices supported Operating systems Client Computer Windows 7 (32/64 bit) Windows XP (32/64 bit) Windows Vista (32/64

More information

INCREASING THE EFFECTIVENESS OF CONTEXTUAL ADVERTISING

INCREASING THE EFFECTIVENESS OF CONTEXTUAL ADVERTISING INCREASING THE EFFECTIVENESS OF CONTEXTUAL ADVERTISING Overcoming the Intrinsic Problems of Content Match Advertising www.suasion.com INCREASING THE EFFECTIVENESS OF CONTEXTUAL ADVERTISING Contextual advertising

More information

ENABLING FAST RESPONSES THREAT MONITORING

ENABLING FAST RESPONSES THREAT MONITORING ENABLING FAST RESPONSES TO Security INCIDENTS WITH THREAT MONITORING Executive Summary As threats evolve and the effectiveness of signaturebased web security declines, IT departments need to play a bigger,

More information

2010 SEARCH ENGINE MARKETING (SEM) POLICY Effective January 1st 2010 the following changes went into effect:

2010 SEARCH ENGINE MARKETING (SEM) POLICY Effective January 1st 2010 the following changes went into effect: 2010 SEARCH ENGINE MARKETING (SEM) POLICY Effective January 1st 2010 the following changes went into effect: Travel agencies can no longer bid on Holland America Line branded words, or any misspellings

More information

The Underground Economy of the Pay-Per-Install (PPI) Business

The Underground Economy of the Pay-Per-Install (PPI) Business The Underground Economy of the Pay-Per-Install (PPI) Business Kevin Stevens, Security Researcher SecureWorks Counter Threat Unit (CTU) History of the PPI Business The Pay-Per-Install business model (PPI)

More information

Canada s New Anti-Spam Legislation: Overview and Implications for Businesses

Canada s New Anti-Spam Legislation: Overview and Implications for Businesses dentons.com Focus on Communications Canada s New Anti-Spam Legislation: Overview and Implications for Businesses January, 2011 Contact Margot Patterson Dentons Canada LLP Counsel, Ottawa margot.patterson@dentons.com

More information

Using ShopTab with an Affiliate Marketing Program

Using ShopTab with an Affiliate Marketing Program Using ShopTab with an Affiliate Marketing Program An affiliate marketing program can be a very effective way to drive revenues for a merchants and marketing networks by creating a large group of sellers

More information

Cyber Security. Maintaining Your Identity on the Net

Cyber Security. Maintaining Your Identity on the Net Cyber Security Maintaining Your Identity on the Net Why Cyber Security? There are three points of failure in any secure network: Technology (hardware and software) Technology Support (ITS) End Users (USD

More information

Who will win the battle - Spammers or Service Providers?

Who will win the battle - Spammers or Service Providers? Who will win the battle - Spammers or Service Providers? Pranaya Krishna. E* Spam Analyst and Digital Evidence Analyst, TATA Consultancy Services Ltd. (pranaya.enugulapally@tcs.com) Abstract Spam is abuse

More information

EXPOSING CLICK FRAUD

EXPOSING CLICK FRAUD Using Web Analytics To Identify Possible Click Fraud A White Paper From Net Applications NETAPPLICATIONS.COM What Is Click Fraud? page 2/7 Click Fraud Vs. Paid Placement "In your experience, how much of

More information

What you need to know to keep your computer safe on the Internet

What you need to know to keep your computer safe on the Internet What you need to know to keep your computer safe on the Internet Tip 1: Always install Operating System updates The most important steps for any computer user is to always install updates, especially security

More information

OIG Fraud Alert Phishing

OIG Fraud Alert Phishing U.S. EQUAL EMPLOYMENT OPPORTUNITY COMMISSION Washington, D.C. 20507 Office of Inspector General Aletha L. Brown Inspector General July 22, 2005 OIG Fraud Alert Phishing What is Phishing? Phishing is a

More information

AWEBDESK LIVE CHAT SOFTWARE

AWEBDESK LIVE CHAT SOFTWARE AWEBDESK LIVE CHAT SOFTWARE Version 5.1.0 AwebDesk Softwares Operator s Guide Edition 1.0 April 2012 1 P a g e TABLE OF CONTENTS LOGIN TO OPERATOR AREA..... 3 CHATTING TO SITE VISITORS.. 4 TRANSFERRING

More information

Gianluca Stringhini, Christopher Kruegel, Giovanni Vigna University of California, Santa Barbara 26 th ACSAC(December, 2010)

