1 TOP- RANKED in the Financial Times Rankings International Bachelor s and Master s programmes
2 University of St.Gallen (HSG): degree courses The University of St.Gallen (HSG) offers Bachelor s, Master s and Ph.D. programmes in Management, Economics, Law and International Affairs. Our Master s programmes are postgraduate programmes of a consecutive nature, i.e. only students holding a recognised Bachelor s degree in the same or a similar major are admitted. Bachelor of Arts HSG (B.A. HSG) Business Administration Economics International Affairs Law Law and Economics Master of Arts HSG (M.A. HSG) Business Innovation Marketing, Services and Communication Management Accounting and Finance Banking and Finance Strategy and International Management Business Management Management, Organization Studies and Cultural Theory Economics Quantitative Economics and Finance International Affairs and Governance International Law Law Law and Economics Ph.D. Programmes Management (several areas of specialisation) Economics and Finance Finance International Affairs and Political Economy Organization Studies and Cultural Theory Law Executive School Full- and part-time MBA Various Executive MBAs Programme language English and German English and German English and German German German German English and German English and German English English German German English and German English English and German English German German English and German English English English and German English and German German English English and German 2 This brochure focuses on the Bachelor s and Master s programmes taught in the English language. Please consult our website for brochures and information about the other programmes.
3 Table of contents University of St.Gallen (HSG): degree courses 2 Welcome to the HSG 5 The University of St.Gallen (HSG) 6 Living in Switzerland 10 Living in St.Gallen 13 Bachelor s Programmes Assessment Year 14 Business Administration 16 Economics 18 International Affairs 20 Master s Programmes Marketing, Services and Communication Management 22 Accounting and Finance 26 Banking and Finance 30 Strategy and International Management 34 Economics 38 Quantitative Economics and Finance 42 International Affairs and Governance 46 International Law 50 International orientation 54 Double degree programmes 56 Student involvement 61 Career perspectives 62 Financial information 66 Academic calendar and application process 68 Rankings and accreditations 70
4 Education at the University of St.Gallen (HSG), one of Europe s leading business universities, provides you with an optimal preparation for the future. The University of St.Gallen is more than just an educational institution; it is a place of inspiration that stimulates you to think. You will acquire up-to-date knowledge that is of great practical relevance, and gain valuable insights. This will enable you to make an important contribution to social and economic progress and to your own personal development. From insight to impact is not just our message; it is a promise against which we can be measured. 4
5 Dear Candidate, Welcome to the University of St.Gallen (HSG) It is my great pleasure to introduce the University of St.Gallen, also known as the HSG, to you. Our Vision says: As one of Europe s leading business universities, we are recognised globally as a place for thought leadership on current economic, business, and societal matters and for the development of talent able to integrate perspectives and act both entrepreneurially and responsibly. Accordingly, studies at the HSG have a specific profile: Sustainability and responsibility Our students learn to think critically, make decisions responsibly and act flexibly. With these skills and an integrative mind-set, they will be able to assume a lasting and sustainable position of responsibility in society. Genuine internationality The HSG is linked up with over 170 partner universities worldwide and offers exchange and double degree programmes. At the same time, we are part of the CEMS, PIM, APSIA and GBSN networks. 34% of students come from foreign countries, from a total of 80 nations worldwide. Tuition fees Contrary to general opinion, tuition fees are rather low in Switzerland. The reason for this is because the lion s share of the actual costs is subsidised by the Swiss Confederation and the cantons. In addition, the HSG benefits from numerous sponsorships thanks to its good relations with trade and industry. In demand on the labour market The HSG is Switzerland s business university with the strongest placement results. Graduates may expect top-level starting salaries and the University s Career Services Center supports them upon their entry into the labour market. Worldwide HSG Alumni network The HSG Alumni association consists of about 22,000 members in 148 clubs on 5 continents. Rankings and accreditations The HSG is constantly ranked amongst the top business universities in Europe. In the Financial Times Global Masters in Management Ranking 2013 we are in 1st place with the Master in Strategy and International Management and in 7th place with the CEMS Master in International Management. Our Master in Banking and Finance is ranked 6th in the Financial Times Masters in Finance Ranking In addition, the HSG has enhanced its reputation with the EQUIS and AACSB International accreditations. This brochure will give you a more detailed insight into our University and our Bachelor s and Master s programmes. I would be pleased if I could welcome you at the HSG soon. Prof. Dr. Thomas Bieger President of the University of St.Gallen (HSG) 5
