our philosophy H&H has served professional photographers for 45 years in both the portrait/wedding market and the school/sports market.

Transcription

1 schools + sports

2 our philosophy H&H has served professional photographers for 45 years in both the portrait/wedding market and the school/sports market. By design, H&H fully engages in both the high end portrait/wedding market and the high volume school/sports/events market. By leading in product development for high quality, value products of portrait and wedding, H&H has become excellent at design, fit and finish, and materials selection to compete against the leading high quality product suppliers. By fully understanding the volume photography demands of data, images and automation, H&H has built software and manufacturing systems that deliver tremendous product personalization, add-on sale delivery packaging, and multiple sale delivery without compounding the studio workload. By doing this, H&H is able to help the independent business compete with and thrive against the large corporate photo businesses in the school/sports arena. Our philosophy: The portrait/wedding market - The school/sports market. Opposites? No! Strength builders? Yes! Both for H&H and for your independent photography business.

3 TABLE OF CONTENTS sports Total Sports Program schools Total School Program 2-5 overview 6-7 workflow 8-9 products & packaging safety ids & admin data composites & groups prepay & proofing green screen online sales/hhimagehost portrait programs booklets & yearbooks marketing & sales 27 business tools, fundraising & design overview workflow business tools marketing & sales 39 pre pay flyers & design products & packaging online sales/hhimagehost fundraising H&H sports club Cover image by Lora Yeater H&H Color Lab I I

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5 total school program The H&H comprehensive Total School Program offers experienced solutions in green screen, online sales, spring portrait programs, workflow, yearbooks, fundraising, design, flyers, products, marketing and sales, and much more. Our Total School Program provides the solutions to your school photography problems. Hundreds of products, lower prices, dynamic graphics, extreme product personalization, faster workflows, sales and marketing support and super-fast packages ready-to-deliver to your customer, means our Total School Program offers unprecedented opportunity for the independent school and sports photographer. H&H Color Lab I I

6 h&h total schools program MORE than just products! free POWERFUL school software multiple users can access your school database at one time online sales that include online prepay and additional sales opportunities hhimagehost - tablet friendly galleries pre-pay and proof sales programs marketing products and design services SERVICE PRODUCTS that schools want and need green screen program done right FREE ready to deliver packaging flexible, easy to use ID card options FAST SERVICE and competitive pricing 4 H&H Color Lab I I

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8 6 H&H Color Lab I I workflow

9 hhschools software Fast. Easy...order input of packages hhschools is our PC/MAC engine for every imaginable school, sports and event project; designed for maximum work flow automation and efficiency. Workflow power and speed: ONE piece of software to manage across original picture day and retake days NEW Cross-Platform - PC and Mac NETWORKABLE SIMPLE to use backup features to keep your data safe CREATE barcode camera cards or labels for use on picture day FLEXIBLE and simple package definition building interface POWERFUL data handling and match capability that s easy to use CONTROL the cropping of your images INDUSTRY leading batch cropping and editing capabilities SUPPORTS the industry s widest range of school workflow options such as Flow and Photo Velocity Reports: Search and history functionality that allows you to provide quick customer support. Wide ranges of reports to provide schools with sales, students and commission information. Financial reports detailing sales and costs for analysis and accounting use. H&H Order Entry Services Save time - let H&H do the studio workflow entry for your school projects with our hhschools order entry services. You shoot and we handle all the project details! Simple! Vist our website or call customer service for more information. H&H Color Lab I I

10 Products with punch Template Variations It takes fresh innovative new products to capture the attention of today s school photography consumer. mirror, magnet, & button metal print with easel 8x10 border calendar mug dry erase locker magnet wallet magnets deluxe key chain notepad products & packaging 8 H&H Color Lab I I

11 Packaging Showcasing the packages you offer in an attractive, organized and easy-to-deliver fashion is a high priority at H&H. Options in hhschools software, used in conjunction with ready-to-deliver packaging, will relieve you of the headaches of post-shoot production. Deliver accurate packages to your customers in days, not weeks! 8x10 Package Insert Markets 2nd Sale with Online Products Upon request, every student s package is placed in an attractive window envelope, sorted by teacher name and grade for quick and easy distribution. Customizable RTD label Package Verification Card Studio Contact Information Picture ID ProductsPurchased Receipt Safety ID Cards Mail to Home Services available H&H Color Lab I I

