My name is Ellis Benus. I have been doing Web Development and Design for over 10 years.

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2 Introduction My name is Ellis Benus. I have been doing Web Development and Design for over 10 years. Specializing in Small to Medium sized business web design and marketing has been very rewarding. I m used to working with smaller budgets and finding ways to make sure an organization's resources are not squandered, but used to their maximum potential. However, I ve also worked for very large companies: 1. Columbia College a local college with over 30,000 students nationwide and online. 2. MidwayUSA an online retailer in the shooting sports industry. Poised to hit $300 million in the next 5 years, and 70% of that is done through e commerce. 3. Hubbell Power Systems a worldwide business to business wholesaler. 4. Zimmer Radio Group the largest media group in Central Missouri. I have worked on projects of every size, from the smallest one page website to worldwide e commerce deployments receiving millions of hits a day. All that experience is brought to bear for every customer I work with. The Web has grown where just having a website is no longer enough. With the domination of search engines, social media, mobile devices, and always connected people web marketing has become a beast rearing its head and seeking businesses to devour. My goal is to assist every business in navigating the confusing, and oft scary waters that are the web. Bring me on board and I ll steer your ship to Paradise Island.

3 Technologies: Utilize the newest web technologies to work ubiquitously across all devices and platforms: 1. Responsive Design Your website will work on All Mobile/Tablet platforms. 2. HTML5 markup 3. CSS3 styling 4. jquery (JavaScript) animation 5. SEO Search Engine Optimization 6. WordPress CMS Any user, no matter their technical proficiency can update the website. 1) Responsive Design Responsive Web Design (RWD) is a web design approach which builds websites to provide an optimal viewing experience easy reading and navigation with a minimum of resizing, panning, and scrolling across every device without using a mobile version. A website designed with RWD adapts its layout to the viewing environment by using fluid, proportion based grids, flexible images, and CSS3 media queries. The same site loads on every device, the website expertly adapts to best present itself. 1. The fluid grid concept sets the size of elements using relative units like percentages, rather than absolute units like pixels or points. 2. Flexible images are also sized in relative units to best fit the viewing screen. 3. Media queries allow the page to use different CSS style rules based on characteristics of the device the site is being displayed on, most commonly the width of the browser. 4. Server side components in conjunction with client side ones such as media queries can produce faster loading sites for access over cellular networks and also deliver richer functionality/usability avoiding some of the pitfalls of device side only solutions. 2) HTML5 HTML5 is not universal across all browsers, but utilizing backwards compatible markup allows us to use the newest technology and keep the site functioning on even the oldest browser (including IE6). 3) CSS3 CSS styles the website the same across every page keeping the design consistent everywhere. CSS3 is the newest version of CSS and allows for greater functionality while also supporting all browsers. 4) jquery (JavaScript) jquery powers nearly all of the animation you see on the web today. Flash is a thing of the past where animation and mobile devices are concerned. jquery will allow your website to have fancy image rotators, drop down navigations, and far more while failing gracefully on browsers or devices that don t support JavaScript/jQuery.

4 5) Search Engine Optimization (SEO) The markup and technology which comprise the website will be written as friendly to search engines as possible. WordPress excels at SEO! 6) WordPress CMS A content management system, or CMS, is a web based piece of software which allows anyone with a secure login to update a website with zero knowledge of web technology or languages. Using WordPress to update your site is almost as simple as using Microsoft Word. Most importantly, a CMS puts in the user s hands the power to change their site, add and change content without the intervention of a web professional. WordPress is the fastest growing CMS in the world today. Of the entire internet, WordPress runs 18% of the websites that exist today. A subset of the internet is blogging, and WordPress runs over 80% of the blogs on the web today. Those numbers are massive. No other CMS can boast that they run 18% of all sites on the internet. WordPress is Open Source Read: FREE There is no purchase cost or licensing fees with WordPress. It is completely free! WordPress is just for Blogs Absolutely false! It is true WordPress was originally built as a blogging platform, but it has grown into so much more. Today WordPress is a fully featured CMS which can stand toe to toe with any other software. Why is WordPress so Great? Three things stand out that make WordPress amazing: 1. An incredibly user friendly interface that allows even a non technical user to update their site. 2. Thousands of plugins which can infinitely extend WordPress functionality. 3. Search Engine Optimization All of the websites you see attached at the end of this document, and most of the ones in my portfolio ( are built on the WordPress CMS. I would also be happy to setup a default installation of WordPress for anyone in the organization to demo.

5 6.a) WordPress CMS Continued... Search Engine Optimization (SEO) with WordPress WordPress is the CMS known for excelling at SEO! 1) WordPress uses pretty URL s to make search engines happy, as well as human users. For example we ve all seen websites with addresses that look like this: s/ref=nb_sb_noss?url=searchalias% 3&x=0&y=0#/ref=nb_sb_ss_i_0_26?url=search alias%3daps&fieldkeywords= boone county fair&sprefix=boone county fair WordPress makes URL s look Pretty: shows and attractions in central missouti/ The URL of any page is based on the title of that page, which makes users and search engines happy! 2) WordPress has amazing plugins which help Search Engine Optimization Your website will have plugins installed which: Automatically update all search engines when a change or addition has happened on your site. Create an XML Sitemap which search engine robots look for and indexes every link on your site. Create a robots.txt file that directs search engine robots. Manage friendly redirects to keep old content linked to new. Much more!

