Real World Use of BIG DATA. Tim Brown Information Management Technical Pre-Sales Aruna Kolluru Information Management Technical Pre-Sales 04/2013

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1 Real World Use of BIG DATA Tim Brown Information Management Technical Pre-Sales Aruna Kolluru Information Management Technical Pre-Sales 04/2013

2 Building a smarter planet Gaining Insight from your Information 2

3 Building a smarter planet Organizations who see analytics as a competitive advantage is Increasing 57% BUSINESS IMPERATIVE IQ 2012 business initiative 3

4 Building a smarter planet 5

5 Automatic Building a smarter planet Temporal and Spatially Enriched Data In Sydney, while travelling around the CBD, a person is captured by up to 2200 Cameras. Star of Myth Busters (Adam Savage) This takes data is a used for photo of his analyzing car at his crime and house using homeland his security smartphone (and what posts else?) to his Twitter account they had been able to Over 650,000 spot, people report now and stop a know where robber he lives. in Hyde Park before the mugging had even finished.

6 The Building a Olympic smarter planet Expulsion Scoreboard 7

7 Building a smarter planet Martha Payne Food-o-meter- 6/10 Mouthfuls- forgot to count but not enough! Courses- main/dessert Health Rating- 4/10 Price- 2 Pieces of hair- 0! 8

8 Building a smarter planet the Right information to the Right people at the Right time. The Right Time as fast as possible The Right People The Right Information 9

9 5 Building Key a smarter Use planet Case Patterns Big Data Exploration Find, visualize, understand all big data to improve decision making Enhanced 360 o View of the Customer Extend existing customer views (MDM, CRM, etc) by incorporating additional internal and external information sources Security/Intelligence Extension Lower risk, detect fraud and monitor cyber security in real-time Operations Analysis Analyze a variety of machine data for improved business results Data Warehouse Augmentation Integrate big data and data warehouse capabilities to increase operational efficiency 10

10 Building a smarter planet IBM provides a holistic and integrated approach to BIG DATA and Analytics Enabling organizations to: Discover and assemble relevant information Analyze patterns and predict outcomes Visualize and explore for answers Take action and automate processes Optimize analytical performance and IT costs Manage, govern & secure information 17

11 The Building a BIG smarter planet DATA Platform Solutions Analytics and Decision Management IBM Big Data Platform Big Data Infrastructure

12 The Building a BIG smarter planet DATA Platform Solutions Analytics and Decision Management IBM Big Data Platform Data Warehouse Delivers deep insight with advanced indatabase analytics & operational analytics PureData for Analytics expert integrated systems to make advanced analytics faster & simpler InfoSphere Warehouse -- data warehouse software to access operational info in real time. Big Data Infrastructure

13 The Building a BIG smarter planet DATA Platform Solutions Analytics and Decision Management IBM Big Data Platform Stream Computing Data Warehouse Analyze streaming data and large data bursts for real-time insights InfoSphere Streams software enabling continuous analysis of massive volumes of streaming data with sub-millisecond response times Big Data Infrastructure

14 The Building a BIG smarter planet DATA Platform Solutions Cost-effectively analyze Petabytes of unstructured and structured data Analytics and Decision Management IBM Big Data Platform InfoSphere BigInsights -- enterprise-grade Hadoop system enhanced with advanced text analytics, data visualization, tools, & performance features for analyzing massive volumes of structured and unstructured data. Hadoop System Stream Computing Data Warehouse Big Data Infrastructure

15 The Building a BIG smarter planet DATA Platform Govern data quality and manage the information lifecycle InfoSphere Information Server Cleanses data, monitors quality and integrates big data with existing systems InfoSphere Optim manages business information throughout its lifecycle InfoSphere Master Data Management manages and maintains trusted views of master and reference data InfoSphere Guardium real-time database security and monitoring Solutions Analytics and Decision Management Hadoop System IBM Big Data Platform Stream Computing Information Integration & Governance Big Data Infrastructure Data Warehouse

16 The Building a BIG smarter planet DATA Platform Solutions Analytics and Decision Management Hadoop System IBM Big Data Platform Accelerators Stream Computing Information Integration & Governance Big Data Infrastructure Data Warehouse Speed time to value with analytic and application accelerators Analytic Accelerators text analytics, geospatial, time-series, data mining Application Accelerators financial services, machine data, social data, Telco event data Industry Models - comprehensive data models based on deep expertise and industry best practice

17 The Building a BIG smarter planet DATA Platform Solutions Analytics and Decision Management Discover, understand, search, and navigate federated sources of big data InfoSphere Data Explorer Discovery and navigation software that provides real-time access and fusion of big data with rich and varied data from enterprise applications for greater insight Visualization & Discovery Hadoop System IBM Big Data Platform Application Development Accelerators Stream Computing Systems Management Data Warehouse Information Integration & Governance Big Data Infrastructure

18 The Building a BIG smarter planet DATA Platform Solutions Analytics and Decision Management IBM Big Data Platform Visualization & Discovery Application Development Systems Management Accelerators Hadoop System Stream Computing Data Warehouse Information Integration & Governance Big Data Infrastructure 25

19 IBM views BIG DATA as Data-in-Motion and Data-at-Rest Building a smarter planet Opportunity Cost Starts Here Bootstrap Enrich Adaptive Analytics Model Data Ingest

20 Demo Building a smarter 1 planet Cognos Report on BigInsights Business Analytics SPSS Predictive Cognos RTM Cognos BI Cognos Insight CCI Predictive Real-time Analytics Reporting / Analysis Dashboards Export and Explore Social Media Analysis Data In-Motion Data At-Rest InfoSphere Streams Netezza InfoSphere BigInsights IBM Big Data Platform Big Data Infrastructure: Systems, Storage and Cloud 27

21 Demo Building a smarter 2 planet Text Analytics System T 28

22 Demo Building a smarter 3 planet Multimedia Image Analytics 29

23 Big Building Data a smarter planet Reference Material 30

24 Building a smarter planet 31

25 Building a smarter planet 32

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