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1 Long Island Law Issue Inside this issue: Pro se Litigation-Navigating the Underbelly of the Legal System The Big Idea! Marketing the Legal Profession New Business on the Hauppauge Corridor! Vol. 1 Issue 008

2 Get Healthy Long Island! ALI s FREE Corporate Wellness Program includes Online Tools for employees to set goals and track progress, Lunch & Learn Seminars brought directly to your office and MORE! Employee Health = Financial Gain ROI for comprehensive wellness programs can be as high as 6:1 ratio! Lower Healthcare Costs Increase Productivity and Performance Reduce Absenteeism Register Today! or Call SPONSORS: Kick-off Event: Tuesday, March 8th Crest Hollow Country Club Sponsorship Opportunities Available! Contact: ALI

3 p.5 Editorial p.4 Voice of the Corridor p.6 Welcome to the Business Corners POB 2227 Halesite, NY A division of p.9 p.14 Cover Story- Sobel Law The Corridor Staff Publisher/Editor-in-Chief Barbara Kent Art Director Chris Kent Contributing Editor Vivian Leber Photography Gary Dupree the 1,000 Lives of the Law Degree p.16 p.18 Navigating the Underbelly of the Legal System p.22 p.21 Mediation-Means to Justify the End My Lawyer Doing Well in Bad Times p.7 Contributors Douglas W. Atkins, Esq. Gloria Cioli Patricia D Accolti Mike Delouise Kim Dinardo Kate Laible Vivian Leber Walter Oden Jeremy Poland, Esq. Sheldon Sackstein Inside Back Cover-Forchelli Outside Back Cover Leviton Thank you to our Sponsors, Sobel Law, PC, Leviton Manufacturing and Forchelli Law For advertising rates and extreme marketing opportunities call The Corridor The contents of this publication are copyrighted and may not be reprinted without express written permission from the publishers.

4 From the Editor s Desk Welcome to The Corridor s Legal issue. The first thing we do, let s kill all the lawyers! from the William Shakespeare play Henry VI, is not commentary on the legal profession, but a villain s desire to leave the populace defenseless. It does seem that attorney s are everywhere. You need one to buy a house, get divorced, write a pre-nup, fight on your behalf with your insurance company, mortgage company, ex partners well yes, they are there, but they are also at the heads of corporations, not for profits and of course Republics. Vivian Leber s article, The 1000 Lives Of The Law Degree, offers an interesting look at people whom you may not have suspected of being lawyers. Barbara Kent Publisher/Editor-in-Chief Should you decide NOT to use a lawyer, you have options. This issue offers 2, one on pro-se litigation, Navigating the Underbelly of the Legal Profession and one about mediation Mediation-Means to Justify the End. Our cover story is Svetlana Sobel, President of Sobel Law PC. Keeping Long Island small businesses ship-shape, Sobel Law provides big box services and educates their clients at little box cost while running a nifty not-for-profit for animals, Four Legged Angels. Our Big Idea this issue is Dr. David Cuccia s Extentrac Elite machine which is gently working my herniated discs into oblivion. A chore that epidurals and surgery cannot achieve. We were privileged to watch young adults from three separate organizations merge, meet and become united on issues that are affecting them now, and will into the future. Melville Chamber of Commerce Young Professionals, Action Long Island Young Adult Alliance and Huntington Chamber Young Professionals met for a fireside chat with Steve Levy and Ed Mangano in January, sponsored by Action Long Island. Frances Picone of Exchange Solutions, Inc. and Louis Imbroto of the Long Island Contractors Association, shared the stage with the County Executives, a first for Long Island. Random Thoughts. It is ironic that my generation worried about the Domino Effect. The results from a popular theory which proposed that when a country fell to Communism, it s neighbors would follow suit. So Egypt, Bahrain, Libya Who suspected the Dominoes would be Democracy? REAL ESTATE AND BUILDING ARTS ISSUE 4 THE CORRIDOR Mourns the loss of Joseph Gazza, builder and developer of the Rt. 110 Corridor. In an interview in the March 2009 issue Joe told the Corridor My religion is helping people. Joe was 94 years old and will be dearly missed. Our heartfelt condolences to the Gazza family. KING OF THE CORRIDOR Reflections of a lifetime on Rt.110 with Joe Gazza Also in this issue: Real Estate Round Table Discussion What happened? What s going to happen? Top residential and commercial realtors discuss the industry. Is it Spring yet? Sidewalk Café Architect Feb. - Mar Vol. 1 Issue 002

