Master Eco design and Sustainable management

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1 Master Eco design and Sustainable management Course programme 2013/2014 Prepare, through education and research, innovative and responsible managers to perform in a global environment Short descriptions - Official syllabi Thierry Bossée-Pilon / V22012 The aim of the MSc EDSM programme is to give experienced or future executives a strong specialisation in ecodesign and sustainable management concepts, methods and tools. The MSc EDSM will give students the skills and techniques to enable them to understand and function in an international business environment. The DNA of this Master is structured through a doubled channel: Knowledge on current and future key elements related to environmental, social, technological, economical and geopolitical stakes Methods, tools and skills to practise a sustainable management and transform strategic ambitions into concrete results The objective of the MSc. EDSM programme is to give students an overall practical and theoretical vision of sustainable management knowledge and practises to help them progress in their international careers. International in this context implies that: The modules include teaching materials (examples, case studies, theories, concepts etc.) from other countries and take into account the international environment. Faculty members are drawn from many different cultures. The student body originates from a variety of countries. The school provides an international learning environment with links to foreign universities and multinational companies

2 COURSE PROGRAMME 1ST SEMESTER COMPULSORY COURSES 2ND SEMESTER COMPULSORY COURSES Hours Credits Hours Credits QM 515E Preparation for GP(0) ESC QM515 Preparation for GP(12) ESC 20 online 6 NEW International comparative sustainable development laws and financial aspects (2) ESC-EME 30 6 MO512E Eco-design management (7) EME 30 6 ST543E Corporate Social Responsibility (1)EME-ESC 30 6 ST511E International Strategic Management (Winter Session)(10) ESC 30 6 MO513E Environmental impact MG522 Change Management process assessment(5)eme & Levers(11) ESC NEW Management Standards & Integrated Management Systems (3)ESC-EME 30 6 IS510E Advanced Information Systems Management(9)ESC 30 6 NEW Economic, societal, technological MK536E Marketing of and geopolitical prospective (4)ESC Innovation(8)ESC QM 522 Sustainability in global Lean Supply Chains (6)ESC 30 6 NEW Business Simulations & Audits : Author and Actor (Innocapt- Europme.org) (1-11)ESC-EME 30 --

3 QM 515E Preparation for GP DEPARTMENT : PROGRAMME(S) : MSc Eco Design and Sustainable Management CONTACT HOURS / FORMAT : 30 hours STUDY TIME : CREDITS : 6 ECTS PRE-REQUISITE MODULES : None MODULE OBJECTIVES : To aid students in the formulation and the production of a project which meets the demands and standards of the MSc graduating project and the GAP MODULE INTENDED LEARNING OUTCOMES (ILOs): Upon completion of this course, students should be able to demonstrate that they have acquired the knowledge and skills to: Knowledge-based outcomes Identify and formulate a business problem of an appropriate level. Design and structure a suitable research process. Collect and select appropriate quantitative and qualitative data. Identify and evaluate the different ways of analysing data (both qualitative and quantitative) in at least a basic manner. Relate theory to practice in the business area. Write and reference a graduating project in a suitable style, respecting conventions. Skill-based outcomes Create and use data collection tools, such as a questionnaire or an interview. Use a variety of tools and methods of data (both qualitative and quantitative) analysis. Present his/her graduating project in a clear, coherent manner, both in written form and orally. TOPICS COVERED: Business problems Research design and conceptualization Quantitative and qualitative approaches Sources of data and information LINK WITH AND CONTRIBUTION TO PROGRAMME:

4 Apply management knowledge and skills, tools and methods in a variety of business contexts and situations Adapt to a rapidly changing environment, METHODS OF ASSESSMENT: Assessment Individual /Group Type written) (oral, Length of exam (when applicable) Weight % Continuous TBA TBA TBA 40% TBA Final TBA TBA TBA 60 % TBA BIBLIOGRAPHY: ILOs assessed

