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3 Indice Introduction 03 March April May June July August September October November December Communication/Press 42 Conclusion/evaluation 45 Staff Ano da Holanda no Brasil 47 Thanks 48 1

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5 Introduction The year 2011 was a year of special importance for the relations between Brazil and the Netherlands, it was the Ano da Holanda no Brasil, the Year of Holland in Brazil. Brazil is an emerging world power, both politically and economically, and of growing importance to the Netherlands. In its turn, the Netherlands are an important entry for Brazilian exports to Europe, and the Netherlands is one of the biggest investors in Brazil. The 2014 World Cup and the 2016 Olympic Games will give an extra stimulus to the development of Brazil. Strong growth is being measured in Brazil, specifically in sectors in which the Netherlands excel, such as logistics, transport, fuels, chemicals, agriculture, science and technology and design. Both countries share special cultural ties since the times of Maurice of Nassau in the 17th century. The city of Carambeí, one of the Dutch agricultural settlements in Brazil, celebrated its 100th anniversary in We thought these were all good reasons to celebrate with some special events and to use our slogan for the year Experimente! or Experience it! On March 4th, 2011, Brazilian President Dilma Rousseff signed a law into effect which officially declared 2011 Ano da Holanda no Brasil. Later on the Government of the State of Pernambuco held a special session and declared the Ano da Holanda no Brasil in the State of Pernambuco. Events took place all over Brazil but mostly in the 3 bigger cities: Brasília, São Paulo and Rio de Janeiro and in the Dutch agricultural settlements. Some events were organized by either the Embassy or the Consulates General, other events were organized by third parties. Sometimes these third parties were given some of our funds, sometimes they included the Ano da Holanda logo and a letter of support of the Ambassador or Consul General sufficed. This booklet will give an overview of the events that took place during this special year. The project Ano da Holanda no Brasil was realized with funds allocated by the Dutch ministry of Foreign Affairs and private sponsoring. Due to the international financial crises and ongoing budget cuts in the Netherlands, it was not possible to get substantial funding from the Dutch government. We are pleased that it did prove possible to find additional support from Dutch companies based in Brazil like KLM, ING, Heineken, Hyva, Shell, RHI (Randstad) and Golden Tulip Hotels. Damen Shipyards sponsored two specific events, the Rio International Cello Encounter and the Cebri-Clingendael seminar which, due to the agenda of the Dutch Minister of Foreign Affairs, will only be realized in Other sponsors joined for single events like for instance the Queen s Day celebration and the orange bike tour. We hope you enjoyed our Ano da Holanda no Brasil just as much as we did. We also hope we were able to show the Brazilians what the Netherlands has to offer nowadays. Through this booklet you can relive the events you attended and get a good impression of the ones you, unfortunately, had to miss out on. To use our slogan one last time: Experimente! Kees Rade Ambassador 3

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7 Events The following events took place during the Year of Holland in Brazil. Only some of the events that took place in the Dutch agricultural settlements are mentioned. For a more extensive list of their events, please visit the respective cities websites. March Opening/Flying Artwork The official opening of the Ano da Holanda took place on March 17th, 2011, at the Ambassador s residence. This was two weeks after President Dilma declared 2011 as the Ano da Holanda no Brasil. The diplomatic community, government authorities, press, sponsors and business contacts were invited. About 250 people attended amongst whom some of Dutch descent. Ambassador Kees Rade gave a speech after which the year officially got opened by everyone toasting with a glass of orange champagne. Besides a representative from Itamaraty (the Brazilian Foreign Affairs), Mr. Luiz Carlos Hauly, secretary of finance of the State of Paraná also gave a speech and offered the Ambassador a plaque as a remembrance for the opening of the year. Mr. Hauly used to be the delegate for Paraná in the Brazilian Congress, and in this capacity initiated the law about Ano da Holanda no Brasil. Credit flyingartwork.nl From March 18th through March 20th two aerial dancers of the Dutch acrobatic group Flying Artwork performed two shows a night called Flying Jellyfish at the Pontão do Lago Sul in Brasília. There was supposed to be a show on the opening night at the residence with these same aerial dancers doing acrobatics while hanging from a crane, from company Hyva, with a jellyfish hovering over them but, unfortunately, it got cancelled because of heavy rain. Although it was the rainy season, they got to do their six shows at the Pontão, sometimes with a short weather delay. The Pontão is an area where people go to take a stroll or dine out at fine restaurants and especially at night it attracts a lot of people. Each show had a lot of spectators and the artists got an immense applause. Little children were mesmerized by the artists and asked them for signatures and wanted to be photographed with them. Neso used the event to promote studying in the Netherlands during this event. 5

8 March Expodireto Cotrijal It was the 12th edition of this yearly held agricultural fair in the city of Não-me- Toque in the State of Rio Grande do Sul. Não-me- Toque is one of the Dutch agricultural settlements in the south of Brazil. During the fair a statue got unveiled on the occasion of Ano da Holanda. Mr. Wieke Piët, Consul General at the Dutch Consulate in São Paulo, attended this special occasion (first one on the left of the statue). March Contemporary jazz concerts by Michiel Borstlap The internationally renowned Dutch contemporary jazz pianist, Mr. Michiel Borstlap, played on the 21st of March at the opening event of Ano da Holanda in Rio de Janeiro. Previously that day, the Dutch pianist had given a workshop to a group of children of the Favela da Rocinha showing great interest in all their questions and motivating them not to abandon their talent. Despite the fact that it missed the expected attention from the press, it turned out to be an unforgettable event for the young pianists. The 22nd Michiel arrived in Brasília and gave a concert for the public free of charge. He played his own works on the Steinway of the Teatro Nacional and chatted a little with the public during the concert. During the break of the concert for about 350 people, small bottles of water were served, offered by the Dutch Embassy, in honor of World Water Day. Each bottle had a little tag with the World Water Day logo and a small explanation, to make people aware of this fact. Michiel Borstlap enjoyed Brasília so much that he wanted to stay an extra day. He was scheduled to leave for São Paulo the morning of the 23rd of March but everything got rescheduled for the 24th. Michiel got to take an improvised tour of Brasília with some people from the Embassy. He was crazy about the architecture of the city. At night some colleagues took Michiel to Clube do Choro which is a famous music club for traditional choro in Brasília. The famous Brazilian pianist Mr. João Nonato played with friends. In the interval 6

