Updated September 2013

Transcription

1 RATE CARD Updated September 2013

2 CONTENTS STAND OUT & BE HEARD: WHY KRISTALFM? 2 GETTING STARTED: UNDERSTANDING OUR LINGO 3 RADIO ADVERTISING RATES Spot Buys: Commercials 4 Spot Buys: Live Announcements 5 Spot Packages: Commercial-Only 6 Spot Packages: Live Announcements + Commercials 7 Live Interviews 8 Show / Segment Sponsorship 9 COMMERCIAL PRODUCTION COSTS 10 DISCOUNTS 11 SUBMISSION DEADLINES 12 CONTACT US 13 1

3 STAND OUT & BE HEARD! Every time I advertise on KRISTALfm, my booth sales go up at an amazing rate the next day! Nik Rahmah, Acu Tra Resources Sdn Bhd Give your products and services the exposure they need by advertising on Brunei s most listened to radio station! Why KRISTALfm? Stand out, and be heard, on Brunei s most listened to radio station. Did you know that advertising on KRISTALfm is more effective, and surprisingly more affordable? It also reaches out to more people, as radio is by far more accessible here in Brunei. Give your products and services the exposure they need by advertising on officially Brunei s most listened to radio station among those aged between years* - We reach an average of 55,000-80,000 listeners every single day, so why spend thousands on a single advertisement, when you can get your message across to more, for less, on KRISTALfm? * Based on the latest B-MaP Report - an independent survey on Brunei s market & population media consumption habits. Try, Before You Buy. Your first ads are on the house, no strings attached. We guarantee that you ll see a significant increase in the awareness of your products & services after promoting them on KRISTALfm! If you re still not convinced, then we re letting you try out our services for free! If you ve never advertised on our station before, or haven t done so in the past two years, you can choose either 6 complimentary spots, or a live interview! But that s not all, once you ve completed your free trial, we re giving you 10% off your first bill, as long as you advertise within two months! 2

4 GETTING STARTED: UNDERSTANDING OUR LINGO 0 9 [ If you re new to advertising on KRISTALfm, then the odds are that you might not understand some words and terms that we use in this industry. Here s a brief guide to what they actually mean: Time-Belts A typical day on radio is divided into many time-belts, to differentiate the cost of spots. You will get to choose which time-belts you d prefer airing your advertisements in. Our time-belts are: 1. Early Morning (6.30am am) 4. Afternoon (2pm pm) 2. Morning (9am am) 5. Evening (4pm pm) 3. Lunch (11.30am pm) 6. Night (7pm - Midnight) For more information on what shows are aired on each time-belt, please kindly download the Radio Advertising Show Guide from Spots In order for you to promote your products and services, you ll first need to purchase air-time in one of our time-belts, called spots. On KRISTALfm, you can either purchase spots to play your recorded commercial, or have the DJs read out your live announcements. Spots can be purchased individually (spot buys) or in bulk, at a much cheaper price-per-spot (spot packages). Commercials Commercials on KRISTALfm are advertisements that are pre-recorded, that can last up to 60 seconds. Commercials are the best way for you to promote your products and services in the manner and tone that you want, and can include sound effects, background music, etc. If you don t already have your own commercials recorded, you have the choice of producing them at our studio - rates depend on how long the commercials are (see page 10). Live Announcements Live announcements on KRISTALfm are scripts which are read out by DJs, promoting your products and services. These scripts have to be less than 100 words long. Live announcements can also be used for on-air competitions and call-ins. Live Interviews Live interviews are question and answer sessions between a representative of your company and our DJ. These can be used to promote your products and services, or upcoming events, in a more informative manner. You will also be able to let the listeners ask questions via SMS. Live interviews can last either up to 15 minutes or 30 minutes, with songs in between, depending on the type of product promoted. Show / Segment Sponsorship Sponsor a show / segment on KRISTALfm for maximum exposure. Your company / products will be mentioned at least every 15 minutes during the show, on top of your commercials or announcements. Exclusive sponsorships mean that no other client will be able to advertise in your show. 3

