Schulich Executive Education Centre Management Education Survey

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1 Schulich Executive Education Centre Management Education Survey June 17, 2014

2 Contact Information Ashley Challinor Consultant, Communications & Public Affairs Lisa Covens VP, Communications & Public Affairs

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4 4 INSTRUMENT A survey of 845 Canadian business stakeholders was completed online between May 6 and June 5, A probability sample of the same size would yield a margin of error of +/- 3.4%, 19 times out of 20. QUALITY CONTROL Stringent quality assurance measures allow Leger to achieve the high-quality standards set by the company. As a result, its methods of data collection and storage outperform the norms set by WAPOR (The World Association for Public Opinion Research). These measures are applied at every stage of the project: from data collection to processing, through to analysis. We aim to answer our clients needs with honesty, total confidentiality, and integrity.

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6 STRATEGIC CONCLUSIONS 6 Canadian business professionals consider leadership and effective communications skills to be the most important management competencies However, they are also the subject areas that are most in need in management education Although nine in ten surveyed professionals say their organization engages in some form of management education, only half think their organization makes it a priority Eight in ten say their organization could use more management education Decision-making surrounding management education is largely de-centralized among department heads, so most professionals surveyed do not know how much their organization spends or if this amount has changed year-to-year Employer-supported conference attendance is the most common form of management education, followed by instructor-led classrooms and webbased learning There is enthusiasm for blended learning, as long as courses are specialized to the organization or industry; open courses are less popular When choosing a provider, industryspecific courses and cost are the most important factors, but half of professionals say that the reputation of the supplier is also important

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8 IMPORTANCE OF INDIVIDUAL MANAGEMENT COMPETENCIES Looking at the baseline importance of a variety of management competencies for today s executives and managers, Leadership and Effective Communication are the clear frontrunners. Canadian business professionals tend to place more importance on day-to-day functional needs from their managers, and less on forward-looking competencies like Mentoring, Career and Succession Planning, or Talent Acquisition Management. 8 Respondents were asked the relative importance of each competency compared to every other competency, giving a ranking of importance reflective of the context and an understanding of what is truly most valued in management. Q3. In the next few screens, you will be shown different management competencies for executives and managers today. We want to understand which you think are most and least valuable. Base: Canadian business professionals (n=845).

9 IMPORTANCE OF MANAGEMENT COMPETENCIES, by region 9 Leadership Effective communication Less important in Quebec Managing organizational change Improving employee engagement Creating customer value Talent development and retention More important in Quebec Effective collaboration Strategic ability Less important in the East Strategic agility Team building Innovativeness Less important in the East West Ontario Quebec East Q3. In the next few screens, you will be shown different management competencies for executives and managers today. We want to understand which you think are most and least valuable. Base: Canadian business professionals (n=845).

10 IMPORTANCE OF MANAGEMENT COMPETENCIES, by region 10 Problem-solving Coaching Financial management Achieving objectives through influence Resource utilization Achieving objectives through direction Mentoring Improving job performance Less important in Quebec More important in the East Managing organizational knowledge Measuring and evaluating Less important in the West Career and succession planning Talent acquisition management Entrepreneurship West Ontario Quebec East Q3. In the next few screens, you will be shown different management competencies for executives and managers today. We want to understand which you think are most and least valuable. Base: Canadian business professionals (n=845).

11 MANAGEMENT SUBJECT AREAS MOST IN NEED Leadership Development and Effective Communication are not only important to Canadian business professionals, but are also the management education subject areas that they believe are most in need. Rounding out the second and third tier of necessary subject areas are Strategy, Human Resources Management, Project Management, and Risk Management. 11 When thinking about management education, which subject areas are most in need? Leadership Development Effective Communication Strategy Human Resources Management Project Management Risk Management Innovation Process Improvement Business Analysis General Management Finance & Accounting Business Operations Marketing Sales Supply Chain & Logistics Production Other 8% 5% 4% 2% 4% 23% 21% 16% 15% 34% 34% 33% 31% 29% 44% 65% 69% Q4. When thinking about management education, which subject areas are most in need? Select top five. Base: Canadian business professionals (n=845).

12 MANAGEMENT SUBJECT AREAS MOST IN NEED, by region When thinking about management education, which subject areas are most in need? 12 Leadership Development Effective Communication Strategy Human Resources Management Project Management Risk Management Innovation Process Improvement 50% 72% 73% 71% 57% 66% 66% 69% 43% 48% 40% 40% 30% 32% 42% 42% 32% 29% 37% 43% 22% 39% 32% 34% Less in need in Quebec 35% 32% 32% 22% 26% 28% 29% 40% Less in need in Quebec West Ontario Quebec East Q4. When thinking about management education, which subject areas are most in need? Select top five. Base: Canadian business professionals (n=845).