6 The University of St.Gallen (HSG) The University of St.Gallen (HSG) was founded as a Business Academy in 1898 in the heyday of St.Gallen embroidery and offered its first lectures in We continue to pursue the goal of providing our more than 7,600 students with a practice-oriented education, guided by an integrative view of management, economics, law, social sciences and international affairs. With success: the University of St.Gallen has constantly been ranked among the top business schools in Europe. Accreditations by EQUIS and AACSB International underline our commitment to a holistic curriculum that meets the highest academic standards. Studies at the University of St.Gallen Corporations expect that their employees are not merely welltrained specialists. Intellectual skills, an integrative perspective, flexibility, a sense of responsibility and intercultural qualifications are more and more significant. To enable our students to acquire these skills, we have developed a unique degree course structure at the HSG. It creates the conditions required for our students academic and personal development. The academic structure Studies at the University of St.Gallen consist of three levels and three pillars (3 3). The three levels are the Assessment Year, the Bachelor s studies and the Master s Level. Throughout these three levels, studies consist of three pillars: Contact Studies, Independent Studies and Contextual Studies. Three Levels Assessment Year The first level of studies at the HSG is the Assessment Year, i.e. the first two semesters of undergraduate studies. The Assessment Year is offered in two separate tracks one is taught in the German language, the other one in the English language. Bachelor s studies After the Assessment Year, you choose one out of five majors for your Bachelor s studies. The Majors in Business Administration, Economics, and International Affairs can be studied in a flexible mixture of English and German. In the course of bilingual Bachelor s studies, students must complete at least two courses in the other language. The standard time required for your undergraduate studies is three years (two semesters for the Assessment Year and four semesters for Bachelor s studies). Master s Level At the more specialised Master s Level, we offer eight out of thirteen programmes in English. As a rule, our consecutive Master s programmes take three or four semesters. Students may take up their Master s programmes immediately after completing their first degree course, after an internship or after a few years practical experience. Three Pillars Contact Studies Contact Studies are traditionally taught courses that consist of lectures, exercises and seminars in the core subjects. Taught by members of the faculty, these courses are offered only when the University believes that it is the easiest and quickest way to learn a subject. Independent Studies Independent Studies means that students learn on their own or in small groups with a variety of aids. Students are provided with exercises and solutions, texts from journals, or textbooks with questions about them, and they are given an opportunity to attend different kinds of virtual courses. Small groups of students then meet with faculty members to discuss what they have learned and to clear up any remaining questions. 6
7 The academic structure at the University of St.Gallen (HSG) Three levels three pillars (3 3) Contact Studies (50 %) Independent Studies (25 %) Contextual Studies (25 %) Ph. D. Programmes Master s Programme Electives Master s Programme Master of Arts HSG M.A. HSG Master s Programme (1.5 2 years) Master s Level Business Administration Major Electives Major Economics Law Law / Mathematics Business Administration Economics Law Leadership Skills Critical Thinking Cultural Awareness Bachelor of Arts HSG B.A. HSG subsequent Majors (2 years) Assessment Year (1 year) Bachelor s Level Freshers Week University Entrance Qualification Contextual Studies A unique feature of studies at the HSG is constituted by Contextual Studies: in Contextual Studies, core studies in economic and legal sciences are completed and reflected on from different perspectives. Our students must understand that economic decisions are always part and parcel of a social, cultural and historical framework and must therefore be considered in an integrative manner. Contextual studies consist of courses in Leadership Skills, Critical Thinking and Cultural Awareness. 7