5 Voice of The Corridor By Michael DeLuise President, Melville Chamber of Commerce If you haven t made your New Year resolutions, I have a great suggestion for you. Resolve to get to know your elected officials personally. When we answer the phone at the Melville Chamber of Commerce we are frequently asked for advice regarding how a local business, large or small, can best facilitate their dealings with local, state and federal agencies in matters effecting their company. The first thing we advise is to communicate directly with your elected officials. Do not be afraid to contact your elected representative. From your town council to members of Congress they all have highly useful websites filled with useful information including phone numbers and direct addresses. On Long Island we are gifted with politicians who truly do represent their community and are eager to help those they represent. These dedicated men and women and their staffs are always available to help any local business face and conquer challenges that may stand in the way of their success. Of the many events we present through the Melville Chamber without a doubt our members find the regular intimate breakfast and after hours get-togethers with an elected official to be the most rewarding. A recent breakfast with Congressman Steve Israel at the Half Hollow Hills Library was a wonderful opportunity to get to know him. It resulted in several one-onone follow ups that brought quick answers for members who previously did not know where to go to for help. Huntington Town Supervisor Frank Petrone joined us for a morning meeting that has produced an energized team of local business leaders who are now working together to create a better future for the 110 Corridor. When it comes to State regulations New York State Senators John Flanagan and Charles Fuschillo have also been readily available to facilitate the workings of government in support of local business. Our County Executives are also very accessible. Suffolk County Executive Steve Levy, is creating a coalition of chambers to further open communications between business and government. Don t forget our US Senators. United States Senators Chuck Schumer and Kristin Gillibrand are always available to help. Their friendly, hard working Long Island staffs are dedicated to our local needs. Through our dealings with those who have been voted into office we have found just about every Long Island elected official and their staffs to be extremely easy to talk to and work with. The more we get to know them the more we realize they place the needs of their constituents as their number one priority. They really do help us make our community a better place to live, play and do business in. So if you are looking for a productive 2011, the suggestion is to resolve to communicate with those men and women who represent you in elected office. Whether or not you actually voted for them, get to know them. Meet them personally or at community outreach events. Ask for the help you need. Give them productive feedback. You just may find that this year may be one of the best ever. Michael DeLuise Vice President for External Affairs Dowling College Oakdale, NY

6 Welcome! The Corridor would like to take this opportunity to Welcome BUSINESS CORNERS, an innovative workplace concept, into the workforce community. Partners in business and in life, the husband and wife team Ed and Ora Scheine have taken the idea of working together to a whole new level. The concept of co-working, which originated in Toronto, Canada, has swept the world, and has now settled right here on Long Island. Long Island welcomes Business Corners an impressive new coworking facility in the heart of the Hauppauge, Long Island business district. Convenient to all major parkways, this ground breaking, state-ofthe-art establishment is the very first permanent co-working facility on Long Island. Business Corners offers missiondriven business persons of all ages (18+) and diversified backgrounds the opportunity to work together under one roof to learn, to mentor, to brainstorm, or just to work alone in a much needed space where the highenergy atmosphere is conducive success. A unique hybrid of successdriven financial planners, coaches, consultants, trainers, educators, notfor-profit, home based and entrepreneurial business people are now able to gather as a cooperative community to share ideas and experiences and maximize productivity. The wisdom of the established professional combined with the fresh ideas of the start-up is sure to generate powerful concepts and innovations. Business Corners presently has 3 staff members. Executive Director Ed Scheine is an attorney and 20 year business coach veteran. Ora Scheine, owner and CEO of Business Corners, is the creative force behind the Long Island debut of this co-working enterprise. Working in conjunction with them is their son, John Scheine, attorney, entrepreneur and Information Technologist. Original members include ABA participant Ellen Volpe as well as on-line marketing muscleman Dean Mercado. Membership includes amenities such as wi-fi, coffee, furnished work-space and electrical supply. Business Corners also provides ancillary services such as a large conference center with a capacity of 60 adults, a meeting lounge, conference lounge, training rooms and private office space for a nominal fee. A full kitchen is available to ease members on-site catering needs. Business Corners basic monthly membership is $300; per-diem membership is available for $30; and discount incentives apply for annual membership and not-for-profits. Guest Passes are also available. Presently open from 9 am until 5 pm Monday through Friday, Ed Scheine states that Business Corners hours will grow as membership grows, and anticipates that platinum members will be able to utilize the facility 24/seven in the future. Business Corners is a one-of-a-kind Long Island business community hub, designed to enhance a diverse co-working community, the location has everything a business needs in one location. The addition of community members into the mix, creates a collaborative synergy that will facilitate the membership to move each other forward on a solid foundation of success. Business Corners is located at 200 Motor Parkway/suite B13/ Hauppauge NY Call to schedule a free tour. 6