13 MANAGEMENT SUBJECT AREAS MOST IN NEED, by region 13 When thinking about management education, which subject areas are most in need? Business Analysis General Management Finance & Accounting Business Operations Marketing Sales Supply Chain & Logistics Production Other 7% 7% 8% 8% 8% 5% 6% 5% 2% 3% 4% 5% 5% 1% 1% 5% 4% 5% 4% 5% 2% 23% 23% 18% 16% 21% 22% 20% 15% 14% 16% 14% 17% 17% 26% 27% West Ontario Quebec East Q4. When thinking about management education, which subject areas are most in need? Select top five. Base: Canadian business professionals (n=845).

14 MANAGEMENT COMPETENCIES, IMPORTANCE VS. NEED The professionals surveyed believe that Leadership and Effective Communication are both the most important management competencies and also the management education subject areas that are most in need. There is also a match in importance and need with Human Resources Management; in contrast, Project Management and Strategy hold lesser weight as competencies, although are still considered necessary on management education curricula. 14 Q4. When thinking about management education, which subject areas are most in need? Select top five. Base: Canadian business professionals (n=845).

15 CURRENT MANAGEMENT EDUCATION PRIORITIES Most business professionals, regardless of the level of management education their organization actually engages in, still believe there is a need within their organization for more management education programs. This is not entirely surprisingly, as only about half believe that management education is a priority within their organization. Among those from organizations that engage in some form of management education, 60% say that it is a priority revealing a gap between the programs offered and what managers and employees feel lives up to a priority. In addition, C-level and manager-level business professionals are more likely to feel that management education is a priority in their organization than those at the sub-manager level, indicating either a disconnect down the hierarchy or a gap in training offered to junior and mid-level positions. % Agree (strongly + somewhat agree) 15 Management education is a priority within my organization 55% There is a need within my organization for more management education programs 80% Q5. Please indicate the extent to which you agree or disagree with the following statements. Base: Canadian business professionals (n=845).

16 CURRENT MANAGEMENT EDUCATION PRIORITIES, by region 16 % Agree (strongly + somewhat agree) Management education is a priority within my organization 55% 55% 57% 54% There is a need within my organization for more management education programs 82% 76% 80% 80% East Quebec Ontario West Q5. Please indicate the extent to which you agree or disagree with the following statements. Base: Canadian business professionals (n=845).

17 INTEREST IN MANAGEMENT EDUCATION The majority of surveyed business professionals say they are interested in management education at their current organization. Female professionals are more likely to say they are very interested compared to their male peers (53% vs. 44%). Among those who are not interested, many say that they already have the education they need, or that their organization has already conducted such programs. Others believe that their workplace is not open to the idea, or will not enact lasting change from training. 17 Why not? (n=23) How interested are you in management education, within the context of your current organization? We already have the education we need Workplace or employees are stuck in their ways Management education has no staying power learnings/change not continued On-the-ground learning is more valuable than classroom learning I don't know, 2% Not at all interested, 1% Not very interested, 2% Neutral, 9% Very interested, 49% Somewhat interested, 38% Net Interested: 87% Q6. How interested are you in management education, within the context of your current organization? Base: Canadian business professionals (n=845).

18 INTEREST IN MANAGEMENT EDUCATION 18 How interested are you in management education, within the context of your current organization? West Net Interested: 84% Quebec Net Interested: 88% 47% 10% 37% Ontario Net Interested: 88% 42% 1% 0% 1% 47% 35% 3% 2% 3% 8% 50% 38% East Net Interested: 87% 11% Very interested Neutral Not at all interested Somewhat interested Not very interested I don't know 2% 2% 8% 1% 52% 2% 0% 1% Q6. How interested are you in management education, within the context of your current organization? Base: Canadian business professionals (n=845).

19 CURRENT ENGAGEMENT WITH MANAGEMENT EDUCATION While only 55% of business professionals surveyed say that management education is a priority within their organization, 91% indicate that their organization engages in some form of management education. The most common type is employer-supported conference attendance, followed by the more formal instructor-led classroom education. Half also say their organization offers web-based learning. C-level and manager-level employees are more likely to say that employer-sponsored conference attendance is offered, likely because this type of learning is available to them more so than to their junior or mid-level colleagues. Ontario and the West tend to engage in more management training (such as coaching and mentoring), but Ontario organizations are more likely than any other region in Canada to have offer instructor-led classroom training and web-based learning. What types of management education does your organization engage in? 19 Employer-supported conference attendance Instructor-led classroom Web-based learning Coaching Mentoring Face-to-face peer information sharing Face-to-face networking Online knowledge repositories Job rotation/cross training Rotational training/train the trainer Corporate University Apprenticeship training Online peer information sharing Social networking online Workspace flexibility 26% 21% 20% 17% 16% 14% 14% 14% 42% 39% 38% 33% 50% 55% 54% Net: 91% Q8. Why types of management education does your organization engage in? Base: Canadian business professionals (n=845).