12 premium ID cards sticker strips student ids & 10 H&H Color Lab I I admin data

13 lunchroom & mug books half or quarter unit service strips thumbnail sheet school directory wallet proofs with barcode We can provide you with a broad list of service prints, stickers, formatted CD s and ID cards to fit any school s need. sticker pages (image only) sticker pages H&H Color Lab I I

14 senior composite all school composite class composite star composite composites & groups 12 H&H Color Lab I I

15 class composite composites & groups Beautifully designed custom All School Composites, Class Composites and Senior Composites are an alternative to the all-school photograph. Because it can be ordered after Retake Day, all students don t have to be present at that same time. Therefore, it can be a more inclusive all school photo product. No one is left out. Using your school portraits for multiple product offering makes good business sense! Our exclusive, automated class composites offer consistent composite layout and design utilizing your graphic background and the capability of layouts that cover a range of classroom sizes from 6-50 students. Our interface is designed for ease of use and accuracy of the ordering process. It includes text mapping to all composites or individualized differently to each composite. On top of that, individuals can be ranked for appropriate positions on the composites so that the school administers, teacher and students are sequenced appropriately. Whether you allow us to design a custom composite or you use our, fast, powerful and inexpensive automated composites ordering feature in hhschools, H&H has the composite product to meet your school s specific needs. H&H Color Lab I I

16 pre-pay flyers proof plan flyers pre-pay & proofing 14 H&H Color Lab I I

17 proof strip pre-pay & proofing wallet proofs Pre-pay flyers are printed before an event is photographed. This is an order form that typically contains all products and package information that the consumer can purchase, as well as studio contact information. H&H makes it easy for you. Use one of our pre-printed stock designs, create your own, or let our Design Center design it for you. Proof Plan flyers are printed after an event is photographed. This is an order form that contains products and packages that can be purchased with the actual individual s images shown on the flyer and rendered into products to boost sales. Nothing leaves a better first impression with your customers than high quality, traditional photo print proofing. Clients can quickly visualize 100% of the quality you capture in your photography, which helps increase sales. For your volume projects, H&H provides two uniqueto-the-industry proofing solutions that deliver value priced photo proofs at a price you can profit from! Deliver value priced photographic proofs at a price you can profit from with H&H wallet proofs. Each proof includes a name overlay and barcode. H&H Color Lab I I

18 one knock-out one charge - many uses print products More background variety Photograph once, then use multi crop to sell more! specialty products prints yearbook pages id cards green screen 16 H&H Color Lab I I

19 Sell more with H&H green screen program Provide customers with more background choices and a large library of backgrounds to choose from More print unit configurations and template choices Art Prints & Style Prints create contemporary product looks using the green screen advantage Choice of student selected or consistent backgrounds for yearbook CD s and service items ID cards that can be customized for each school Specialty products like statuettes, mouse pads, mugs, and much more to increase sales Class Groups with a fresh new look Online sales solutions for pre-order and reorder sales opportunities Powerful FREE software Sales Flyers and Marketing Materials High Res Pre-Load Capabilities - One upload of High Res images from a project simplifies green screen order management and saves duplicate knockout fees H&H only charges once to knock out your green screen images. After that, all background replacements are free! H&H Color Lab I I

20 hhimagehost is the best solution for online sales. It s so simple- one click and all images are managed, posted and marketed. The online pre-pay service offered is awesome, our customers love it. I like the fact that there are no gateway fees to pay. All I have to do is watch the money come in! Jeff Edwards Scholastic Reflections hundreds of products Ceramic Mug Statuette Aluminum Desk Print Key Fobs Mother of Pearl Necklace Aluminum Water Bottle Luggage Tag Dog Tag Deluxe Key Chain Bottlecap Button Necklace 8x10 My Heart 8x10 Quotable online sales 18 H&H Color Lab I I

21 hh image host Sell more with hh image host online sales Enhance your school sales program, extend your sales reach, and experience simple, fast recurring sales opportunities with hh image host online sales the exclusive online sales partner of H&H Color Lab. With one single upload, you can order packages and post images for additional online sales. You choose the products you want to sell and how much you want to charge. Choose from several templates to customize your site with your studio brand, contact information and color scheme. It is secure - with optional student-specific passwords. Secure credit card transactions are done automatically and H&H sends you a check with your profit each month. Fulfill orders at your studio or have H&H automatically fulfill orders where your clients are assured of our professional quality product standards. H&H Color Lab I I

