Long Live Hosting! Use Solution-based Offers to Re-position Your Business and Reach New Audiences Parallels IP Holdings GmbH
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1 Long Live Hosting! Use Solution-based Offers to Re-position Your Business and Reach New Audiences 2014 Parallels IP Holdings GmbH 2
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4 300K New Webservers were added in Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 5
5 New web server growth dominated by a handful of players DigitalOcean, AWS, Linode Top 50 Growth SPs All Other SPs Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 10
6 The traditional market view: Looks pretty simple Infrastructure seller Shared hoster Small business 11
7 Now let s make it way more complicated Infrastructure seller Infrastructure specialists Large hosters Cloud IaaS Shared hoster Sell Anything Sell Web Hosting Web Pros New web presence Social networks ecommerce Website-as-a-service Small business Developers 12
8 13 Non traditional parts of the web hosting market are healthy and growing
9 10-30X 1 in 4 14
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13 20 251%
14 21 So, what can you do about it?
15 1 Target specific audiences 2 Sell solutions not products 3 Offer more managed services 22
16 Choose target audiences. Focus on major areas of growth. Web Professionals App Developers CMS Hosting 23
17 Position hosting as a solution. Solve problems. One-size-fits-all Solution-oriented Good Better Best 24
18 25 Give more. Charge more.
19 26 Meet the New Plesk
20 Start with 4 main audiences Web Professionals Web Hosters Web Admin Web App Developers 27
21 Identify their needs (when they buy a web server) Web Professionals Management of customers websites & domains, including WordPress installations Web Hosters Secure WordPress & domain management tools for multi-tenant, install-anything hosting Web Admin Simple company website & domain management Web App Developers Powerful server management for custom application development 28
22 Create audience-specific solutions Web Professionals Web Hosters Web Admin Web App Developers 29
23 2014 Q2 Plesk 12 Plesk Editions - 4 new audience-based solutions WordPress Toolkit - mass management and security Security Core - Fail2ban, mod_security rules Mail improvements Outbound anti-spam Office365 integration Core improvements Transparent webspaces choose to organize by domain or webspace Granular restore capabilities Enhanced reseller functionality Mobile friendly responsive design Key third party integrations 30
24 WordPress toolkit: simplified management and security WordPress Auto-Detection WordPress Vulnerability Scanning WordPress One-Click Hardening WordPress Mass Management Installation, activation/deactivation, upgrades and removal of plug-ins and themes + 31
25 New security features built into Plesk 12 Outbound Antispam Adjustable limits Granular reporting Automated (and adjustable) notifications Fail2ban Reads system and services log files and scan for typical attack patterns Configurable filters, actions, and settings in UI Ability to unban, add trusted IPs ModSecurity Rules Web application firewall; inspects HTTP requests/responses with rule sets Multiple rule set options; configurable for your environment Turn firewall mode to on, off, and detect only 32
26 Third-Party Integrations CloudLinux ControlSuite (Windows only) ServerSheild by CloudFlare 33
27 Plesk 12 Your Way Option 1 Leverage Plesk 12 to create new specialized offers Step 1: Create new ready-to-order offers using any of the new Plesk 12 editions: Plesk Web Host Edition Optimized for Web Hosting Security Core WordPress Toolkit Outbound Antispam ServerShield Plesk Web Pro Edition Optimized for Web designers, Web Developers, & Digital Agencies Security Core WordPress Toolkit Outbound Antispam ServerShield Plesk Web Admin Edition Optimized for Web Admins & IT Professionals Security Core ServerShield Plesk Web App Edition Optimized for Web Application Developers Security Core ServerShield Step 2: Deploy our ready-to-market campaigns to target new audiences Step 3: Deploy the Level-up Program when you re ready to automatically upgrade your old Plesk 10&11 licenses to Plesk 12, passing on the value to your customers 34
28 Plesk 12 Your Way Option 2 Adopt Plesk 12 like all previous versions Step 1: Simply replace your Plesk 10/11 offer with Plesk 12 in your order pipeline: Plesk Web Host Edition Optimized for Web Hosting Security Core WordPress Toolkit Outbound Antispam Server Shield Plesk Web Pro Edition Optimized for Web designers, Web Developers, & Digital Agencies Security Core WordPress Toolkit Outbound Antispam Server Shield Similar to Plesk Unlimited today Similar to Plesk 30 today Step 2: Deploy the Level-up Program when you re ready to automatically upgrade your old Plesk 10&11 licenses to Plesk 12, passing on the value to your customers 35
29 We know you ll love it. Try Plesk 12 for 90 days FREE Plesk 12 launch partners Migrations from other panels Select transfers from Plesk 9.x and earlier Ask your account rep for details 36
30 Eric Web Designer Marcus ServicePro Scott AppDev Thomas IT Consultant & Reseller 37
31 You re Invited! What s new in Parallels Plesk 12 - Creating Offers that are Readyto-Order & Easy-to-Market: Wednesday, April 2 from 16:00-17:00 Thursday, April 3 from 10:00-11:00 Parallels Plesk Special Interest Group: technical features and feature voting for future releases Wednesday, April 2 from 14:00-15:30 Parallels Plesk Automation Special Interest Group: technical features and feature voting for future releases: Wednesday, April 2 from 10:00-11:30 38
32 Join Parallels Plesk 12 Pre-Launch Party NEXT Where: Parallels Booth look for the red balloons When: Tuesday at 17:30 18:30 What: Beer, Pretzels, and Celebration 39
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