5 SPOT BUYS: COMMERCIALS TIME-BELT RATES (PER SPOT) Early Morning ( am) Morning ( am) Lunch (11.30am pm) Afternoon (2-3.59pm) Evening (4-5.30pm) Night (7pm - 12am) MONDAY TUESDAY $28 $21 $26 $21 $24 WEDNESDAY $31 (specific) $45 (ad-hoc) $23 (specific) $34 (ad-hoc) $29 (specific) $42 (ad-hoc) $23 (specific) $34 (ad-hoc) $27 (specific) $39 (ad-hoc) THURSDAY $13 FRIDAY SATURDAY $23 $26 (specific) $37 (ad-hoc) $21 $24 (specific) $34 (ad-hoc) - $23 $26 (specific) $37 (ad-hoc) [Belt ends 1.30pm] $21 $23 $24 (specific) $26 (specific) $34 (ad-hoc) $37 (ad-hoc) $28 $31 (specific) $45 (ad-hoc) [Belt starts 1.45pm] $14 (specific) $20 (ad-hoc) SUNDAY $13 $14 (specific) $20 (ad-hoc) Standard Rates - Commercials are randomly scheduled, within the required time-belts. Specific Time Rates - Commercials are played according to the times specified by the clients. Specific times (every 1/4 of an hour) are subject to availability on a first-come, first-served basis. On the event of the unavailability of a time, clients will be asked to choose a 2nd choice time, etc. Commercials could be aired within the range of 10 minutes before or after the specified time. Ad-Hoc Rates - This last minute rate will be charged for bookings made less than 2 days before the desired airing of the commercial. For long campaigns, this rate will only affect spots in the first 3 days of the campaign. - These are just air-time spot rates - pre-recorded commercials need to be provided by the client, or recorded at KRISTALfm. - Only one commercial is allowed per advertisement, per hour. - The maximum duration for each commercial is 60 seconds. - Ready-to-air commercials and airing schedules have to be provided by the client before the submission deadline (page 12). - A $100 penalty fee is required if clients request to remove / change the dates or times of their advertisements that have already been scheduled onto the system. - Full payment is to be made within 30 days from the date of invoice issued. Failure of settling the payment will result in termination of promotion. 4

6 SPOT BUYS: LIVE ANNOUNCEMENTS TIME-BELT RATES (PER SPOT) Early Morning ( am) Morning ( am) Lunch (11.30am pm) Afternoon (2-3.59pm) Evening (4-5.30pm) Night (7pm - 12am) MONDAY TUESDAY WEDNESDAY $40 $44 (specific) $58 (ad-hoc) $33 $36 (specific)* $47 (ad-hoc) $38 $41 (specific)* $55 (ad-hoc) $33 $36 (specific)* $47 (ad-hoc) $35 $38 (specific) $50 (ad-hoc) THURSDAY FRIDAY SATURDAY $35 $38 (specific) $50 (ad-hoc) $33 $36 (specific)* $47 (ad-hoc)* $35 $38 (specific) $50 (ad-hoc) $35 $38 (specific)* - - $50 (ad-hoc)* $15 $17 (specific) $23 (ad-hoc) SUNDAY $15 $17 (specific) $23 (ad-hoc) $15 $17 (specific)* $23 (ad-hoc)* $15 $17 (specific) $23 (ad-hoc) - - Standard Rates - Live announcements are randomly scheduled, within the required time-belts. Specific Time Rates - Live announcements will be read according to the times specified by the clients. Specific times (every 1/4 of an hour) are subject to availability on a first-come, first-served basis. On the event of the unavailability of a time, clients will be asked to choose a 2nd choice time, etc. Live announcements could be read within the range of 10 minutes before or after the specified time. Ad-Hoc Rates - This last minute rate will be charged for bookings made less than 2 days before the desired airing of the live announcement. For long campaigns, this rate will only affect spots in the first 3 days of the campaign. - Only one live announcement is allowed per advertisement, per time-belt. - If required, the live announcement script-writing fee is $300 per script and translation fee is $100 per script. - For radio quiz call-ins, each call is charged as 1 spot (60 secs max each), at a maximum of 3 callers per quiz, per time-belt. - Radio quizzes via SMS are charged at 1 spot each (max. of 1 multiple choice question each). - Live announcement scripts (maximum of 100 words) and airing schedules have to be provided by the client before the submission deadline (page 12). - A $100 penalty fee is required if clients request to remove / change the dates or times of their advertisements that have already been scheduled onto the system. - Full payment is to be made within 30 days from the date of invoice issued. Failure of settling the payment will result in termination of promotion. * Specific time selection might not be available for all time-slots, please consult your sales representative for more information. 5

