KITOMBA NZARH BUSINESS AWARDS ENTRY FORM. NEW ZEALAND ASSOCIATION OF REGISTERED HAIRDRESSERS Inc.

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1 KITOMBA NZARH BUSINESS AWARDS ENTRY FORM NEW ZEALAND ASSOCIATION OF REGISTERED HAIRDRESSERS Inc.

2 MORE THAN $15,000 IN PRIZES TO BE WON Enter the Business Awards» Focus on your usiness goals and reflect on your achievements» Motivate your team and e inspired y your peers» WIN a full Kitoma package free for 12 months valued at up to $1,000» Raise your profile with a tailor made PR package valued at $2,000 To say it means the world to me for so many different reasons is an understatement. On a personal level, the confidence that I have gained through not only industry recognition, ut also self-recognition trusting my own judgment and having faith in myself as a successful usiness owner is invaluale. With a comination of proud clients, fevered friends and family, online/social media, and industry recognition, we have had an extraordinary amount of pulicity, and positive feedack. I can t find the right words to descrie how much this award means to me! Kristal Sargent, La Villa Hair & Beauty, 2014 Kitoma NZARH New Zealand Salon of the Year Rules of Entry 1. All who enter the awards must agree to aide y the competition rules. 2. Entry is open to all New Zealand-ased full-service hair salons with a fixed address. 3. Judges decisions are final and no correspondence will e entered in to. 4. Winners will e announced at the Industry Awards in Wellington on Sunday 22nd Novemer Entries are due on 31 August No entries will e accepted after this date. Judges reserve the right to exercise their judgment and apply additional criteria if necessary. 6. Entrants who do not provide supporting evidence such as reports generated y your software system and/or accountant, marketing material, photography, references and certificates where applicale will e marked down. 7. The shortlisted finalists may e required to verify the information they have sumitted if evidence is not sufficient. All information received and sumitted will e treated in the strictest confidence. 8. Entrants who wish to have their entries returned must include a postage paid envelope / courier envelope. 9. Registration fees are non-refundale. 2

3 Entry Guidelines & Helpful Hints» Presentation is a factor in the judging process. Keep to an A4 format and keep all information contained in a single entry (including multiple categories and supporting material).» Please indicate which award categories you are entering y ticking all appropriate oxes.» Please write legily if we can t read it, we can t judge it. Typed entries are preferred. Make sure your answers are concise. Any entries that exceed the word limit will e marked down.» If you wish to e considered for the overall Kitoma NZARH New Zealand Salon of the Year, you must complete questions 1 to 17 (sections 1-5), however you will only e entered into the additional categories if you have ticked the corresponding oxes.» Best New Entrant category is only open to salons that have not previously entered the Business Awards. Please indicate if you are a first-time entrant.» Please note that all figures must e taken from the time period 1 April 2014 to 31 March 2015 and exclude GST unless otherwise stated.» Net profit (relating to Questions 8 and 19) is calculated y sutracting your salon s total expenses from your total revenue (excluding GST). Your Salon s expenses should include total wages (including PAYE, ACC and Kiwisaver) along with rent, insurance, marketing costs, stock/equipment and any other expenses your usiness incurs.» Question 3 (colour sales) and 4 (treatments) may NOT also e counted in Question 2 as retail sales.» Please include relevant support material and examples where required. Your entry will e marked down if supporting material is not included (e.g. reports from your software system and/or accountant, marketing material, photography, written references and certificates where applicale). Judging Process At all stages, judges score independently of other judges. Stage one of judging is carried out y a representative of Kitoma. This is where all entries are shortlisted down to etween 2 and 5 finalists for each category. Stage two of judging is made up of hair industry representatives, usiness leaders and media. For non-numeric questions and categories e.g. Excellence in Marketing, Judges score entries as follows: Answers are concise and compelling 30 Entry includes results with evidence 30 Entry demonstrates unique ideas 15 Judges overall impression 15 Presentation 10 Total 100 For numeric categories such as Boutique Salon of the Year, judges attach a weighting to each KPI and all scores are calculated ased on the answers the entrant has provided (with evidence). Announcing Finalists & Winners Finalists will e announced on Friday 26 th Septemer 2015 via the Kitoma Faceook page and y telephone. Winners will e announced at the Industry Awards night, in Wellington on Sunday 22 Novemer in conjunction with the HITO Awards. Please ensure you have registered at and have paid your entry fee efore sumitting your entry. If you have any questions relating to the Business Awards or completion of your entry form, contact the Kitoma support team on

