High School of Business Level II Principles of Marketing Instructor: Coach Stough

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1 High School of Business Level II Principles of Marketing Instructor: Coach Stough Course Prerequisite: Students enrolled in Principles of Marketing should have successfully completed Principles of Business and Business Economics. In addition, completion of the two ninth-grade courses in the High School of Business program Leadership and Wealth Management is encouraged. Course Description: The purpose of the project-based Principles of Marketing course is to enable students to acquire a realistic understanding of marketing processes and activities. The course is designed to introduce students to all marketing activities so that they can begin to identify and focus on those activities of interest. Students will investigate marketing functions, analyze ethical issues associated with each marketing function, and evaluate a marketing plan. The following marketing units will be covered: I. Marketing II. Channel Management III. Marketing-Information Management IV. Market Planning V. Pricing VI. Promotion VII. Selling Course Objectives: When you complete this course, you should be able to: Marketing o Understand marketing s role and function in business to facilitate economic exchanges with customers. Channel Management o Acquire foundational knowledge of channel management to understand its role in marketing. Marketing-Information Management o Acquire foundational knowledge of marketing-information management to understand its nature and scope.

2 o Understand marketing-research activities to show command of their nature and scope. o Understand marketing-research design considerations to evaluate their appropriateness for the research problem/issue. o Understand data-collection methods to evaluate their appropriateness for the research problem/issue. o Interpret marketing information to test hypotheses and/or to resolve issues. Market Planning o Develop marketing strategies to guide marketing tactics. o Select target market appropriate for product/business to obtain the best return on marketing investment (ROMI). Pricing o Develop a foundational knowledge of pricing to understand its role in marketing. Product/Service Management o Acquire a foundational knowledge of product/service management to understand its nature and scope. o Apply quality assurances to enhance product/service offerings. o Employ product-mix strategies to meet customer expectations. o Position products/services to acquire desired business image. o Position company to acquire desired business image. Promotion o Acquire a foundational knowledge of promotion to understand its nature and scope. o Understand promotional channels used to communicate with targeted audiences. Selling o Acquire a foundational knowledge of selling to understand its nature and scope. o Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer. o Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales. Method of Instruction: Students will engage in exploration activities utilizing our textbook, the internet, business professional speakers, and many other resources. Students will need to be able to work effectively in teams as the course is built around the project-based learning model.

3 Method of Evaluation: Grades will be based on total points earned from attendance, participation, homework, class assignments, quizzes, tests, and group projects. If you have been absent it is your responsibility to retrieve your make-up assignments. Cheating on a Personal Finance assignment, project or test will not be tolerated and will be handled according to school policy. The following grading scale is used by Lafayette High School and the St. Joseph School District and will be used in determining grades for High School of Business students. GRADING SCALE A B C D F A % B % C % D % F 59% and below A % B 86-83% C 76-73% D 66-63% B % C % D % Required Materials The student is required to bring the following materials to every class meeting in order to effectively participate in class. Ø Wide and/or College-ruled notebook paper Ø Pen or Pencil Ø School-issued Chromebook Attendance Good attendance is necessary in Personal Finance because of the large amount of in-class work. Regardless of whether an absence is excused or unexcused, a zero will be placed into the gradebook for that day s assignment until it has been completed. Ø Attendance/Participation Policy As stated previously, attendance is mandatory. Each day will provide 20 points to be earned by doing a combination of the following: Student is present and seated by the tardy bell. Student has brought their school-issued Chromebook with them, fullycharged OR has their Chromebook charger on their person.* Student s cell phone is either relinquished to Coach Stough for the class period (to be given back to the student prior to the bell) OR is put away and not seen throughout the class period. *A Macbook will be provided for any student(s) who were not issued a Chromebook.

4 Ø Late Work Policy A student that has missed a class period has until the end of the following class period to either complete any missing assignments and/or discuss with Coach Stough a plan of action to get the assignment(s) completed in a timely fashion. Any student that has not completed/turned in any missing assignment(s) by the end of the following class period must sign up for an academic detention either before or after school in Coach Stough s room to make up said assignment(s). If a student fails to show up to their academic detention, a referral will be filled out and turned in to the office. Extra Help 1. The Academic Lab 2. I am available any day of the week before school or during XFL on Monday, Tuesday, and Friday. Schedule at least a day in advance! Classroom Norms: 1. Be seated and ready to go when class when the bell rings. 2. You will not be permitted to leave the classroom to see another teacher or the counselors unless you are sent a pass by the counselors, or administrators. 3. Only one student is allowed to get a drink or use the restroom at a time. You must have your agenda for me to sign in order to use the restroom. Please try to use the restroom before you come to this class. You must have your green pass in order to get a drink or use the restroom. If you do not have your green pass or if you are out of passes you must serve a 15 min detention if you still choose to leave the room. 4. Clean up your area and push in your chair before you leave the room. 5. Because there are computers in this classroom No food or Drink is allowed. Classroom Expectations: 1. Respect yourself, those around you, and the classroom. This class involves a lot of sharing and team-work; therefore, we must all support and encourage one another s ideas and aspirations. 2. Tardies: I will enforce Lafayette s tardy policy in this class. 3. CELL PHONES, IPODS, MP3 Players, or other Electronic devices are not allowed. If you feel you must carry these items, keep them in your backpack and on silent. I will take these items and turn them into the office. 4. Sleeping is not allowed in class. 5. Disrespectful or crude behavior and/or language will not be tolerated.

5 6. Computers are not to be turned on or logged on without permission. The computers in this class are a privilege not a right. They will be used for educational purposes only no games, YouTube, Facebook, , etc. If Classroom Expectations are not followed Much like in some adult softball leagues, you are starting off with a 0-1 count. That means you only have two strikes left. Use them wisely. 1. The first time you will receive a warning 2. The second time you will be written up and sent to the office. Your parent or guardian will be contacted.

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