Beyond Content Strategy: Quality Management for University Websites
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1 24/11/2015 Beyond Content Strategy: Quality Management for University Websites Ingvild Straume, Erik Stewart Oslo and Akershus University College of Applied Sciences
2 Today s topic This session will discuss how to get to know your web publishers, your audience and your contents It will also look into topics like content accessibility and how to organise web management We will present how our university has organised quality management work and which tools we use
3 About Us: Ingvild Web content management since 1997 At HiOA from 2003 First marketing, then digital adviser since 2011 Current focus on web strategy and development based on our strategy, analytics and user testing
4 Ingvild s website in 1997
5 About us: Erik Web content management since 1997 At HiOA since 2002 First web editor, digital adviser since 2011 Current focus on web quality management and analytics
6 Erik s website in 1997
7 Oslo and Akershus University College of Applied Sciences (HiOA)
8 Our websites
9 The way our users experienced our website Oslo, Norway
10 The user experience we are aiming for Drammen, Norway
11 How we organise web management Web manager Web team - 4 digital advisers ICT departement 3 web developers Editors at faculties (4) and centres (3) Editors at central departements (6) Publishers Publishers 24/11/ NOVEMBER, EUPRIO PERUGIA
12 Alternative thinking is our mindset Drammen, Norway
13 Content strategy main criteria The contents have to be useful for the site's user groups The contents must support the university s strategies
14 Content strategy as a guide Strömstad Performing Art Festival 2015, Sweden
15 Content strategy as a guide Content creation Delivery Management
16 How to get to know your web publishers
17 How to get to know your web publishers 240 publishers Survey: Tasks and time spent on web publishing Goal: Fewer publishers More competence in areas like SEO, universal design and writing for web
18 Publishers and time spent on publishing 1,00 Less than 15 percent: 156 publishers Total annual: 6,77 full time equivalent (FTE) 15 percent or more: 43 publishers 16,05 FTE 0,90 0,80 0,70 0,60 0,50 FTE 0,40 Average: 0,12 0,30 0,20 0,10 Publishers 0,00
19 How to get to know your audience Buenos Aires
20 How to get to know your audience What do our users think of our website? Who are they? Do they find what they are looking for? Do they have suggestions for improvements?
21 How to get to know your audience
22 How to get to know your audience
23 Demographics How to get to know your audience: Our tool User categories Generated graphics
24 How to get to know your audience: Feedback
25 How to get to know your audience: Reporting
26 How to get to know your contents Gruyere cheese, Switzerland
27 How to get to know your contents What did we know about: Quality of language Broken links Downtime Universal design on our website Search engine optimalisation - how does our site perform?
28 Quality assurance Oslo Opera House
29 Quality Assurance Entire site is indexed after maximum six days Finds new pages and new contents automatically Data used to create reports and make improvements Categories: broken links spelling errors accessibility errors and warnings SEO errors Uptime/downtime status
30 Quality Assurance: Main Interface
31 Quality Assurance: Language & Links Oslo, Norway
32 Quality Assurance: Language & Links Weekly broken link reports to faculty editors Large amount of spelling mistakes (>2000) Automated, but needs manual supervision Spelling control
33 Quality Assurance: Language & Links
34 Quality assurance: Accessibility Maxxi, Rome 24/11/2015 EUPRIO PERUGIA 2015
35 Quality Assurance: Accessibility Guidelines for universal design in Norway since July 1st 2014 International Web Content Accessibility Guidelines (WCAG) 2.0 AA-level HiOA has decided to comply as soon as possible
36 Quality Assurance: Accessibility
37 Quality Assurance: SEO
38 Quality Assurance: SEO Search engine optimization also creates more user friendly content Some technical issues, but mainly the responsibility of content publishers
39 Quality Assurance: SEO
40 Quality management: Routines Tokyo, Japan
41 Quality management: Routines Quality management: Daily monitoring and weekly reporting User survey: Weekly monitoring and monthly reporting
42 Quality Assurance: Downtime warning system
43 Quality Assurance: Downtime warning system Alerts when site goes down Cooperation with the ICT departement in setting up and managing the system
44 Quality Assurance: Downtime warning system
45 Quality Assurance: Regression testing
46 Quality Assurance: Regression testing Uncover new bugs, or regressions, in website after changes in code Web in cooperation with the ICT department define which pages to test Automated user test continuously in stage-site Manual test in the main site when new code is implemented
47 More effective collaboration with IT department Oslo, Norway
48 More effective collaboration with IT department Common usage of project management tools Annual plans for routines and development Weekly meetings with agile boards Discussing new ideas on a day-to-day basis
49 The web publisher of the future
50 Free online tools Borgvik, Sweden 24/11/2015 EUPRIO PERUGIA 2015
51 Tips and links online free tools Accessilility checker for PDF-files: Spelling (English & French) Link validator: Surveys Downtime warning system: Regression testing:
52 Free tool Uptime Robot
53 Tips and links other tools Commercial solutions (full website continuous indexation; Quality assurance, accessability, SEO, response) Web user evalutation/survey
54 Thank you! Ingvild Straume Erik Stewart
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