20 ENGAGEMENT WITH MANAGEMENT EDUCATION, continued 20 Traditional instructor-led classrooms, in-house training, and employer-supported conference attendance are the three most common forms of management education used in Canada today. Which types of management education are used most often? Instructor-led classroom In-house training Employer-supported conference attendance Web-based learning Coaching Mentoring Face-to-face peer information sharing Face-to-face networking Online knowledge repositories Corporate University Job rotation/cross training Online peer information sharing Rotational training/train the trainer Apprenticeship training Social networking online Workspace flexibility 17% 13% 13% 9% 8% 7% 7% 3% 3% 23% 23% 26% 37% 44% 47% 50% Q9. Which types of management education are used most often? Base: Canadian business professionals who se organizations engage in management education (n=768).

21 ENGAGEMENT WITH MANAGEMENT EDUCATION, by region What types of management education does your organization engage in? 21 Employer-supported conference attendance 55% 51% 54% 61% Instructor-Led classroom 39% 51% 51% 62% Web-based learning Coaching 22% 36% 35% 47% 51% 43% 47% 61% More common in Ontario Mentoring 23% 34% 43% 45% Face-to-face peer information sharing 35% 37% 34% 45% Face-to-face networking 26% 36% 31% 34% West Ontario Quebec East Q8. Why types of management education does your organization engage in? Base: Canadian business professionals (n=845).

22 ENGAGEMENT WITH MANAGEMENT EDUCATION, by region What types of management education does your organization engage in? 22 Online knowledge repositories 13% 12% 29% 31% Job rotation/cross training 10% 20% 24% 23% Rotational training/train the trainer 15% 15% 22% 22% Corporate University 9% 17% 18% 16% Apprenticeship training 12% 12% 16% 41% Online peer information sharing Social networking online Workspace flexibility 7% 10% 9% 16% 15% 16% 15% 13% 16% 17% 13% 13% Apprenticeship training is more common in Quebec thanks in part to the dual diploma system, (the applied diplôme d'études professionnelles and the academic diplôme d études secondaires). West Ontario Quebec East Q8. Why types of management education does your organization engage in? Base: Canadian business professionals (n=845).

23 ENGAGEMENT WITH MANAGEMENT EDUCATION, by region 23 Which types of management education are used most often? Instructor-led classroom 46% 47% 46% 55% In-house training 43% 46% 49% 54% Employer-supported conference attendance 33% 42% 48% 51% Web-based learning 20% 34% 36% 43% Less common in Quebec Coaching 24% 22% 20% 31% Mentoring 15% 21% 26% 24% Face-to-face peer information sharing 26% 19% 23% 33% Face-to-face networking 6% 13% 22% 18% West Ontario Quebec East Q9. Which types of management education are used most often? Base: Canadian business professionals who se organizations engage in management education (n=768).

24 ENGAGEMENT WITH MANAGEMENT EDUCATION, by region 24 Which types of management education are used most often? Online knowledge repositories 6% 9% 13% 16% Corporate University 11% 13% 13% 16% Job rotation/cross training 2% 6% 9% 13% Online peer information sharing 5% 7% 9% 13% Rotational training/train the trainer 4% 7% 9% 13% Apprenticeship training 3% 4% 10% 22% Social networking online 1% 4% 3% 3% Workspace flexibility 3% 2% 1% 5% West Ontario Quebec East Q9. Which types of management education are used most often? Base: Canadian business professionals who se organizations engage in management education (n=768).

25 DECISION-MAKING SURROUNDING MANAGEMENT EDUCATION 25 Most commonly, it is department heads who make the decisions when it comes to both the choice of, and expenditure towards, management education. Approximately a quarter of decisions are made by an organization s C-level leadership. Within your organization, who approves the choice of management education programs? And within your organization, who approves the expenditure for management education programs? 46% Department heads 47% 20% CEO/President 25% 20% Myself 17% 17% The most senior HR role 11% Myself responses are made up of approximately two-fifths C- level, 55% manager level, and <5% sub-manager level employees. 7% 1% Another HR role Senior management 1% 5% 5% Other 6% Q10. Within your organization, who approves the choice of management education programs? Q11. And within your organization, who approves the expenditure for management education programs? Base: Canadian business professionals who se organizations engage in management education (n=768).