5 DEPARTMENT : NEW International comparative sustainable development laws and financial aspects PROGRAMME(S) : MSc Eco Design and Sustainable Management CONTACT HOURS / FORMAT : 30 hours STUDY TIME : CREDITS : 6 ECTS PRE-REQUISITE MODULES : None MODULE OBJECTIVES: With the ever increasing global activities of the commercial world, enterprises need employees with the appropriate knowledge and expertise to bring a truly international perspective to their work. This module is intended to introduce to the dependant relationships between national, regional and international environmental policies and identify the types of strategic matches which their employing enterprises need to create in order to develop within the global marketplace. The module provides students with key insights into how international and EU Business environmental law is formulated, negotiated and implemented. It will clarify the economic, social and cultural implications of international and European environmental rules in major manufacturing sectors. It will also enable to enhance the general understanding and assessment of financial key issues while implementing sustainable management policies and actions plans. MODULE INTENDED LEARNING OUTCOMES (ILOs): Upon completion of this course, students should be able to demonstrate that they have acquired the knowledge and skills to: Explain and evaluate existing approaches to environmental laws formation and legislation Evaluate the constraints and opportunities for business provided by both the EU and International Business laws Evaluate the connections between national and European and international environmental policies and their effect on the global markets Consider complex situations in budgets preparation, integrate the most current practice and theory in cost accounting with a strong emphasis on the managerial uses of cost information, Analyze the importance of cost management and product differentiation in sustainable strategy development and implementation. TOPICS COVERED:

6 International trade, the EU and the environment The relationships between policy, economics and law Opposing and complementary legal environments Focus on major manufacturing activities Cost management and pricing decisions LINK WITH AND CONTRIBUTION TO PROGRAMME: Apply management knowledge and skills, tools and methods in a variety of business contexts and situations Adapt to a rapidly changing environment, METHODS OF ASSESSMENT: Assessment Length of Individual Type (oral, Weight exam (when /Group written) % applicable) ILOs assessed Continuous TBA TBA TBA 40% TBA Final TBA TBA TBA 60 % TBA BIBLIOGRAPHY: Sites internet : Le site web officiel de l Union Européenne (page IPPC-IED) Le site aida (édité par l INERIS), un site d information réglementaire relatif au droit de l environnement industriel développé à la demande du Ministère en charge de l'environnement Legifrance : Ministère MEDDE :

7 ST543E Advanced Corporate Social Responsibility DEPARTMENT : PROGRAMME(S) : MSc Eco Design and Sustainable Management CONTACT HOURS / FORMAT : 30 hours STUDY TIME : CREDITS : 6 ECTS PRE-REQUISITE MODULES : None MODULE OBJECTIVES : The objective of this module is to clarify 1) what corporate social responsibility (CSR) consists of 2) why it is increasingly being integrated in the strategy and management of companies worldwide whatever their size, area of activity or geographical location 3) how it is implemented at the operational level MODULE INTENDED LEARNING OUTCOMES (ILOs): Upon completion of this course, students should be able to demonstrate that they have acquired the knowledge and skills to: - Summarize the relevance of CSR given the challenges the world is facing today - Explain the main theoretical and conceptual approaches to CSR - Identify a company s stakeholders and characterize the relationships with them - Assess the strategic opportunities provided by CSR and sustainability - Identify the implications of a CSR policy in the main managerial domains - Analyze and evaluate critical issues regarding the social, ethical and environmental responsibilities of business TOPICS COVERED: Introduction to CSR and sustainability Stakeholder theory and management CSR and sustainability policies or strategies: examples Implications of corporate responsibility on management and organization CSR a cross-functional approach CSR as an organizational learning process The institutional environment of CSR: company networks, multi-stakeholder initiatives, standards, labels, extra-financial rating agencies, specialized stock market indices

