2 LocalSearchDrs. makes local online marketing Simple, Effective & Affordable Request A Free Demo
3 Why is so important?
4 It s ubiquitous There are nearly 145 billion s sent every day around the world
5 It s Efficient It is 8x more effective to market to existing customers than to get new ones.
6 It s diverse marketing can range from simple s to sophisticated dynamic nurturing programs
7 It s Profitable On average, every dollar spent on marketing yields $39.40 in sales
8 It just works 88% of people said they used a coupon or discount they heard about via in the past year.
9 Parts of an campaign 1. Subject Line 2. Body 3. Call to Action
10 PART 1 Crafting the perfect subject lines
11 Subject lines: getting s opened You re competing with hundreds of other s why should someone open your message?
12 A great Subject line should be: 1. Useful 2. Ultra-Specific 3. Unique 4. Urgent
13 useful: Is the relevant to my customers? Example: 5 Fat Burning Tips To Improve Your Cardio
14 Ultra-specific: Does the subject describe the offer? Example: Save 50% on Appetizers This Saturday at XYZ
15 unique: does your message present something new? Example: New Toddler Summer Program Now Open
16 urgent: does the reader feel compelled to open now? Example: Today Only: Buy One Pair of Jeans, Get One Free
17 Use your judgment when using the 4 u s Always try to be useful and ultra-specific. Not every message is urgent, so don t cry wolf.
18 Experiment with your subject lines Different tactics work better for different industries. Experiment to see what works for you!
19 PART 2 Building a better body
20 The Goal of your copy is To keep the reader reading! Each line should bring the reader closer to the next.
21 Speak To your audience Using words like you and your make the reader feel like the message was directed at them
22 Talk benefits, not features Benefits help your reader relate to your offer. Features should only support these benefits.
23 Talk benefits, not features Feature: Try our new 5 speed spin class Benefit: Burn fat and get in shape for summer with our 5 speed spin class.
24 Get to the point quickly Tell your story with only the most important details.
25 PART 3 Calls to Action
26 calls to action convert readers into Customers Don t forget why we market. An without an action is a missed sales opportunity.
27 A cta should be easy to recognize A reader should instantly be able to see how to take the next action, through links or buttons. Register for summer classes
28 A cta should be specific Tell the customer exactly what they are getting into when clicking the call to action. Register for summer classes
29 A cta should be action oriented Use verbs to tell the reader what the next step is. Register for summer classes
30 Anatomy of a good template Immediately Recognized Branding Link to Read on Browser Calls to Action That Drive Business Inviting Lead Image Simple Is Often Better Social Sharing Increases Click Throughs 112% Clear Calls To Action (Read More, Claim Deal)
31 PART 4 How to build your list
32 The money is in the list marketing can drive huge revenues - depending on who you are marketing to.
33 It takes time Everyone starts at ZERO. Collecting 10 s a week is a great start.
34 List building is a transaction You must offer something of value in order to receive someone s address
35 Start collecting s from existing customers Offer them an enticing reason to return. Loyalty programs, discounts, valuable information, etc.
36 Offer potential customers something stronger They don t trust you yet give them a freebie or something of greater value to join your list.
37 FOCUS ON BUILDING UP YOUR LIST Ask at the register Have a business card fishbowl Form on your website Host an event Comment cards + surveys Loyalty programs
38 PART 5 Choosing a platform
39 marketing is better with the right tools Choose the right tool for your needs, not just what everyone else is using
40 Different platforms are for different levels These platforms are feature rich, but can be complicated, expensive and limited to only .
41 Find a platform that works for you Simple, one-click solution that integrates with all your other online marketing
42 PART 6 Do s and Don ts of Marketing
43 Do! Reuse your content. Save time and money by creating content once and using it on multiple mediums. This will help you better optimize for search and provide you content for social media.
44 Do! Publish consistently. LocalSearchDrs. customers that publish content 4 times per month see 9x the number of impressions.
45 Do! Continuously build your list. If you can collect 10 addresses a week, you will have a sizable list in only a few months.
46 Don t! Artificially grow your list by purchasing from a third party. You will see better results when you are marketing to people that actually want to hear from you.
47 Do! Offer valuable information, deals, coupons and other incentives to your list. Remember, 88% of people said they used a discount/coupon they found in an .
48 Don t! Send too many s to your list. Two to four s a month should be enough for you to see results without alienating your list.
49 Do! Let your personality shine through. People do business with other people, and they are more likely to respond to a personal sounding message.
50 Don t! Make every single a hard sale. They say the best subject lines tell what s inside, and the worst ones sell what s inside.
51 Do! Get started today. The longer you wait, the more chances you miss to build your list and increase your sales.
52 Don t! Forget to sign up for our list by visiting And don t forget to ask questions by ing
53 BUT WAIT! What about everything else you need?
54 The LocalSearchDrs. Solution One Partner, One Solution Puts You Everywhere Online. Simple to Use Tools. Advice and Reports You Can Understand. The Support You Need LocalSearchDrs.
55 How LocalSearchDrs. Works
56 Why an Integrated Platform Is More Valuable LocalSearchDrs. enables small biz owners to market like big brands Each channel is more valuable working together Best practices are built into every step Mobile coupons target new customers, getting their s for redemption s are sent to those customers automatically with links to social media and review sites Loyal customers leave more reviews, improving the chances the business gets found by new customers
57 Get a Free Consultation Go Online: Us: Call Us: (Toll Free)
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