7 Navigating the Underbelly of the Legal System Patricia D Accolti Prior to 2005, the only experience I had with the legal system, or with attorneys, courthouses and judges, was a random traffic ticket or a real estate transaction. I had absolutely no interest in being schooled any further in the workings of the law. All that changed when a legal proceeding that was supposed to be a simple divorce turned into a war. In what was a very sad ending to a difficult marriage, I found myself fighting against the very experts whom I had hired to make peace. It ended with me firing my attorney and representing myself to reclaim financial damages, filing grievances, and turning over evidence to the Nassau County District Attorney s office. That resulted in the disbarring and sentencing to jail of one those so called experts. While it would be tempting for me to stereotype attorneys, I hesitate to do that. In fact, if not for a chance meeting with an attorney and former prosecutor in an elevator, someone who helped me turn things around, I may not have gotten the restitution that was due me. Though I consider myself to be an intelligent woman and probably couldn t have prevented what happened, I ve learned some valuable lessons that I think can apply to anyone entering the legal system whether they are representing themselves or hiring an attorney. When things started going wrong with my case I vocalized my concerns to my attorney. Once I started asking questions about the escrow funds he was in charge of as well as the other attorneys whom he had hired, we had a serious communications breakdown. I documented all of my communication with him via , fax or certified-with-return-receipt mail. Because I did my own research, I knew what the laws were with respect to attorneys acting as escrow agents. I learned that one attorney commingled funds, another mishandled funds and yet another outright stole my money. I was able to file a claim with the NYS Unified Court System s Grievance Committee that is responsible for Nassau County; this agency is charged with advocating for clients who have been harmed by their attorneys. Attorneys are required to answer to any legitimate claims and can be reprimanded and even disbarred as the result of a violation. Given that the Grievance Committee receives a large volume of claims, documentary evidence is the key to getting your case accepted. The committee will not entertain frivolous claims against ethical attorneys with dissatisfied clients. With that said, as a client, you are entitled to receive from your attorney copies of any summons, orders, letters, and so forth that relate to your case. It is also advantageous to keep your own separate file to refer to in making sure your best interests are served at all times. Good documentation backs up your claim. Although it was not my intention to represent myself pro se, I did have the advantage of having participated in all of the conferences related to my case. In the end I negotiated a better deal for myself, and the attorneys were ultimately held liable for their wrongdoing. Yet it did come at a cost. I spent an enormous amount of time preparing documents and doing research for Court. Were it not for the kindness of a particular attorney who understood my plight and helped me gather the proper information, I might not have been as successful. There is a common theme in every single courtroom in the country. If you look past the attorneys dressed in stylish suits, the court officers in uniform, and the judges sitting on the bench, you will find hanging on the wall a small plaque which reads In God We Trust. With all due respect, it is important to remember that none of the people working on your case or around your case are above you. They don t know everything and may not share everything they know about the law with you. You must do your own due diligence with respect to your attorney and your case. Stick with the facts and do your own research. There is a wealth of information about laws on the internet. You can also visit your local law library. There are local agencies such as the bar associations that can act as a referral service. Being an informed litigant will serve you well in preserving your interests. Ultimately, YOU are your best advocate! Ms. D Accolti is the founder of the not for profit organization Children s Sport Connection (CSC). She is also a public speaker on Anti-Bullying, Domestic Violence, Alcoholism/Substance Abuse and its Victims, Suicide Prevention and other topics. She can be reached at 7

8 Helping the Family of Companies Who Feed the Families of Long Island By Sheldon R. Sackstein 8 Most economists and we at Action Long Island (ALI) all agree that small businesses are the economic engine that drives the economy. And that net, net, small business accounts for upwards of 85% of the new job creation in the country. It is also clear that small business does not outsource its jobs to other countries; rather they feed the family, and the families in the region where they are located. So what is generally considered to be the definition of a small business, and what does it take to make them successful? While it is generally understood that a small business is one that has 500 hundred or fewer employees, here on Long Island some 2/3 of the approximately 80,000 businesses have 20 or fewer employees. Their have been many Long Island small businesses that have outgrown the classical definition of a small business. But they did have their start here, and in many cases are still significant contributors to the Island s business fabric. Some of those that come to mind are Grumman, P.C. Richards, Estee Lauder, Natures Bounty, Quality King Distributors, Bethpage Federal Credit Union, North Shore Health System, Henry Schein, Inc. and many others. Like many big businesses, they didn t start big. In most cases they were started by those who had a dream, a vision and the dedication to realize them. In addition to those essential key ingredients, the success of a small business also incorporates the entrepreneur s ability to establish a team mentality. The entrepreneurs who ultimately are able to achieve success are those who are able to recognize their own limitations and when to bring the necessary expertise, including legal and accounting support that will assist in growing the company. Certainly there is a delicate balance in the early stages between the vision and generally speaking, the available developmental capital. And once again the team needs to be positioned early on in the planning process. We at ALI also understand that these are still very troubled times. Times where we have spent too much saved too little and wasted a lot. Given the importance of small business to our Island, ALI has already written to President Obama, and our LI Congressional Delegation to begin the planning process for the next White House Conference on Small Business (WHCSB). Through this initiative we will champion the cause for the small businesses of LI, and NYS, hear their call, and provide a collective voice for the small business engine that will get our economy back on track ALI also believes that it is very important for LI to take the lead, along with the State of NY, at this very critical time in our economic history, to send a clear signal that we deeply care about the back bone of the LI economy, small business, and that we want to be known as place where small business wants to stay, come to, and grow and prosper. In his State of the State message we have just heard NYS Governor Andrew Cuomo issue a challenge for more job creation in NYS. We have accepted that challenge, and to that end we have already written to Governor Cuomo and extended an invitation for him to join us in this initiative. ALI applauds and sends a message of great thanks to those many leaders and organizations who have already signed on to this initiative, thereby stepping forward to show their dedication to what we are all working toward. To those elected officials, businesses, other organizations and individuals, who have more ideas and suggestions, or those who will want to join with all of us in this challenging undertaking, ALI extends a grateful welcome aboard. We must work together to ensure that all who genuinely care about the future and purpose of our initiative are encouraged to find a seat at the table. It is also absolutely essential that others must not dilute our collective efforts, and should not create competing interests that could serve to draw potential supporters in different directions, thereby undermining this very important mission. An initiative as large as this requires a group of people, and organizations, sincerely dedicated to this common cause. This will produce an awesome and unstoppable force, and we will achieve our objective. ALI invites you to personally join and accept this challenging mission, along with all of us, on this journey of new opportunity. The author is Chairman of the Board of Directors of Action Long Island and the former NYS Treasurer and Delegate to the 1986 White House Conference on Small Business

