MANUFACTURING: DRIVE SALES REVENUE USING ONLINE TRAINING

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1 MANUFACTURING: DRIVE SALES REVENUE USING ONLINE TRAINING

2 Manufacturers today are facing more challenges and demands than ever before. While the economy is making a positive rebound and production expectations are on the rise, there remains an aging workforce that grows closer to retirement everyday, a large and growing deficit of incoming skilled production workers and fiercely competitive sales environments! In the fast moving world of learning technology the opportunities for knowledge and skills development have become very exciting. For those manufacturers who have already taken the steps to offer online sales and product training to their organization and extended enterprise, doors have opened to a wealth of new opportunities. Gone are the challenges of geographic boundaries, training facility location, cost and lack of flexibility of traditional sales and product training. Online training offers a profitable and proactive delivery model that can provide great benefits for your manufacturing organization. An organizations ability to learn and translate that learning into action is the ultimate competitive advantage. --Jack Welch

3 Sales Team Training and Development It takes a great amount of time, energy and investment to build and maintain direct and indirect sales channels. You wouldn t want to risk poor sales performance in those channels due to lack of timely and informative training or poor access to support tools would you? The better prepared your sales teams are, the more revenue they ll generate. It s challenging and expensive to keep large and geographicallydispersed sales teams continuously enabled with the knowledge and tools they need for success, but learning management technology saves you money and makes it easier for you. A Learning Management System (LMS) platform can empower your sales teams to be more knowledgeable, efficient and effective. The No. 1 key to success in today s sales environment is speed. The salesperson who delivers the most valuable information to their customer or prospect first, wins the game. The best sales professionals rely heavily on tools to provide that competitive advantage for information acceleration. --Dave Orrico Vice President, Enterprise Sales InsideSales.com

4 So What s an LMS? Simply stated; an LMS helps you to manage all of your training initiatives. Cloud-based LMSs, often referred to as SaaS LMSs, are hosted on the internet, so there is no hardware or software to install. Employees, sales agents, distributors and even your suppliers, no matter where they re located, can access your LMS by simply logging into a private and secure portal on the internet. Cloud-based learning management systems automate your training process from content development and course registration through, course completions, testing, assessments, certification, and much, much more. "The number one benefit of technology is that it empowers people. It lets people be creative. It lets people be productive. It lets people learn things they didn't think they could learn before, and so in a sense it is all about potential. --Steve Balmer Microsoft There are many benefits to implementing a cloud-based LMS including low start-up costs and minimal to virtually no onsite technical internal support requirements to name just a few.

5 How Does Online Training Drive Sales Revenues? In today s fast paced economy, manufacturers must work together with their sales teams (whether they be direct sales teams, manufacturer representatives, distributors, etc.) to remain competitive. Competition is fierce and it takes a strong partnership approach to differentiate, offer better value and to increase overall sales. A manufacturer s ability to quickly share new sales, service or product training initiatives to their team helps to boost productivity, reduces time-to-market and increases overall sales and product adoption rates. An LMS provides the optimum platform by which manufacturers can quickly and easily bring their sales teams up to speed, no matter where they re located, regionally, nationally, or even globally! How Can I Motivate My Channel Partners? You need to invest resources in training, marketing and sales support. Likewise, your sales channel partners must commit resources to training and actively promote the solution. --Geoffrey James Moneywatch There are many benefits to adopting an LMS, the following list represents the top 6 overall benefits.

6 Top 6 Benefits of Online Product and Sales Training 1. Sales Pipeline Growth: As your sales team s product knowledge increases, your teams will confidently sell more while growing their pipelines. 2. Reduce the Time and Expense of Training: By eliminating in-person training sessions or sales meetings, you reduce the time and expense of travel, facility and administrative fees. Reduced training time also decreases lost opportunity costs! 3. Continuous Learning Opportunities: Not only can your team learn at their own pace and at their own convenience, but even after completion, courses are available for future reference, which continues engagement and extends the learning cycle. 4. Central Storage Repository: Training and performance support materials are centrally stored, managed and easily updated. Your team then has immediate access to the most up-to-date sales tools whenever and wherever they may need them. 5. Penetrate New Markets Faster: Strategically expand your sales operations into new or emerging markets using an LMS platform to deliver on-boarding and ongoing and consistent product, services and sales training. 6. Increase Value-Added Services: You can easily develop training programs and support materials for your end users. This is an efficient way to engage and support your customers while promoting your organization s brand and service recognition. Would you like to learn more about how implementing an LMS can benefit your sales team? Contact us direct at , via or visit our website at

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