8 Teaching and research: a symbiosis of theory and practice Our students are taught by about 90 professors and more than 550 lecturers. Besides teaching, they also work at the HSG s 42 institutes and research centres, where they deal with topical academic issues. At the same time, they cultivate intensive contacts with trade and industry, law and politics. These activities, rooted both in academia and practice, ensure that our faculty members are always up to date and able to pass on their knowledge to students in their lectures. The practical relevance of teaching is further reinforced by practical case studies and by numerous faculty members who have experience of working in their field of expertise in the real world. They are able to optimally show students how theoretical knowledge is applied. The HSG runs five schools: the School of Management, the School of Finance, the School of Economics and Political Science, the Law School and the School of Humanities and Social Sciences. The schools ensure the pursuit of the basic objectives in teaching, research and executive education. Rankings and accreditations In the Financial Times Global Masters in Management Ranking 2013 we are in 1st place with the Master in Strategy and International Management and in 7th place with the CEMS Master in International Management. Our Master in Banking and Finance is ranked 6th in the Financial Times Masters in Finance Ranking Additionally, the CHE Ranking awards good grades to the HSG, placing it in the top group in German-speaking Europe. The HSG has earned the EQUIS (2001) and AACSB (2003) accreditations and consequently has obtained the two most demanding international seals of approval for business schools. These two awards are evidence of the high standard of education, which is internationally recognised, as well as the HSG s excellent quality of service on campus. Executive education The HSG has always seen executive education as one of its central functions along with degree courses and research. Thus HSG institutes organise certificate programmes and seminars in their respective fields. The Executive School of Management, Technology and Law (ES-HSG) offers an English-language full-time and part-time MBA and various part-time Executive MBAs. 8
9 Assuming responsibility. An integrative view is an important component of our education. Critical thinking is encouraged as much as dealing with complex, cultural, social and ecological challenges. Our students are intended to be aware of their social responsibility and to actively assume it.
10 Living in Switzerland "The University of St.Gallen provides a setting which marries the promise of the future with the foundations of traditions - and an absolutely essential link between academic work and the practical world." Kofi Annan Former UN Secretary General Freedom Prize of the Max Schmidheiny Foundation University of St.Gallen, 18 November 2006 As a federal republic with a system of direct democracy, Switzerland enjoys a high degree of political stability. Its position as a neutral country allows it to play an important humanitarian role in world affairs and to act as a mediator between conflicting parties. Switzerland is the home of various international organisations such as the Red Cross (ICRC), the United Nations (UN) and the World Trade Organization (WTO). An increasingly large number of companies are moving their European headquarters to Switzerland to take advantage of the favourable business and living environment. Switzerland s economy is based on a highly qualified labour force. The main areas include micro-, hi- and biotechnology and pharmaceuticals, as well as banking and insurance know-how. Swiss companies are extremely competitive in world markets. The best-known export items are watches, chocolate and cheese, but in fact mechanical and electrical engineering and chemicals together account for over half of Swiss export revenues. Consultancy, banking, insurance and tourism are also a significant part of the export trade. Political stability and a flourishing economy allow for a high standard of living (e.g. security, lifestyle and employability) at affordable prices. Contrary to general opinion, the cost of living is lower than in, say, London, Paris or Rome. 10 Switzerland s international reputation as a research centre is beyond dispute. The high standard of the two Swiss Federal Institutes of Technology, of the 10 cantonal universities and of the research institutes in Switzerland attracts many scientists and students from overseas.