9 Svetlana Sobel By Kate Laible You can wait to call Svetlana and Jeremy until a real problem arises. That really is the most lucrative way for them to do business. Believe it or not, however, they d rather you didn t. While they re prepared for just about any contingency, their objective is to try and keep you out of trouble in the first place. An Ounce of Prevention At a Reasonable Price I started my practice with two basic principles in mind preventative lawyering and zealous representation, explains Svetlana Sobel, Preventative lawyering follows the same concept as preventative medicine an ounce of prevention is worth a pound of the cure. I firmly believe that if a business is properly formed, administered, and protected with appropriate contracts, policies and practices, it can greatly reduce future problems and litigation risks and exposures. If a problem does arise, however, Ms. Sobel and her husband, Jeremy M. Poland offer something many firms cannot -- skills as aggressive negotiators and experienced litigators who are familiar with your business and fully prepared to act. Should a company need representation in an area where they are not experts, they will find competent attorneys and act as your liaison. Their theory is that every business should have an attorney sitting in its office full time. Unfortunately, unless the business is a big, Fortune 500 type enterprise, a full time legal department is not financially viable. Sobel Law Offices P.C. seeks to be a solution, advising and assisting businesses in all legal needs, without all the overhead. They are dedicated to providing full legal services to businesses of any type and size, be it a one person start-up or a large established interest. They offer traditional fee arrangements on a matter by matter basis as well as their General Counsel Plan (GCP), which involves a monthly retainer in return for a set number of hours per month of legal services. The benefits of the GCP include a reduced per hour fee, and knowledge that legal needs will be handled with the same speed and efficiency as if the company maintained an in-house legal department. If needed, an on-site attorney can 9

10 be provided for a set number of hours per month. A Wealth of Experience Well versed in both transactional matters and litigation, Ms. Sobel and Mr. Poland pride themselves on a big firm product at a price and level of customer service that only a small business can provide. When you hire Sobel Law, you deal with partners, not a myriad of inexperienced associates learning at your expense. Attorneys stay abreast of all files in the office so, even if the primary partner on a file is unavailable, clients can still get an informed update. Svetlana graduated from St. John s University School of Law in 2001, passed the Bar on the first try and was admitted to the NYS Bar in September She worked first in a small Svetlana and Jeremy spend their downtime at Modern Warrior - a martial arts school with a strong focus on providing rape prevention and female self defense in Lindenhurst. boutique civil litigation firm with Igor Krol, Esq., whom she credits as perhaps the most intelligent lawyer she s met. She then went to a personal injury firm, gaining exciting trial experience, and then to another firm offering more corporate inhouse experience. In November 2006, it came time to start making her own decisions regarding whom she would represent, what cases she would take, and how she would proceed. Svetlana focuses on civil and commercial litigation, supervising and personally handling cases from intake, through discovery, motion practice and negotiations, to trial and, where necessary, through the appellate process. Having represented manufacturers, NYC real estate companies, owners representatives for construction projects and others, she is skilled in business formation, structuring, organization and transactional matters, as well as buy-outs and mergers and acquisitions. She also handles real estate and commercial real property transactions. 10

11 Fluent in both Russian and Spanish, Ms. Sobel specializes in aggressive negotiations and conflict resolutions Svetlana s partner in practice and in life Mr. Jeremy M. Poland, graduated from Brooklyn Law School in He, too, has an extensive background in both transactional and litigation matters. He concentrates on all aspects of corporate/business law, including creditor/ debtor, finance, mergers and acquisitions, commercial litigation and counseling of business owners. Prior to joining Sobel Law Offices, Mr. Poland served as Associate General Counsel to a national finance company and all of its subsidiaries. Other clients have included boutique lenders, taxi medallion leasing companies, individuals in Shareholder litigation, technology companies, investors, and more. Care for Clients and Community Ms. Sobel and Mr. Poland belong to the US Green Building Council national and Long Island chapters and have taken classes on LEED certification. To their community, they also offer free legal seminars on topics of interest to businesses. Attendees include insurance companies, financial service providers, and investors who often pass information on to their clients. The events are free, public, and good networking. In January, they reviewed areas where a business needs to protect itself, including contracts, employee relations and more. March will be more focused, exploring what types and forms of contracts businesses need. Beyond the law office, Svetlana is dedicated to helping animals, especially Pit Bulls. Her charity, 4-Legged Angels, Inc., serves animal welfare groups. When they need supplies: blankets, towels, newspapers, milk, toys, collars, Svetlana comes to the rescue. She also helps raise money and awareness. Recently, she engaged her daughter s Tutor Time in crafting toy mice out of socks which were then donated to a local shelter. Another family passion is Modern Warrior, a Bo Fung Do martial arts school. Beyond regular classes, the school 11