7 SPOT PACKAGES: COMMERCIAL-ONLY No. of Spots Complimentary Services Validity Rate COMMERCIAL PACKAGE A 30 Spots - 1 Commercial Production (30 secs), including 1 talent 1 Month $780 $858 (specific) COMMERCIAL PACKAGE B 90 Spots - 2 Commercial Productions (30 secs), including - 10 Night Spots 3 Months $2,070 $2,277 (specific) COMMERCIAL PACKAGE C 180 Spots - 4 Commercial Productions (30 secs), including - 20 Night Spots 6 Months $3,600 $3,960 (specific) COMMERCIAL PREMIUM Spots - 8 Commercial Productions (30 secs), including Night Spots 12 Months $5,600 $6,160 (specific) COMMERCIAL PREMIUM Spots - 10 Commercial Productions (30 secs), including Night Spots 12 Months $9,600 $10,560 (specific) Standard Rates - Commercials are randomly scheduled, within the required time-belts, specified by the client. Specific Time Rates - Commercials are played according to the times specified by the clients. Specific times (every 1/4 of an hour) are subject to availability on a first-come, first-served basis. On the event of the unavailability of a time, clients will be asked to choose a 2nd choice time, etc. Commercials could be aired within the range of 10 minutes before or after the specified time. - Only one commercial is allowed per advertisement, per hour. - The maximum duration for each commercial is 60 seconds. - Ready-to-air commercials and airing schedules have to be provided by the client before the submission deadline (page 12). - Ad-hoc rates of $15 per spot will be charged, for the first 3 days of broadcast, for last minute bookings beyond the submission deadlines. - Complimentary services must be used within the validity period of the commercial package. - Complimentary services cannot be exchanged for other services. - Clients who have already purchased standard-rate packages will be able to request for specific times at $4 per spot. - All rates above are exclusive of script-writing and voice-over talent fees. If required, the commercial script-writing fee is $600 per script, translation fee is $100 per script, and voice-over talent fees start at $50 per talent. - A $100 penalty fee is required if clients request to remove / change the dates or times of their advertisements that have already been scheduled onto the system. - Full payment is to be made within 30 days from the date of invoice issued. Failure of settling the payment will result in termination of promotion. 6

8 SPOT PACKAGES: LIVE ANNOUNCEMENTS + COMMERCIALS No. of Spots Complimentary Services Validity Rate SPOT PACKAGE A 30 Spots - 1 Commercial Production (30 secs), including 1 talent 1 Month $1,050 $1,155 (specific) SPOT PACKAGE B 90 Spots - 2 Commercial Productions (30 secs), including - 10 Night Spots 3 Months $2,880 $3,168 (specific) SPOT PACKAGE C 180 Spots - 4 Commercial Productions (30 secs), including - 20 Night Spots 6 Months $5,220 $5,742 (specific) SPOT PREMIUM Spots - 8 Commercial Productions (30 secs), including Night Spots 12 Months $9,200 $10,120 (specific) SPOT PREMIUM Spots - 10 Commercial Productions (30 secs), including Night Spots 12 Months $16,800 $18,480 (specific) Standard Rates - Commercials are randomly scheduled, within the required time-belts, specified by the client. Specific Time Rates - Commercials are played according to the times specified by the clients. Specific times (every 1/4 of an hour) are subject to availability on a first-come, first-served basis. On the event of the unavailability of a time, clients will be asked to choose a 2nd choice time, etc. Commercials could be aired within the range of 10 minutes before or after the specified time. - Spots can be used for either live announcements or commercials. - Only one commercial is allowed per advertisement, per hour. - The maximum duration for each commercial is 60 seconds. - The maximum length of each live announcement script is 100 words. - Only one live announcement is allowed per advertisement, per time-belt. - All rates above are exclusive of script-writing and voice-over talent fees. If required, the commercial script-writing fee is $600 per script, the live announcement script-writing fee is $300 per script, translation fee is $100 per script, and voice-over talent fees start at $50 per talent. - For radio quiz call-ins, each call is charged as 1 spot (60 secs max each), at a maximum of 3 callers per quiz, per time-belt. - Radio quizzes via SMS are charged at 1 spot each (max. of 1 multiple choice question each). - Ready-to-air commercials, live announcement scripts and airing schedules have to be provided by the client before the submission deadline (page 12). - Ad-hoc rates of $15 per spot will be charged, for the first 3 days of broadcast, for last minute bookings beyond the submission deadlines. - A $100 penalty fee is required if clients request to remove / change the dates or times of their advertisements that have already been scheduled onto the system. - Full payment is to be made within 30 days from the date of invoice issued. Failure of settling the payment will result in termination of promotion. - Complimentary services must be used within the validity period of the commercial package. - Complimentary services cannot be exchanged for other services. - Clients who have already purchased standard-rate packages will be able to request for specific times at $4 per spot. 7