9 a meeting was arranged between the two pianists and the owner of the club and at the end of the night Michiel jammed a little with the drummer and got a standing ovation. Following his successful concert in Brasília, it was time for Michiel Borstlap to show some of the Netherlands best jazz music in São Paulo. In Centro Cultural São Paulo, one of the biggest and most important cultural centers of the city, Michiel Borstlap played with two local musicians for an enthusiastic audience. March Alumni Conference Royal Dutch Agricultural Engineers Association (KLV) 24 The KLV-Wageningen Alumni Conference was held in the city of Piracicaba, State of São Paulo. The KLV celebrated their 125th anniversary in The conference focused on food security from the Brazilian perspective and the former Brazilian Minister of Agriculture, Mr. Roberto Rodriguez, was the key note speaker. Ambassador Kees Rade attended the conference and gave a speech. April Photo Exhibition Marianne Lemmen To celebrate the Year of Holland in Brazil, Dutch photographer Ms. Marianne Lemmen was asked by the municipality of Taubaté, State of São Paulo, to put together a photo exhibition of her work on Dutch landscapes and other typical aspects of the Netherlands. About 150 photos were exhibited at the cultural center of Taubaté, from very traditional Dutch sceneries of windmills and tulips, to examples of Holland s excellence in high tech. Also on view were various small private exhibitions on, for instance, Dutch philately and coins, skates and clogs. 7

10 April Anniversary Carambeí To celebrate the Year of Holland in Brazil, Dutch photographer Ms. Marianne Lemmen was asked by the municipality of Taubaté, State of São Paulo, to put together a photo exhibition of her work on Dutch landscapes and other typical aspects of the Netherlands. About 150 photos were exhibited at the cultural center of Taubaté, from very traditional Dutch sceneries of windmills and tulips, to examples of Holland s excellence in high tech. Also on view were various small private exhibitions on, for instance, Dutch philately and coins, skates and clogs. April Intermodal Trade Fair There are only three large events on the global agenda for logistics, transportation and foreign trade: one in Europe, another in Asia and Intermodal South America in Brazil, which on the eve of its last edition was considered the largest and most important show in the Americas, gathering the main players, serving as a platform for launches, brand reinforcement, sales and networking. This year there were about 450 exhibitors, 12% more than the previous edition, and a 20% increase in international participation, said Mr. Joris Van Wijk, director of UBM Brazil. In face of the new global scenario, more and more companies see the huge range of commercial opportunities that only a business exhibition can offer. Besides being a strategic meeting place for business and relations, decision-making professionals have a veritable shopping center at their disposal, full of incredible offers and opportunities. The following Dutch companies participated at the Dutch Pavilion at Intermodal 2011: Amsterdam Port, Port of Rotterdam, Groningen Sea Ports, NDL/HIDC and Zeeland Ports. 8

11 April Anniversary Paranapanema Holambra II, in the city of Paranapanema, State of São Paulo, was founded in 1960 by the migrants of Holambra I, another Dutch agricultural settlement. The name is a contraction of Holland, America and Brazil. This district is also known as the capital of technological agriculture. April Dutch video art at Virada Cultural The Virada Cultural is Brazil s biggest annual cultural event attracting on average three to four million visitors. This year it contained a special project from the Netherlands: Dutch artists provided creative video-projections on centrally located buildings in São Paulo during this 24 hours mega event. April / July Escher exhibition 18/04-17/07 At The Magic World of Escher, one of Brazil s most successful exhibitions of 2011 that passed through Brasília, Rio de Janeiro and São Paulo, the Consulate-General in São Paulo organized an exclusive visit in April, guided by curator Mr. Pieter Tjabbes, for cultural and business contacts. 9

12 April Queen s Day celebration Of course Queen s day is a yearly recurring event but this year we wanted to do something special on the occasion of Ano da Holanda no Brasil. São Paulo This year s celebration in São Paulo with support of ABN Amro, Heineken and Perfetti van Melle was held at the beautiful Parque Burle Marx. In this amazing natural setting, the official reception for the contacts of the Consulate-General was followed by an Oranjebal for the Dutch community. To celebrate Queen s Day within the context of the Ano da Holanda, São Paulo s landmark bridge Ponte Octávio Frias de Oliveira received special orange illumination on the evening and night of April 30th. Brasília On April 28th the formal Queen s Day reception was held at the Ambassador s residence for contacts of the Embassy. The guests got to enjoy a little taste of Holland at the Dutch food market. The about 300 guests could sample three types of cheese, generously offered by Friesland Campina, Dutch gin (jenever), syrup cookies (stroopwafels), fried meat balls 10

13 (bitterballen) and herring. The local Dutch butcher Raymond Graumans showcased his products and held a tasting free of charge. The sponsor of the Holland Year, Heineken, was prominently present with a green bar where people could get an ice cold Heineken draught. Heineken also served longnecks and for this brought along friendly waiting staff dressed in a Heineken outfit, just like at the official opening of the year. On April 30th a reception was held for the Dutch community. Ano da Holanda was mentioned various times in the Ambassador s speech. The banners got a prominent place and the guests could take home flyers and some other information about this special year. Rio de Janeiro Undoubtedly because of Ano da Holanda no Brasil, attendance at the Queen s Day reception in Rio de Janeiro exceeded the average number, with close to 200 guests crowding the Consul General s residence to network and enjoy typical Dutch treats. Thanks to the generosity of Dutch dredging firm Van Oord, the Consul General was able to raffle six tickets for the June 27 performance of the Rotterdam Philharmonic Orchestra at Rio s Theatro Municipal. May Rio Harp Festival During the VI International Harp Festival, the Netherlands was represented by Ms. Mirjam Rietberg, who gave two concerts in the well-known Centro Cultural Banco do Brasil (12th and 14th of May), and by Mr. Remy van Kesteren, who also gave two concerts but in the beautiful Centro Cultural Justiça Federal (19th and 20th of May). The communicative Mirjam Rietberg surprised her audience introducing herself and all pieces in her program in flawless Portuguese. Together with the charismatic Remy van Kesteren, the harpists showed the Brazilian public how talented the young generation of Dutch musicians really is. 11