4 01 Business Awards Entry Form Your Name: Salon Name: Salon Phone: Moile: Have you entered the usiness awards efore? Yes No Note: If you have not entered the awards efore and wish to e considered for the category Best New Entrant you must indicate No here. Confirm your categories: Kitoma NZARH New Zealand Salon of the Year: Complete Questions 1-17 (sections 1-5) Grand Salon of the Year: Turnover more than $600,000 excl GST* (sections 1 & 2) Boutique Salon of the Year: Turnover $600,000 and elow excl GST* (sections 1 & 2) Excellence in Marketing (sections 1 & 3) Employer of Choice (sections 1 & 4) Fastest Growing Salon (sections 1 & 6) Sustainale Salon of the Year (sections 1 & 7) Business Stylist of the Year (sections 1 & 8) Best New Entrant (automatic entry for any first time entrants) Best Salon Design (section 9) * For the period July july I would like my entry form returned to me and have included a paid self-addressed envelope Send your completed entries to arrive y 31 Aug 2015 By Post: By Courier: Paul Gray, Kitoma PO Box 9300, Marion Square Wellington, 6141 Paul Gray, Kitoma Level 3, Outwide House, Taranaki Street, Wellington,

5 02 Grand Salon of the Year & Boutique Salon of the Year Your Salon Performance Please provide figures for the time period 1 April March 2015 NOTE: Items counted as Question 3 Colour or Question 4 Treatment sales may not also e counted as retail sales under Question 2. Write the same figure in all Boxes laelled. To otain answers for Q1 - Q6, run your Kitoma Business Summary report for date range 1 April 2014 to 31 March 2015 Checklist I have answered all of the following questions 1. Client Reooking Rate» a: Total numer of clients who reooked (within 24hrs of appointment)» : Total numer of clients serviced in salon» Client Reooking Rate = 1a x 100 1a 2. Client Retail» a: Numer of retail units sold to serviced clients» : Total numer of clients serviced in salon» Client Retail = 2a x 100 2a 3. Client Colour Service» a: Numer of colour services sold» : Total numer of clients serviced in salon» Client Colour Service = 3a x 100 3a 4. Client Conditioning Treatment Service» a: Numer of treatment services sold (non-colour treatments)» : Total numer of clients serviced in salon» Client Conditioning Treatment Service = 4a x 100 4a 5. New Client rate» a: Total numer of new clients» : Total numer of clients serviced in salon» New Client Rate = 5a x 100 5a 5 Continues over page...

6 6. Client Average Spend (incl. GST)» a: Total $ spent y all clients (retail and service incl. GST)» c: Total numer of clients serviced in salon: walk-in and serviced» Client Average Spend = 6a 6c 6a 6c 7. Stock (max 250 words)» Please tick how regularly you stock take: Weekly Fortnightly Monthly Annually Other» a: How do you ensure stock is a profitale part of your usiness? 8. Profitaility for Tax Year ending 31 Mar 2015» a: Salon Net Profit* efore Interest & Tax (NPBIT)» d: Salon Revenue (total sales) excl. GST» Profitaility = 8c 8d x 100 8a 8d 8d 8a = 8c 9. Business Plan and Advisors» a: Do you have a usiness plan (with financials) for your salon for the next 12 Months? Yes No» : If yes, please include your plan or your Executive Summary from the plan.» c: Do you use a usiness coach (someone outside the salon) for assistance / advice? Yes No» d: If yes, please give contact details and explain what areas you use them for. 10. References» a: Please include any references as to why your salon should win 2015 Grand or Boutique Salon of the Year 6