6 6.b) WordPress CMS Continued WordPress Security How Secure will my website be with WordPress? The Four Themes of Security: 1. Obscure 2. Protect 3. Detect 4. Recover Obscure: Most attacks are a result of plugin vulnerabilities, weak passwords, and obsolete software. We hide the places those vulnerabilities live keeping an attacker from learning too much about your site and keeping them away from sensitive areas like login, admin, etc. Protect: Just hiding parts of your site is helpful but won't stop everything. After we hide sensitive areas of the sites we'll protect it by blocking users that shouldn't be there and increasing the security of passwords and other vital information. Encrypted Passwords: Whenever you log into your website, your password is sent encrypted. The only information transmitted unencrypted is the username. The password is hid with a random number generated by the session and opportunely transformed by the SHA 256 algorithm. Detect: Should all the protection fail our software will still monitor your site and report attempts to scan it (automatically blocking suspicious users) as well as any changes to the file system that might indicate a compromise. Recover: Finally, should the worst happen we make regular backups of your WordPress database and all of files including: WordPress Core, Plugins and User Uploaded Files allowing you to get back online quickly in the event someone should compromise your site. Ellis Benus Personal Experience: In over 10 years of building and managing WordPress websites I ve only had 1 site compromised. It was discovered within hours of the breach and corrected immediately. The reason for the breach was actually a customer using an insecure password. We have since corrected this by having WordPress require all passwords be secure. Between the security software we install, the monitoring software we use, and our automated backup system you are in the best possible position against any attack. 6.c) WordPress CMS Training We provide access to a comprehensive list of WordPress training video tutorials which will take a person from knowing nothing about WordPress, to being able to edit and maintain every aspect of a WordPress website. Additionally, on site training is available, and custom video tutorials can be created for your specific needs.

7 Project Cost: Total Cost ~$3,000 Stand up an instance of Wordpress only select users can access during development. Develop a Professional, Responsive, Mobile Friendly Design. Setting up and Installing all necessary Wordpress Plugins: 1. Cforms II Contact Form creator 2. Google Analytics tracks all activity on the website 3. XML Sitemap creates a sitemap. Updates search engines when the site changes 4. WP Super Cache speeds up Wordpress dramatically 5. Redirection allows a user to specify URL's to redirect on their site 6. Image Widget allows a use to easily insert any image into their sidebar 7. Widget Logic easily specify specific pages/categories/etc for widgets to appear 8. WordPress Database Backup you must backup all that data! 9. More dependent on the specific project Migrate all existing content, re working it to fit in the new theme and on mobile. Populating the website with all content provided in the Content Map document. Initial Payment to Begin Work A good faith payment to cover my time through the beginning process. Final Payment upon Completion This is due after the website is stood up, all plugins are installed and configured, all content provided via the Content Map is input, and the website is ready to Go Live or be made available to the public. $1,000 $2,000 After final review by the client, the final payment is due. When the final payment is made, the site is 100% the property of the client. We hold no intellectual property rights to the design or content.

8 Optional Monthly Maintenance, WordPress Training Videos: Software Updates: Wordpress is a piece of software like anything else and needs to have updates installed regularly. The plugins which will comprise your site are also software and need to be updated. Since a website is publicly accessible, these updates are even more important than your computer s updates. Three Options: Hosting Only ($4 9 / Month) This option is for the cash strapped or the do it yourselfer who is technology comfortable and proficient. You do not pay me anything, you only pay the host directly. You are responsible for backing up your WordPress website, doing all WordPress Core, WordPress Plugins, and WordPress theme updates. If anything goes wrong, or any work needs to be done, I m available for my standard $100/hour rate. Basic Maintenance, ½ Off Hourly Rate ($30 / Month) I pay the hosting fees (through Site5) plus the following: Do all WordPress updates, core, plugin, theme Backup website nightly Restore website if customer causes any issues Install WordPress Video Tutorial Series (learn or refresh on how to use WordPress) My Hourly rate is cut in half from $100/hour to $50/hour You are first in line for any assistance, changes, fixes additional work Premium Maintenance, 1 Hour Retainer, ½ Off Hourly Rate ($90 / Month) I pay the hosting fees (through Site5) plus the following: Everything from Basic Maintenance You have 1 hour of my time every month on retainer. This time can be used for nearly anything. I can update the website, adding or changing content. I can install a new plugin for added functionality. I can tweak design and presentation elements. Etc... Uptime Monitoring Malware Checks

9 Portfolio: I work with Kirk Sorenson world renowned Nuclear Engineer, featured in Wired Magazine, and speaks at Google s Mountain View, California headquarters annually to develop EnergyFromThorium.org. This is the most highly trafficked site I ve done and is seen by millions, world wide, every day. I worked with Columbia College to redesign their website and update to their new Branding. CCIS.edu I worked for Zimmer Radio Group and ran their Interactive Division. We redid all of the radio station websites while I was there including: 1. Clear99.com 2. Y107.com 3. TheEagle939.com 4. KCMQ.com 5. Kat943.com 6. KTGR.com 7. KWOS.com 8. kfalthebig900.com HitchFit.com My biggest customer with millions of page views a month and millions of dollars in revenue from his sites. JohnstonPaint.com Johnston Paint & Decorating. A very well known Columbia business with premier services and designers to showcase on their fantastic website. PeachTreeBanquet.com Another well known Columbia business with a beautiful web presence. The following are some of my favorite works. These are all Wordpress sites and nearly everything is editable by the users through Wordpress. The Wordpress functionality on these sites is amazing, as it will be for you as well! Checkout the designs on the following pages:

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