Real-Life Online and Offline Data Integration

Transcription

1 LovesData LovesData BenjaminMangold BenjaminMangold Real-Life Online and Offline Data Integration

2 Online and Offline Data Merging offline and online data Measuring 3rd party payments QR codes for in-store sales Measuring opens and clicks

3 Universal Analytics

4 ga('create', 'UA ', { 'userid': '394822' }); ga('send', 'pageview');

5 3 Sessions, 2 Devices, 1 User

6 POS Anything!

7 Cross-device reporting Customer-centric analysis Optimize for customers

8 Online Data

9 analytics.js for websites SDKs for Android and ios apps Tag Manager for websites, ios and Android apps

10 Offline Data

11 Measurement Protocol for custom data integrations Data Import to include additional data in reports

12 Merge Data

13 Analytics Key Custom

14 Desktop Mobile Desktop Bronze 4814 Gold 9472 Silver

15 Google Fusion Tables

16 Google Fusion Tables Filter hundreds of thousands of rows Visualize your data Chart, map, network or custom layout Merge data Combine with public data

17 Data Sets

18

19

20 Merging Data

21 Merge based on order number

22 Joined data

23

24

25 Insights

26 Channels driving event registrations Channels driving actual attendance

27 Channel that is not driving attendance

28 Channel that is driving better attendance

29 lovesdata.co/s2e2n

30 PayPal

31 example.com/pay 1,067 PayPal Details 914 PalPal Confirm 107 example.com/thanks 94

32 example.com/pay 1,067 PayPal Details? PalPal Confirm? example.com/thanks 94

33

34 example.com/pay PayPal Details PayPal Confirm PayPal IPN example.com/thanks Analytics

35 Zapier

36 Zapier Connect different apps 300+ apps supported Easy to use

37

38

39

40 lovesdata.co/fcti2

41 More Uses

42 Google Glass commands Twitter mentions New Salesforce contacts Eventbrite attendees

43 QR Code

44 Google Analytics Website POS

45 Featherdale Wildlife Park

46

47 In-Store Sales

48 Marketing Website Coupon Scan Coupon POS Analytics

49

50 <img src=" chart?chs=250x250&cht=qr&chl=

51 Create a QR code <img src=" chart?chs=250x250&cht=qr&chl=

52 <img src=" chart?chs=250x250&cht=qr&chl= Where to send people

53 Tag Manager Dynamic QR Code Landing Page

54

55 Insights

56 Coupon A Coupon B Coupon C

57 Coupon downloads Physical redemptions

58 Delay

59 Channel Channel Channel In-Store Conversions

60 Remarketing

61 Printed Coupon Redeemed Didn t

62 Save with your coupon! Limited 5me only. Book Now Didn t Redeem

63

64 Measure users as they click through to your website Measure opens Create remarketing ads based on opens

65 Measure Clicks

66 ID in URL Website Click Link Get ID Analytics

67 <a href=" utm_source=newsletter&utm_medium= &ut m_campaign=newsletter%20october %202014">View more details</a>

68 Landing Page <a href=" utm_source=newsletter&utm_medium= &ut m_campaign=newsletter%20october %202014">View more details</a>

69 <a href=" utm_source=newsletter&utm_medium= &ut m_campaign=newsletter%20october %202014">View more details</a> Campaign Tags

70 Add User ID

71 <a href=" utm_source=newsletter&utm_medium= &ut m_campaign=newsletter%20october %202014&user=* MMERGE3 *">View more details</a> Merge

72

73 Landing Page

74 <script> (function(i,s,o,g,r,a,m){i['googleanalyticsobject']=r;i[r]=i[r] function(){ (i[r].q=i[r].q []).push(arguments)},i[r].l=1*new Date();a=s.createElement(o m=s.getelementsbytagname(o)[0];a.async=1;a.src=g;m.parentnode.insertbefore(a })(window,document,'script','// <?php $userid = htmlspecialchars($_get["user"]) ; if ($userid!= NULL) { $gacode = "ga('create', 'UA ', { 'userid': '%s' });"; echo sprintf($gacode, $userid); } else {! $gacode = "ga('create', 'UA ');"; echo sprintf($gacode); }?> ga('send', 'pageview'); </script> Tracking Code or Tag Manager Read User ID

75 Measure Opens

76 1 Pixel HIT Analytics Open

77 Measurement Protocol <img height="1" src=" v=1&tid=ua &cid=* MMERGE3 * &t=pageview&dp=%2f open%2f* MMERGE3 * &dt= %20open&uid=* MMERGE3 *" width="1" />

78 <img height="1" src=" v=1&tid=ua &cid=* MMERGE3 * &t=pageview&dp=%2f open%2f* MMERGE3 * &dt= %20open&uid=* MMERGE3 *" width="1" /> Merge

79 1 Pixel Image

80 Remarketing

81 Opened Clicked Opened, Didn t Click

82 View latest deals. Don t miss out! MY company View Deals Opened , Didn t Click

83 Key Takeaways

84 Key Take Aways Identify opportunities for your organization Merging Measuring Small steps can provide rich insights Inform your marketing strategy Experiment with user-based remarketing

85 Stay connected... BenjaminMangold BenjaminMangold