22 NEW for 2016 Green Screen Dimensions Prints Bridge Grasses portrait programs 20 H&H Color Lab I I

23 Sell more with H&H Portrait Programs H&H offers a growing selection of turn-key portrait programs to choose from. Pre-pay Flyers Proof Plans Reminder Notices Posters H&H Color Lab I I

24 soft and hard cover yearbooks prom memory books booklets & yearbooks 22 H&H Color Lab I I

25 booklets and yearbooks Wow your customer with our school booklets and yearbooks High quality printing, fast service times and low minimums are just a few of the reasons that studios choose H&H for booklet and yearbook printing. Booklets Sizes: 81/2x11, 8x8, 51/2x81/2, 5x5 Minimum order: 6 Page quantities: 8-60 Service Time 6-100: 3 days : 2 weeks 300+ : 3 weeks Yearbooks Size: 81/2x11 Minimum order: 6 Page quantities: Soft cover: 8-76 Hard cover: Service Time: 6-100: 3 days : 2 weeks 300+ : 3 weeks No additional charge for: Custom covers Printing inside covers UV coated covers H&H Color Lab I I

26 sales flyers Pre-pay flyers and proof plans Professional design available picture day posters reminder notices marketing & sales 24 H&H Color Lab I I

27 SCHOOL Portraits Finally ARRIVED School PORTRAITS blue liquid frame hand made paper frame 3x9 notepad license plate dog tags Formal Portraits Groups 4 senior class composite Senior Year 5 From PRE-SCHOOL to GRADUATION marketing booklets Show the strength and depth of your school program Customize the front and back covers market your school business Committed to assisting you in developing your business The school business requires presentation, sales and marketing to school decision makers and to parents. H&H s Total School Program simplifies and beautifies your sales and marketing. From sales sample product discounts and presentation program books to many designs of prepay and proof plan flyers; from product marketing images to online sales galleries, these professionally designed assets give you a leap forward in the presentation of your business to parents and school decision makers. H&H Color Lab I I

28 Sample Sales Kit Create your own school sample kits using H&H stock images or your own. View and order all sample kit products from our website. 26 H&H Color Lab I I

29 business tools Our tool kit contains things such as a Downloadable School Calendar; News Bulletins; H&H Events, Training and School Connect Programs; We also host training videos on our website that you can view any time - all designed to help you learn and grow your business. design Don t have the time or the staff to design or retouch your school products? Let our designers help! A composite design can be created for almost any product. Common uses are for photographic prints, press prints, or banners. We can also create a custom ID card for you or do the setup from your own PSD files. We can design and personalize your pre-pay and proof plan flyers with your logo, contact information, packages and pricing using our stock designs or a custom design just to fit your needs. And after your flyer design is completed, we can create a matching price list in your hhimagehost account including package and addon graphics. Our professional design center can add value to your business and is a service offered as part of our Total School Program. fundraising Replace your out-of-pocket commissions with a fundraising program offered for school and sports photographers. Our program is a true win/win for everyone and will save you and your organization money. Visit our website to learn all the details on how to offer this program to your clients. H&H Color Lab I I

30 Image by DBE Photography 28 H&H Color Lab I I

31 total sports program H&H offers the sports photographer much more than just hundreds of innovative sports products. Our comprehensive Total Sports Program has been developed from our 45 years of experience in the industry. We have designed our Total Sports Program to be a problem solver for you and to help you grow your business. It is a complete program designed to help make your business more efficient and more profitable. Our powerful, free software and integrated online sales create a workflow system that truly gives you a competitive edge. Along with our educational programs, and our marketing and sales acumen that we put to work for you, we offer fast service, exceptional quality and low prices a total sports program value you won t find anywhere else. H&H Color Lab I I

32 h&h total sports program MORE than just products! free POWERFUL sports software integrated online sales that include online prepay and additional sales opportunities hhimagehost - tablet friendly galleries marketing products and design services replace out-of-pocket commissions with our SPORTS COMMISSION REPLACEMENT program network with other photographers with our Sports Club PERSONALIZED PRODUCTS designed to increase sales educational support to help grow your business ready to deliver packaging options to save you time FAST SERVICE and competitive pricing 30 H&H Color Lab I I

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34 one POWERFUL sports software...and it s FREE workflow 32 H&H Color Lab I I