8 LINK WITH AND CONTRIBUTION TO PROGRAMME: Apply management knowledge and skills, tools and methods in a variety of business contexts and situations Adapt to a rapidly changing environment, METHODS OF ASSESSMENT: Assessment Length of Individual Type (oral, Weight exam (when /Group written) % applicable) ILOs assessed Continuous TBA TBA TBA 40% TBA Final TBA TBA TBA 60 % TBA BIBLIOGRAPHY: Karen DELCHET, Développement durable. L intégrer pour réussir, 80 PME face au SD 21000, Publication de thèse de doctorat, Editions AFNOR, 2007, 394 p. En libre téléchargement disponible sur le site Karen DELCHET, Natacha GONDRAN, Christian BRODHAG, La prise en compte des parties intéressées : une condition nécessaire de la responsabilité sociétale des entreprises mais non suffisante dans une perspective de développement durable - Analyse des résultats des expérimentations du guide Afnor SD21000 auprès de 78 entreprises. /Revue Internationale PME/. volume 20, n 3-4, 2008, pp Christian BRODHAG, Natacha GONDRAN, Karen DELCHET, Du concept à la mise en œuvre du développement durable : théorie et pratique autour de guide SD 21000, Vertigo, Volume 5 n 2. Novembre Simone de COLLE (editor), Contributing to the convergence of CSR management standards in Italy, Germany, France and the UK by developing and promoting a common CSR framework, terminology and management tools, Final research report, 2005, LIUC University of Castellanza, Italy, Michel CAPRON, Françoise QUAIREL-LANOIZELEE, la responsabilité sociale d entreprise, Collection Repères, Editions La Découverte, Paris, 2007, Michel CAPRON, Françoise QUAIREL, Mythes et réalités de l entreprise responsable - Acteurs & Enjeux & Stratégies, Editions La Découverte, collection «Entreprise & Société», Paris, 2004 (épuisé, indisponible). Norme ISO :2010, lignes directrices relatives à la responsabilité sociétale. François LEPINEUX, Jean-Jacques ROSE, Carole BONANNI et Sarah HUDSON, la RSE, la responsabilité sociale des entreprises, théories et pratiques, DUNOD, Paris, 2010, 246p. Alain JOUNOT, RSE et développement durable, Éditeur : AFNOR, Mars 2010, 172 p. Mérylle AUBRUN, Franck BERMOND, Emilie BRUN, Jean-Louis CORTOT, Karen DELCHET- COCHET, Olivier GRAFFIN, Alain JOUNOT et Adrien PONROUCH, ISO Responsabilité sociétale, Éditeur AFNOR, 304 p. Monique GOUIRON, Les indicateurs clés de la RSE et du développement durable, Editions AFNOR, avril 2012, 122 p.

9 MO513E Environmental impact assessment DEPARTMENT : EME PROGRAMME(S) : MSc Eco Design and Sustainable Management CONTACT HOURS / FORMAT : 30 hours STUDY TIME : CREDITS : 6 ECTS PRE-REQUISITE MODULES : None MODULE OBJECTIVES : At the end of this course, students should: Be able to identify current and future environmental issues and impacts as well as any other associated environmental concerns. Be able to use the principal methods of environmental impact assessment MODULE INTENDED LEARNING OUTCOMES (ILOs): Upon completion of this course, students should be able to demonstrate that they have acquired the knowledge and skills to: Identify and interpret the most frequently used environmental impacts Identify the mechanisms: anthropogenic sources, relations of cause and effect leading to damage. Define the principal methods of environmental impact assessment TOPICS COVERED: Major Environmental Impacts and associated indicators Applied Ecology: Air pollution, climatic change, water pollution, soil pollution, loss of biodiversity, depletion of resources This knowledge is first addressed through scientific popularization which can be easily understood by all. Staying at the level of scientific popularization is justified since the concerned subjects are meant for a vast public who will need to understand the finer points of eco-design. Waste management household and industrial waste: the main sectors of waste management and their environmental impact. Every product will become waste at the end of its useful life, and how waste is managed weighs considerably on the overall environmental impact of a product. Different methods of dealing with products at the end of their useful life must be compared, keeping in mind each method s environmental impact Environmental impact indicators Overall environmental impact is difficult to assess, the indicators that are used need to be fully understood, from both their advantages as well as their limitations Life Cycle Assessment: Evaluation of environmental impacts of products Life Cycle Assessment is the reference method to establish or contribute to an ecodesign approach. The course presents this method, its tools, and case studies.