9 LIVE INTERVIEWS Duration Available Times Rate NORMAL INTERVIEW (Products / Services / Events excluding below) Up to 30 minutes (with songs in between) Mondays to Thursdays 10 AM (Malay) / AM (English) 1.30 PM (English) / 2.30 PM (Malay) INTERNATIONAL EXPO PRODUCTS & SERVICES (or any other products & services unsuitable for lengthy interviews) Up to 15 minutes (with songs in between) Fridays 10 AM (Malay) Saturdays AM (Malay) Sundays 10 AM (Malay) / 1.30 PM (English) $250 per session KRISTALfm has the right to refuse clients who want to promote inappropriate / illegal material on air. Clients need to provide the following information at least 48 hours before the intended interview session date: 1. Interview script or all information on the products / services that will be promoted during the interview session. A detailed hard or soft copy of the products / services must be sent to KRISTALfm. 2. Relevant certificates / approval letters from the Brunei Government. - A last minute fee of $50 will be charged to bookings made less than 48 hours before the intended interview session date. - A recording fee of $20 per session will be charged to clients who require a recording of their interview. The request for recording must be made at the same time the booking for the interview is made. - Clients can only go on live interviews once in the span of 7 days, unless agreed by KRISTALfm. - Interview slots are subject to availability % immediate payment must be made upon the signing of the agreement. 8

10 SHOW / SEGMENT SPONSORSHIP Program Info Duration / Frequency Exclusivity Services Rate Officially Brunei s THE KFM BREAKFAST SHOW most listened to radio show, featuring the latest news, entertainment gossip. 180 mins (Mondays to Thursdays, 6-9am) Non- Exclusive - 4 pre-recorded sweeper productions - Up to 13 sweeper playbacks per show - Up to 4 spots per show - 3 commercial productions (30 secs, ) - 3 live interview sessions $16,320* (3 months) KFM DRIVETIME This popular show keeps listeners entertained on their school runs, and lunch breaks. 90 mins (Mondays to Thursdays, 11.30am - 2pm) Non- Exclusive - 4 pre-recorded sweeper productions - Up to 13 sweeper playbacks per show - Up to 4 spots per show - 3 commercial productions (30 secs, ) - 3 live interview sessions $11,760* (3 months) - 2 pre-recorded sweeper productions AT40 WITH RYAN SEACREST Every week, from the heart of Hollywood, Ryan Seacrest counts down the 40 hottest tracks in the USA. 240 mins (Saturdays, pm) Exclusive Non- Exclusive - Up to 17 sweeper playbacks per show - Up to 16 commercial spots per show - 2 commercial productions (30 secs, ) - 2 live interview sessions - 2 pre-recorded sweeper productions - Up to 17 sweeper playbacks per show - Up to 5 commercial spots per show - 1 commercial production (30 secs, ) - 1 live interview sessions $6,600* (3 months) $5,760* (3 months) - 2 pre-recorded sweeper productions OTHER MUSIC CHART SHOWS KFM Hot Hitz / Carta 20 KFM / KFM Top Hitz Indonesia Up to 120 mins (once a week) Exclusive Non- Exclusive - Up to 9 sweeper playbacks per show - Up to 8 spots per show - 1 commercial production (30 secs, ) - 1 live interview sessions - 2 pre-recorded sweeper productions - Up to 9 sweeper playbacks per show - Up to 3 spots per show - 1 commercial production (30 secs, ) - 1 live interview sessions $3,240* (3 months) $2,460* (3 months) CUSTOMIZED SEGMENTS Segments can be customized to promote products and services Up to 15 mins (on any available show) Exclusive - 1 pre-recorded sweeper production - Up to 2 sweeper playbacks per show - Up to 2 spots per show $75 (per segment, minimum 15) - Spots can be used for either live announcements or commercials. - Pre-recorded sweepers will not exceed the duration of 10 seconds. * Cost shown for 3 months is approximate, and is based on 4 weeks in a month. 9

