COMPANY OVERVIEW.
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- Sharlene Porter
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1 COMPANY OVERVIEW
2 Casino agency was originally formed in 2000 and is part of the Arnold Media Group of companies. It is a specialized marketing, communications and consultancy agency to the online and land based casino/sports betting industry. The founder Raphael Arnold was previously a management consultant and has been involved in the online gaming industry since Casino Agency has worked with some of the the predominant Online Casino Management groups, in an Internet Marketing and Managment Consulting role and was responsible for the development of 21 new brands and the day to day management of over 32 Online Casinos. Casino Agency has since worked with various operators across different platforms specializing mostly in start-up casinos. With expertise in brand management, online/offline and affiliate marketing as well as software development, Casino Agency s knowledge and expertise stretches across all avenues of the online gaming operation. 2
3 Casino Agency has been creating, developing and managing Online Gaming Affiliate Programs since Currently the NetRefer software version.2.0 is being revised and in Q2/Q3 2008, version.3.0 will be released. The NetRefer software has been designed from the ground up with both the Affiliates and Operator in mind. It is a comprehensive system which not only tracks and manages Affiliate traffic and earnings, it also is a fully fledged media server which hosts and serves all the creative s and allows the operator full control over their marketing material. The software is fully customizable to any gaming operation and is supported by a dedicated team of developers and support personnel. 3
4 Our portfolio of clients is comprised of past and present clients some of which were serviced under Arnold Media: PAST & PRESENT CLIENTS: Interwetten Chartwell Technology Guardian Gaming Europlay InterCasino InterCasino Poker InterBingo VIP Casino Cryptologic Luminar Group Geisha Lounge Casino Grand Bay Bella Vegas Grand Bay Poker Referspot Crown Vegas Sunset Palace Casino Revenue Share Indio Casino African Palace Casino Please contact us to view current examples of our work. 4
5 Our core capabilities are centered on the marketing, web and print environment. Casino Agency is very capable in supporting our client s needs and will always seek to provide the majority of our services from our in-house team. Where necessary, we have strategic partners who provide specialist services. Key Client Services: Account Management Executive account direction Project management Client Requirements & Strategy Exploration of project needs Project analysis and strategy Creative brief Functional requirements Production specifications 5
6 Design Brand support Graphic design Identity systems Logos & graphics Digital image manipulation Digital illustration Print advertising Content Copywriting/editing Content management Marketing Collateral Catalogs & brochures Product datasheets POP displays & posters Media kits (folders/containers plus booklets, inserts, direct mail, etc.) 6
7 Production, Programming Graphic production Web programming: HTML, CSS, JavaScript, DHTML, CGI, SQL, MYSQL Consultancy Online Media Planning & Placement Public Relations Competitor Analysis Online Customer Surveys Design & Management Affiliate Program Development & Implementation Online/Offline Marketing Strategies & Management Loyalty Program Development &Implementation Customer Relationship Management Strategies Search Engine Optimization & Submission Search Engine Marketing 7
8 Technical Bespoke Software Development Content Management Solutions Promotional Game Development Website & Casino Usability & Quality Maintenance Website Traffic Analysis Website Maintenance Programs Server Monitoring Contact us T E W +44 (0) info@casinoagency.com 8
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