12 provides tactical training to law enforcement and free 4-hour rape prevention courses. They discovered the school when they moved to Lindenhurst and Jeremy had to leave the Brooklyn school where he d studied for 14 years. Svetlana found Modern Warrior and gave him a gift certificate. He then convinced her to take an 8-week female self-defense course. She fell in love, and enrolled in Bo Fung Do courses. Her mother is now involved in their Silverbacks senior citizens program. It s powerful, says Svetlana, to discover that you never have to feel like a victim. That s a feeling she s eager to share. Svetlana operates 4 Legged Angels, Inc., a not for profit organization and other groups advocating for and helping all animals, especially pitbulls. Marketing the Legal Profession Jeremy Poland, Esq. Advertising your business is pretty straight forward isn t it? You figure out the advertising budget, decide the best way to reach your demographic and move forward. If you hear laughter right now it is because you are an attorney or are reading this with an attorney. As any attorney will tell you, advertising is anything but straightforward. When an attorney advertises, they have the same concerns as any other business, plus pages upon pages of rules to follow that will severely limit how you can market your business. Bear in mind, if most businesses flat out lie in their advertising they may lose customers or get some complaints lodged against them. If an attorney is completely truthful in advertising, but fails to state, on what is obviously an advertisement, that it is attorney advertising, they will be brought up on disciplinary charges. Many companies engage in emotional advertising. For example, no Calvin Klein ad has any hint that it is for a cologne or perfume until the end, but it pulls you in with its raw emotion. If you are an attorney, good luck trying that. Rule 7.1(a)(c)(5) of the New York Rules of Professional Conduct (for attorneys) specifically states that you may not rely on techniques to obtain attention that demonstrate a clear and intentional lack of relevance to the selection of counsel, including, the portrayal of lawyers exhibiting characteristics clearly unrelated to legal competence;. A tried and true method of advertising is completely off 12 limits to attorneys. That is just one example of the restraints placed on attorneys on advertising. Social Media is not a way around these rules either. Advertising rules pertain to computer accessed communication as well. Under rule 1.0(c) of Part 1200 of the Rules of Professional conduct for New York attorneys computer accessed communication means any communication made by or on behalf of a lawyer or law firm that is disseminated through the use of computer or related electronic device, including, but not limited to, web sites, weblogs, search engines, electronic mail, banner advertisements, pop-up and pop-under advertisements, chat rooms, list servers, instant messaging, or other internet presences, and any attachments or links related thereto. This is a very long winded way of saying anything you may do on a computer whether Facebook, Twitter, Constant Contact, etc., may very well be governed by advertising rules. To sum it up, if you are an attorney, hire one of the advertising companies that specialize in attorney advertising or be prepared to spend many hours ensuring that your advertising doesn t cost you your business instead of help you generate business. Jeremy Poland is an attorney with Sobel Law, PC in Amityville. He can be reached at

13 Spring in South Beach Cocktail Reception Tuesday, May 24, PM Crest Hollow Country Club, Woodbury, NY Business Attire Cocktail Reception is Complimentary to AANG members $75 Non-Members Pre-registration is required For more information on sponsorships & to register online er page, 5 x 7 visit or Looking For A Lawyer? Your first move Call the Nassau County Bar Association We have more than 500 participating attorneys, all in good standing with the NYS Office of Court Administration. Your situation is quickly evaluated and you are given the phone number of an attorney, or you may be referred to another source for help. The initial half-hour consultation with the attorney is $50. (additional fees for further representation) It is important that you seek competent legal assistance before your situation becomes a serious problem. DON T DELAY! Call Nassau County Bar Association Lawyer Referral Service All information remains completely confidential. Partnership in the Arts: Folk Music Society of Huntington Presents The Hard Luck at Café Two venerable Huntington-based nonprofit arts organizations, The Cinema Arts Centre and the Folk Music Society of Huntington, are now partnering to present a monthly concert series and engaging in other cross-promotional efforts. Beginning on April 21, and continuing on the third Thursday of each month, the Cinema Arts Centre s Sky Room will be home to the Folk Music Society of Huntington s Hard Luck Café series. The 8:30 p.m. concerts, usually featuring a split bill with two artists/acts, will be preceded by open mics at 7:30 p.m. Admission will be $7 for Cinema Arts Centre and Folk Music Society of Huntington members; $10 for nonmembers. April s featured artists will be singer songwriters Lara Herscovitch and Josh Joffen. Herscovitch was Connecticut s State Troubadour for , while Joffen is a two-time winner of the prestigious Kerrville New Folk Competition for Songwriters. Since its inception in 1992, the Hard Luck Café has presented local, regional and up-and-coming touring artists in an atmosphere similar to the coffeehouses of the 1960s and 70s. The series concludes its run at the Congregational Church of Huntington in Centerport. Our new partnership with the Cinema Arts Centre provides us with an opportunity to enhance our visibility and expand our audience, says Michael Kornfeld, president of the Folk Music Society of Huntington. The Cinema s Sky Room resembles that of some of the coffeehouses of yore. And, by switching to Thursday nights, we hope to attract the interest of more touring singer-songwriters and acoustic artists. Dylan Skolnick, co-director of the Cinema Arts Centre, along with Charlotte Sky, says: In these challenging times, it s essential for arts organizations to work. We re delighted to be collaborating with the Folk Music Society of Huntington and look forward to providing a vibrant venue for great folk music on Long Island. 13