10 The principle: multi-step and multi-criteria analysis. The presentation of LCA principles explains the complexity of the method, which takes into consideration environmental multi-criteria as well as the life cycle phases, from the extraction of raw material to the end of life/waste steps. The following steps comprise a life cycle impact assessment: selection of impact categories, classification, characterization, (normalization, grouping, weighting) and impact measurement. LCA methodology according to ISO consists of the following phases: definition of goal and scope, interpretation, inventory analysis, and impact assessment Other Environmental Impact evaluation methods Other methods are used to evaluate the environmental impact of a product, sometimes the logic is less comprehensive (carbon footprint, focused on impact), or more general (ecological footprint). Two of these currently used methods are presented here. Ecological Footprint: the tool, its advantages, its limitations, example Carbon Footprint: the tool, its advantages, its limitations, example LINK WITH AND CONTRIBUTION TO PROGRAMME: Apply management knowledge and skills, tools and methods in a variety of business contexts and situations Adapt to a rapidly changing environment, METHODS OF ASSESSMENT: Assessment Individual /Group Type (oral, written) Length of exam (when applicable) Weight % ILOs assessed Continuous TBA TBA TBA 40% TBA Final TBA TBA TBA 60 % TBA BIBLIOGRAPHY: Aissani, L., Intégration des paramètres spatio-temporels et des risques d accident à l analyse du cycle de vie : application à la filière hydrogène énergie et à la filière essence. Thèse sci. Saint-Etienne : ENSM-SE, 352p ; pp (only in French). Aurélien BOUTAUD, Natacha GONDRAN, l empreinte écologique, collection Repères, 2009, 128p. (only in french) El Bouazzaoui, I., L empreinte écologique : proposition d un modèle synthétique de représentation des empreintes à l échelle «micro» d une organisation ou d un projet. Thèse sci. Saint-Etienne : ENSM-SE, 249p. Ecological footprint of an organization or a project (available only in French). ISO ; Standard. Environmental Management Life Cycle Assessment Principles and Framework. Paris : AFNOR, 23p. Olivier Jolliet et al., 2005, Analyse du cycle de vie, comprendre et réaliser un éco-bilan, Ed. presses polytechniques et universitaires romandes, 302 p. L. Grisel et P. Osset, 2008, L Analyse du Cycle de Vie d un produit ou d un service, Applications et mise en pratique, Éd. AFNOR. W. MCDONOUGH et Michael BRAUNGART, 2011, Cradle to cradle, créer et recycler à l infini, Ed. Alternatives, 230p. (disponible en anglais).

11 NEW Management Standards & Integrated Management Systems DEPARTMENT : PROGRAMME(S) : MSc Eco Design and Sustainable Management CONTACT HOURS / FORMAT : 30 hours STUDY TIME : CREDITS : 6 ECTS PRE-REQUISITE MODULES : None MODULE OBJECTIVES : This module is designed to give to participants a general view of Quality management history and referentials. It will enhance knowledge and skills to build and implement Continuous improvement system and provide methods and tools to comply with an integrated sustainable management strategy MODULE INTENDED LEARNING OUTCOMES (ILOs): Upon completion of this course, students should be able to demonstrate that they have acquired the knowledge and skills to: Understand the factors that make quality management standards a necessary management objective The distinctions between scientific and human management philosophies (in the context of the roles of the individual and management, customer/supplier relationship and continuous improvement) and the concept of variability (recognising that variability reduction is a key approach to sustained quality achievement) Recognise and distinguish applications for techniques in the planning, control and improvement of processes. Critically evaluate planning, control and improvement of processes using Six Sigma methodology TOPICS COVERED: Quality management philosophy, principles, practice and participation Quality systems and standards with particular emphasis on ISO 9001, 14001, OHSAS and the EFQM Excellence Model. The economics of quality using the PAF and Process Cost models. The problem solving process and related tools of quality.

12 Techniques of quality such as Quality Function Deployment, Failure Modes and Effects Analysis, Statistical Process Control. Customer service quality. LINK WITH AND CONTRIBUTION TO PROGRAMME: Apply management knowledge and skills, tools and methods in a variety of business contexts and situations Adapt to a rapidly changing environment, METHODS OF ASSESSMENT: Assessment Length of Individual Type (oral, Weight exam (when /Group written) % applicable) ILOs assessed Continuous TBA TBA TBA 40% TBA Final TBA TBA TBA 60 % TBA BIBLIOGRAPHY:

13 NEW Economic, societal, technological and geopolitical prospective DEPARTMENT : PROGRAMME(S) : MSc Eco Design and Sustainable Management CONTACT HOURS / FORMAT : 30 hours STUDY TIME : CREDITS : 6 ECTS PRE-REQUISITE MODULES : None MODULE OBJECTIVES : If we have all heard of the last marvels of Apple and Google, can we talk about 30 seconds about these new companies that reshape our world when they are not based in industrialized countries, but on the contrary in the BRICs (Brazil, Russia, India and China)? Many macroeconomic insights have been deepened since Goldman Sachs Jim o Neill coined the concept in Nevertheless, the knowledge in terms of business models of worldwide BRIC companies is almost tantamount to zero. However, their performance are exceptionally high because these companies have increased their participation from 0 to 10% of the Forbes 2000 index in the last seven years and 50% of the worldwide growth between 2000 and 2008 comes from these 4 countries. Since the financial crisis, the figure in 2012 has increased to 65%... Even if a few names can be familiar to you such as Lenovo and TCL for China, Infosys and Tata for India, Gazprom and Rosneft for Russia and Petrobras and Vale in Brazil, these companies are widely unknown. In this course we will first analyze the macroeconomic changes that have enabled emerging countries to end up with the leadership of industrialized countries since the First Industrialized Revolution. Second, we will focus from a geopolitical point of view on the challenges bound to energies. Third, we will question the role of the major actors (State, Corporations and NGOs) and see until what extend they face properly the key societal issues. And last, but not least, we will analyse the role of technologies in this global framework, all to give you a better perspective to benchmark best practices. MODULE INTENDED LEARNING OUTCOMES (ILOs): Upon completion of this course, students should be able to demonstrate that they have acquired the knowledge and skills to: describe the world in which they live and be able to connect it with their field of activity, understand the benchmark in their activity should not be done exclusively with industrialized countries but as well with emerging countries due to explosion of disruptive business models in the latter,