Gianluca Stringhini, Christopher Kruegel, Giovanni Vigna University of California, Santa Barbara 26 th ACSAC(December, 2010) Gianluca Stringhini, Christopher Kruegel, Giovanni Vigna University of California, Santa Barbara 26 th ACSAC(December, 2010) Presented by Alankrit Chona 2009CS10176 Nikita Gupta 2009CS50248 Motivation

More information

Security Analysis on Craigslist (December 2009)

Security Analysis on Craigslist (December 2009) 1 Security Analysis on Craigslist (December 2009) Bryan Lengle, Mathew Sam, Jiyan Lam, Adrian Lee, University of British Columbia Abstract Craigslist is a popular website that provides local classifieds

More information

OFFICE OF INSPECTOR GENERAL

OFFICE OF INSPECTOR GENERAL OFFICE OF INSPECTOR GENERAL SPECIAL ADVISORY BULLETIN Practices of Business Consultants June 2001 INTRODUCTION The Office of Inspector General (OIG) was established at the Department of Health and Human

More information

Extended Validation SSL Certificates

Extended Validation SSL Certificates Extended Validation SSL Certificates A NEW STANDARD TO INSPIRE TRUST, improve confidence and increase sales... INDEX 1. Extended Validation (EV) SSL Certificates solving a trust problem 2. Traditional

More information

March 2010 Report #39

March 2010 Report #39 March 2010 Report #39 Scam and phishing messages in February accounted for 19 percent of all spam, which is 2 percentage points lower than in January, but nevertheless an elevated level. Spammers continued

More information

Privacy Policy. If you have questions or complaints regarding our Privacy Policy or practices, please see Contact Us. Introduction

Privacy Policy. If you have questions or complaints regarding our Privacy Policy or practices, please see Contact Us. Introduction Privacy Policy This Privacy Policy will be effective from September 1 st, 2014. Please read Pelican Technologies Privacy Policy before using Pelican Technologies services because it will tell you how we

More information

Tracking True & False Demystifying Recruitment Marketing Analytics

Tracking True & False Demystifying Recruitment Marketing Analytics Tracking True & False Demystifying Recruitment Marketing Analytics THE CANDIDATE JOURNEY SIMPLIFIED THE DECISION CYCLE SIMPLIFIED Awareness & Attraction Research & Decision Conversion Action THE CANDIDATE

More information

Measure. Analyze. Optimize. Search Engine Optimization. Prepared for: Onstar Pest Control. http://www.onstarpestcontrol.com. Date: March 30th, 2015

Measure. Analyze. Optimize. Search Engine Optimization. Prepared for: Onstar Pest Control. http://www.onstarpestcontrol.com. Date: March 30th, 2015 YESOnline LLC. 1.844.704.YESO toll free info@yesomedia.com Measure. Analyze. Optimize. Search Engine Optimization Prepared for: Onstar Pest Control http://www.onstarpestcontrol.com Date: March 30th, 2015

More information

Contents. Homepage: PTC Profit Boost. Webhosting: Hostclipse webhosting

Contents. Homepage: PTC Profit Boost. Webhosting: Hostclipse webhosting 1 Contents 1. INTRODUCTION... 3 2. HOW TO GET DIRECT REFERRALS ON PTC SITES?... 4 2.1. HOW TO CHOOSE WHICH PTC SITE TO PROMOTE?... 4 2.2. HOW TO FIND NEW PTC SITES?... 6 2.3. OPENING A WEBSITE/BLOG TO

More information

PARTNER EMAIL GUIDELINES

PARTNER EMAIL GUIDELINES PARTNER EMAIL GUIDELINES The guidelines listed below are required pursuant to the Agreement entered into between Criteo and the Partner. Any breach of these guidelines except the last section related to

More information

Using Movitas to design great mobile landing pages

Using Movitas to design great mobile landing pages Using Movitas to design great mobile landing pages Introduction Mobile is the perfect lead development and customer relationship management vehicle. The personal and persistent nature of the device means

More information

[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC. [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions

[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC. [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [2014-2016] By Lathish Difference between Offline Marketing

More information

Chapter 6. Attracting Buyers with Search, Semantic, and Recommendation Technology

Chapter 6. Attracting Buyers with Search, Semantic, and Recommendation Technology Attracting Buyers with Search, Semantic, and Recommendation Technology Learning Objectives Using Search Technology for Business Success Organic Search and Search Engine Optimization Recommendation Engines

More information

THE 2014 THREAT DETECTION CHECKLIST. Six ways to tell a criminal from a customer.

