DTO Market Insights. An overview of German product segments, branches and markets

Transcription

1 DTO Market Insights An overview of German product segments, branches and markets

2 PAGE 2 Table of content 1. Introduction 2. Package: Basic-Analysis 3. Package: Premium-Analysis 4. About us 5. Abstract of references

3 PAGE 3 Introduction DTO Market Insights DTO Market Insights describes the services we provide for foreign enterprises in the fields of market analysis and market insights. We furnish our customers with a reliable overview of a specific product segment or market in Germany and Europe. It is our goal to offer a better understanding of market specifics and provide a foundation for a product or service launch. Furthermore, our insight analysis is assisted by the arrangement of sales activities on the German or European market. In the following, two options for market insight reports are introduced.

4 PAGE 4 Package: Basic-Analysis Market-Insight Report via desk-research For the distribution of a foreign product on the German market we recommend the basic deskresearch analysis of the respective product segment. This analysis includes the following elements: Competitive environment Price level and structure Customers requirements Laws and regulations

5 PAGE 5 Package: Basic-Analysis Basic package includes: Identification of competitors in the considered product segment (number of online-shops and offline businesses (data collection is limited to a representative geographical area)) Overview of the price structure of the top ten competitors (product and shipping prices) Evaluation of customer demands through the research of test reports and reviews available for the product segment Overview of the basic legal framework and legal requirements for the product or product segment Summary of results and preparation of final report Package details: Duration of project: 1-2 weeks Presentation of results to customer Price: 4, EUR

6 PAGE 6 Package: Premium-Analysis Customer survey via field research To get the best possible overview of customer insights in the product or service segment under consideration, we recommend primary research. This could for example be carried out using an online-survey. Furthermore, precise data on the desires, requirements and expectations of a product or service can thus be identified. One use of the collected data can be as the basis for the custom-made production of products (specification, color, usability and so on). The framework for such an analysis, which is essential for the project scope, is developed through cooperation and consultation with the customer.

7 PAGE 7 Package: Premium-Analysis Premium Package includes: The scope of a Premium-Analysis varies depending on the product segment and level of detail. In the following an example of an online survey with 1,000 participants is given. Preparation of project briefing including a precise target-group description Preparation of questionnaire including reconciliation with customer Programming of authorized questionnaire Online-survey (target group of up to 1000 participants) Analysis and summary of market specific data Preparation of final report including recommendations Package details: Duration of project: 3-4 weeks Presentation of results to customer Price: depends on project volume

8 PAGE 8 About DTO Research About us As a market research institute we assist our customers by providing know-how and data for an optimized decision making process. Our surveys include all relevant aspects of the environment even in markets with limited transparency and high complexity. To ensure that entrepreneurs and the individuals in charge make the best possible decisions and align their company with the market and customer requirements, our assistance guarantees a high level of transparency. Beside issue related insights via market research, we can also assist in your Mystery Research projects and carry out retail surveys for products and services. Whether in competitor analysis, the evaluation of market potential or the identification of future trends DTO Research is a sound and trustworthy partner for your success.

9 PAGE 9 Abstract of our references TÜV Rheinland AG Unilever Deutschland Holding GmbH KPMG Advisory Stiftung Warentest e.v. Konrad Adenauer Stiftung e.v. PAUL HARTMANN AG Agriculture and Agri-Food Canada Bayer MaterialScience PSA Peugeot Citroën Volksfürsorge AG ABIT GmbH St. Vincenz Gruppe Ruhr GmbH Master Yachting GmbH KfW Bankengruppe RSD Systeme GmbH ZWEIWEG International GmbH & Co. KG

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