Balance and maximise your Oracle EBS investment with IBM Optim A Priceline and Travel Industry Case Study Philip McBride

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1 Balance and maximise your Oracle EBS investment with IBM Optim A Priceline and Travel Industry Case Study Philip McBride IBM Senior Consultant, Data Governance Worldwide Centre of Excellence IBM

2 Balance and maximise your Oracle Application investment with IBM InfoSphere Optim Philip McBride - IBM Data Governance Centre of Excellence Information Management 2013 IBM Corporation

3 Agenda What is the IBM InfoSphere Optim for Oracle solution? Why use the IBM InfoSphere Optim for Oracle solution? Case study Travel company Case study - Priceline 2013 IBM Corporation

4 InfoSphere Information Integration and Governance Platform CONSULTING and IMPLEMENTATION SERVICES SOLUTIONS Finance Risk IT Sales Marketing Operations HR Watson and Industry Solutions Broad and deep capabilities Lowest risk with proven client success Agility & simplicity Big data design for scalability Pre-built information governance Information Integration Performance Management ANALYTICS Risk Analytics Decision Management Business Intelligence and Predictive Analytics Content Management BIG DATA PLATFORM Hadoop System Stream Computing Information Integration and Governance SECURITY, SYSTEMS, STORAGE AND CLOUD Information Integration and Governance Data Quality Master Data Management Data Lifecycle Management Metadata, Business Glossary and Policy Management and Entity Analytics IBM Information Governance Unified Process Content Analytics Data Warehouse Privacy & Security 2013 IBM Corporation

5 IBM delivers information lifecycle management across the enterprise Discover & Define Discover where data resides Classify & define data and relationships Define policies Information Governance Core Disciplines Lifecycle Management Develop & Test Develop & test database structures/ code Create & refresh test data Capture & replay production workloads Optimize & Archive Enhance performance Manage data growth Report & retrieve archived data Consolidate & Retire Integrate into single data source Move only the needed information Enable compliance with retention & e-discovery 2013 IBM Corporation

6 Why IBM Optim for test data management solutions? Improved process quality and efficiency QA and test *. Improved identification of right-sized test data set for all test cases and identify development errors and defects early within the test data environment resulted in a 20% efficiency improvement within quality assurance (QA) and test environments. Customer example: 20% reduction in time devoted to QA, estimated total savings of US$99,840 Improved time-to-market application development and deployment *. Improved time-to-market savings from a standardised test environment Customer example: resulted in a 67% improvement in time-to-application-deployment. Greater audit and compliance controls *. This improved cost controls with greater transparency within the test data environment. Reduce risk of data breaches Customer example: valued at US$100,000 annually *Source: Forrester Research Inc. - A Multicompany Analysis Of Database Archiving And Test Data Management Solutions, March IBM Corporation

7 Why IBM InfoSphere Optim for archiving solutions? Reduce storage costs Over 44% of database professionals indicated their key applications growing in excess of 25% per annum # Customer example: For one organisation, this resulted in 70% of archived storage freed through archiving. *. Improve application performance Increase response times for end users, maintenance activities and application upgrades without expensive server resource improvements Customer example: We would not be able to meet our performance SLAs without an effective database archiving strategy. - Fortune 500 transportation and logistics provider. Stabilise database growth Archiving policies can manage costly database expansion due to growth by moving (& compressing) older data to less expensive tier n storage Customer example: We would not be able to meet our performance SLAs without an effective database archiving strategy. *Source: Forrester Research Inc. - A Multicompany Analysis Of Database Archiving And Test Data Management Solutions, March 2013 # Source: Forrester Research Inc. - Your Enterprise Data Archiving - Strategy, February 2012 IBM Corporation 2013

8 Total Economic Impact Study: IBM InfoSphere Optim Solutions ROI Analysis A 128% 3-year, risk-adjusted ROI for archiving, decommissioning & test data management with a 12-month payback for the composite organization made up of eight (8) InfoSphere Optim customers from a commissioned study conducted by Forrester Consulting on behalf of IBM, March IBM Corporation