14 IDEA THE BIG Twenty years ago a woman went to Dr. David Cuccia, a Syosset Chiropractor, with complaints of pain and difficulty walking. She was bent at a 30 degree angle with severe pain in her leg. After several weeks of traditional chiropractic manipulation she was no better. Dr. Cuccia was frustrated that he just could not achieve the spinal manipulation that she needed. During our interview, he told me I was deeply moved by her pain, and got the idea of putting her on my back. We stood back to back and looped our arms together and I lifted her onto my back. This was a new modality in manipulation. Traditionally, the back would be bent forward, not backward, to alleviate the pain from a herniated disc. Dr. Cuccia s move was a new concept, to send the protruding disc backward instead of forward. When he put her down she stood straight, her posture was corrected and the pain in her leg was gone for the first time in six months. 14 It was at that moment that Dr. Cuccia was able to visualize the principles of bio-mechanics--incorporating traction with multiple, different spinal positions. From this came the Extentrac, an articulated table that facilitates decompression of the spine. This is not your ordinary traction table. The machine stands a full 7 feet tall and has a great number of positions to put your body in, not unlike the Medieval rack. The flexibility and modality of

15 the machine positions the patient in 3 D (Dimensional) positions to accommodate completely individual diagnoses and pathology. This flexibility provides for improved, maximal clinical efficacy and effect -a truly unique customized treatment is therefore designed for each individual patient. These are the FDA cleared indications of use for the Extentrac Elite Therapeutic Device. Dr. Cuccia has spent the last year travelling the world with his machine training in installations of hospital around the world of MD s (not chiropractors) learning Extentrac Elite device s operation and Dr. Cuccia s non-surgical protocols for the treatment of pain from herniated discs, bulging discs, sciatica, degenerative disc disease, and facet syndrome. He s taken it to South Korea where physical therapists in the 2nd largest surgical spine center in Korea, Hongik Hospital, have received personal instruction in the use of the Extentrac Elite and are very satisfied with it s non-surgical protocol. Doctor Layal, in Beirut, Lebanon, treats scores of patients daily with more lined up waiting for their turn. The Moscow Rehabilitation hospital utilizes the Extentrac Elite for lower back pain and dysfunction, with good results. In fact, the patient results are resulting in many reorders of the device into additional hospitals through out Russia, where the latest installation was to a Russian neurologist in the Russian City of Sochi future site of the 2014 Olympics. Athletes from all over the world will be utilizing the healing effects of the Extentrac Elite for improved athletic performance and prevention of injury. The units are now in use in Greece, Russia, Korea, Canada, USA, Lebanon, Kuwait, and soon to be in India, Turkey, and Romania. Dr. Cuccia can be reached at ,/ on the web at www. ExtenTrac.com. 15

16 The 1,000 Lives of The Law Degree by Vivian Leber Seasoned and new lawyers alike reinvent themselves to outwit a treacherous economy. Meet some lawyers who have charted satisfying non-traditional careers, pushed by the economy, or pulled by their talents and true calling. In 2008, the music stopped for Wall Street, the U.S. economy and law school graduates. Not only new grads, but also associates, and even partners were left stranded. A bubble in the legal job market had long been building, with too many law schools, since about 1990, moving too many graduates into the pipeline. Some excessed lawyers flocked to government, but those openings soon dried up. After a miserable three years of downsizing which was worse for the big Manhattan firms tied to Wall Street, and moderately bad for the mid-sized and small firms that dot Long Island surveys show that the 2011 outlook is stable with possible growth, and 2012 shows promise for recovering legal revenues and jobs. The best news is that Long Island is not Manhattan. With their smaller scale, Long Island firms have shed fewer jobs and recently begun modest hiring. Firms with more flexible compensation seem to have cut fewer positions. The Island s knowledge industries and service economy also are friendlier to the entrepreneurial lawyer. It still is possible to succeed in Suffolk County by hanging your own shingle, but in Nassau, which forms a single market, that now proves difficult, according to Nassau County Bar Association President Marc Gann. Martha Krisel, as Chief Deputy County Attorney for Special Projects in the Nassau County Attorney Office, shepherded a volunteer lawyer program starting in 2009, putting recent grads and underemployed professionals to work, unpaid and temporarily, to develop their skills and network while they look for something permanent. Krisel points out that the training quality is quite good in the County. Both counties bar associations have since 2009 added support groups for unemployed and underemployed lawyers, bringing in guest speakers and offering crash courses in new fields. Any job search requires patience. Suzanne Youssef (Hofstra Law) had been a stay-at-home mom who reentered law at the trough, in A one-semester retraining program, New Directions, at Pace University Law School, helped her find an internship, then a paid contract assignment with the Nassau County Attorney s Office, and now she has a job. Marc Gann, president. Nassau County Bar Association Brett Gilbert, Director of Alumni Career Counseling at Touro Law School, cautions that attorneys who remake their careers in response to today s market should not ignore their long-term prospects. At least stay in the soup, keep up your skills, keep your eye on the career you really want, he advises those who are forced to do part-time or temp work. 16