11 COMMERCIAL PRODUCTION COSTS Duration Remarks Rate 0-15 Seconds $ Seconds Seconds - Commercial script-writing fee is $600, if required. - Translation fee is $100, if required. - Voice-Over talent fee is from $50* per talent, if required. $100 $250 - All rates above are exclusive of scripting and voice-over talent fees. - Once a client agrees to a script for production, the project will be considered confirmed, and the client will be charged accordingly once the production is complete. - It is highly recommended that the client is present during the recording/s. - If by any chance a client requests any changes to be made to the original confirmed script after the initial production is complete, the client will be charged B$100 per re-recording. - Once a pre-recorded advertisement is produced, and a client requests to amend the recording, the client will be charged a studio fee of B$100 for every half an hour. * Subject to the fees set by the individual voice-over talent. 10

12 DISCOUNTS: PRIZE SPONSORSHIP Amount of Prize Sponsorship Discounts on KRISTALfm Services (excluding talent fees, if applicable) Prize sponsorship worth $500 or less 5% Discount Prize sponsorship worth $501 - $1000 8% Discount Prize sponsorship worth $1001 or above 10% Discount - A written confirmation of the total monetary value of the sponsored prizes needs to be submitted / ed to KRISTALfm before the initial agreement is created. DISCOUNTS: NETT COMMITMENT Nett Commitment Level Complimentary Benefits Discounts on KRISTALfm Services (excluding talent fees, if applicable) B$4,000 - $ Live Interview Session 8% Discount B$8,001 - $10,000 2 Live Interview Sessions 10% Discount B$10,001 and above 4 Live Interview Sessions 12% Discount - These discounts will be applied after Prize Sponsorship discounts, if applicable. - Complimentary benefits need to be used before each campaign ends. 11

13 SUBMISSION DEADLINES Deadline for Standard Rates, Packages Deadline for Ad-Hoc Rates MONDAY 10am, Thursday 12pm, Friday TUESDAY 10am, Friday 12pm, Monday WEDNESDAY 10am, Monday 12pm, Tuesday THURSDAY 10am, Tuesday 12pm, Wednesday FRIDAY 10am, Wednesday 12pm, Thursday SATURDAY 10am, Thursday 12pm, Friday SUNDAY 10am, Thursday 12pm, Friday Please note that KRISTALfm needs time to process your advertising requests before they can go on air. Above are the submission deadlines for signed agreements, materials, schedules, ready-to-air commercials and live announcement scripts. KRISTALfm has the right to reject clients who do not meet the guidelines given. Live Announcement Script Guidelines & Tips - Live announcement scripts should be no longer than 100 words. - Scripts are to be submitted via to our Sales / Marketing representative before the submission deadline. - Script content should be short and simple, highlighting just the key points of the product / service / event. - There should be only one contact number, so it s easy for the listeners to remember. - Scripts may be in bullet-point form. Technical Specifications for Externally-Made Commercials The recorded material should be: - Distortion and noise free. - Induced hum etc. should not be audible. - Of broadcast quality. - Not more than 60 seconds. Audio Medium: - Audio CD. - Data CD Digital Format: - mp3 / wav file Bit 44.1 khz Linear PCM Stereo Interleaved. - Program -2dBFS. 12

14 TO ADVERTISE, CONTACT US If you re interested in any of our KRISTALfm services or have any questions, please contact one of our representatives below: Md Gaddafy Hj Shadoon Md Fadillah Hj Imran Officer, Sales Officer, Sales & Marketing Radio Operations, Radio Operations, Kristal Media Sdn Bhd Kristal Media Sdn Bhd T: (during office hours*) T: (during office hours*) E: E: * Office Hours: Mondays to Thursdays - 8am to 12pm, 1.30pm to 5.15pm Fridays - 8am to 11.45am, 2.15pm to 5.15pm 13

15 BE HEARD