26 Within your organization, who approves the choice of management education programs? DECISION-MAKING, by region And within your organization, who approves the expenditure for management education programs? 26 47% 47% 48% 37% Department heads 50% 47% 40% 48% 17% 22% 20% 23% CEO/President 19% 28% 26% 26% 25% 18% 23% 18% 13% 19% 18% 16% 10% 7% 8% 3% Myself The most senior HR role Another HR role 22% 15% 17% 15% 6% 14% 12% 9% 4% 3% 10% 5% West Ontario Quebec East 2% 1% 0% 0% Senior management 2% 1% 1% 2% 6% 5% 3% 5% Other 6% 6% 3% 6% Q10. Within your organization, who approves the choice of management education programs? Q11. And within your organization, who approves the expenditure for management education programs? Base: Canadian business professionals who se organizations engage in management education (n=768).

27 SPENDING ON MANAGEMENT EDUCATION Most Canadian business professionals, including those who say they are in charge of decision-making when it comes to management education, do not know their organization s per-person annual expenditure on management education. This may be due to the trend of department heads as decision-makers each department acts independently on training and so other departments are unaware of choices and spending across their organization. The substantial share of C-level executives who make education decisions may also contribute to this, as information about existing training and spending may not be available to all members of an organization. How much, approximately, does your organizations spend per person per year on management education? 75% 27 12% 4% 5% 3% 2% $1-$500 $501-$1000 $1001-$5000 Over $5000 Nothing I don't know/ prefer not to answer Q12. How much, approximately, does your organizations spend per person per year on management education? Base: Canadian business professionals who se organizations engage in management education (n=768).

28 SPENDING ON MANAGEMENT EDUCATION, by region 28 How much, approximately, does your organizations spend per person per year on management education? 81% 75% 74% 67% 5% 5% 6% 7% 5% 5% 2% 4% 16% 11% 10% 11% 3% 3% 3% 3% 2% 1% 2% 2% $1-$500 $501-$1000 $1001-$5000 Over $5000 Nothing I don't know/ prefer not to answer West Ontario Quebec East Q12. How much, approximately, does your organizations spend per person per year on management education? Base: Canadian business professionals who se organizations engage in management education (n=768).

29 SPENDING ON MANAGEMENT EDUCATION, continued 29 As most business professionals do not know how much money their organization spends per person per year, they may be equally unsure of whether spending has increased, decreased, or stayed the same. Most are under the impression that there has been no change in management education spending compared to the previous fiscal year. Compared to the previous fiscal year, this is A decrease, 10% No change, 69% An increase in management education spending, 14% I don't know/ prefer not to answer, 7% Q13. Compared to the previous fiscal year, this is Base: Canadian business professionals who are involved in their organization s management education decision-making (n=182).

30 SPENDING ON MANAGEMENT EDUCATION, by region 30 Compared to the previous fiscal year, this is West Ontario Quebec East 64% 15% 68% 9% 70% 75% 13% 4% 14% 7% 18% 18% 14% 7% 4% An increase in management education spending A decrease No change I don't know/ prefer not to answer Q13. Compared to the previous fiscal year, this is Base: Canadian business professionals who are involved in their organization s management education decision-making (n=182).

31 SELECTING A PROVIDER 31 According to Canadian professionals, courses specialized to their industry and cost are the key factors in selecting a management education provider. Also important is the reputation of the supplier. What are the key factors in selecting a management education provider? Courses specialized to my industry 67% Cost 65% Reputation of the supplier 55% Certificate programs available 39% Proximity to my organization 35% Opportunities for online learning Previous association with my organization or industry Industry accredited measure of development 29% 28% 25% Q14. What are the key factors in selecting a management education provider? Base: Canadian business professionals who are involved in their organization s management education decision-making (n=182).

32 SELECTING A PROVIDER, by region 32 What are the key factors in selecting a management education provider? Courses specialized to my industry Cost Reputation of the supplier Certificate programs available Proximity to my organization Opportunities for online learning Previous association with my organization or industry Industry accredited measure of development Course material that fits our needs 2% 4% 5% 25% 14% 21% 14% 22% 23% 17% 10% 41% 48% 39% 27% 45% 33% 41% 41% 36% 31% 33% 41% 34% 64% 59% 62% 60% 59% 59% 68% 60% 70% 72% 74% 69% More important in Ontario and the East than in Quebec West Ontario Quebec East Q14. What are the key factors in selecting a management education provider? Base: Canadian business professionals who are involved in their organization s management education decision-making (n=182).