14 May Objeto Gritante In a unique cooperation, Dutch-Brazilian dancerchoreographer-theatre maker Mr. Duda Paiva and Brazilian artist Mr. Mauricio de Oliveira invented a spectacular theatre-dance performance with impressive costumes and dramatic contemporary dance. This show, called Objeto Gritante (Screaming Object), was performed on various nights at the TD Teatro de Dança, in the city of Sao Paulo. Duda Paiva has worked in the Netherlands since the 90s. The cooperation with Mauricio was a renewed effort to explore the Brazilian cultural market with his innovative costume designs and his unique perspective on dance and theatre. May Organ Concert 16 Mr. Hendricus Verhoef, a Dutch organist, together with the Dutch violinist, Mr. Franciscus Polman, gave a concert at Sta. Cruz dos Militares Church. During the week that followed, Ms. Domitila Ballesteros, a famous Brazilian organist, who frequently plays in the Netherlands and who organized this concert, received many s praising the duo and also regretting there would not be a second concert. May / June World Press Photo 16/05-19/06 The World Press Photo exhibit at Caixa Cultural in Rio de Janeiro had a lot of media visibility and public attendance was very high. For more information on this exhibit please go to July when the same exhibit was hosted at the Museu Nacional in Brasília for the first time. 12

15 May Jazz-bands Knalpot and Blazin Quartet Discovered by Brazilian participants of MCN s (Muziek Centrum Nederland) Dutch Jazz & World Music event in December 2010, the Dutch jazz-bands Knalpot and Blazin Quartet were invited to come and play on several key stages in the cities of São Paulo, Campinas and Porto Alegre. Image: divulgação With their creative styles, the two bands impressed the packed concert halls. May Gincana de Charette - Holambra 22 The already 38th edition of this carriage competition bore the Ano da Holanda theme this year. The 47 carriages that participated in this year s race could earn points for decorations relating to the theme. Extra points could be earned in the toy drive that benefitted the Centro Infantil Boldrini (children s hospital) in Campinas, State of São Paulo. May Presentation by Max Risselada Museu da Casa Brasileira 24 Dutch professor of architecture Max Risselada (Technical University of Delft), co-author of a book about the famous Brazilian architect Lele, gave a presentation for a public of over 400 architects and students in the important Museu da Casa Brasileira (museum focused on design and architecture). Our Deputy Consul-General in São Paulo, Ms. Gonneke de Ridder, focused in her speech on the Brazilian-Dutch architectural relationship that exists since the governance of Maurice of Nassau in the Brazilian state of Pernambuco in the 17th century. 13

16 May Presentation by Max Risselada Museu da Casa Brasileira 24 May / June C40 São Paulo Summit 31/05-03/06 Over 30 large cities participated in the fourth edition of the C40 international conference. C40 São Paulo Summit a conference that brought together mayors to tackle climate change and to promote sustainable development took place for the first time in a Southern Hemisphere city and put São Paulo right in the center of global environmental issues. 14

17 May / June C40 São Paulo Summit 31/05-03/06 The Mayor of New York City and Chair of the C40, Mr. Michael Bloomberg, opened the event hosted by Mayor of São Paulo, Mr. Gilberto Kassab. Amsterdam Mayor, Mr. Eberhard van der Laan and former US president Bill Clinton were special guests at this conference as well as Mr. Ruud Lubbers, former Prime Minister of the Netherlands in his capacity as Ambassador of Rotterdam Climate Initiative. From Europe, cities such as Amsterdam, Athens, Barcelona, Basel, Berlin, Copenhagen, Heidelberg, London, Madrid, Moscow, Rotterdam and Warsaw were represented at the event. From Asia, Changwon and Seoul, both South Korean cities, Hong Kong (China), Jakarta (Indonesia), and Ho Chi Minh (Vietnam) were represented. The Mayor of Sidney (Australia), and the Mayor of Addis Ababa, (Ethiopia), also attended the C40 São Paulo Summit. May / June Rio Global Green Business 31/05-03/06 Four Dutch companies flew to Rio de Janeiro to attend the Global Green Business sustainability expo and conference. Working from the Holland Lounge set up by the Consulate General, they met several business contacts while the Consulate s economic department networked with both government entities as well as private companies with an interest for the Netherlands. Mr. Ruud Lubbers attended here as well. 15

18 June Soccer game Brazil-Holanda 04 The friendly soccer game between Brazil and the Netherlands was played in Goiânia in the State Goiás, about a 2 ½ hours drive from Brasília. ArenA do Brasil, a sister company of ArenA Amsterdam, was organizing a VIP event for the occasion. The organization heard about the Ano da Holanda no Brasil and, as kind of a sponsorship, wanted to partner up with the Embassy. ArenA do Brasil asked the Embassy to write a few recommendation letters for the authorities in Goiás and to deliver a list with contact information of VIPs the Embassy wanted to invite to this event. Game time was only scheduled three weeks before the actual event by the Brazilian Soccer Federation, but it all worked out nicely. On the day of the event at 9 am two deluxe touring cars departed from the Embassy with both guests from the Embassy and, mostly, from ArenA do Brasil, a total of about a hundred VIPs. Some people used their own transportation or were already in Goiânia like the Dutch Minister of State, Mr. Ruud Lubbers. The guests were welcomed by a traditional Brazilian capoeira dance group at the Centro Cultural Oscar Niemeyer in Goiânia and enjoyed Brazilian cocktails and a lunch that consisted of typical dishes of the State Bahia and some Dutch cheese sponsored by Unilac. The sponsors of this event got to speak during lunch; the Ambassador was invited to say some words as well. During the interval of the game the guests could use the VIP bar or enjoy the stadium. After a disappointing nil-nil result there was time for one more drink and a little dance at the VIP experience tent before the touring cars left for Brasília again. June São Paulo Fashion Week & Design São Paulo The friendly soccer game between Brazil and the Netherlands was played in Goiânia in the State Goiás, about a 2 ½ hours drive from Brasília. ArenA do Brasil, a sister company of ArenA Amsterdam, was organizing a VIP event for the occasion. The organization heard about the Ano da Holanda no Brasil and, as kind of a sponsorship, wanted to partner up with the Embassy. ArenA do Brasil asked the Embassy to write a few recommendation letters 16