9 Total Economic Impact Study: IBM InfoSphere Optim Solutions - Three-Year Benefit from a commissioned study conducted by Forrester Consulting on behalf of IBM, March IBM Corporation

10 Total Benefits Year 1 Year 2 Year 3 Present value Database archiving and decommissioning Storage cost-efficiency 78,624 65,621 91, ,114 Server refresh savings 44,000 88,000 88, ,000 Cost-efficiency decommissioning 67, , , ,500 Improved DBA efficiency 44,928 98, , ,495 Improved application Performance - end user impact 160, , , ,000 Test data management Improved productivity QA 49,920 99,840 99, ,600 Improved productivity Development 74, , , ,400 Improved time-to-market Application deployment 2,600 5,200 5,200 13,000 Improved productivity Audit and compliance 24,960 49,920 49, ,800 Improved application Performance - faster time-to-delivery 144, ,000 TOTAL 691,412 1,012,183 1,048,315 2,751,910 from a commissioned study conducted by Forrester Consulting on behalf of IBM, March IBM Corporation

11 Case Studies

12 Case study 1: Travel company Reduces storage requirements for up to 18 non-production environments by up to 40 percent. The company: This company employs over 3500 staff and provides travel-based e- commerce solutions throughout the world. The need: Using Oracle On-Demand for its ERP Systems, this organisation wanted to reduce the size of all their development database environments and deliver protected test data at a lower cost. Key issues: Database storage provided through 3 rd party cloud provider Access to test data slow up to 10 minutes in some cases Storage costs for all 18 non-production instances represented 34% of total hosting contract 21/02/ IBM Corporation

13 Case study 1: Travel company.. Reduces storage requirements for up to 18 non-production environments by up to 40 percent. The solution: IBM InfoSphere Optim Test Data Management Solution for Oracle E-Business Suite helped the organisation create targeted, right-sized subsets of production data for testing purposes Enabled browsing and editing of test data to ensure that application testing includes all logic paths and creates any additional test cases, such as forced errors and boundary conditions, and / or unusual combinations of data. Non-production database instances reduced by up to 40% 1.3 TB 1.3 TB 1.3 TB 1.3 TB TB 0.52 TB < 0.52 TB 2012 IBM Corporation

14 Case study 1: Travel company Reduces storage requirements for up to 18 non-production environments by up to 40 percent. The benefits: Implemented InfoSphere Optim's test data management capabilities to reduce the size of 10 development, testing and training database environments. Reduced the size of all development database environments by 38%-40%, and anticipate a cost savings of about US$240,000/year. Client teams are now self-sufficient in using the implemented test data management capabilities IBM Corporation

15 21/02/ IBM Corporation

16 Case study 2: Priceline Group Saved 7.2TB in three years The company: Provide online travel services in over 180 countries Employ over 5000 staff Mobile travel bookings grew 160% in 2013 The need: Reduce the size of the production to: Allow database maintenance activities to fit within daily windows Ensure all payment processing SLAs are met Key issues: All credit card transactions to be settled by 9:00pm every day Data volumes in excess of 500,000 invoices added into their Oracle database 2012 IBM Corporation

17 Case study 2: Priceline Group... Saved 7.2TB in three years The solution: Implemented Optim Data Growth for Oracle ebs to reduce the size of the production database. Key modules targeted for archiving were Accounts Receivable, Procure to Pay, and sub-ledger assemblies Archive files are stored in highly compressed format and are kept for up to 21 years The benefits: Estimated disk savings (at time of deployment) 5.4TB by end 2013 and 7.2TB by end 2014 Continued access to both production & archived data to meet reporting & compliance purposes Priceline are now able to meet their database-based SLAs despite business growth of up to 200% since deployment of the Optim solution IBM Corporation

18 2012 IBM Corporation

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