7 03 Excellence in Marketing Your salon owns its rand and you ve taken salon creativity to the next level with innovation, creativity and results Please include relevant support materials and examples. Entrants into the Kitoma NZARH Salon of the Year must complete these questions Checklist I have answered all of the following questions 11. Unique Selling Proposition» a: Descrie what makes your salon stand apart from other salons (your unique selling point).» : What role has this unique selling point played in the success of your usiness? 12. Descrie your most successful marketing initiative from the last year. Consider:» a: Target audience» : Strategy/thinking ehind activity» c: Activity overview» d. Results/outcome» e. Include supporting material 7

8 04 Employer of Choice Your workplace culture is evident, your staff feel nurtured and everyone wants to work for you! Please include relevant support materials and examples. Entrants into the Kitoma NZARH Salon of the Year must complete these questions Checklist I have answered all of the following questions 13. Staff utilisation» a: Total numer of hours stylists spent servicing clients» : Total numer of hours stylists worked» Staff utilisation = 13a x a 14. Wages as a of Revenue» a: Total wages paid (including ase pay, onus/commissions and Kiwisaver for all staff working in salon: stylists, front desk, support staff and drawings or wages for owners).» : Total salon revenue excl. GST» Wages as a of revenue = 14a x a 15. Salon culture (max 500 words)» a: Descrie your salon culture and how you created this culture» : Descrie why your salon culture is important to your usiness 16. Staff satisfaction (max 500 words excluding testimonials)» a: How do you measure the satisfaction of your team?» : Please provide at least one staff testimonial as to why your salon should win 2015 Employer of Choice 05 General 17. Supporting information» In your opinion, are there any other important areas of running a successful salon that you focus on and have not een asked aout in this entry form? If yes, please list. 8

9 06 Fastest Growing Salon Your salon s in the fast lane and still accelerating Please provide figures for the time period 1 April March 2015 Checklist I have answered all of the following questions 18. Revenue growth» a: Revenue for tax year ending 31 March 2014 excl. GST» : Revenue for tax year ending 31 March 2015 excl. GST» Revenue growth = c 18a x Profitaility growth» a: Salon Net Profit* efore Interest & Tax (NPBIT) for tax year ending 31 March 2014 excl. GST» : Salon Net Profit* efore Interest & Tax (NPBIT) for tax year ending 31 March 2015 excl. GST» Profitaility growth = c 19a x Client growth» a: Numer of clients tax year ending 31 March 2014» : Numer of clients tax year ending 31 March 2015» Client growth =c 20a x Average client spend growth» a: Average client spend for tax year ending 31 March 2014» : Average client spend for tax year ending 31 March 2015» Average client growth = c 21a x a a = c 19a a = c 20a a = c 21a a = c 22. Have you opened any other salons over the past 12 months?» Yes No 23. Supporting information» Please provide any other information to support why your salon should win the 2015 Fastest Growing Salon Award 9

10 07 Sustainale Salon of the Year Your salon is a change leader and measures performance ased on a triple ottom line: people, planet, profit Please include relevant support materials and examples. Checklist I have answered all of the following questions 24. Descrie your initiatives and their enefits to your usiness, environment and community. Consider the following areas (max 500 words)» a: Water» : Waste» c: Energy» d: Other This may include the products you use, travel policy, sustainaility in your uilding and community or voluntary work your usiness supports 25. Challenges in your industry (max 400 words)» a: Descrie what you feel are the most important social, environmental and sector challenges the hair industry faces.» : Why do you see these as the most important?» c: How are you responding to them? 26. Sustainaility initiatives (max 400 words)» Descrie how your sustainaility initiatives support your profitaility and usiness vision in the short, medium or long term? 10

