Another end to a great night

Transcription

1 Drink Drive Awareness Campaign (1) Poster frames in liensed premises This drink drive awareness initiative began 8 years ago in the Tauranga area (known as Projet Pisst ). Aluminium poster frames were installed in 80 loal liensed premises (inluding bars, lubs, restaurants) in men s and women s toilets. A new theme is installed annually to oinide with the festive / New Year season. In addition, a multi-media advertising ampaign is arried out and is ustomised for the target group. These projets are endorsed by Polie who are involved in distributing promotional material at hekpoints. Resoures available (themes 1-9 on following pages) Posters, drink oasters, poket ards, taxi ards, signage, advertisements, pens (seleted messages). Another end to a great night (15-24 agegroup) 11/09/ yrs Another end to a great night Drive Sober Image opyright to Getty Images Limited.

2 Taxi Card Drive Sober or get a safe ride Store these numbers on your mobile phone 11/09/ yrs Citi Cabs: New Zealand Cabs: Taxi Cabs: Tauranga Mount Taxis: DIC (Driver in Control): RADD (Ring a Diala Driver): Coasters Another end to a great night Poket Card drink+drive= loss of liene loss of money loss of job loss of insurane loss of vehile loss of freedom loss of friends loss of life loss of fun! Drive sober or get a safe ride Store these numbers on your mobile phone Citi Cabs: New Zealand Cabs: Taxi Cabs: Tauranga Mount Taxis: DIC (Driver in Control): RADD (Ring a Diala Driver): /09/ yrs 11/09/ yrs Another end to a great night Don t let YOUR night end like this... Alohol travels through your bloodstream to all your vital organs, inluding the brain. Alohol o w s dulls havo with your 11/09/ yrs your reations, your judgement, and plays Alohol badly affets your driving - no matter how good you think you an drive. When you drive with a blood alohol level at the legal limit, you are three times more likely to be involved in a rash than if you hadn't had a drink. s vision. l Something to look forward to... Apart from putting yourself and others at risk of reeiving horrifi injuries or ausing death - if you drink and drive, there are some stiff penalties to fae: Fines of up to $4,500 Up to 3 months in prison Disqualified from driving for 6 months or more. If you ause injury or death, or if you are inapable of proper ontrol due to alohol or drugs: Fines of up to $20,000 5 years in prison Disqualified from driving for 1 year or more. In Tauranga (on average) almost 50% of people aught drink driving are between the ages of Plan ahead If you are drinking, deide how you will get home - before you go out. Make a deision NOT to drive and stik to it! Make sure that you get home safely: Get dropped off - leave the ar at home Have a designated sober driver Make sure you have enough money for a ab Stay the night at friends Call a sober driver to ollet you Did you know? It takes the liver 1 hour to proess 1 standard drink (SD) A 330ml 5% = 1.3 SD A small 100ml glass of wine = 1 SD A 275ml RTD = 1.1 SD Food will slow down the rate in whih alohol is absorbed into the bloodstream but it will not make you sober! Image opyright to Getty Images Limited.

3 Display Board Don t let YOUR night end like this! 18/08/ yrs Alohol travels through your bloodstream to all your vital organs, inluding the brain. Alohol s l o w s your reations, dulls your judgement, and plays havo with your vision. Alohol badly affets your driving - no matter how good you think you an drive. When you drive with a blood alohol level at the legal limit, you are three times more likely to be involved in a rash than if you hadn't had a drink. Something to look forward to? Apart from putting yourself and others at risk of reeiving horrifi injuries... or ausing death - if you drink and drive, there are some stiff penalties to fae: Fines of up to $4,500 Up to 3 months in prison Disqualified from driving for 6 months or more. If you ause injury or death, or if you are inapable of proper ontrol due to alohol or drugs, you ould fae: Fines of up to $20,000 5 years in prison Disqualifiation from driving for 1 year or more. In Tauranga (on average) almost 50% of people aught drink driving are between the ages of drink+drive= loss of liene loss of money loss of job loss of insurane loss of vehile loss of freedom loss of friends loss of life loss of fun! Did you know? It takes the liver 1 hour to proess 1 standard drink (SD). Make the right hoies... Plan ahead If you are drinking, deide how you will get home - before you go out. Make a deision NOT to drive and stik to it. A 330ml 5% = 1.3 SD A small 100ml glass of wine = 1 SD A 275ml RTD = 1.1 SD Food will slow down the rate in whih alohol is absorbed into the bloodstream but it will not make you sober! Make sure that you get home safely: Get dropped off - leave the ar at home. Have a designated sober driver. Make sure you have enough money for a ab. Stay the night at a friends house. Call a sober driver to ollet you. Whatever you do, DRIVE SOBER OR GET A SAFE RIDE! 18/08/ yrs

4 Drink Drive Awareness Campaign (1a) Alternative image for Another end to a great night. Developed for a a bus bak in the Waikato region. Another end to a great night Make the right hoie Drive drug and alohol free

5 Drink Drive Awareness Campaign (2) Resoures available: Posters, drink oasters, poket ards, taxi ards, signage, advertisements, pens. There s no esape - Anytime Anywhere Anyone ANYTIME ANYWHERE There s no esape... drive sober or get a safe ride Jury Design Studio, P.O. Box 1197, Tauranga. Image opyright to Getty Images Limited.

