Proposed Evaluation for The Certificate Program in Human Resource Management (HRM) Extended Education, Continuing Education

Transcription

1 Proposed Evaluation for The Certificate Program in Human Resource Management (HRM) Extended Education, Continuing Education Friday June 15 th, 2012 Prepared by Group 4 of the 2012 Summer Institute : Crystal Martin Diane Kristjansson (Program Director & Lead) Karen Duncan Laurie McPherson Marko Gjuric Mary Lou Mendro Melony Ivekovic Natalie Carreiro Peggy Martin 2 1

2 Presentation **Formative/Developmental Evaluation **Internal Evaluation Program Goal & Objectives Evaluation Purpose Evaluation Questions (brief) Stakeholders Intended Users Data Collection Plan Data Organization & Stakeholder Analysis Involving Users in data interpretation Facilitating intended use by intended users Human Resource Management Certificate Program Goal Provide students with high quality, practical, relevant professional education that reflects the current and emerging needs of those who are working in or considering a career in human resource management. 2

3 Outcomes (program objectives) 1. Develop and deliver high quality courses that focus on relevant skill development 2. Provide a venue for discussing and problemsolving current workplace issues and challenges 3. Provide opportunities for reflection and critical thinking (Continued...) 5 Outcomes (program objectives) 4. Preparing students who wish to pursue the CHRP designation 5. Provide opportunities to develop a Human Resource Professional Peer Network 6. Provide a university certificate that ladders into degree credit programs for those who wish to pursue an undergraduate degree 6 3

4 Evaluation Purpose To learn why enrollment and graduation rates in the program are in decline HR Market Trends (Current & Future Needs)? Reaching Potential Students (Marketing)? Curriculum Model? Program Delivery? 7 Graduation Numbers Number of Graduates Per Year Number of Graduates Per Year 8 4

5 Evaluation Questions 1. Is the current program meeting the needs of employers and students (potential/grads)? 2. What are the trends in demand for HR professionals? 3. How can the program be effectively marketed to potential users? 9 Stakeholders U of M Extended Education Program Review Committee Continuing Education Human Resource Management Program Advisory Board Students (Potential/Current/Graduates) Instructors Employers Human Resource Management Association of MB. Manitoba Aboriginal Human Resource Strategists Educational Institutions 10 5

6 Intended Users Decision Making: Program Review Committee Continuing Education HRM Program Staff Dissemination & Communication Plan: HRM Program Staff HRM Program Instructors 11 Q. 1 Is the HRM Program meeting the needs of... Stakeholders Indicator Data Sources Data Collection Methods Graduated Students %, # that attained relevant employment Reported satisfaction levels Graduates from the last 5 years Retrospective Survey Schedule Present- October 2012 Current Students Rank of value placed on the course content Current Students (from fall ongoing) Data Review of SEEQ Student Evaluation of Educational Quality July 2012 Potential Students What are the levels of awareness and/or appeal of certificate/hr programs** Guidance/Career counsellors Focus Group September 2012 (Continued...) 12 6

7 Q. 1 Is the HRM Program meeting the needs of... Stakeholders Indicator Data Sources Data Collection Methods Employers # of employees sent to use program Amount of interest expressed by employees Attendees of the HRMAM conference Schedule Survey October Q. 2 What are the trends in demand for HR professionals? Data Analysis: Stats Canada Phone surveys/interviews with current HR professionals Interviews with HR Professionals not using the HRM program 14 7

8 Q. 3 How can the program be effectively marketed to potential users? Environmental Scan (current gaps in HRM marketing) Program Application Form (Where did you hear about the program?) 15 Data Organization for Stakeholder Analysis: Interim reports on data findings throughout the process which are presented at regular Program Review Committee meetings (every 6 weeks) Program Director to prepare Evaluation Report presented to Program Review Committee (Nov. 2012) 16 8

9 Involving users in the interpretation of data: Establish stakeholder advisory group Representative sample Ensure involvement throughout process 17 Facilitating Intended use by intended users: Presentation of evaluated results at Human Resource Management Association of Manitoba meetings Present revised program to the HR community at the HRMAM awards in March 2013 at the Awards 18 9

10 Thank you! Questions? Comments? 19 References: