MOBILE CRM BUILD A MOBILE BRIDGE TO YOUR CUSTOMERS KEY METRICS WHAT IS THE CORE PROBLEM? HOW DOES PERX SOLVE THE PROBLEM?

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1 ` MOBILE CRM BUILD A MOBILE BRIDGE TO YOUR CUSTOMERS WHAT IS THE CORE PROBLEM? There is a growing digital divide between brands and their customers. This gap is creating billions in losses in the form of disloyalty and lost data opportunities. We measured the disconnect by surveying hundreds of brands based on a series of simple questions... SURVEY QUESTIONS (500+ Merchants): Who are your top customers? How are you engaging all segments of customers on a regular basis? (i.e., types: passive, disloyal, advocates) What are you plans to retain your customers, find new ones and automate marketing at a personal level? SURVEY RESULTS: 90% of merchants surveyed did not know their top customers by spend, frequency, or referrals. 95% did not segment their customer base or have a regular system to acquire feedback. Almost 100% of merchants did not know how many customers they were losing per month. 85% of merchants surveyed were not certain of their current customer frequency. Key notes: Plans to engage customers via mobile are nearly nonexistent. Some brands have legacy CRM systems that allow them to view data, but many do not have the ability to take meaningful action from the analysis. Other brands have launched mobile applications with limited to no success. HOW DOES PERX SOLVE THE PROBLEM? Perx is a Mobile CRM platform that enables merchants acquire, engage and grow their customer base through mobile devices. Perx helps merchants with a suite of tools, like marketing automation, promotion gamification, customer survey management, and customer tasks. More details below... KEY METRICS Launched: October 17th, 2011 Total Chops (Transactions): 1,000,000+ Registered Users: 200, %+ Monthly Active Users Network of over 350 merchants 86% of Customers return within 30 days 35% Recovery of Lost Customers 25% Conversion on Facebook 77% Customer Survey Conversion 22% Customer Referral Rate

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3 ACTIONABLE DATA CONNECTING NET PROMOTER SCORE WTH REVENUE Customer survey campaigns have traditionally been expensive to execute and typically covered only a small subset of actual customers. With the Perx Platform, Koi Bubble Tea was able to solicit NPS survey responses from over 70% of their customer base by collecting over 88,000 survey responses, which were submitted by customers within seconds of a transaction. The Koi management team also utilized the Perx Dashboard to track individual store performance by week-over-week NPS scores. Over a six week trailing period, the Perx Platform tracked NPS scores and corresponding transactions by location and quickly demonstrated that the transaction volume directly correlated to the fluctuations in NPS score. As NPS scores decreased, the number of transaction would decrease in the following week; likewise, as NPS scores increased, the transaction count would comparatively increase as well. This data analysis prompted Koi to immediately reconsider management incentives and metrics in their business model, and establish a +65 NPS score goal for all store locations. Koi-loyaltyad.png NPS TXN

4 CUSTOMER ENGAGEMENT INCREASING REVENUE WITH SCRATCH CARD KEY RESULTS: The Sephora campaign engaged over 56,000 customers and drove thousands of customers into the store from almost all marketing channels. The average conversion rate of the reward campaign was well over 10% and most marketing channels saw over a 50% conversion rate on the more popular prize types. SITUATION: Regarded as a beauty trailblazer since 1970, Sephora leads the perfume and cosmetics market with 1300 locations in 27 countries. In November 2013, Sephora approached Perx to run a holiday campaign focused on measuring both mobile engagement and foot traffic. O BJ EC TI VE: The primary objective was to measure the foot-traffic from a Sephora store, and Sephora chose to use the Perx Scratch Card module. The popular cosmetics brand ran the campaign over a period of six weeks and the Perx Scratch Card was featured on in-store collateral, train billboards and hangers, postcards, wall billboards and Facebook posts. STRATEGY: With the Perx Dashboard, Sephora was able to track the conversion rate of all marketing channels as well as the prize type. 22.7% 16.6% 10.2% 11.2% Facebook In-Store Post Card Billboard 11.2% 9.5% Train Catalogue Surprisingly, the two m ost ef fe ctive channels were also the two le ast e xp ensi ve marketing channels. The in-store collateral consisted of display wobblers and A1 billboards in front of the store while the Facebook channel was a post to the Sephora Facebook page. Sephora concluded the campaign with access to tens of thousands points of data. new customer