THE 2014 THREAT DETECTION CHECKLIST. Six ways to tell a criminal from a customer. THE 2014 THREAT DETECTION CHECKLIST Six ways to tell a criminal from a customer. Telling criminals from customers online isn t getting any easier. Attackers target the entire online user lifecycle from

More information

TRAFFIC FRAUD. i n V i d e o A d v e r t i s i n g

TRAFFIC FRAUD. i n V i d e o A d v e r t i s i n g TRAFFIC FRAUD i n V i d e o A d v e r t i s i n g Why Should You Read This Report? Every year, traffic fraud visits to a publisher s site without the knowledge of a legitimate user, or driven by non-human

More information

Enterprise-Grade Security from the Cloud

Enterprise-Grade Security from the Cloud Datasheet Website Security Enterprise-Grade Security from the Cloud Unmatched web application security experience, enhanced by real-time big data analytics, enables Incapsula to provide best-of-breed security

More information

The Devil is Phishing: Rethinking Web Single Sign On Systems Security. Chuan Yue USENIX Workshop on Large Scale Exploits

The Devil is Phishing: Rethinking Web Single Sign On Systems Security. Chuan Yue USENIX Workshop on Large Scale Exploits The Devil is Phishing: Rethinking Web Single Sign On Systems Security Chuan Yue USENIX Workshop on Large Scale Exploits and Emergent Threats (LEET 2013) Web Single Sign On (SSO) systems Sign in multiple

More information

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion

More information

Maximizing Marketing Efficiency & Effectiveness By Minimizing Pay Per Click Scams

Maximizing Marketing Efficiency & Effectiveness By Minimizing Pay Per Click Scams White Paper March 2010 Maximizing Marketing Efficiency & Effectiveness By Minimizing Pay Per Click Scams Executive Summary While total online marketing spend continues to grow, the returns on that investment

More information

KASPERSKY FRAUD PREVENTION FOR ENDPOINTS

KASPERSKY FRAUD PREVENTION FOR ENDPOINTS KASPERSKY FRAUD PREVENTION FOR ENDPOINTS www.kaspersky.com 2 Fraud Prevention for Endpoints KASPERSKY FRAUD PREVENTION 1. Ways of Attacking The prime motive behind cybercrime is making money, and today

More information

Covert Operations: Kill Chain Actions using Security Analytics

Covert Operations: Kill Chain Actions using Security Analytics Covert Operations: Kill Chain Actions using Security Analytics Written by Aman Diwakar Twitter: https://twitter.com/ddos LinkedIn: http://www.linkedin.com/pub/aman-diwakar-ccie-cissp/5/217/4b7 In Special

More information

SEO Definition. SEM Definition

SEO Definition. SEM Definition SEO Definition Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.

More information

MEASURING AND FINGERPRINTING CLICK-SPAM IN AD NETWORKS

MEASURING AND FINGERPRINTING CLICK-SPAM IN AD NETWORKS MEASURING AND FINGERPRINTING CLICK-SPAM IN AD NETWORKS Vacha Dave *, Saikat Guha and Yin Zhang * * The University of Texas at Austin Microsoft Research India Internet Advertising Today 2 Online advertising

More information

Search Engine Optimization (SEO) with Google

Search Engine Optimization (SEO) with Google Search Engine Optimization (SEO) with Google Asst. Prof. Dr. Thotsapon Sortrakul Mr.Chinapat Eksathit Thailand Abstract- at present, internet is one of the major needs for everyone. Someone needs it for

More information

Penetration Test JSPLC. Contact: James, APS (CCNA, CEH) contactep105t@secure- mail.biz

Penetration Test JSPLC. Contact: James, APS (CCNA, CEH) contactep105t@secure- mail.biz Contact: James, APS (CCNA, CEH) contactep105t@secure- mail.biz Ok, so this isn t the typical way that a pen test report would start, but we might as well get straight in to it. I am a customer of Sainsbury

More information

Search Engine Optimization Content is Key. Emerald Web Sites-SEO 1

Search Engine Optimization Content is Key. Emerald Web Sites-SEO 1 Search Engine Optimization Content is Key Emerald Web Sites-SEO 1 Search Engine Optimization Content is Key 1. Search Engines and SEO 2. Terms & Definitions 3. What SEO does Emerald apply? 4. What SEO

More information

January 2011 Report #49. The following trends are highlighted in the January 2011 report:

January 2011 Report #49. The following trends are highlighted in the January 2011 report: January 2011 Report #49 Spam made up 81.69% of all messages in December, compared with 84.31% in November. The consistent drop in spam made us wonder, did spammers take a holiday break? Global spam volume

More information

Description Terms and Conditions for LJCSC Pin It To Win It Renew Advantage Contest How to Enter

Description Terms and Conditions for LJCSC Pin It To Win It Renew Advantage Contest How to Enter Description The LJCSC Pin It To Win It Renew Advantage Contest asks Pinterest users to create a Pinterest board of at least 20 items that symbolize renew to them, such as a bouquet of flowers, a vacation,

More information

reviveads AD BLOCK PREVENTION

reviveads AD BLOCK PREVENTION Our team at ReviveAds has been tracking and delivering ads to ad block users for the last two years. This data unless specified from another source is from a sample size of 1 billion ads that we have taken

More information

Firewall Firewall August, 2003

Firewall Firewall August, 2003 Firewall August, 2003 1 Firewall and Access Control This product also serves as an Internet firewall, not only does it provide a natural firewall function (Network Address Translation, NAT), but it also

More information

Campaign and Ad Group Management. Google AdWords Fundamentals

Campaign and Ad Group Management. Google AdWords Fundamentals Campaign and Ad Group Management Google AdWords Fundamentals Question: When a Campaign is Pending what does this mean? Question: When a Campaign is Pending what does this mean? ANSWER: IT MEANS THE CAMPAIGN

More information

Phishing Countermeasures

Phishing Countermeasures Fraud Investigation and Education FIS www.fisglobal.com Phishing What is it? Phishing is a technique used to gain personal information for purposes of identity theft, using fraudulent e mail messages that

More information

How Extended Validation SSL Brings Confidence to Online Sales and Transactions

How Extended Validation SSL Brings Confidence to Online Sales and Transactions WHITE PAPER: HOW EXTENDED VALIDATION SSL BRINGS CONFIDENCE TO ONLINE SALES AND TRANSACTIONS White Paper How Extended Validation SSL Brings Confidence to Online Sales and Transactions How Extended Validation

More information

www.hcltech.com Get Ready for Tomorrow, Today. Redefine Your Security Intelligence

www.hcltech.com Get Ready for Tomorrow, Today. Redefine Your Security Intelligence www.hcltech.com Get Ready for Tomorrow, Today. Redefine Your Security Intelligence Balancing Accessibility and Risk The challenge before enterprises is to provide accessibility and protect their online

More information

Analysis Report. Besmellah Apple phishing kit

Analysis Report. Besmellah Apple phishing kit Analysis Report Besmellah Apple phishing kit Introducing the campaign In the recent past, Apple customers have been amongst the favourite targets of cyber attacks, especially in the form of phishing. Cybercriminals

More information

A new fake Citibank phishing scam using advanced techniques to manipulate users into surrendering online banking access has emerged.

A new fake Citibank phishing scam using advanced techniques to manipulate users into surrendering online banking access has emerged. A new fake Citibank phishing scam using advanced techniques to manipulate users into surrendering online banking access has emerged. The Citibank scam tricks users into surrendering their online banking

More information

Worst Practices in. Search Engine Optimization. contributed articles

Worst Practices in. Search Engine Optimization. contributed articles BY ROSS A. MALAGA DOI: 10.1145/1409360.1409388 Worst Practices in Search Engine Optimization MANY ONLINE COMPANIES HAVE BECOME AWARE of the importance of ranking well in the search engines. A recent article

More information

ACCEPTABLE USE AND TAKEDOWN POLICY

ACCEPTABLE USE AND TAKEDOWN POLICY ACCEPTABLE USE AND TAKEDOWN POLICY This Acceptable Use and Takedown Policy ( Acceptable Use Policy ) of Wedding TLD2, LLC (the Registry ), is to be read together with the Registration Agreement and words

More information

Where every interaction matters.

Where every interaction matters. Where every interaction matters. Peer 1 Vigilant Web Application Firewall Powered by Alert Logic The Open Web Application Security Project (OWASP) Top Ten Web Security Risks and Countermeasures White Paper

More information

The objective setting phase will then help you define other aspects of the project including:

The objective setting phase will then help you define other aspects of the project including: Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?

More information

GOOGLE ANALYTICS TERMS

GOOGLE ANALYTICS TERMS GOOGLE ANALYTICS TERMS BOUNCE RATE The average percentage of people who visited your website and only viewed one page. In Google Analytics, you are able to see a site-wide bounce rate and bounce rates

More information

MultiSite Manager. Setup Guide

MultiSite Manager. Setup Guide MultiSite Manager Setup Guide Contents 1. Introduction... 2 How MultiSite Manager works... 2 How MultiSite Manager is implemented... 2 2. MultiSite Manager requirements... 3 Operating System requirements...