6 Taxi Card ANYTIME ANYWHERE... drive sober or get a safe ride Citi Cabs: New Zealand Cabs: Taxi Cabs: Tauranga Mount Taxis: DIC (Driver in Control): (Store these numbers on your mobile phone) There s no esape... Advert and Poket ard (based on same design, 6 panels, 90mm x 55mm) ANYTIME ANYWHERE There s no esape... Alohol affets everyone s driving Alohol travels through your bloodstream to all the vital organs, inluding thebrain-slowing reations, dulling judgement and vision and impairingyourabilitytodrive. When you've been drinking the hanes of rashing are high. In fat, when you drive with a blood alohol level at the legal limit, you are three times more likely to be involved in a rash than if you hadn't had a drink. Anyone who takes the risk is a potentialkiller. It takes the liver 1 hour to proess 1 standard drink (SD) A330mlbeer@5% =1.3SD Asmall100mlglassofwine=1SD A275mlRTD=1.1SD Food will slow down the rate in whih alohol is absorbed into the bloodstreambutitwillnotsoberyouup! Penalties for drink driving If youdrivewhenoverthelimityouan be fined $4,500, fae a term of imprisonment of 3 months and a minimum disqualifiation from driving of6months. If you ause injury or death while over the breath or blood alohol limit, or if youareinapableofproperontroldue toaloholordrugs,youanbefinedup to$20,000,faeatermofimprisonment of 5 years and be disqualified from drivingforaminimumof1year. Your driverslienean be suspended immediately by polie for 28 days underanumberofirumstanes. For more information visit: ANYTIME ANYWHERE Getting home safely Plan ahead before the drinking starts. The deision about how you re going to get home should be made before yougoout.ifyouaredrinking, make a deisionnottodriveandstiktoit: leavethearathome arrangeasoberdriver getaab staythenight Remember, after a big night out, you ould still be over the limit the next If you drink and drive you will be aught... drive sober or get a safe ride Sign ANYTIME ANYWHERE Drive sober or get a safe ride Image opyright to Getty Images Limited.

7 Drink Drive Awareness Campaign (3) Anytime, Anywhere, Anyone Spaeman Resoures available: Posters, drink oasters, poket ards, taxi ards, signage, advertisements, pens. Poster ANYTIME ANYWHERE Drive sober or get a safe ride! C Copyright belongs to Jury Design Studio: P.O Box 1197, Tauranga. Taxi Card ANYTIME ANYWHERE Be safe! Drive sober, or get a safe ride. Fast Taxis Rotorua Ph or Rotorua Taxis Ph or Rotorua Safe Drivers Ph (Store these numbers on your mobile phone) SAY WHEN KUA MAKONA DRIVE WISE R O T O R U A Image opyright to Getty Images Limited.

8 C Drink Drive Awareness Campaign (4) Down the toilet Resoures available: Posters, drink oasters, poket ards, taxi ards, signage, advertisements, pens. Poster Money, job, vehile, freedom......down the toilet! If you plan on drinking make a deision not to drive AND STICK TO IT! Even if you think you an handle your drink, alohol at low levels will still affet your driving skills - vision and judgement WILL BE IMPAIRED. Plan ahead before the drinking starts... leave the ar at home, arrange a sober driver, share a ab or stay the night. Whatever you do, make sure you drive sober or get a safe ride. A road safety projet by the Tauranga and Western Bay of Plenty Counils Road Safety Group Copyright belongs to Jury Design Studio, P.O.Box 1197, Tauranga. Image opyright to Getty Images Limited.

9 Drink Drive Awareness Campaign (5) Cat and Dog theme (series of 8 images) Resoures available: Posters, drink oasters, poket ards, taxi ards, signage, advertisements, pens. Leaflet with removable CBT Fridge Magnet. Drink Coasters Image opyright to Getty Images Limited.

10 Drink Drive Awareness Campaign (6) Superhero theme Resoures available: Posters, drink oasters, poket ards, taxi ards, signage, advertisements, pens. DRIVE SOBER or get a safe ride. If you plan on drinking, make a deision not to drive and stik to it. Even if you think you an handle your drink, alohol at low levels will still affet your driving skills - vision and judgement will be impaired. DRIVE SOBER or get a safe ride. All newspaper adverts, afé ards and assoiated material inludes this text. Drink Drive pen with sober driving messages Drive Sober or get a safe ride! Plan ahead, before the drinking starts Choose a sober driver Share a ab Stay the night Leave the ar at home Give your keys to a friend Image opyright to Getty Images Limited.

11 Drink Drive Awareness Campaign (7) Faes theme Resoures available: Posters, drink oasters, poket ards, taxi ards, signage, advertisements, pens. Image opyright to Image 100 Limited.

12 Drink Drive Awareness Campaign (7) Faes theme To promote Zero Tolerane for under 20 s and the risks of driving the morning after. 50 demerit points AND fined! Crashed his ar! Did the right thing on the night, but was still OVER the morning after. The youth blood alohol limit for under 20 s is now ZERO. DRIVE DRUG AND ALCOHOL FREE aipa DISTRICT COUNCIL Was still OVER the morning after. CAUTION: If you are driving the morning after a big night out, you may still be over the limit. The youth blood alohol limit for under 20 s is now ZERO. Make the right hoie, drive drug and alohol free. aipa DISTRICT COUNCIL s s aipa DISTRICT COUNCIL Image opyright to Image 100 Limited.

13 Drink Drive Awareness Campaign (8) Animal theme Resoures available: Posters, drink oasters, poket ards, taxi ards, signage, advertisements, pens. P ss t! P ss t! no horsing around... if you re drinking, make a safe hoie, drive sober or get a safe ride! Smart Weka s live longer only silly billies drink n drive... make a safe hoie, drive sober or get a safe ride! Smart Weka s live longer P ss t! P ss t! pigs an fly...yeah right! make a safe hoie, drive sober or get a safe ride! Smart Weka s live longer don t be tempted... make a safe hoie, drive sober or get a safe ride! Smart Weka s live longer Image opyright to John Foxx Images Limited.