Transform your Datacenter
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1 Transform your Datacenter Enterprise Media Solutions in the Cloud Guadalupe Casuso, Microsoft Marian Figueiras, Microsoft Olga Karpman, Microsoft Jose Luis Kryuff, Deltatre Alexis Castañares, Microsoft
2 Cloud Computing Devices x growth 50% spend 3.3 devices x person in 2014 compute storage networking New Social and Application Patterns Big Data 90% of the data stored in DCs was created in the las 2 years. 40 ZB in >1B 200M 10.4M 160M Total WW Data Last 2 Years
3 Microsoft vision for a new era Cloud OS Unified platform for modern business Enterprise-grade Global reach, scale, and security for your business demands all in a flexible and open platform Hybrid design Cloud capacity and services in a way that fits your business needs and roadmap Customer People-focused Microsoft CONSISTENT PLATFORM Service Provider Extends IT, developer, and employee skillsets to the cloud for new innovation
4 Future Generation 1 Generation 2 Generation 3 Generation 4 Generation PUE PUE PUE PUE PUE Colocation Density Contained Modular Integrated Server Capacity 20 year Technology Rack Density & deployment Minimized resource impact Containers, PODs Scalability & sustainability Air & water economization Differentiated SLAs ITPACs & Colocations Reduced carbon Right-sized Faster time-to-market Outside air cooled Integrated modules Resilient software Common infrastructure Operational simplicity Flexible & scalable
5 Cloud-optimized high-density servers
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8 is the enabler Microsoft has datacenter capacity around the world and we re growing Quincy Cheyenne Chicago Des Moines San Antonio Boydton Dublin Amsterdam Singapore Shanghai Hong Kong Japan Brazil 35+ factors in site selection: Proximity to customers Energy, Fiber infrastructure Skilled workforce 100+ datacenters 1+ million servers Australia
9 Microsoft Cloud for Business The Trustworthy Cloud for Business
10 Commitment to Privacy
11 7+ billion queries per month on WS 250+ million active users 400+ million active accounts 1+ million databases in SQL Azure 20 trillion objects in Microsoft Azure storage on Hyper-V 48+ million users in 41 markets 50+ million active users 1 in 4 enterprise customers 50+ billion minutes of connections handled each month 200+ Cloud Services 1+ billion customers 20+ million businesses 90+ markets worldwide
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13 vpn
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15 Store, backup, recover your data Develop, test, run your apps SharePoint, SQL, SAP, Oracle on Azure Reach where your datacenter won t 15
16 Application Servers StorSimple CiS Active Activa Data available in SSD Warm Data in SAS Local Tier The Speed of SSD/SAS + The Elasticity of the Cloud Azure Storage Inactive Data + Cloud Backup StorSimple connects Windows, Hyper-V and VMware to Azure Storage in minutes without modifications to applications Benefits Consolidates primary storage and archiving with automatic DRP to Azure. High-speed backups in the cloud with deduplication, integrated security. Reduces storage TCO by 60 to 80%. 16
17 Store, backup, recover your data Develop, test, run your apps Sharepoint, SharePoint, SQL, SAP, Oracle on Azure Reach where your datacenter can t won t 17
18 Develop, Test, Run your Apps Source: Deep dive on scenarios
19 Store, backup, recover your data Develop, test, run your apps Sharepoint, SharePoint, SQL, SAP, Oracle on Azure Reach where your datacenter can t won t 19
20 Extend your infrastructure
21 Store, backup, recover your data Test Develop, drive test, your run apps your apps SharePoint, SQL, SAP, Oracle on Azure Reach where your datacenter won t 21
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23 Devices and assets Cloud and infrastructure Data analytics Insights
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25 Microsoft Azure Websites and Media Services
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27 Audiences are shifting Among mobile owners, 84% use devices while watching TV. A 2x increase in 2 years. Millennials spend 34% of TV time online triple the rate of non-millennials. 10 Billion Mobile connected devices by 2016 In Q1 2014, 21.5% of all video plays were on mobile devices and tablets an increase of 133% year-over-year and 532% since 2012.
28 Digital media landscape is always changing: The Challenge & The Opportunity Video is the new currency Huge capital investment required
29 Live drives 10X engagement and longer viewing times Live events pull together fractionalized viewers creating big advertising opportunities
30 More screens= More viewership 9:36 Average Time Per Day (H:M)Watching 2012 Olympics TV PC Mobile Tablet 8:24 7:12 0:33 0:57 6:00 0:51 0:59 0:59 4:48 0:59 3:36 2:24 4:19 4:25 5:00 6:00 1:12 Source: NBC Sports Group Image from: 0:00 TV Only TV + PC TV + PC + Mobile TV + PC + Mobile + Tablet
31 The Content Owner Dilemma: How can I distribute my content widely but still protect, and monetize my content?
32 What do we mean by Azure Media Services? Plus a growing ecosystem of value-add third party partner components Scalable components for building custom media workflows in the cloud Cloud Upload & Storage Encoding & Packaging Content Protection CDN for Live & On Demand Streaming Player Clients
33 Enterprise Video Solutions Live Streaming Media Companies Sports Events Corporate Annual Events Town hall Events Video On Demand Enterprise Tube Media Content Management CCTV Digital Video Rights Management
34 Live Media Streaming Offerings Experience live events and programs on any device anywhere. Media Live Services Equip organizations with rich analytics to effectively Streaming target customers, increase monetization and scale to a growing audience in a cost-affective way. Offerings Offering Media Companies Sports Events Corporate Annual Events Town hall events Microsoft Services can help build solutions that empower our clients to innovate and differentiate their media experience using the cloud. Video On Demand Offering
35 Video on Demand Effective corporate communication on any device, anywhere at anytime. Enterprise Tube Media Content Management CCTV Digital Video Rights Management Equip organizations with rich analytics to effectively manage, prioritize and target corporate communication to a global audience in a cost-affective way. Microsoft Services can build solutions that provide a social and collaborative media content management experience using the cloud 35
36 It s Been a Good Year Premium on-demand content, broadcasts & live event streaming, online video platforms, enterprise video management.and more!
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38 About deltatre What we do founded 1986 mission To be the global leader in digital media services for major sport events
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41 FIFA World Cup 2014 powered by Azure Media Services Image Cruz, Cristian (2014) [Electronic] [World Wide Web from
42 The Content Challenge: roughly doubling each major event FIFA 2010 London 2012 Sochi 2014 Brazil 2014
43 How About the Next Major Event? Are you ready? 20+ FIFA 2010 London 2012 Sochi 2014 Brazil 2014 Rio 2016
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45 Sochi by the numbers about Image from: NBCNews (2014) [Electronic] [World Wide Web
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48 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
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