19 June São Paulo Fashion Week & Design São Paulo for the authorities in Goiás and to deliver a list with contact information of VIPs the Embassy wanted to invite to this event. Game time was only scheduled three weeks before the actual event by the Brazilian Soccer Federation, but it all worked out nicely. On the day of the event at 9 am two deluxe touring cars departed from the Embassy with both guests from the Embassy and, mostly, from ArenA do Brasil, a total of about a hundred VIPs. Some people used their own transportation or were already in Goiânia like the Dutch Minister of State, Mr. Ruud Lubbers. The guests were welcomed by a traditional Brazilian capoeira dance group at the Centro Cultural Oscar Niemeyer in Goiânia and enjoyed Brazilian cocktails and a lunch that consisted of typical dishes of the State Bahia and some Dutch cheese sponsored by Unilac. The sponsors of this event got to speak during lunch; the Ambassador was invited to say some words as well. During the interval of the game the guests could use the VIP bar or enjoy the stadium. After a disappointing nil-nil result there was time for one more drink and a little dance at the VIP experience tent before the touring cars left for Brasília again. June Heritage Day the Netherlands Brazil 15 The Centre for International Heritage Activities (CIE), together with Erfgoed Nederland and their Brazilian counterparts organized a special seminar in São Paulo on mutual cultural heritage between Brazil and the Netherlands. 17

20 June / July Quitutes & Batuques 04 The third annual cultural caravan Quitutes & Batuques got a special Dutch theme celebrating the Ano da Holanda no Brasil. In various cities in the State of São Paulo a mixture of music, theatre, dance and culinary projects were organized for the local population. June Jazz Festival Rio das Ostras During the ninth edition of the internationally well-known Rio das Ostras Blues & Jazz Festival, three unforgettable performances by the Dutch Ms. Saskia Laroo and her band left fans asking for more. It is said that she has already received several invitations to play in some other Brazilian cities. June Rotterdam Philharmonic Orchestra The Rotterdam Philharmonic Orchestra (RPhO), together with Rotterdam s Mayor Ahmed Aboutaleb and a delegation from the Port of Rotterdam, visited Rio de Janeiro and São Paulo. During two nights São Paulo s population could enjoy the music of the RPhO in the city s most beautiful concert hall located in an old (and still functioning!) train station: Sala São Paulo. In Rio they played at the wonderful Theatro Municipal. 18

21 July World Press Photo Because of the Ano da Holanda no Brasil it was possible to get the World Press Photo exhibition to Brasília for the very first time. The exhibition goes to Rio de Janeiro yearly and this year continued on to Brasília. The official opening at the Anexo of the Museu Nacional was on July 7th, 2011 and a cocktail was held within the exhibition space. About 150 people showed up, speeches were given by Mr. Wagner Barja, director of the museum, Mr. Bastiaan Engelhard as a substitute for the Chargé d Affaires of the Embassy and Mr. Erik de Kruijf, project manager at World Press Photo. Soon people started to discuss the content of the photos with each other which was exactly what we had hoped for. An estimated number of people visited the exhibition in Brasília. July Seminar on safety at big sports events Not very much in line with the other events, the Consulate General in Rio de Janeiro promoted the participation of behavioral scientist Mr. Otto Adang in a conference focused on security during the mega events taking place in Rio in 2014 (World Cup Brazil) and 2016 (Olympic Games). The conference was organized by the local Police Academy and Mr. Adang was the only foreign speaker invited. He held both an opening and closing speech. The event brought together representatives of the municipality and state administration, academics of several areas related to security and the police corps. It was a small gesture that showed Dutch expertise in an area of great relevance to Brazil the coming years. July Intercambio Fryslân Ferbynt Friesland is one of the 12 provinces of the Netherlands; it is situated in the north. The Frisian Chamber of Commerce organized a trade mission from July to Carambeí, State of Paraná, which was followed by a 4 day cultural/historical exchange. Frisians stayed with Brazilian host families and the main focus was the hexathlon (zeskamp) to celebrate 100 years of Dutch immigration. 19

22 August Rio International Cello Encounter This yearly initiative by British cellist Mr. David Chew, manages to bring together the very best of international cello music during the month of August. Mr. Paul Comenencia, Consul General of the Netherlands in Rio de Janeiro, invited David Chew to set up a special program for a concert at the official residence, sponsored by Damen Shipyards. On the 17th of August, eighty guests were treated to a varied musical menu that included a Norwegian folkloric tune, Villa-Lobos hummed by soprano Martha Herr, a sonata by Dutch composer Willem de Fesch, an American folk song played on an electric cello and, to round it up, a Brazilian chorinho for some local flavor. Aside from Martha Herr s lovely voice and David Chew s oneness with his favorite instrument, the audience enjoyed the mastery of Haroutune Bedelian playing his violin, the gaiety of the Norwegian duo Isa Holmesland (violin) and Kaja Pettersen (cello), the versatility of David Haughey playing the electric cello, the enthusiasm of Dutch cellists Wijnand Hulst and Artur Trajko playing music by a countryman, and the vivacity of Marco Pinna s strings quintet. Time passed by in a most enjoyable atmosphere, starting with the warm welcome by Mr. and Mrs. Comenencia. David Chew s British humor surfaced as he said that the musicians had been instructed to play fast in order not to delay the cocktail. The cocktail, which however did start much later than anticipated, was a wonderful opportunity for networking in an informal and relaxed environment. It soon became clear that everybody enjoyed every bit of the concert. Judging by the design of the program, the Rio International Cello Encounter carried the spirit of Ano da Holanda no Brasil this year August Agroleite Agroleite is the largest exhibition of dairy cattle in Brazil, held yearly in the city of Castro, State of Paraná. This year was special because Castrolanda, a Dutch agricultural settlement situated about 6 km from Castro, was founded 60 years ago. A large dairy cooperation is based in Castrolanda. 20

23 August Duo Ab Baars Ig Henneman Dutch musician-composer and bandleader Mr. Ab Baars performs on tenor saxophone, clarinet and shakuhachi. He has been internationally acclaimed for both his solo and ensemble music performed in hundreds of concerts throughout the world. Together with the Dutch musiciancomposer and bandleader Ms. Ig Henneman, who performs on viola, and writes compositions for orchestras, ensembles, soloists, including pieces for film and theatre, the Duo Baars- Henneman showcase improvisations. On August 13 the improvisation duo organized a master class in the Centro Cultural Sao Paulo. The next evening, they gave an improvisation concert at the auditorium at the same venue. August Festival Internacional de Cinema Infantil The Pensar a Infância is an annual forum that takes place prior to the Brazilian Kids Film Festival. During three days, educators, scriptwriters, film and video makers and producers discuss the latest developments in audiovisual manifestations and present new projects and opportunities for audiovisual material for children. Mrs. Shailoh Phillips, specialist in new media and professor at the Kunstgebouw in Rijswijk, came to Rio de Janeiro to talk about the many possibilities of using new media to call children s attention to learning contents. During the festival, the following Dutch films were screened at movie theatres in several Brazilian cities: African Bambi Iep! Het Paard van Sinterklaas 21

24 August Orquestra Jazz Sinfônica starring Josee Koning The Jazz Symphonic Orchestra from São Paulo invited the Dutch singer Ms. Josee Koning to participate in a special performance of the Brazilian musical play Calabar, Praise of Betrayal. The play is written by the famous Brazilian writer Mr. Chico Buarque da Holanda and speaks of the Dutch invasion of Brazil in Written and banned during the dictatorial military regime, the play and its songs became a huge hit with the Brazilian public. The artistic director of the Orquestra Jazz Sinfônica, Mr. João Mauricio Galindo, decided to honor the great writer Chico Buarque with a repertoire of the most famous songs of Calabar, put to live by the beautiful voice of Dutch Josee Koning. The concerts took place in the well-known and beautiful contemporary building Auditório Ibirapuera. September Organ concert Peter Westerbrink 01 Mr. Peter Westerbrink is one of several organists that periodically visit Brazil at the invitation of the Instituto de Arte e Cultura Organística, dedicated to promoting organ music in general. The Year of Holland in Brazil provided an occasion for special emphasis on the contribution of the Netherlands to the tradition of playing and building this most classical of instruments. Peter Westerbrink is the main organist of the famous organ in the Der Aa-Kerk in Groningen, originally built by Arp Schnitger in In Rio de Janeiro, the concert took place at the church of the São Bento Monastery. Since the organ is not visible to the public, a screen was installed in front of the altar, thus enabling all to both see and listen to the concert. The program included Bach, Händel, Krebs, Lefébure-Wély, Tours and Dubois. Not only is the location of São Bento Monastery very special, seated on a hilltop, but the building itself is one of the most important monuments of colonial art in the city. The rich interiors in baroque and rococo style are a cultural, touristic and religious reference. 22

25 September Isabelle Exhibition and launch book Leo Divendal The Dutch photographer Mr. Leo Divendal returned to São Paulo after his successful exhibitions and workshops in 2007 and This time he presented his new photo exhibition Isabelle: an exhibition of 30 pictures of a French nurse who sent Leo Divendal a letter in 1999, requesting him to photograph her. He agreed to her proposal and photographed her 3 times with an interval of 4 years each, thus picturing the story of the mysterious universe of a French nurse and her family in a poetic way. At the official opening of the exhibition in the Contraponto gallery in the picturesque São Paulo neighborhood Vila Madalena, Leo Divendal launched his new book Isabelle. The book contains a high quality collection of the photographs exhibited in the gallery. During the entire exhibition period, a workshop, readings and an exhibition by the participants of last year s workshop took place. September Expoflora Expoflora is the largest flower and ornamental plant show in Latin America. It is held every September in Holambra, a Dutch agricultural settlement in the State of São Paulo. Holambra is Brazil s largest flower producer and exporter. This year was the 30th Expoflora which celebrated the Year of Holland in Brazil and 100 years of Dutch immigration in the area. 23

26 September III Semana de Música Antiga Only the third edition of this Antique Music Festival in Belo Horizonte, State of Minas Gerais, but what started as a humble showcase soon became the largest Antique Music Festival in the country, attracting the interest of both Brazilian and foreign teachers. A very considerate organization got all attendees, students, teachers and antique music lovers everything they wanted at accessible prices. Students came from all over Brazil to attend workshops given by invited teachers, such as Mr. Charles Toet (trombone) and Ms. Marion Verbruggen (recorder), who were flown in from the Netherlands. During the day, classes were given at Praça da Independência, in a beautiful nineteenth century palace. Marion shared her knowledge on the School of Frans Brüggen as well as her own experiences. In the evening, she performed the sonata by G.P. Telemann together with a student. Charles Toet taught some students the modern trombone and one the sackbut. In the evening he presented Palestrina motets and a mass of Girolamo Frescobaldi with a group of singers and instrumentalists. All concerts were received with great enthusiasm. September Concert Yuri Honing Wired Paradise 06 Dutch saxophonist Mr. Yuri Honing and his band Wired Paradise performed at the Centro Cultural in São Paulo. To musician and sax player Yuri Honing jazz is like a language that combines pop, classical, Arabic and electro music; he is a true representative of so-called free music. His band Wired Paradise plays electro jazz with references to cult movies and daring improvisations of well-known pop and jazz compositions. 24

27 September Jazz Concerts and workshops Sol Sol6 is a collaboration between British jazz pianist Veryan Weston and Dutch bass player Luc Ex, known from the band The Ex, and 4 other musicians. Sol6 gave 4 concerts and 2 workshops in Brazil, in the cities of Pouso Alegre and São Paulo, both in the State of São Paulo. They play improvised chamber music with the energy of a punk band. In São Paulo they played at the Centro Cultural de São Paulo. September Paraty em Foco photography festival This year marked the 7th edition of this festival that has become one of the most important photography festivals in Brazil. Paraty is a small coastal village half way between Rio de Janeiro and São Paulo. The Dutch participation consisted of a very successful presentation by Mr. Marcel Feil, FOAM_Fotografiemuseum Amsterdam, and Mr. Constant Dullaart, new-media artist. The room was quickly filled to its maximum capacity but through video screens a total of about a thousand people watched the presentation. There was a lot of interaction between the artists and the public. The duo also gave some private interviews and workshops. 25

