MBA K737 Cases in ebusiness, Innovation and Entrepreneurship Summer 2015 Course Outline Tentative

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1 K737 Summer of 8 MBA K737 Cases in ebusiness, Innovation and Entrepreneurship Summer 2015 Course Outline Tentative COURSE OBJECTIVE Information Systems Area DeGroote School of Business McMaster University This course will give students an opportunity to develop skills in analyzing and formulating business strategies in the domain of ebusiness, innovation and entrepreneurship, as well as improve their business presentation skills. The learning objectives of this course are accomplished by having teams of students repeatedly analyze and present different cases and receive detailed feedback on both. Cases are carefully selected to expose students to a variety of situations involving ebusiness, new technologies and entrepreneurship issues in start-ups and established firms in various industries. INSTRUCTOR AND CONTACT INFORMATION Dr. Nicole Wagner Instructor Office: RJC 217B Office Hours: by appointment Tel: (905) x20558 Nour El Shamy TA Office: DSB A211 Office Hours: TBA Tel: (905) x24961 Class Location: RJC 249 Monday 19:00-22:00 Course Website: COURSE ELEMENTS The course website will be the primary mode of information dissemination for this course. Please check the website regularly for posts and/or have notifications forwarded to your most used account. Avenue: Yes Leadership: Yes IT skills: Yes Global view: Yes Participation: Yes Ethics: Yes Numeracy: Yes Written skills: Yes Evidence-based: Yes Innovation: Yes Group work: Yes Oral skills: Yes Experiential: Yes Guest speaker(s): Yes Final Exam: No

2 K737 Summer of 8 COURSE DESCRIPTION This course is taught primarily through the case-method. The course will expose students to a variety of issues facing managers and entrepreneurs who are involved in managing ebusiness and new technology initiatives. A major objective of the course will be to build the students skills in analyzing and presenting cases. Cases are carefully selected to expose students to a variety of situations involving ebusiness, new technologies and entrepreneurship issues in startups and established firms in various industries. Although the course is focused on companies which are involved in ebusiness and new technology initiatives, the issues explored are not focused on information technology. The course will emphasize utilizing the principles of strategic analysis, financial analysis, marketing analysis, organizational structure, managerial accounting, and operations management in analyzing business situations and arriving at sound recommendations. This course will also help prepare students for case competitions. LEARNING OUTCOMES Upon completion of this course, students will be able to complete the following key tasks: Assume the role of the decision maker/s or consultant to the decision maker/s in various ebusiness managerial situations and perform the following: o Assess the business models and strategies of ebusiness ventures in various stages of maturity o Assess ebusiness situations facing organizations to identify critical issues and be able to rank these issues in terms of urgency and importance o Assess the health of a given industry using a variety of frameworks and metrics (e.g. PEST, Porter s five forces, SWOT) in addition to managerial accounting and finance and HR principles o Generate alternatives to address the identified issues in various managerial situations and contexts o Identify valid criteria for comparing the generated alternatives to select the ones that are most suited for the situation at hand o Draw a realistic action plan to implement the selected alternative/s o Draw a contingency plan to address any surprises during the execution of the action plan o Professionally present the above analysis and action plan Work effectively within teams to research, analyse and present cases Develop critical evaluation and critiquing skills

3 K737 Summer of 8 REQUIRED COURSE MATERIALS AND READINGS Avenue registration for course content, readings and case materials Custom Courseware purchase a copy at the bookstore $ FREE $ CAD OPTIONAL COURSE MATERIALS AND READINGS Learning with Cases, 4th Edition (2007), James A. Erskine; Michiel R. Leenders; Louise A. Mauffette-Leenders, Publisher: Richard Ivey School of Business purchase a copy at the bookstore $ CAD EVALUATION Learning in this course will primarily occur through in-class presentations and discussions and out of class group and individual assignments. The components of the grade of each student will be as follows, adjusted for peer evaluation: Components and Weights Group Case Analyses & Presentations Presentation Skills Evaluation of Others Presentations In-Class Contribution Group: best 5 out of 6 x 10% each 50% Individual 10% Individual 5% Individual 15% Case Report Individual 20% Total 100% NOTE: The use of a McMaster standard calculator is allowed during examinations in this course. See McMaster calculator policy at the following URL:

4 K737 Summer of 8 Grade Conversion At the end of the course your overall percentage grade will be converted to your letter grade in accordance with the following conversion scheme. Grade (Points) * Percentages A+ (12) A (11) A- (10) B+ (9) B (8) B- (7) F (0) Communication and Feedback Students that are uncomfortable in directly approaching an instructor regarding a course concern may send a confidential and anonymous to the respective Area Chair or Associate Dean: Students who wish to correspond with instructors or TAs directly via must send messages that originate from their official McMaster University account. This protects the confidentiality and sensitivity of information as well as confirms the identity of the student. s regarding course issues should NOT be sent to the Administrative Assistant. Instructors are encouraged to conduct an informal course review with students by Week #4 to allow time for modifications in curriculum delivery. Instructors should provide evaluation feedback for at least 10% of the final grade to students prior to Week #8 in the term. Group Case Analyses and Presentations Each group of students will conduct several case analyses and present them in class. These presentations are distributed throughout the course schedule to support the learning objectives of this course. Most cases are selected from the course pack. Presentations should take no more than 30 minutes in addition to minutes allowed for questions and answers. Students are expected to make effective use of material in the assigned cases as well as other resources available from the Web or specialized relevant journals and text books. PowerPoint presentations are expected. The marks for group presentations will be based on how professional and comprehensive the presentation is and how well the Q&A period is handled by the group. Group presentation marks will be based on evaluations prepared by the instructor, the TA as well as other students in the class. Each team will receive feedback forms following each of their presentations containing an evaluation of the various components of their presentations. These evaluations will also include suggestions for improvements as well as feedback on team and individual presentation skills.

5 K737 Summer of 8 Presentation skills within Group Each student will be assessed individually on her/his contribution to the group presentations described above. This evaluation will reflect the student s abilities to deliver a professional and convincing section of each group presentation. The evaluation will also depend on the student s abilities in fielding questions following the presentations of her/his group. Evaluation of Others Presentations: Each student will be assigned a case for which they will conduct evaluations of the presenting teams. For their assigned case, the student will sit at the judges panel, ask questions of the presenting groups, and prepare a written evaluation form. Constructive, detailed and thorough feedback is expected on both the presentation skills as well as the case analysis skills of the presenting groups. In-class Contribution Students are encouraged to engage actively in class discussions related to the material being presented or the cases being analyzed each week. Students should display their name tags at all times during class to allow the instructor to acknowledge their contributions. Participation will NOT simply be graded by counting each contribution a student makes. Participation will be graded by examining the quality of contributions in each class. Hence, it is highly recommended that students complete the recommended readings (cases) before coming to class. Students should also conduct a rough analysis of the case being presented in class each week, if they are not presenting it. Case Report Each student is required to hand in a written case analysis report for one case. The assignment of students to particular cases will be done after the first week of class once groups have been created. This report should not exceed 15 pages in length (double line spacing) inclusive of any exhibits and/or appendices but exclusive of the tile page, table of contents, and executive summary page. In completing case reports, students are expected to make effective use of material in the case as well as other resources available from the Web or specialized relevant journals. Your mark in this assignment will be based on how professional and comprehensive your case analysis report is. Reports are expected to be free of spelling and grammatical mistakes. All references must be included and properly cited. The evaluation form used in assessing case reports is available on the course Website. Please note that this is an individual assignment. As such, you are expected to work independently on this report. Case reports must be handed in electronically through the course website before the beginning of class on the day the case is being presented. Case reports handed after the case has been presented and discussed in class will not be accepted and will receive a mark of zero.

6 K737 Summer of 8 GROUP WORK GUIDELINES A large component of the evaluation of this class will be based on group work. In order to achieve the full benefits expected from working in a team and to be fair to all group members, all group members are expected to contribute equally to group work and to be fully informed of all aspects of their group assignments. One negative aspect of working in teams is that conflict may arise among team members. Such conflict could negatively impact the progress of the team towards achieving its objectives. Hence, every effort should be made, by all group members to be reasonable and to avoid conflicts. ACADEMIC DISHONESTY It is the student s responsibility to understand what constitutes academic dishonesty. Please refer to the University Senate Academic Integrity Policy at the following URL: This policy describes the responsibilities, procedures, and guidelines for students and faculty should a case of academic dishonesty arise. Academic dishonesty is defined as to knowingly act or fail to act in a way that results or could result in unearned academic credit or advantage. Please refer to the policy for a list of examples. The policy also provides faculty with procedures to follow in cases of academic dishonesty as well as general guidelines for penalties. For further information related to the policy, please refer to the Office of Academic Integrity at: MISSED ACADEMIC WORK Missed Mid-Term Examinations / Tests / Class Participation Where students miss a regularly scheduled mid-term or class participation for legitimate reasons as determined by the MBA Academic Services Office, the weight for that test/participation will be distributed across other evaluative components of the course at the discretion of the instructor. Documentation explaining such an absence must be provided to the MBA Academic Services Office within five (5) working days upon returning to school. To document absences for health related reasons, please provide the Petition for Relief for MBA Missed Term Work and the McMaster University Student Health Certificate which can be found on the DeGroote website at Please do not use the online McMaster Student Absence Form as this is for Undergraduate students only. University policy states that a student may submit a maximum of three (3)

7 K737 Summer of 8 medical certificates per year after which the student must meet with the Director of the program. To document absences for reasons other than health related, please provide the Petition for Relief for MBA Missed Term Work and documentation supporting the reason for the absence. Students unable to write a mid-term at the posted exam time due to the following reasons: religious; work-related (for part-time students only); representing university at an academic or varsity athletic event; conflicts between two overlapping scheduled mid-term exams; or other extenuating circumstances, have the option of applying for special exam arrangements. Such requests must be made to the MBA Academic Services Office at least ten (10) working days before the scheduled exam along with acceptable documentation. Instructors cannot themselves allow students to unofficially write make-up exams/tests. Adjudication of the request must be handled by the MBA Academic Services Office. If a mid-term exam is missed without a valid reason, students will receive a grade of zero (0) for that component. STUDENT ACCESSIBILITY SERVICES Student Accessibility Services (SAS) offers various support services for students with disabilities. Students are required to inform SAS of accommodation needs for course work at the outset of term. Students must forward a copy of such SAS accommodation to the instructor normally, within the first three (3) weeks of classes by setting up an appointment with the instructor. If a student with a disability chooses NOT to take advantage of an SAS accommodation and chooses to sit for a regular exam, a petition for relief may not be filed after the examination is complete. The SAS website is: POTENTIAL MODIFICATIONS TO THE COURSE The instructor and university reserve the right to modify elements of the course during the term. The university may change the dates and deadlines for any or all courses in extreme circumstances. If either type of modification becomes necessary, reasonable notice and communication with the students will be given with explanation and the opportunity to comment on changes. It is the responsibility of the student to check their McMaster and course websites weekly during the term and to note any changes.

8 K737 Summer of 8 MBA K737 COURSE SCHEDULE TENTATIVE WK DATE CLASS ACTIVITIES READINGS 1 April 27 2 May 4 Course Overview Team Formation Presentation Skills Introduction to ebusiness, Innovation and Entrepreneurship Learning with Cases Tools and Frameworks for ebusiness Evaluation 3 May 11 Case presentations Lecture: Metrics and Evaluation Case 1: Indigo Books & Music Inc. 4 May 18 No Class (Victoria Day) 5 May 25 Case presentations Lecture: Funding and Lean Management Case 2: Banking on Social Media 6 June 1 Case presentations Guest Speaker: Gordon Pitts Case 3: Growing Tentree 7 June 8 Case presentations Guest Speaker: Peter Smith Case 4: CardSwap 8 June 15 No Class Case presentations 9 June 22 TBD Case presentations 10 June 29 Guest Speaker: John Hertel Case presentations 11 July 6 Guest Speaker: Ethan Do Case presentations 12 July 13 TBD 13 July 20 Course case competition Case 5: HootSuite Case 6: Hip to be Square Case 7: Intrapreneurship at Alcatel- Lucent Case 8: Game CoLab Case 9 (TBA) ** Weeks 3-12 will also contain a component after the case presentations are complete: either a guest speaker, brief lecture, or group discussion session. The schedule will be updated throughout the term accordingly. **

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