14 demonstrate their ability to take some sound-breaking decisions with relevant but incomplete insights and be familiar with worldwide news to integrate into daily professional life. TOPICS COVERED: A 2000 perspective on the worldwide geo-economy. The end of the benefits of the industrial revolution for industrialized countries and the resurgence of the BRICs (Brazil, Russia, India & China) Illustration with cases of Tata & Baidu Geopolitical issues about Energy: Chernobyl, Fukushima and the alternatives The gas challenge: between LNG, Whale gas and the Arctic resources The Renewable Energies The Corporation and the societal challenges Bottom of the pyramid (BOP) solutions in emerging countries and nothing but unemployment in industrialized countries Wonderful technologies. But are they green technologies? Technology and ethics LINK WITH AND CONTRIBUTION TO PROGRAMME: Apply management knowledge and skills, tools and methods in a variety of business contexts and situations Adapt to a rapidly changing environment, METHODS OF ASSESSMENT: Assessment Length of Individual Type (oral, Weight exam (when /Group written) % applicable) ILOs assessed Continuous TBA TBA TBA 40% TBA Final TBA TBA TBA 60 % TBA BIBLIOGRAPHY:

15 QM 522 Sustainability in global Lean Supply Chains DEPARTMENT : PROGRAMME(S) : MSc Eco Design and Sustainable Management CONTACT HOURS / FORMAT : 30 hours STUDY TIME : CREDITS : 6 ECTS PRE-REQUISITE MODULES : None MODULE OBJECTIVES : The objective of the module is to give to participants a general view of Logistics and Supply Chain Management (LSCM) theories, current practices and major trends. It will cover the strategic, tactical and operational levels of the supply chain consistently with a sustainable management policy MODULE INTENDED LEARNING OUTCOMES (ILOs): Upon completion of this course, students should be able to demonstrate that they have acquired the knowledge and skills to: Understand the strategic role of SCM for both manufacturing and service organizations to implement a sustainable policy Understand the different Supply Chain approaches and tools to integrate efficiently in a sustainable way suppliers, manufacturers, retailers, and clients TOPICS COVERED: By focusing on sustainable management guidelines: Capacity Planning Inventory management Purchasing processes Storage and warehousing methods Transport and related issues such as choice of mode and routing Location of facilities such as warehouses LINK WITH AND CONTRIBUTION TO PROGRAMME: Apply management knowledge and skills, tools and methods in a variety of business contexts and situations Adapt to a rapidly changing environment, METHODS OF ASSESSMENT: Assessment Individual Type (oral, Length of Weight ILOs assessed

16 /Group written) exam (when applicable) Continuous TBA TBA TBA 40% TBA Final TBA TBA TBA 60 % TBA % BIBLIOGRAPHY:

17 MO512E Eco-design management DEPARTMENT : EME PROGRAMME(S) : MSc Eco Design and Sustainable Management CONTACT HOURS / FORMAT : 30 hours STUDY TIME : CREDITS : 6 ECTS PRE-REQUISITE MODULES : None MODULE OBJECTIVES : This course focuses on the assessment of the environmental impact of products, through various methods. The goal of Eco-Design is to reduce the environmental impact of products by avoiding the transfer of impacts between different phases of a product s life cycle. It is therefore necessary to know what the impacts are, as well as the methods of assessment and improvement. MODULE INTENDED LEARNING OUTCOMES (ILOs): Upon completion of this course, students should be able to demonstrate that they have acquired the knowledge and skills to: Be able to transform an existing organization having an ISO structure into a structure which integrates environmental aspects - Identify environmental problems, their origins and consequences... - Evaluate environmental impacts using different methods (Using the different methods wisely) Propose areas of improvement, taking into account environmental concerns in the development of products. TOPICS COVERED: Corporate Environmental strategy and Eco-Design Product Environmental Management, Eco-Design and Eco Innovation, Corporate motivation and stakes, possible levers and barriers, Eco-Design organization Product design and value analysis Presentation of value analysis: principles, notions, key ideas, general guidelines of the approach Functional analysis: functional specifications Identification of major technical constraints Setting up the Eco-Design approach in a company: Standardized and sector specific Eco-design methodology Carrying out an Eco-design analysis Means of environmental analysis of associated products Means of improvement for the adapted product and enterprise Case Studies: Setting up the value analysis Eco-design analysis Including the environment in the ISO development process Use of basic Eco-design tools