28 September Orange Bike Tour in Rio de Janeiro and Pelotão Laranja Bike Tour in Brasília Picture 1 Brasília: the Ambassador on the left and Governor Agnelo Queiroz on the right 26 The Dutch and their biking had to be showcased during this special year. What better opportunity then the Week of Mobility in September? The Dia Mundial sem Carro within this week was supported by both the Embassy in Brasília and the Consulate General in Rio de Janeiro. Packs of orange bikers participated in bike rides organized for the occasion by the Embassy and NGO Rodas da Paz in Brasília and by the Rio de Janeiro Cycling Federation in Rio. Rio would like to become the biking capital of South America. Houston Bikes in Teresina very generously donated 130 special edition Holland Bikes which were presented to VIP s and some of the participants. Afterwards the bikes were donated for use by school children and to organizations and people with an honest ambition to improve cycling conditions, as a symbol of our support of this goal. Each participant received an orange t-shirt, sponsored by FUGRO, with the logos of FUGRO and Ano da Holanda. KLM was another sponsor of the event. On the morning of the 18th of September orange bikers gathered at the Monumento aos Pracinhas in Rio de Janeiro for an 11 km bike tour in a leisurely pace. Both young and old participated. Among the participating VIPs were Mrs. Marcia Lins, the State Secretary for Sports, Mr. Altamirando Fernandes Moraes, the Municipality Deputy Secretary for Environment and Mr. Romário Galvão, the Municipality Secretary for Sports and Recreation. On the 22nd of September, Ambassador Kees Rade, the Governor of Brasília, DF, Mr. Agnelo Queiroz, the State Secretary of Environment, Mr. Eduardo Brandão, and the State Secretary of Publicity, Mr. Abimael Nunes, participated in the Pelotão Laranja in Brasília. Other participants were people from the Dutch community, children, Embassy staff with their friends and family and members of cyclist associations. The Embassy with help from NGO Rodas da Paz, has created two new cycling routes in Brasília (a Touristic Route and a Nature Route) and compiled the two in a brochure along with tips and information about cycling in this city. The routes are a contribution to the city and the local government to encourage their work on cycling and perhaps, in the near future, have an extensive cycling infrastructure. Given the knowledge that the Netherlands has in the area of cycling, the Embassy arranged for an bicycle policy officer from the Dutch Cyclist s Union (Nederlandse Fietsersbond), Mr. Bas Hendriksen, to attend two seminars with reference to topics such as: urban mobility, infrastructure improvements, educating people about cycling, cycling and the environment and personal health. Picture 3 Rio de Janeiro: Pelotão laranja Photo: Cleomir Tavares

29 18-22 Mrs. Marcia Lins flanked by the Paul Comenencia Consul General on the right and on the left Carlos Alberto Torres 27

30 September Sencity 24 Sencity is a party that goes beyond music; all senses are stimulated at this party! With expressive dancers, a SenseFloor, smell sensations, video projections, light effects, and sign interpreters the music event transforms into an overall experience both for deaf and hearing people. The event took place simultaneously in the twin cities of Rotterdam in the Netherlands and São Paulo in Brazil. Through live streaming the performance of deaf rapper Signmark from Finland, who performed in Rotterdam, got screened at the party in São Paulo which was held at the Museu de Arte Moderna (MAM) in Ibirapuera Park. September / October Exposition Capturados 30/09-29/10 Dutch plastic arts artist Mr. Roberto Ploeg held an exposition of paintings at the Galeria Mariana Moura in Recife, State of Pernambuco. This State has a large Dutch influence and many Dutch painters and artists have been honored and respected here. Mr. Roberto Ploeg resides in the Northeast of Brazil since He has a background in Latin American theology but decided in 1995 to solely focus on his art. He wants to give back to the cultural and artistic community of Pernambuco by painting well-known and inspiring Pernambucan painters. The portrait below is a self-portrait in the series Capturados (prisoners). By recognizing Dutch styles which influenced Pernambucan painters and Brazilian styles which influenced Roberto Ploeg, this project demonstrates the admiration both countries have for one another. Roberto Ploeg had a catalogue published with the paintings from the exhibition. October Workshop Mevis & Van Deursen Mevis & Van Deursen is an award winning graphic design duo from Amsterdam. Mr. Armand Mevis and Ms. Linda van Deursen are internationally seen as one of the most inventive and renowned Dutch designer duos. During the 5-day workshop the 12 selected participants together with 5 designers, among which Mevis & Van Deursen, 4 curators and 2 representatives of the São Paulo biennale decided on the visual identity of the 30th edition of the art biennale in São Paulo to be held next year. 28

31 October / November Brasil Festival Amsterdam 03/10-25/11 Focusing on Brazilian art and culture, this festival was the biggest ever held in the Netherlands. It sampled a rich representation of Brazilian dance, visual arts, film, architecture, gastronomy, theatre and music. Throughout Amsterdam the Brazilian green and yellow could be found. Het Concertgebouw (famous concert hall in Amsterdam) initiated this festival and realized it together with quite a few other institutions and some sponsors. The economic part of the program promoted the trade relations between the Netherlands and Brazil. October Classical Concerts Philips Sympfonie Orkest Focusing on Brazilian art and culture, this festival was the biggest ever held in the Netherlands. It sampled a rich representation of Brazilian dance, visual arts, film, architecture, gastronomy, theatre and music. Throughout Amsterdam the Brazilian green and yellow could be found. Het Concertgebouw (famous concert hall in Amsterdam) initiated this festival and realized it together with quite a few other institutions and some sponsors. The economic part of the program promoted the trade relations between the Netherlands and Brazil. 29