5 CARD LINKED OFFERS MAKING A MOBILE CONNECTION TO AMEX CARDMEMBERS KEY RESULTS: Several Perx merchants decided to start accepting Amex because of the program, e.g. Andersen s Ice Cream, Berg s Gourmet Burger. For rewards valued at only $5, Perx drove up average transactions per month to 7 transactions. We were also able to measure the time between a customer viewing an Amex merchant on Perx to swiping their card at the merchant. Across the board, merchants loved that the program was converting mobile-traffic into foot-traffic. SITUATION: American Express selected Perx to manage cardmember engagement covering Asia. In an increasingly competitive market amongst banks, Amex wanted to offer their proprietary division and bank partners a Network advantage with Mobile as the customer channel. Card Linked Offers with Facebook, Twitter, and Foursquare have been effective in other markets, and now Amex wanted to bring the same experience to Singapore. OBJECTIVE: The two primary objectives were very simple. First, Amex wanted to drive up transactions or wallet share amongst members. The idea is to give the cardmember a short-term goal in terms of frequency and spend as opposed to their traditional points program accumulation (usually associated with big ticket items). Secondly, Perx wanted to encourage mobile engagement with the card member regarding discovery of Amex accepting merchants to completion of digital games e.g. Digital Scratch Cards. STRATEGY: Perx and Amex approached the market in two areas. First, Amex launched Network wide promotions for all card-members. Members were given a short-term challenge to unlock rewards based on linking their cards to Perx. Second, Amex merchants were approached to offer Amex members special privilege. Instead of scanning a QR code at the merchant Point of Sale, Amex members simply swipe their cards. The callto-action -- whether it is a chop, survey task, or scratch card -- is automatically linked to their mobile device. TECHNOLOGY: Perx uses algorithms to analyze SKU-level data, or specific line items in the transaction, when Amex merchants provide access to their transaction data. Perx matches the transaction time of the swipe with the merchant s transaction data, and merchants now enjoy consumer data analytic in real-time on their Dashboard down to each line item that the particular consumer purchased.

6 With the thorough and supportive representatives from Perx, I later realized that not only did Perx provide a wonderful mechanism to reward our loyal customers, it also served as a way for us to collect feedback about our business. The attentive staff were always professional, extremely responsive and are constantly looking to better their product by working with their merchants. - Sam Lee, Owner, Yoguru Saladstop! first started Perx at the end of September 2011, and by November 2011, we had 500 customers who were active on our digital loyalty card. We were then still in the process of phasing out our paper cards. Now, we have grown to 15,000 active members on the Perx platform. The Perx methodology has really evolved from its beginnings to offer an enterprise-level marketing strategy for us. Through innovative modules such as Loyalty Tasks and the Digital Scratch Card, we have collected over 1000 surveys, 1000 Scratch Card Actions and 300 Facebook Actions in a short period of time. In the last quarter, the average frequency of Saladstop! Perx customers increased by 99% from the previous quarter. During this period, 40.25% of customers finished their chop cycle and 97.5% claimed their reward. This is great news for business owners who aim to achieve higher frequency and engagement through a mobile platform. Perx mobile loyalty platform has helped our team recognize our customers much better. The Perx team is very dedicated to helping our operations team throughout the program. Through Perx, we have now collected over 88,000 customer surveys. The Net Promoter Score survey results have become one of the most important KPIs for our store managers to improve the level of service, and an important tool to gauge customer loyalty for the brand. We are also seeing a large growth in number of customers returning consistently with Perx to accumulate their chops for rewards. We will certainly recommend Perx to other businesses especially for their enterprise-focused plans and professional service. We also look forward to seeing their upcoming new exciting features to help our business to a further degree - Tiffany Liu, Marketing Senior Executive, Koi Café Singapore Perx general support is very hands-on and they respond to our individual needs professionally and in a timely fashion. Perx has so far provided us with creative solutions to drive traffic to our store and create longer lasting relationships with our customers. - Jorge Figee, Director, 4Fingers

7 MERCHANT PORTFOLIO

8 ABOUT THE FOUNDERS Andrew and Jon launched PLAYHawaii.com in October 2009 as the first group buying website in Hawaii achieving a revenue run rate of over $2M. PLAYHawaii was profitable every quarter since inception. PLAYHawaii was sold to Crowdsavings in Andrew Roth Business Development Andrew has over fifteen years of business development experience with a primary focus in the enterprise software and consumer web space. As an analyst with Accenture, Andrew first learned about loyalty by managing CRM projects for clients including America Online and Cable&Wireless. As the VP of Marketing for Inovaware, Andrew helped win contracts worth millions in revenue with Salesforce.com, Morningstar.com, Documentum/EMC and NTT/Verio. Andrew later focused in the consumer web space with HiloHattie.com, and as the VP of Business Development for Prudential Locations in Hawaii, developed skills in both paid and non-paid user acquisition. PLAYHawaii.com was Andrew s first venture as an entrepreneur, which was sold in October Jon Sugihara Product & Technology Jon is a serial entrepreneur with over ten years of experience in the consumer web space. In 2003, as part of the founding team, Jon built Reel-Style.com, which received over 5 million monthly impressions. Then, Jon founded Kwiry in 2006 as a platform to bridge offline and online content for media companies, raising $1M in funding from Hummer Winblad Venture Partners. While at Kwiry, Jon secured deals with TV Guide and IDG. Kwiry was sold in In 2007, Jon founded SavvyCircle.com as a service that allows users to create a central shopping list from their favorite online stores and receive notifications when their saved products go on sale. Savvy Circle was sold in Jon sold PLAYHawaii.com in October INVESTORS Maiplay Pte Ltd is invested in by a group of private investors including: Eduardo Saverin (co-founder of Facebook) Michael Sampoerna (PT HM Sampoerna sold to Phillip Morris)