Mexico and Japan against Aids and HIV in Children By Carlos Manuel González Manjarrez
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4 Mexico and Japan against Aids and HIV in Children By Carlos Manuel González Manjarrez Before having the opportunity to promote these exhibi<on I was invited to IdcN in January of 2007 to interna<onal conference: "The Social Designers: design for real needs". In these event I learned from many designers of different areas of design how we all may contribute to make a social change in our everyday life and a new commitment started since then at the bonom of my heart. Later in April Julia Lei Mei Chiu, Director of Global Communica<ons of IdcN invited me to promote a social design project from Japan to Mexico as a next step. So plans started and I had to look for ins<tu<ons that may sponsor OAC crea<ve volunteer exhibi<on and answers were very quickly. First a Mexican university in which I actually teach: Ins<tuto Tecnológico de Monterrey (ITESM) Campus Querétaro accepted to promote it in some of their 33 campus all over Mexico, with support from cultural forma<on department director Luciana Subias we could start the first opening event at university library in September of In these moment I could not imagine the social impact of Japanese design in Mexico and when opening event finished most of people that visited these exhibi<on was very quiet and thinking by their first <me in their life the possibility of having a children with AIDS. Since then I could understand that I was in the middle of a huge responsibility in a social design project that many Japanese crea<ve volunteers from OAC already started. Later in October it was exhibited at city museum of Querétaro, a public place in which many young people visit and it was opened the same day in which an annual AID event was celebrated with a silence procession with candles walking trough exhibi<on. I will never forget these day because at the end of these event, families and friends from people with AIDS read all names that died last year. I was sharing their pain and suffering that night. Parallel to these exhibi<ons I could receive the support from Mexican Poster biennial and director Xavier Bermúdez for showing another copy of 27 Japanese posters. Xavier also told me to help him to organize Mexican designers that had contributed in an important way to the construc<on of 20 years of Mexican poster biennial to design a poster with the same subject and to make for the first <me in Mexico a Mexican and Japanese social design exhibi<on. Challenge was accepted and finally we had Mexican crea<ve volunteers support from 26 designers: Alejandro Magallanes, Angélica Vilet, Antonio Pérez ñiko, Bárbara Pacioreck, Bruno López, Carlos González Manjarrez, Eduardo Barrera, Eduardo Téllez, Eric Olivares, Federico López, Felipe Covarrubias, Félix Beltrán, Francisco Argumosa, Gabriela Rodríguez, Germán Montalvo, Homero Posada, Jorge Yáñez, José Manuel Morelos, Lourdes Zolezzi, Luis Yañez Sandoval, Martha Covarrubias, Patricia Hordóñez, Pedro Saxer, Renato Aranda, Víctor Santos Galli and Xavier Bermúdez. First exhibi<on of 53 posters was shown at Franz Mayer Museum in Mexico City in December of 2007 at press conference as a first official Japanese and Mexican design event of 10th Mexican Poster biennial and in 2008 it was shown from January to March at same museum. These day I could see a dream come true: Japan an Mexico together in a social design event, no maner distance, language or fron<ers because design is universal and share a same dream: to help children with AIDS. In 2008 OAC travelling exhibixon had travelled to 4 Mexican states with support from ITESM: January and February in State of México and Celaya, Guanajuato, March and April in Morelia, Michoacán at 5 different schools. Since May is shown again in state of Querétaro in 4 schools and public hospitals all over the state of Querétaro. In October it was exhibited at 10 th Mexican poster biennial in Xalapa, Veracruz and in November at Mexico City subway staxon in Medical centre staxon, supported from Museum of Chopo from UNAM (NaXonal University of Mexico, biggest from all Mexico). So far in February 20 Japanese posters created in 2008 were exhibited at UAM (Autonomous Metropolitan University) Campus Xochimilco. And in March Japanese posters created in 2007 and 2008 are exhibited in Casa del Poeta Gallery as a commemoraxve event of 20 th anniversary of Trama Visual. (Mexican Graphic Designers AssociaXon) unxl May of Further plans this year are expected to exhibit at several art schools in Mexico City, supported from NaXonal University (UNAM). Finally I am surprised from wriien comments or drawings that share their emoxons and feeling about it that encourage me to conxnue promoxng these exhibixon all over Mexico and conxnue believing that we could be opxmisxc converters of sadness into happiness with social design.
5 Inauguración en Puerto de Osabanshi en Yokohama. Miembros de la Organización de Agencias publicitaria OAC. Mitsuo Katsui. Miguel Ruiz Cabañas. Embajador de México en Japón. Kiyofumi Suzuki. Presidente OAC.
6 Inauguración en Puerto de Osabanshi en Yokohama. Miembros de la Organización de Agencias publicitaria OAC. Mitsuo Katsui. Miguel Ruiz Cabañas. Embajador de México en Japón. Kiyofumi Suzuki. Presidente OAC.
7 Vista de posters Mexicanos..
8 Vista de posters Mexicanos..
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