32 October Classical Concerts Sinfonia Rotterdam This smaller orchestra, 27 people, is based in the city of Rotterdam in the Netherlands. They played a total of 9 concerts in Brazil in the cities of Rio de Janeiro, State of Rio de Janeiro, São Paulo, Bragança Paulista, Guarulhos, Osasco, State of São Paulo and Vitória, State of Espírito Santo. The conductor, Mr. Conrad van Alphen, and the Brazilian organizer of the tour, Art Invest, are so enthusiastic that they already started planning next year s tour of this orchestra of Brazil. On October 9th the orchestra played at the majestic Theatro Municipal in Rio de Janeiro. Mozart was on the program, with a breathtaking performance of soloist Ms. Maria Meerovitch. Also on the program Tornado, the latest composition by Mr. Patrick van Deurzen, which was received with a standing ovation. The public was taken by surprise as the composer joined the orchestra during the applause. Conrad van Alphen captivated the public with his words and closed the concert with one of Brazil s best known choro pieces: Tico Tico no Fubá. On the eve of October 16th they played at the auditorium of the well-known Museu de Arte de São Paulo (MASP). People dressed for the occasion and could enjoy a glass of prosecco both before and after the performance. The audience was mesmerized by the diverse program of also Mozart and the modern piece by Patrick van Deurzen. Almost at the end the conductor congratulated a new found Brazilian friend on his birthday and presented him with his baton as a gift. The friend conducted a Brazilian piece of music and all got a standing ovation. 30

33 October Showing of the movie Shouf Shouf Habibi 13 The Embassy of the Republic of Poland inaugurated the Club of European Cinema, in which they invite other European embassies to present national movies. The Dutch Embassy was invited to participate and presented the movie Shouf Shouf Habibi (2004). Before the presentation of the movie, the First Secretary of the Dutch Embassy, Mrs. Sara Cohen, was asked to speak briefly about the importance and influence of Dutch film around the world. Shouf Shouf Habibi was the first multi culti comedy and a trendsetter in the Dutch film world. The film sketches a funny, confronting, but also touching image of cultural differences and growing up in a multicultural environment in big cities in the Netherlands. Ano da Holanda no Brasil 2011 celebrates both the similarities and the differences between Brazil and the Netherlands. Like the Netherlands, Brazil is a country composed of many cultures, therefore, sharing experiences and culture with our Brazilian counterparts aims to further strengthen the already strong relations between our two countries. October th Short Film Festival in Belo Horizonte, MG This festival is well known in the international circuit of film festivals and offers a great possibility to network with a large number of professionals in film and design worldwide. This immediately appealed to Mr. Udo Prinsen from the Netherlands, who was invited to join the competition screenings with his short animated film Audition, inspired by drawings from Auschwitz prisoners. 31

34 October Dutch Film Week As part of the Year of Holland celebrations, Caixa Cultural in collaboration with Femina Institute for Culture and Citizenship and the Dutch Consulate General in Rio de Janeiro presented the Dutch Film Showcase. It was the first time that a showcase in Brazil was dedicated to the broad cinema produced in the Netherlands. Among the 56 films were short and feature films, animations, documentaries and awarded works. All films represented Holland with its multicultural complexity, peculiarities and controversy, its technological and cultural prominence, and the peaceful coexistence with rooted traditions. Two Dutch filmmakers, Ms. Esther Rots and Ms. Eef de Graaf, took part in an interesting debate about the process and funding of movie making in the Netherlands. October III Semana dos Realizadores Inspired by the Quinzaine des Réalizateurs, a fortnight created in Paris in 1968 as an alternative to the Cannes Film Festival, the Semana dos Realizadores do Rio de Janeiro had its third edition. This was the first time curators from international festivals were invited as members of the jury. Mr. Raymond Walraves, director and curator of the Amsterdam World Cinema, represented the Netherlands. Both the set-up of the festival as well as the quality of the films enrolled were praised. The cooperation and the pleasant working atmosphere already bore fruit. Ms. Lis Kogan, coordinator, producer and curator of the event, was invited by Mr. Walraves to take part in next year s Amsterdam World Cinema Brazilian edition. 32

35 November Inaugural flight KL705 Amsterdam Rio de Janeiro 01 KLM, Royal Dutch Airlines, is back with a direct flight from Schiphol airport in Amsterdam to Galeão International airport in Rio de Janeiro. For this special occasion the Boeing performing this first flight was renamed City of Rio de Janeiro. The whole city was decorated with KLM posters announcing this new flight and the possibility of connecting to 800 locations through Amsterdam. The VIPs and crew on board were invited to a reception hosted by the Dutch Consul General in Rio at his official residency. November Kneeding by Jefta van Dinther Kneeding is a choreography for three men. The trio, led by the Dutch Mr. Jefta van Dinther, toured Brazil. They performed at the Fórum Internacional de Dança in Belo Horizonte, State of Minas Gerais on November 1st and 2nd. Their second show was sold out. They moved on to São Paulo where Jefta gave two workshops on how to knead on November 3rd and 4th and on November 5th and 6th they performed at the Festival Contemporânea de Dança also in the city of São Paulo. The trio continued on to the Panorama de Dança Festival in Rio de Janeiro for performances on the 10th and 11th of November. Kneeding explores relations between what happens within a body and outside of it. It negotiates between physicality and psychology, between kneeding and needing. It is a very intimate show because the public is seated on three sides of the dancers. 33

36 November / December Nonabia/9th International Architecture Biennale 01/11-04/12 Inspired by the Quinzaine des Réalizateurs, a fortnight created in Paris in 1968 as an alternative to the Cannes Film Festival, the Semana dos Realizadores do Rio de Janeiro had its third edition. This was the first time curators from international festivals were invited as members of the jury. Mr. Raymond Walraves, director and curator of the Amsterdam World Cinema, represented the Netherlands. Both the set-up of the festival as well as the quality of the films enrolled were praised. The cooperation and the pleasant working atmosphere already bore fruit. Ms. Lis Kogan, coordinator, producer and curator of the event, was invited by Mr. Walraves to take part in next year s Amsterdam World Cinema Brazilian edition. November Anniversary Castrolanda 03 This year marked the 60th anniversary of the Dutch agricultural settlement Castrolanda, in the State of Paraná. In 1951 Dutch farmers from the province of Zuid-Holland in the Netherlands emigrated and founded Castrolanda. Arable and dairy farming are the main economic activities today but they are also an important producer of soy and beans. 34