11 Facts about Switzerland Population of 8 million (23.3% foreign nationals) Surface area of 41,285 square kilometres 4 national languages: German, French, Italian, Romansh One of the highest annual per capita GDPs worldwide: USD 80,500 current prices Zurich has the world s highest gross and net wage levels Very low unemployment rate: 2.9% (July 2014) Zurich scores second highest worldwide for quality of living Most competitive economy in the world Switzerland is situated in the heart of Europe St.Gallen is situated in the German-speaking part of Switzerland, close to the German and Austrian borders. Zurich International Airport can be reached by train in an hour. 11
12 View of the campus (bottom right), the historic centre of St.Gallen and the Alpstein Mountains
13 Living in St.Gallen St.Gallen offers its approximately 75,000 inhabitants a historic old town. The narrow streets with their many shops, cosy restaurants and bars at every corner create an atmosphere you can t help falling in love with. The Abbey District with the baroque cathedral and the Abbey Library is a UNESCO World Heritage Site and thus of international significance. Further cultural highlights are provided by performances in the City Theatre, in the Concert Hall, at the St.Gallen Festivals, as well as by exhibitions in numerous museums. One event that is particularly popular with many students is the St.Gallen Open Air Music Festival, during which the Sitter Valley is transformed into Switzerland s biggest tent city for three days. For a relatively small city, St.Gallen has an international atmosphere. 30% of its residents come from other countries and it is home to several international clubs and restaurants. Additionally, St.Gallen is a vibrant city and is among the cities with the youngest population in Switzerland. History St.Gallen became affluent through the textile trade. Although textile production has since moved to other parts of the world, St.Gallen is still the centre for textile design and prototype development. Once 90% of worldwide embroidery production was traded by St.Gallen s merchants. The need for professional education soon became evident. In 1898, St.Gallen merchants founded a commercial school: the University of St.Gallen was established. 13
14 Bachelor s Level: Assessment Year Objectives The Assessment Year is the first year of undergraduate studies at the HSG. In the course of this clearly structured year, you will acquire a wide range of basic knowledge. The broadly oriented subject matter of the Assessment Year will make it easier for you to choose a major for your subsequent Bachelor's studies. Structure Contact Studies and Independent Studies constitute core studies in the three core subjects Business Administration, Economics and Law. Mathematics is a further component of Contact Studies in the English-language track (cf. graph on p. 7). Contact and Independent Studies allow for the acquisition of basic knowledge. In Business Administration, you will deal with the systemic fundamentals of management theory with the help of the St.Gallen Management Model. You will acquire basic insights into the market-oriented management of an enterprise, as well as into financial management and accounting. In Economics, you will acquire a fundamental knowledge of micro- and macroeconomics, while in Law, you will become familiar with international law. Besides Contact and Independent Studies, you will also attend courses in Contextual Studies. The introductory courses in Leadership Skills, Introduction to Academic Writing and the Integration Project, serve to convey and apply fundamental working techniques and the acquisition of interdisciplinary knowledge. In the Critical Thinking pillar there is a choice of seminars in the humanities and social sciences (History, Philosophy, Psychology and Sociology). Cultural Awareness offers courses of varying degrees of difficulty in nine foreign languages. Examinations and standards Examinations are spread throughout the entire Assessment Year. There are different examination formats such as written and oral examinations, seminar papers and the academic term paper. The basic knowledge in Business Administration, Economics and Law that we re provided with during the Assessment Year is helpful when it comes to choosing a major afterwards. It helped me find out which major I can identify best with. 14 Aleksandar David Franceschi Switzerland / Croatia
15 Bachelor s Level Bilingual Bachelor s studies At the University of St.Gallen, Bachelor s studies consist of the Assessment Year and studies in the major. After three years, successful students are awarded the internationally recognised degree of Bachelor of Arts HSG. You will be able to complete the Assessment Year either in German or in English. Students who intend to choose the German-language majors in Law, or in Law and Economics, have to complete the Assessment Year in German. Those who plan to major in Business Administration, Economics or International Affairs can choose either the German or English track of the Assessment Year as these majors are bilingual. All students doing a bilingual Bachelor s programme have to attend at least 2 courses taught in the other language. Students who choose the English-language track of the Assessment Year are not required to speak German prior to their studies. They can learn German while they are studying and can attend the courses taught in German at the end of the Bachelor s programme. German classes are offered by the HSG s Language Center. Number of students per Bachelor s programme Law International Affairs Law and Economics 164 Exchange students 1517 Business Administration Contact Prof. Dr. Roman Capaul Academic Director Dr. Anja Zwingenberger Project Manager University of St.Gallen (HSG) Degree course administration Dufourstrasse 50 CH-9000 St.Gallen Switzerland +41 (0) Curriculum, Assessment Year Admission criteria Please visit our website for detailed information about the admission criteria Economics Student Statistics