33 NATURE OF CURRENT PROGRAMS 33 Seven in ten business professionals say that their organization uses online learning programs. Of those, two in five are designed by an outside firm. Does your organizations use online learning programs? If so, what is the source? I don't know/ prefer not to answer, 13% No, 15% Yes, 71% Yes, designed by an outside firm 41% Yes, but I do not know the source 33% Yes, designed in-house 26% Q15. Does your organizations use online learning programs, and if so, what is the source? Base: Canadians business professionals whose organizations engage in management education (n=768).

34 NATURE OF CURRENT PROGRAMS, by region 34 Does your organizations use online learning programs? West Ontario Quebec East I don't know/ prefer not to answer 16% No 16% Yes 70% I don't know/ prefer not to answer 10% No 10% Yes 77% I don't know/ prefer not to answer 17% No 28% Yes 55% I don't know/ prefer not to answer 11% No 14% Yes 67% Yes, designed by an outside firm 29% Yes, but I do not know the source 24% Yes, designed in-house 17% Yes, designed by an outside firm 31% Yes, but I do not know the source 25% Yes, designed in-house 21% Yes, designed by an outside firm 20% Yes, but I do not know the source 15% Yes, designed in-house 21% Yes, designed by an outside firm 30% Yes, but I do not know the source 26% Yes, designed in-house 14% Q15. Does your organizations use online learning programs, and if so, what is the source? Base: Canadians business professionals whose organizations engage in management education (n=768).

35 PREFERRED PROGRAMS 35 Surveyed business professionals prefer in-house and/or custom management education programs to open programs, even ones that offer PDU points or undergraduate credits. MOST PREFERRED In-house programs Custom programs Quebec professionals are more interested in open enrollment than those in any other region. LEAST PREFERRED Open enrollment Open programs that offer PDU points Open programs that offer credits in undergraduate degree programs Q17. What types of management education programs are most preferred and least preferred by your organization? Base: Canadians business professionals (n=845).

36 INTEREST IN BLENDED LEARNING 36 Approximately half of Canadian business professionals are interested in blended learning, with C- level and manager-level employees most interested. This could mean that blended learning has a better chance of being implemented, as those who would spearhead it are more likely to be in decision-making positions. How interested is your organization in blended learning? Not at all interested, 1% Not very interested, 4% I don't know/ prefer not to answer, 26% Very interested, 17% Somewhat interested, 36% Net Interested: 53% Neutral, 16% Q16. How interested is your organization in blended learning (programs that include a component of online learning along with in-person or classroom learning)? Base: Canadians business professionals whose organizations engage in management education (n=768).

37 INTEREST IN BLENDED LEARNING, by region 37 How interested is your organization in blended learning? 2% West Net Interested: 49% Quebec Net Interested: 51% 29% 14% 5% 29% 39% 16% Ontario Net Interested: 55% 22% 5% 2% 35% 20% 4% 1% 10% 28% 14% 3% 1% East Net Interested: 54% 40% 21% Very interested Neutral Somewhat interested Not very interested 20% 27% 15% Not at all interested I don't know Q16. How interested is your organization in blended learning (programs that include a component of online learning along with in-person or classroom learning)? Base: Canadians business professionals whose organizations engage in management education (n=768).

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39 PROVINCE 39 7% 7% 8% 2% 41% 12% 9% 4% 8%

40 DEMOGRAPHICS Age 40 Title 48% 52% 48% 52% Manager 36% Other Sub-Manager Role 23% Director 20% CEO/President 8% Other C-Level 6% Vice-President 5% CFO 2% COO 1% Education % % % High school 2% College 8% University Certificate 6% University Bachelor 5% University Master s Degree 2% University Doctorate (PhD) 1% 20% 26% 42%

41 DEPARTMENTS 41 Strategy Management 14% Administration 12% Information Technology 12% Human Resources 11% Logistics/Operations 10% Finance/Accounting 7% Communications & Marketing 5% Research & Development 4% Sales 3% Policy Planning/Development 2% Engineering 2% First Responders 1% Project Management 1% Education 1% Training 1% Health and Safety 1% Other 13%

42 PORTAL TO SURVEY 42 Schulich School of Business 48% University of Alberta 47% Université Laval 16% Saint Mary's University 10% Memorial University of Newfoundland 9% Carleton University (Sprott School of Business) 4% University of Saskatchewan (Edwards School of Business) University of New Brunswick 1% Victoria University (Peter B. Gustavson School of Business) University of Winnipeg 0% Other 2% 2% 1% NB: n=310

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