17 Victoria Roberts-Drogin, Associate Dean of Hofstra Law School To address the new constricted marketplace for its graduates, Hofstra Law School created a new position last year, Dean for Professional Development, filled by Victoria Roberts Drogin, an alumnus. The mission was to concentrate innovative training resources to help our grads to better compete, Roberts explained. Students now learn how to translate their skills into relevant assets that hiring partners look for. They re being trained in personal branding, networking, team building, and how to sell themselves both to a firm s internal constituents and clients all the business imperatives. Christopher Williams, Touro Law ( 92), who is Long Island University s associate vice president for government relations and public policy, tells undergrads whom he meets that the law degree opens doors to many fields education, health care, administration, the arts, technology. Hybrid degrees are another avenue for broadening entry options. In the golden past, when the JD was a ticket to security, prestige, and good living, there were ample career choices. Some lawyers would zigzag by way of politics, a second degree or entrepreneurship to make a new home outside of the law firm. The legal recession has further burnished the appeal of the multiple-career track. Helena Williams, CEO of the Long Island Rail Road Lawyers (including newly minted JD s with $150,000 of debt) should think out-of-the-box. They can look to Long Islanders who have taken novel routes to success both within the practice of law, or in non-legal, yet fulfilling, even lucrative careers. Politics and government administration are certainly lawyer magnets. The 2011 U.S. Congress is comprised of 54 senators and 162 representatives who hold law degrees. Both the current Nassau and Suffolk County Executives are lawyers. The FBI, Homeland Security, and all the government regulatory agencies seek to hire attorneys. Attorneys will continue to rise to the top of major enterprises of all types. Lawyers who ascend to CEO positions bring their negotiating, analytical, and verbal skills to their jobs. They see the big picture and stay cool under fire. Long Island Association s President and CEO, Kevin Law, who formerly headed LIPA, and Long Island Rail Road President Helena Williams, both earned their JD degrees at St. John s Law. Lawyers bitten by the entrepreneurial bug can go into just about any business, whether it be complementary to law or quite far afield. Real estate and finance utilize some crossover skills. Philip Capell left a law practice in estate planning and administration to earn an M.S. degree in taxation and the CFP designation, and started his own fee-only based financial planning practice, Piermont Wealth Management, in Woodbury. With a newly minted J.D., Lev Ekster, facing the dire job market, was inspired to found Cupcake Stop; two years later he has two vans staked out at prime Manhattan locations and two stores; he skillfully employs social media marketing and is doing nicely. Lawyers-as-consultants often move fluidly among careers. John Zaher (Touro Law) is the principal of the firm PRMG, which offers public relations and marketing services. Roberts-Drogin had been first a partner of a construction law firm and next founded a Long Island executive coaching firm, before landing at Hofstra Law. Kevin Law CEO of the Long Island Association Achieving work-life balance appears to be a prime motivator for some career transformations. One attorney who has achieved such balance, without even leaving the law, is Arnie Herz. He walked away from partnership in a Wall Street firm, and now serves small to midsize companies as outside counsel from his Port Washington practice agreeably ten minutes from home. The practice has grown despite the recession, he says, because, small firms are nimbler, and when you build a strong relationship clients stay with you in tough times.

18 MEDIATION Means To Justify the End Gloria Cioli There is a classic story about two parties who argue over an orange. They engage in a vicious fight over this orange. Neither is willing to give up the orange or split it in two. Finally the two parties see a mediator to argue their right to the orange. The mediator asks each of them why this orange is so important to them. One explained that they needed the rind to use in a cake recipe and the other wanted to eat the succulent fruit. Once the parties understood that their needs were different they were able to share the orange. I strongly believe that mediation offers a reasonable and fair result for both parties and that there is no winner or loser because everyone leaves with their own resolution. A mediators responsibility is to ensure that each party is able to individually express their needs and concerns; to make certain that each party has sufficient information to make an informed decision; and that each party believes it is in his or her best interest. Mediation is very empowering to the people who use it because of this. I see them emerge from negotiations with a new sense of dignity and a clearer sense of self and what the future holds for them. They can place the past behind them and move on. Since you craft your own agreement, you can control your concerns to be addressed to your satisfaction before the process ends. Because of this, you are more likely to be satisfied with the final outcome and be more willing to fulfill your commitments than if your settlement had been decreed by a court, or agree only because you are too tired or too broke to keep fighting. Although mediated settlements can be very creative, it is still a contractual agreement which is called a Memorandum of Understanding that is based on legal requirements. Understandably, anger is the most prominent emotion seen by mediators. It is difficult for opposing parties to sit across a table from each other. My method is to have them sit next to each other to discuss disturbing matters. Neither party will get everything they want. Both have a wish list but it must be prioritized. Each party can negotiate for what is higher on their wish list giving up the lower priority items whereas, in a trial, the court will decide which items on the list the party does or does not get. While settlement of a dispute is certainly no guarantee that the future relationship will be amicable, a contested trial is guaranteed to be detrimental. Many people explain that the end of a trial is like the final round of a 15 round boxing contest, with both parties exhausted, bleeding and clinging for dear life. 18