16 Bachelor in Business Administration Does Business Administration suit me? Are you interested in how the management of economic organisations works? Would you like to learn how the various departments of a firm operate and interact? In our Business Administration major, you will additionally deal with the complex interconnections of entrepreneurial action in a social, political, ecological and ethical environment. Content The major in Business Administration offers you an internationally recognised practice-oriented basic economic education. The compulsory courses cover various aspects of Business Administration. In addition, we provide you with an integrative view of economic activity. Thus entrepreneurial action is placed in a wider context in the compulsory courses in Economics, whereas courses in Law demonstrate the legal framework conditions. I like the Major in Business Administration because it s very varied. We attend different exercise groups and so have the opportunity to get to know more and more fellow students. There s a friendly atmosphere among students we help each other. Claudia Pianetti Switzerland 16
17 Bachelor s Level Compulsory courses in Business Administration: Marketing Research Methods Information, Media and Technology Management Financial and Management Accounting Organisation and Leadership Finance Strategic Management Integrative Seminar Microeconomics II Macroeconomics II Business Law Fiscal Law Contact Prof. Dr. Andreas Grüner Academic Director Simone Hollenwäger Executive Director You will be able to extend your business administration knowledge with the help of core electives; with regard to electives, you will also be able to attend courses from other majors. In Contextual Studies, you can choose from a wide range of courses in Leadership Skills, Critical Thinking and Cultural Awareness. The Bachelor s thesis will provide you with an opportunity to apply the knowledge you have acquired. Moreover, you will participate in an integration seminar where you apply what you have learned in topical practical projects. This is an optimal preparation for your entry into the world of work. Bachelor in Business Administration and then? A Bachelor s degree in Business Administration will qualify you for a wide range of jobs in various corporate divisions of private companies, public organisations or non-profit organisations and for various Master s programmes. University of St.Gallen (HSG) Bachelor in Business Administration Guisanstrasse 1a CH-9010 St.Gallen Switzerland +41 (0) Programme language Business Administration can be studied in a flexible mixture of English and German. All students have to attend at least two courses taught in the other language. Curriculum, Bachelor in Business Administration 17
18 Bachelor in Economics Does Economics suit me? Do you find it exciting to see how economic crises develop and what policies are the right responses to them? Is globalisation bound to result in social inequality? Which people are most affected by a high unemployment rate? Or do you know what happens if a central bank increases the money supply? If you are interested in such questions, Economics is the right thing for you. Content The major in Economics pursues the goal of providing you with insights into the economic behaviour model, into the modus operandi of markets and governments, as well as with an understanding of interrelations among institutions and economic policies. It has only a few compulsory courses, but a wide range of core electives, with which you will be able to choose your own focus within economics. Courses in Business Administration and Law are part of the programme s core electives. I also find the Major in Economics at the HSG attractive because the compulsory subjects are offered in the 3rd and 4th semesters, which makes an exchange semester easier. I m really looking forward to my exchange at the University of Virginia, McIntire School of Commerce, USA. Florin Hinterberger Switzerland 18
19 Bachelor s Level Compulsory courses in Economics: Microeconomics II Macroeconomics II Microeconomics III Macroeconomics III Statistics Empirical Economic Research Financial and Management Accounting The electives of the major will provide you with an opportunity to extend your core studies or to complement them with courses from other majors. In Contextual Studies, you can choose from a wide range of courses in Leadership Skills, Critical Thinking and Cultural Awareness. The Bachelor s thesis will enable you to create a basis for a Master s programme or a possible later academic career. The Economics major is also an optimal preparation for your entry into the world of work. Contact Prof. Dr. Ernst Mohr Academic Director Franziska Fawcett Executive Director Bachelor in Economics and then? Our graduates work in the economic departments of banks and insurance companies, for example, or in federal offices or international organisations. They are also well prepared for several Master s programmes. University of St.Gallen (HSG) Bachelor in Economics School of Economics and Political Science Bodanstrasse 8 CH-9000 St.Gallen Switzerland +41 (0) Programme language Economics can be studied in a flexible mixture of English and German. All students have to attend at least two courses taught in the other language. Curriculum, Bachelor in Economics 19