18 Searching ways to add value (norms, labels, certification, and informal methods) Environmental Communication: comparative studies of products (example of a basic product: laundry or dish soap) brands which have earned an Ecological or Green label. LINK WITH AND CONTRIBUTION TO PROGRAMME: Apply management knowledge and skills, tools and methods in a variety of business contexts and situations Adapt to a rapidly changing environment METHODS OF ASSESSMENT: Assessment Individual /Group Type (oral, written) Length of exam (when applicable) Weight % ILOs assessed Continuous TBA TBA TBA 40% TBA Final TBA TBA TBA 60 % TBA BIBLIOGRAPHY: Stéphane Le Pochat, intégration de l éco-conception dans les PME : Proposition d une méthode d appropriation de savoir-faire pour la conception environnementale des produits, thèse de doctorat, Ecole Nationale Supérieure des Arts et Métiers, Chambéry, Disponible sur le site suivant : Gael Guilloux, Du contexte au produit, contribution méthodologique à l intégration de l environnement dans les métiers du design, thèse de doctorat, Ecole Nationale Spérieure des Mines de Saint-Etienne, Disponible sur le site Tatiana Reyes Carillo, L'éco-conception dans les PME : les mécanismes du cheval de Troie méthodologique et du choix de trajectoires comme vecteurs d'intégration de l'environnement en conception, thèse de doctorat, SUPMéCA TOULON - Institut Supérieur de Mécanique de Paris, Disponible sur le site suivant : Fabrice Mathieux, Contribution à l'intégration de la valorisation en fin de vie dès la conception d'un produit. Une méthode basée sur l'évaluation multicritères de la recyclabilité du produit et sur l'identification de ses points faibles de conception, thèse de doctorat, Ecole Nationale Supérieure d Arts et Métiers, Disponible sur le site suivant : pdf ISO 14025: Labeling and environmental declarations - Type III Environmental impact labels principles and operating procedures ISO 14062: Eco-Design Standard, Environmental Management -- Integrating environmental aspects into product design and development,

19 ST511E International Strategic Management DEPARTMENT : PROGRAMME(S) : MSc Eco Design and Sustainable Management CONTACT HOURS / FORMAT : 30 hours STUDY TIME : CREDITS : 6 ECTS PRE-REQUISITE MODULES : None MODULE OBJECTIVES : MODULE INTENDED LEARNING OUTCOMES (ILOs): Upon completion of this course, students should be able to demonstrate that they have acquired the knowledge and skills to: Use a methodology and specific tools useful in analyzing the business environment of a business firm, Forecast the evolution of the environment and evaluate the consequences of environmental changes on a company s future, Prepare scenarios for the long term evolution of the environment of their own company, Analyze the competitive structure of their own industry and the evolution of their markets, Use specific tools to analyze a business firm s situation before choosing a new strategy, Evaluate the sources of value for the consumer in order to optimize value creation, Identify and evaluate strategic problems and issues which firms may be facing in order to organize their long term development, Develop corporate objectives and formulate corporate as well as business strategies, Identify and evaluate the specificities of international strategic decisions TOPICS COVERED: Strategic diagnosis methods and tools Key strategic choices The specific nature of international business and strategy: the impact of culture and communication The problems faced by managers while doing business abroad Culturally sensitive negotiating skills necessary for managing in an international environment Concrete guidelines for international business to handle cross-cultural negotiations Effective strategies and approaches to optimize international strategic decisions LINK WITH AND CONTRIBUTION TO PROGRAMME: Apply management knowledge and skills, tools and methods in a variety of business contexts and situations Adapt to a rapidly changing environment,

20 METHODS OF ASSESSMENT: Assessment Individual /Group Type written) (oral, Length of exam (when applicable) Weight % Continuous TBA TBA TBA 40% TBA Final TBA TBA TBA 60 % TBA BIBLIOGRAPHY: ILOs assessed

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