11 08 Business Stylist of the Year You re a stunning individual stylist, delivering outstanding service and defining the word performance Please provide figures for the time period 1 April March 2015 NOTE: Question 29 Colour or Question 30 Treatment sales may not also e counted as retail sales under Question 28. Write the same figure in all oxes laelled. To otain answers for Q27 Q32 run your Kitoma Business Summary report for date range 1 April 2014 to 31 March For Q33 Run your Kitoma Staff Utilisation report for the same date range. Checklist I have answered all of the following questions 27. Stylist Client Reooking Rate» a: Total numer of clients who reooked (within 24hrs of appointment)» : Total numer of clients serviced in salon» Client Reooking Rate = 27a x a 28. Stylist Client Retail» a: Numer of retail units sold to serviced clients» : Total numer of clients serviced in salon» Client Retail = 28a x a 29. Stylist Client Colour Service» a: Numer of colour services sold» : Total numer of clients serviced in salon» Client Colour Service = 29a x a 30. Stylist Client Conditioning Treatment Service» a: Numer of treatment services sold (non-colour treatments)» : Total numer of clients serviced in salon» Client Conditioning Treatment Service = 30a x a 31. Stylist New Client rate» a: Total numer of new clients» : Total numer of clients serviced in salon» New Client Rate = 31a x a 11 Continues over page...

12 32. Stylist Client Average Spend (incl. GST)» a: Total $ spent y all clients (retail and service incl. GST)» c: Total numer of clients serviced in salon: walk-in and serviced» Client Average Spend = 32a 32c 32a 32c 33. Stylist Utilisation» a: Total numer of hours you spent servicing clients» d: Total numer of hours you worked» Utilisation = 33a 33d x a 33d 34. What training/development have you participated in over the past 12 months? (500 words)» a: Directly related to hairdressing» : Not directly related to hairdressing? (e.g. customer service, sales training etc) 35. Looking ack and forward (500 words)» a: What or who have een your iggest influencers in your career so far?» : What do you see as your iggest career success to-date? Why?» c: Where do you see yourself professionally in the next 5 years? 36. References» a: Please include any references as to why you should win 2015 Business Stylist of the Year. 12

13 09 Best Salon Design Your salon perfectly alances function and form. From interior design to salon location and floor plan, it s all aout providing the right look and feel for your target market Where relevant please include relevant support materials and photos NOTE: To e eligile for this award your salon must e new or refurished during the period July July Checklist I have answered all of the following questions 37. Sumit 6 photographs showcasing your salon 38. Inspiration (max 400 words)» Provide a creative rief that details the inspiration ehind your salon (make sure you include your ojectives). This rief should e similar to one that you would put together for your designers/uilders that shows the vision ehind your salon design. 39. Target market fit» What is your rand personality and how did the design of your salon take into account your rand and target market? 40. Design and functionality» How has the design of your salon contriuted to the efficiency and profitaility e.g. improved access and zone workflow, increased retail sales or additional services? 13

14 10 Final Checklist I ve registered and paid my entry fee: I ve selected all the categories I wish to enter. I ve completed all questions in each category I m entering I have reviewed the judging criteria and considered this when completing each category For non-numeric questions and categories e.g. excellence in marketing, judges score entries as follows: Answers are concise and compelling 30 Entry includes results with evidence 30 Entry demonstrates unique ideas 15 Judges overall impression 15 Presentation 10 Total 100 I ve proofread my entry I ve included all relevant supporting paperwork I ve congratulated myself on showcasing my usiness and all my hard work I ve ooked tickets to the Industry Awards night: Send your completed entries to arrive y 31 Aug 2015 By Post: By Courier: Paul Gray, Kitoma PO Box 9300, Marion Square Wellington, 6141 Paul Gray, Kitoma Level 3, Outwide House, Taranaki Street, Wellington,

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