37 November Design Panel Museu da Casa Brasileira, São Paulo 03 In view of the celebrations surrounding the 25th anniversary of the MCB Design Award, the Museu Da Casa Brasileira organized several workshops and presentations on international design. On the evening of November 3rd, the Dutch organization Central de Cultura presented a panel on Dutch Graphic Design at the museum. During the panel Dutch Graphic Design Recent Works, three internationally renowned Dutch graphic designers presented their work: Ms. Nikki Gonnissen of Thonik, Ms. Karen van de Kraats en Mr. Richard van der Laken designer at De Design Politie. The three designers gave a demonstration of their experimental, innovative, inspiring and sometimes funny graphic designs: Nikki Gonnissen, for instance, presented the latest and, in the eyes of the Brazilian audience quite uncommon, political campaign for the Dutch Socialist Party which she designed (see photo). Karen van de Kraats work clearly distinguished itself through its conceptual graphics, typography and printing. Last but not least, Richard van der Laken showed some entertaining and provocative examples of his visual column Gorilla at the famous Dutch newspaper de Volkskrant. The curious audience loved the presentations and fired numerous questions afterwards. November Seminar Corporate Social Responsibility and Human Rights: Challenges and Opportunities 07 Organized by Ethos Institute, the Embassy of the Kingdom of the Netherlands and ICCO, this seminar aimed to promote the debate about the responsibilities and opportunities of business with human rights. It was held in Recife, State of Pernambuco, in the Northeast of Brazil. This region has the highest rate of economic growth in the country. Growth comes with challenges for the protection of human rights which require commitment and action not only of governments but also of civil society and enterprises. 35

38 November Seminar Dutch Brazil Mr. Ricardo Brennand (1927), founder of the Instituto Ricardo Brennand (2002) accumulated a large collection of international artworks during his life. He put them on display in a castle he built and this Instituto Ricardo Brennand also has a large library focused on Brazil and the Netherlands with approximately works of literature. The goal of this seminar was to share with a large audience the Brazilian and Dutch culture through sharing histories, shred cultural heritages and the education of art. A book will be published before July 2012 about the outcomes and findings of the seminar. November Concerts State of Monc Just back from a short tour in China, the Dutch band State of Monc gave a total of 4 concerts in São Paulo, State of São Paulo, and Pelotas, Rio Grande and Porto Alegre in the State of Rio Grande do Sul. State of Monc is part of the Dutch Nu-jazz movement and has a unique, innovative and very danceable sound. Their search for the perfect balance between electronic beats and sounds, brass instrumentation and acoustic bass and drums opens up new roads and appeals to fans of jazz, dance and experimental music all over the world. November Concerts State of Monc Mr. Theo Visser teaches at the Arts Center De Kom in Nieuwegein, the Netherlands, and has been playing the organs of the Hooglandse Kerk (church) in Leiden, also the Netherlands, since He was the fourth and last organist invited by the Instituto de Cultura e Arte Organística to play during the Ano da Holanda in Brazil. He played during the, by now, famous lunch time concerts at CCBB (Centro Cultural Banco do Brasil), where a Rodgers Allegiant 698 organ is available. In the evening, he played at the baroque church of the Mosteiro de São Bento, where the tubes of the old organ, dated 1773, are connected to the new instrument filling the church with an astounding sound. Ms. Domitila Ballesteros, Director of the Institute de Cultura e Arte Organística, introduced the Dutch player and each piece of the program as well as explained how the organ works. Thanks to the screen, everybody was able to both watch and listen to the concert. 36

39 November Seminar on Business Opportunities Netherlands-Brazil The Marriott hotel in Copacabana was the scene for Dutch and Brazilian entrepreneurs interested in establishing partnerships on various levels. The current state of bilateral trade and investments was analyzed and a lot of attention was addressed to the possibilities for growth and ways to accelerate this growth. Authorities, technicians and representatives from both Governments were also present. November Rio Design Indústria 29 FIRJAN, the Rio de Janeiro Industry Federation, created the Rio Design Indústria event as a meeting point for the industrial and creative sectors. It takes place twice a year and promotes the positive influence that the creative sector has on the industry on several levels. This edition of RDI had an orange hue to it with the presence of four prominent Dutch participants. Ms. Claudia Lieshout, Global Leader Culture Scan/Global Leader Trends, Strategic Futures Design of Philips Amsterdam talked about her fascinating work and how today s trend can become a much desired product in a whim of time. Successful partnerships between designers and the industry were discussed by Ms. Ineke Hans and three other local designers. From the industry side, Mr. Jan Tichelaar told the moving story of Tichelaar Makkum, saved from bankruptcy thanks to a dedicated team of designers. Other partners involved, such as design institutes and governmental entities also had their saying. Mr. Victor Le Noble, active in organizing and/or mediating the participation of designers in exhibitions such as the world famous Milan Design Week, focused on examples that underlined the future of consumer needs and values and the need to integrate design into marketing strategy. It was a very successful event during which experiences were freely exchanged. 37

40 38

41 November Launch Atlas of the Coast of Brazil During their investigation on the rich period of Dutch Brazil in the 17th century, Professors Cristina Ferrão and José Paulo Monteiro Soares came across a volume filed under code 4.VEL.Y in the National Archive of The Hague. Its title was Brief Description of the Brazilian Coast and some Other Places. Besides the exquisite iconographic illustrations, almost nothing was known about the atlas, but its anonymous authorship and the images which resembled the Coast of Brazil. Three images of the atlas were published in the edition Route of an Unknown Brazil edited by Kapa Editorial, in After this the professors were, finally, able to persuade their Dutch colleague, Professor B.N. Teensma from the University of Leiden, that the effort of translating the book would pay off, even if he considered the work too technical. The transcription work began, from Old Dutch in Gothic manuscript. There were 65 folios (130 pages), 12 blank pages, 73 with texts and 45 manuscript and watercolor maps. After research on every aspect relevant to historical investigation, comprehensive assessment and paleographic comparisons, experts came to the conclusion that the maps had been made by the joint efforts of hydrographer Mr. Jan Lichthart and geographer Mr. Georg Marcgrave. The launch of the book in Rio de Janeiro repeated the successful launch it had in the Netherlands with the presence of Professor Teensma and Ms. Mara de Groot from the National Archive. December Official ending The Year of Holland in Brazil came to an official ending during 3 nights in respectively the cities of Brasília, São Paulo and Rio de Janeiro. The diplomatic community, Brazilian authorities, sponsors, press and the business contacts from the Embassy and both Consulates General, whom all helped make this year into a success could enjoy a presentation and a tasting of Heineken beer, Friesland Campina cheese and Van Kleef jenever (Dutch gin). 39

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