More information

The mobile opportunity: How to capture upwards of 200% in lost traffic

The mobile opportunity: How to capture upwards of 200% in lost traffic June 2014 BrightEdge Mobile Share Report The mobile opportunity: How to capture upwards of 200% in lost traffic You ve likely heard that mobile website optimization is the next frontier, and you ve probably

More information

Publisher s Acceptable Use Policy

Publisher s Acceptable Use Policy TrafficForce.com Acceptable Use Policy Last Updated: April 25, 2016 Publisher s Acceptable Use Policy Publishers participating in the TrafficForce network are required to adhere to the following policies.

More information

Fraudulent Activity in Online Advertising

Fraudulent Activity in Online Advertising Fraudulent Activity in Online Advertising Kevin Springborn, Paul Barford Summer 2013 Motivation 1990 s flat fee popups c. 2000 CPC adwords Today CPM display ads The online ad ecosystem Threats Simple threats:

More information

DISCOVER NEW BUSINESS WITH PAID SEARCH.

DISCOVER NEW BUSINESS WITH PAID SEARCH. DISCOVER NEW BUSINESS WITH PAID SEARCH. Paid Search marketing can put your dealership s website at the top of search engine rankings. Search is the # 1 resource used by today s digital driver. 2 Consumers

More information

A few legal comments on spamdexing

A few legal comments on spamdexing A few legal comments on spamdexing by Gerrit Vandendriessche 1 Altius, Brussels What is spamdexing? The Internet contains a lot of information. In 2002, the total number of web pages was estimated at 2.024

More information

Phoenix Information Technology Services. Julio Cardenas

Phoenix Information Technology Services. Julio Cardenas Phoenix Information Technology Services Julio Cardenas Email spam, also known as junk email or unsolicited bulk email (UBE), is a subset of electronic spam involving nearly identical messages sent to numerous

More information

T H E O F F I C I A L M A K E I T H A P P E N G U I D E T O. Paid advertising on the internet

T H E O F F I C I A L M A K E I T H A P P E N G U I D E T O. Paid advertising on the internet T H E O F F I C I A L M A K E I T H A P P E N G U I D E T O Paid advertising on the internet Paid advertising on the internet > It is a traffic source of potential customers which you have to pay for.

More information

PRIVACY POLICY. I. Introduction. II. Information We Collect

PRIVACY POLICY. I. Introduction. II. Information We Collect PRIVACY POLICY school2life, Inc. ( school2life ) Privacy Policy is designed to provide clarity about the information we collect and how we use it to provide a better social gaming experience. By accepting

More information

NUIT Tech Talk. Peeking Behind the Curtain of Security. Jeff Holland Security Vulnerability Analyst Information & Systems Security/Compliance

NUIT Tech Talk. Peeking Behind the Curtain of Security. Jeff Holland Security Vulnerability Analyst Information & Systems Security/Compliance NUIT Tech Talk Peeking Behind the Curtain of Security Jeff Holland Security Vulnerability Analyst Information & Systems Security/Compliance Definitions Malware: The Virus/Trojan software we ve all come

More information

Internet Marketing 101. Kevin Dean WSI Net Advantage (510) 687-9737

Internet Marketing 101. Kevin Dean WSI Net Advantage (510) 687-9737 Internet Marketing 101 Kevin Dean WSI Net Advantage (510) 687-9737 People Look Online Website Center of focus Establishes tone of your company Most flexible application Feeds Search Engines Cater to your

More information

Phishing by data URI

Phishing by data URI Phishing by data URI Henning Klevjer henning@klevjers.com October 22, 2012 1 Abstract Historically, phishing web pages have been hosted by web servers that are either compromised or owned by the attacker.

More information

Phishing Past, Present and Future

Phishing Past, Present and Future White Paper Phishing Past, Present and Future By Theodore Green, President, SpamStopsHere.com Abstract A particularly dangerous and now common type of spam known as "Phishing attempts to trick recipients

More information

SIX THINGS TO KNOW WHEN CHOOSING THE BEST SEO FIRM

SIX THINGS TO KNOW WHEN CHOOSING THE BEST SEO FIRM SIX THINGS TO KNOW WHEN CHOOSING THE BEST SEO FIRM INTRODUCTION In order to choose the ideal SEO company, it is important to address the essential six factors that make an SEO firm the best fit for your

More information

Protecting your business from fraud

Protecting your business from fraud Protecting your business from fraud KEY TAKEAWAYS > Understand the most common types of fraud and how to identify them. > What to do if you uncover fraudulent activity or suspect you are a victim of fraud.

More information