20 Bachelor in International Affairs Does International Affairs suit me? When you browse through the newspaper in the morning, do you go straight to the stock-exchange part or don't you get any farther than the international news? Are you interested in problems within the EU which are a consequence of different political systems? Do you want to know how aid is provided for Third World countries or how diplomats act when conflicts arise between countries? In the Major in International Affairs, you will deal with central social challenges situated at the crossroads of politics, the economy and international law. Content With courses in Economics, Political Science and selected areas of Law and Business Administration, the Major in International Affairs (BIA) pursues a generalist approach which pools and integrates the various disciplines. We help you improve your ability to make sense of what is going on in the world, and to make sound judgements. Moreover, we provide you with analytical skills and methodological proficiency. I chose the Major in International Affairs because I intend to work for an international organisation or in the diplomatic service later on. For my gap year, I have applied for internship positions with the UN in Bangkok and at Swiss embassies. Now I look forward to putting into practice what I have learnt. Andrina Brunner Switzerland 20
21 Bachelor s Level Compulsory courses in International Affairs: The History of Political Ideas Public Management & Governance The Law and the State International Relations Theory Comparative Politics Multilevel Governance Public International Law European Law International Economics Microeconomics II Macroeconomics II Quantitative Methods Qualitative Methods Financial and Management Accounting Public Finance Contact Prof. Dirk Lehmkuhl, Ph.D. Academic Director Prof. Dr. Christoph Frei Academic Director Dr. Daniela Engelmann Executive Director Besides compulsory subjects, the BIA offers electives and Contextual Studies with courses in Leadership Skills, Critical Thinking and Cultural Awareness. The Bachelor s thesis constitutes an integrative part of the degree course. It provides you with an opportunity to apply the knowledge you have acquired. International Affairs and then? The Major in International Affairs paves the way for a wide range of professional possibilities in companies, international organisations, politics, public administration, the media and non-profit organisations or for Master s programmes at the HSG or at other universities. University of St.Gallen (HSG) International Affairs and Governance Bodanstrasse 8 CH-9000 St.Gallen Switzerland +41 (0) Programme language International Affairs can be studied in a flexible mixture of English and German. All students have to attend at least two courses taught in the other language. Curriculum, Bachelor in International Affairs 21
22 Master in Marketing, Services and Communication Management Objectives Customer value the goal of sustainable corporate management In a globalised world, sustainable corporate value can only be created through convincing products and services for customers, who are the focus of attention. Marketing along these lines concentrates on achieving the highest possible customer focus with products and services. This integrative view, which transcends classical marketing, is what the Master s Programme in Marketing, Services and Communication Management (MSC) is committed to: the programme combines all management disciplines that take their bearings from customers and unites them with the markets and business models of topical industries. The customer value approach: value for customers and the value of customers The core of the programme is constituted by the customer value approach: companies and institutions provide customers with goods and services. The solution of customers problems, their experience of the product and thus the contribution to their satisfaction define the product s value for customers. At the same time, however, companies only take their bearings from customers who are valuable in the long term. The customer service approach is promising and helps to answer the key question of entrepreneurial strategy: which goods and services should be provided for which customers and markets? I opted for the MSC because it far transcends classical marketing in terms of subject matter: various facets and professional areas of the marketing world are explained to us. This is often done in direct contact with Swiss and international companies. Such cooperation with companies often results in interesting offers of internships or permanent jobs. 22 Vanessa Kuster Switzerland