35 ezsports software Fast. Easy...order input of packages ezsports software is the ideal PC and Mac compatible program for ordering team and individual sports products. Engineered for fast, easy learning and order input of packages, it offers complete ready-to-deliver packaging and customer satisfaction. When it is time to quickly complete a school or league sports assignment, if you like hhstudio, you ll love ezsports--it is H&H s proprietary software. And it s FREE --from H&H Color Lab! hhschools software Fast. Capable...workflow and order input of packages hhschools software is PC and Mac compatible advanced workflow and automation software. Optimized for volume sports where you get data from your sports organization, hhschools enables image to data match, automated order entry, and automated product personalization. If this describes your sports business then H&H s proprietary and FREE hhschools software from H&H Color Lab may be a great solution for you! H&H Color Lab I I

36 online training videos timeline planner posing guide boot camp & schools+sports connections business tools 34 H&H Color Lab I I

37 business tools Committed to assisting you in developing your business H&H has led the industry in providing education for professional photographers for over 45 years. H&H University was the first of its kind developed by a professional lab to improve our industry through providing continuous education. While education has grown and evolved through the years, H&H remains committed to bringing you the best education available to assist you in developing your business. Our years of experience and expert staffing allows us to provide some of the best sports education and training in the industry through various medias such as our Boot Camps, Schools + Sports Connection Classes, on-line videos, and printed educational materials such as timeline books, posing guides and blogs. Be sure to take advantage of these and other educational opportunities at H&H Color Lab. H&H Color Lab I I

38 sales flyers Pre-pay flyers and proof plans Professional design available picture day posters marketing booklets Show the strength and depth of your sports program Customize the front and back covers sports marketing banners marketing & sales 36 H&H Color Lab I I

39 market your sports business Committed to assisting you in developing your business The sports photography business requires league and school presentations, and great sales and marketing to coaches and parents. H&H s Total Sports program simplifies your sports sales and marketing. Sales sample product discounts and professionally designed presentation books and prepay flyers, plus product marketing images and online sales galleries give you a leap forward in the presentation of your business to parents and school decision makers. H&H Color Lab I I

40 sports sample kits Create your own sports sample sets using H&H stock images or your own images at discounted prices. Visit our website for more information. 38 H&H Color Lab I I

41 pre-pay flyers design Pre-pay flyers are printed before an event is photographed. This is an order form that typically contains all products and package information that the consumer can purchase, as well as studio contact information. H&H makes it easy for you. Use one of our pre-printed stock designs, create your own, or let our Design Center design it for you. We can help you sell more with our best practices package and add-on information just give us a call. Don t have time or staff to design or retouch your own sports composites or products? A composite design can be created for almost any product, so let our designers help you. Contact the Design Center to discuss your next sports project. We can also design and personalize your pre-pay flyer with your logo, contact information, packages and pricing using our stock design or a custom design just to fit your needs. And after your flyer design is completed, we can create a matching price list in your hhimagehost account including package and add-on graphics. H&H Color Lab I I

42 sports templates Liquid (Four colors available) Competitor Pro All Sports Pinstripe (10 colors available) Basketball (15 sports available) Lightning Impact Pro Fushion Pro products & packaging 40 H&H Color Lab I I

43 Academy Studio Bkgd Fusion Pro Impact Pro sports templates Hundreds of pre-designed template combinations in all colors for all sports and H&H products including... Academy design your own custom background, add your images and combine them with our templates to create a unique look for each team. Studio background templates are available for a wide variety of products. Pro Series Templates Pro series templates include Fusion Pro, Impact Pro, and Competitor Pro template designs. The Pro series features color and icon picker. This means that you set up your price list packages with the products to sell, and then you can select the color and icon later. Pro templates keep your price list simple while offering the flexibility to have different groups and different icons in the same job. H&H Color Lab I I

44 sports products products & packaging 42 H&H Color Lab I I

45 Mail to Home Services Available package inserts portrait window envelope ticket cling H&H Color Lab I I

46 posed action products & packaging 44 H&H Color Lab I I

47 4 THEMES FOR PRINTS, POSTERS & MOUSE PADS hardwood inferno lightning urban sports posed action The next evolution of sports design has been created for posed action photography... you shoot we print and ship in 3 fast days! Select your favorite 1-4 images of an athlete, gather the player data you want incorporated in the design and select one of the 4 exciting design themes. H&H will design a custom poster that utilizes the player s jersey colors and can be produced on 12x18 & 20x30 pearl posters, mouse pads and smaller add-on prints. You may also download the high res jpeg of the design at no additional charge. H&H Color Lab I I