19 What Must I know about Mediation? 1. For mediation to occur, all parties to the dispute must agree to try the process. 2. Mediation is voluntary and any party may terminate the process at any point. However, because of high success rates, early termination rarely happens. 3. Mediation is also confidential. Matters discussed only in mediation cannot generally be recounted in subsequent court proceedings and most state law prohibits mediators from being subpoenaed. Unlike the public courtroom, disputes are dealt with confidentially. 4. Mediation can usually be instituted within weeks and usually costs less than a single attorney retainer. Disputes are often settled in terms of months, not years. 5. Cost savings (avoid the costs of drawing pleadings, making motions, appearing in court, etc.) and no waiting for hearing dates. 6. It offers the possibility of a much broader array of financial solutions than are available in the courtroom. 7. Decisions ultimately are your own; they are not dictated by a judge who doesn t know you and will never see you again Mediation is an ideal solution to employee/employer disputes, small business disagreements, empowering older adults and their families in decision making, divorce/separation, pre/post nupticals, improving communication and mutual understanding between family members. For more information please contact Gloria Ciolli, acsw, csw, msw, lmsw at Mediation & Collaborative Action Group, Enhance employee benefits through a partnership with Long Island s leading arts education and fine arts organization. Visit or call for more information Art encourages thinking outside the box and improves decision-making skills, so add Arts Benefits to your company benefits and your employees will thank you! A CORPORATE MEMBERSHIP IS INEXPENSIVE... A GREAT DEAL FOR EVERYONE IN YOUR COMPANY Company Size Annual Membership 1-10 $ $ $ $1000 Employees & family members will receive tuition reductions on more than 200 quality art classes for all ages from 5-95, enjoy summer art camp for kids and even have the opportunity to exhibit their creations in our own Jeanie Tengelsen Gallery! 107 East Deer Park Road Dix Hills, NY Tax Savings for Building Energy Reduction Projects Commercial property owners and tenants making investments in energy efficient lighting, HVAC, LEED buildings and alternative energy may be eligible for substantial tax savings. Our experts are: Attorneys, CPA's and Engineers Additionally, we process 30% & 10% cash grants for commercial alternative energy measures including solar and geothermal Energy Tax Savers, Inc. The nation s leading tax firm for building energy investments

20 A Natural Path to Healing: The Profile of Dr Richard Linchitz Dr. Richard Linchitz is a true Renaissance man. You ll find him on television, YouTube, facebook, Google, for good reason. He graduated with honors from Cornell University Medical Center and board certified by the American Board of Psychiatry and Neurology, the American Board of Pain Management, and the American Board of Anti-aging Medicine. The author of Life Without Pain which focuses on meditation, exercise, diet, biofeedback, self-hypnosis, imagery and the more esoteric Autogenics, a medical, therapeutic technique for relaxation and self-regulation of the body. It uses a series of six standard formulas repeated over and over to stimulate physiological responses in the body through the autonomic nervous system. This was a landmark work written in 1988, before traditional Western Medicine became spiritually liberated. In the 90 s, however Dr. Linchitz, a serious tri-athlete, was diagnosed with terminal lung cancer although he never smoked. There were times he felt hopeless and he realized that his doctors only had surgery to offer. He had one surgery and they discussed chemo and radiation. But, he says, the average lifespan of a lung cancer patient was 7 months--and with chemo it was 8 months. He researched chemotherapy and radiation and found the treatment was absolutely abysmal and said There has to be another way. He wasn t about to succumb to what he calls the Poison it, cut it and burn it medical approach to the disease. I spent my entire life on the Internet doing research calling experts, finding data on what is available and looked at the whole picture of cancer. He learned that cancer treatment funding is from drug companies, so they are going to study drugs and are not interested in curing anyone because curing them means they lost a customer. Dr. Linchitz was living a healthy life when he was stricken, so the first step was already in place. He concentrated his efforts on natural remedies and lifestyle choices, and cured himself of cancer. After bringing about his own recovery, he founded his unique Wellness Facility, and has since dedicated his life to helping people overcome and prevent illness in the most natural and least toxic way possible. The treatments he recommends address the whole, unique individual. Dr. Linchitz can be reached directly at (516) and Community Development Corporation of Long Island Follow us! ATTENTION SMALL BUSINESS OWNERS Need Cash to Grow Your Business? Community Development Corporation of Long Island supports small businesses by offering SBA Micro Loans along with expert management advice Loan packages up to $150,000/Competitive fixed rates/terms of up to 6 years Money can be used for most legitimate business purposes Personalized attention Business planning courses available Dedicated to your business success with over a decade of experience responding to the changing needs of your community. For more information call Isabella at x220 Funded in part through a grant award with the U.S. Small Business Administration.

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