48 Experience simple, fast recurring sales opportunities offered by the integrated second sale program of hh image host. It is tablet friendly and continually adds new products and features. hundreds of products online sales 46 H&H Color Lab I I

49 hh image host Sell more with hh image host online sales Experience simple, fast recurring sales opportunities offered by the integrated second sale program of hh image host. It is now tablet friendly and has added new galleries for No wonder it has experienced over a 200% growth in the past year. Enhance your sports sales program with hh image host online sales. It will meet your customer s need to preorder, and your need for secondary sales. Simple, secure, inexpensive Your customer pays by credit card we take care of the hassle Branded for your business Hundreds of products available One single upload order packages and post images for additional online sales with one upload H&H Color Lab I I

50 hh image host You ve got questions. We ve got answers! What is H&H s online sales solution for Sports? HH image host is H&H s online sales system that extends your studio brand, sales and marketing reach. What problems does hh image host solve? Quick easy solution for taking credit card payment & letting parents view images on line for ordering or reorders. Can hh image host look like it is my own web site? Branded for studio Works with your existing web site What will make parents go online to view their photos? Integrated Marketing 4x10 or 8x10 Insert Coupons to create customer incentives How much time does it take to get started? Very fast to get started No credit card gateway to setup. Setup site branding in 10 minutes Setup events in minutes online sales FAQ 48 H&H Color Lab I I

51 What benefit will I see for my business? Reduce studio labor to take credit cards Upload once for package order and online second sales Easily convey passwords on marketing pieces Flexible event password options View team photos with individual images Organize images for easy viewing Can I have orders sent to my studio before they are sent to the lab? You may have orders sent to your studio You may have orders automatically shipped to your client I just want orders to be fulfilled without my studio staff doing anything. Can you do that? Yes, images that are ordered can be cropped by your client and sent to H&H automatically to be shipped to your client with your studio return address. What products can I sell? Hundreds of ala carte products and finishing services available from H&H Color Lab - like prints, photo gifts, print finishing, jewelry, ornaments...or offer your own products and services to sell. Use hh image host as an online sales platform to sell your own products and services Does hh image host have sales and tax reports? Sales Reports W9 Compliant PCI compliant secure credit card processing H&H Color Lab I I

52 Here s just one example of how it can work... H&H Fundraising Guidelines: Traditional Commission Program: Photographer gives organization or league $2 for each A,B,C package sold If there are 400 buyers (from 500 athletes, for example) at $2 each, the photographer pays $800 to the league H&H Fundraising: Photographer orders magnets (or another commission replacement product) from H&H at a cost of $1 per athlete photographed ($500). The photographer GIVES these to the league in lieu of the commission. The league sells 350 of these magnets for $5 each, totaling $1,750 $950 MORE cash for the league than the $800 commission. The photographer also SAVES $300, as he pays only $500 instead of the $800 commission in our example. can only be ordered through hhsports or hhschools must order one commission product for every athlete photographed commission products cannot be submitted with the package order they must be submitted in a separate order must sort by teams only one type of commission product per order requires a coupon code when placing the order OR the photographer can choose to sell the magnets to the organization at cost and SAVE even more! In this example, the photographer saves $800! (no commission and no product cost!) each commission product is $1.00 each fundraising 50 H&H Color Lab I I

53 Offer 1 of 5 products to your school or league! 3 round photo buttons 3.5 x5 magnet 3 round photo magnets Bag Tag Neil s Water Bottle Insert (bottle not included) fundraising Spend less. Earn more! Replace your out of pocket commissions with a fundraising program offered by H&H Color Lab. This is a great program to help you save money and an alternative to commisions paid to the school or league. It is a true win/win for everyone - the organization and the photographer! H&H Color Lab I I

54 Networking Knowledge Team Experience Experts Education h+h Sports Club 52 H&H Color Lab I I

55 join our sports club! Special educational discounts and networking opportunities The H&H Sports Club is designed for photographers who are serious about growing their sports business. The H&H Sports Club gives you opportunities to network and receive education from working and veteran sports photography business leaders in webinars, sports classes and boot camps. In addition, you will receive hundreds of dollars in potential savings including special sports club members only discounts throughout the year. Visit our website and learn more about our Sports Club - join our community of sports shooters. *yearly membership required H&H Color Lab I I

56 All pricing examples listed are based on cash and credit card purchases. Pricing may change without notification. For the most current products and prices, please check our website or the most current version of hhstudio ordering software. Revised January 2016 H&H Color Lab I I